Chapter 224: Mama's Development Plan

After the first generation of products is developed, users need to be found to try it out. Then the product information feedback is carried out, just like the internal test of an online game. Internal testing is required before starting public testing in the community. Once the product has been tested, it's time to start pricing sales. Contact the decoration home appliance industry around the country to sell and join.

This is a very long process, and without the transition to the initial product design, the rest should be much simpler. As an investor and founder, I had to be hands-on and stay in the Innovation Workshop every day. Now that the prototype of the product is designed, everything will be taken care of by Qingyu, and I will pay attention to this industry, and by the way, I will mail the product to Xue Mingzhu and Lu Wenhui.

For more than a month, I have spent every day in the process of developing products. Although developing a product is an engineer's business, I need to follow up and understand and add some knowledge about electrical automation every day. Although it was boring, it was very fulfilling. But when I retreated from the passion of product development, I realized that I had neglected the life around me.

Ignored Xia Wanyu.

Xia Wanyu didn't make much of a fuss, but just told me not to be so involved in the future. Well, money is endless, but enjoyment is limited.

Xia Wanyu also expressed some interest in the products we have developed. But she soon said that products like ours can only make people lazier and more dependent on mobile phones. I scratched my head helplessly and asked her, "For what?" ”

Xia Wanyu said: "In the past, you still need to find a remote control to turn on an air conditioner, but now you are good, directly replace all the remote controls with mobile phones, I strongly recommend that you replace all the things that require manpower with electric ones." ”

I frowned, and I was right. Now there are too many lazy people, if all living habits can be changed to electric one-button completion, it should be able to expand the advantages of the product. I told Qingyu about this idea, and Qingyu also said that this method was feasible after hearing it, so he immediately went to do a family survey, surveyed the living habits of 50 families of all classes, and found out what human things they would choose for automation if they were to automate in their homes.

The results were surprising to the **, and all kinds of small things became the first choice for automation. Such as opening windows, closing doors, flushing toilets, and finding TV remote controls, etc.

Qingyu fed back this survey to me, and I thought about it for a while but put it aside and said, "Don't do this first, and do the things at hand first." Be pragmatic, step by step. ”

Qingyu nodded.

Pragmatic, Chen Xiaoyan is right, I can't be complacent because of the current achievements, I should go on slowly and steadily. The development of products has to be carried out step by step, and there can be no rush. The launch of every product needs to be tempered, and no one can eat a fat man.

……

Yang Yang's mother's soup bun city did not encounter any obstacles after it reopened, and after Ma Xiaodan did not go to Hong Kong, he ran his mother's soup bun city with Yang Yang. Yang Yang invested in a branch for Ma Xiaodan, and all the money he earned was given to Ma Xiaodan, but Ma Xiaodan didn't ask for it.

Yang Yang is an ambitious woman who is recently planning to make her soup dumplings into a brand, and then make the food company bigger and make it a listed company. This goal is very ambitious, and she naturally can't accomplish it alone. But with Ma Xiaodan here, she decided to give it a go.

Mamawei Food Group now has a total of five food cities directly under it, and it is still very far from the goal of listing. But Yang Yang is also a pragmatist, and if a group wants to go public, the most important thing is the accumulation of capital. Yang Yang's current five stores have an annual turnover of about 10 million. If Yang Yang opens stores in major cities across the country, the annual turnover will definitely double.

But there is also a problem that cannot be solved at present, with Yang Yang's current funds, it is impossible to open stores all over the country. The initial investment in opening a store is between hundreds of thousands and millions, and even tens of millions if the store is too large. And it is also necessary to conduct an investigation to consider whether it can make back the capital, consider the local environment and the tastes of the people, etc.

Therefore, if Yang Yang wants to open stores all over the country, with the power of her and Ma Xiaodan, it is absolutely impossible.

The only way to do this is to raise capital, attract a lot of investment from venture capitalists, or turn the company into a joint-stock company.

After Yang Yang and Ma Xiaodan discussed, they decided to turn the company into a joint-stock company, and then set up a board of directors to seek financial help. In addition, we will improve the soup dumpling recipe and the development of its ancillary products, and establish the Mamami Chef Association, where the chef who serves as the president can get a 5% stake and work for the soup dumpling city for life, and the secret recipe of the soup dumpling will not be passed on.

After a series of internal thunderous measures were sorted out, Yang Yang personally went to major cities across the country to investigate, and studied the sales model of several large domestic soup bag chain brands. Yang Yang found that many food companies set up factories in one area, and then distributed their products to franchisees, who then earned the difference in price, so as to achieve the purpose of selling the products.

Yang Yang believes that this method is not advisable, and the main profit method of this model is the price difference and franchise fee. As for the quality of franchisees, there is basically no way for enterprises to know, and some franchisees may not do it after a period of time. It is unstable and unfixed, and it is difficult to form a fixed customer base. After discussing with Ma Xiaodan, Yang Yang decided to make soup dumplings in a new way.

In the past, there were many chain restaurants. For example, the famous South Beauty, etc., these companies do not open stores through franchisees. Basically, the head office inspects various cities, and then opens a restaurant, making money with the profits of the restaurant. However, this is limited to large restaurants, and small snack shops are all through the franchise model, such as Shaxian snacks, Ajisen ramen, etc.

However, Yang Yang wants to do the opposite, make the soup dumplings bigger, and make them into brands like Goubuli and Din Tai Fung. But she is more commercial and accessible than Goubuli and Din Tai Fung. Yang Yang's initial plan is to investigate the first-tier cities across the country, and then set up headquarters in various sectors of the country, and set up branches under the headquarters. Promote the rapid growth of the enterprise through the opening of branches.

But before all this is done.

They have to solve one problem, and that is funding.

After the company became a joint-stock system, Ma Xiaodan and Yang Yang held a total of 51 percent of the shares, and the remaining 49 percent needed to be recruited privately to get money by attracting venture capital firms and financiers, and then invest the money in the next step of operation. It's a difficult process, because they have very few advantages these days, after all, they only have five stores, and they are just a small shrimp compared to the big companies that have been doing more than 100 stores for several years.

Yang Yang also said that he would ask me for financing, but Ma Xiaodan didn't let her come to me.

Yang Yang was a little unhappy and scolded Ma Xiaodan: "We are classmates, it's not a shame to look for him." ”

Ma Xiaodan said: "It's because I'm a classmate that I can't go to him." ”