043.Myth Creation
Inside a simple, cramped office.
As the copyright owner of "Blair the Witch", Yi Feiyang is communicating with the heads of several film companies, or negotiating.
These old foxes, who have been famous in Hollywood for a long time, can't help themselves to run over and bargain with Yi Feiyang as soon as they smell money, hoping to get the other party's approval and release the film "Blair the Witch" together.
"Dear Mr. Yi, if you think you can, our film company is willing to bid $1 million to buy the copyright of the play "Blair the Witch" in your hands!" Said a thin white man.
"Yi, if you are willing, I am willing to bid one and a half million, I only need the copyright to distribute in Los Angeles!" The other dwarf said.
"Ha, I'm willing to pay two million! Guys, it's two million! Yi, you can consider my suggestion, as long as you are willing to sign, these two million are yours! A big guy put a box of dollars on the table.
Seeing the fat man Gao Jiabao with an open eye for money, he was already bubbling up to Yi Feiyang, opened the box, and looked at the colorful banknotes, he felt that he was dreaming!
Two million!
Millionaire!
Just when everyone was shocked by this big guy, a voice said: "I am willing to pay three million!" $3 million! Buy the rights to this play! As he spoke, Lionsgate's executive Mike walked in. Dear Yi, don't come unharmed, you see, my price is interesting enough, right? ”
Million!
Oh my God!
That's magnanimous!
Director Mike is proud, the boss of Gutas has given an order to buy the rights to "Blair the Witch", then he can only use the money to stone this damn Chinese guy to death.
As soon as he thought that because of Yi Feiyang's appearance, he would be scolded in front of his boss, and Director Mike was furious. He didn't understand how this damn Chinese guy did it to make a bad movie so popular, but he understood that he had a bad relationship with the other party, and Yi Feiyang would never sell the copyright to himself easily, so he had to spend a lot of money to drop it.
Look, the damn Chinese fat man next to Yi Feiyang is already drooling greedily.
yes, in the face of three million dollars, who wouldn't be tempted?!
Director Mike, I've finally regained a bit of pride.
But before this feeling could spread throughout his body, he saw the incomparably abominable fellow, with a very unpleasant smile, and then said a word.
Yi Feiyang said: "I'm sorry, buddy, three million, I don't sell it!" ”
With a bang, Director Mike's mind was shelled.
And it was a heavy artillery hit!
"What do you say? Damn, three million, did you hear clearly?! Mike roared like a pig.
Yi Feiyang leaned close to his ear, faced the angry Director Mike, and said, "Are you deaf?" Don't say three million, even if you give five million, I won't sell you this play! ”
"For what?!" Mike asked.
This is a question that everyone is curious about.
yes, for what?
Could it be that there are still people and money in this world who can't get by?!
Yi Feiyang's answer was: "Because, I don't like you!" ”
Slap your face!
Directly slapped in the face!
It's so shameless!
Director Mike's face is red-faced!
Everyone else couldn't help but laugh, laughing and sneering, making Director Mike want to dig into the crack.
……
No matter that Director Mike is also a person, suffering such a huge insult, but still able to think about the consequences.
If you can't get the copyright, then you will be fired by Boss Gusta, and in order to complete the task, you can only endure it!
"Ahem, Mr. Yi, I know that there may have been some misunderstanding between us before, but now I just want to know Lu Dao, how can you sell me the copyright of this play?" Director Mike asked in a low voice.
"Do you want it?" Yi Feiyang looked at him contemptuously as if he was fishing.
"Yes. I want to. "Director Mike feels like he's being lowly at the moment.
"If you want it, it's very simple, let you Gusta boss talk to me!"
"But ......"
"No, but! Fatty, send off! ”
……
Director Mike and the managers of the small film companies are gone, and the once lively office has become very deserted again.
The fat man Gao Jiabao was about to go crazy, so he pulled Yi Feiyang and said, "Did you have a grudge against money in your last life?" Three million, as long as you say yes, we will be developed! ”
Yi Feiyang gave the fat man who was obsessed with money a shock, "Wake up, three million can make you like this, if you see ten million, won't you be happy to death?!" ”
"Ten million, what do you mean?" The fat man blinked.
"It means...... Cast a long line to catch big fish! Yi Feiyang smiled mysteriously.
"Ten million, three million...... "The fat man fights." But three million can be seen, and the ten million is not believed, what if the chicken flies and the egg hits, what can I do? ”
Yi Feiyang kicked the fat man hard, "Fuck you, crow's mouth!" ”
"I'm not a crow's mouth, I'm cautious!"
"Don't worry, you are cautious, I am also cautious, maybe, someone is also cautious!"
……
As the owner of Lionsgate, Gusta was born as a banker and has always been cautious in his work, because the financial industry does not tolerate sloppiness. If you write one less zero, or one more punctuation mark, you can lose millions, or even tens of millions......
As for Director Mike's empty-handed return, Gusta had long been expected. But he was a little surprised when Yi Feiyang said that he would not sell even if it was five million.
This Chinese is interesting!
The boring financial industry has made Gusta, who is only in his 40s this year, like some interesting things, such as his investment in starting a film company.
Interesting movies, interesting people, which will make Gusta feel like he is living a little easier, a little more real.
Truth be told, Gusta is very business-minded and has a keen sense of the film market, otherwise he would not have developed Lionsgate into one of the new seven major film companies in the future.
It was because of this keen sense of smell that he saw the potential value of the small film "Blair the Witch". He wants to get it, no matter what method he uses. But before that, he was interested in meeting this wonderful Chinese.
……
This is an ultra-luxurious Chinese teahouse.
Gusta's appointment with his guests has always been governed by his own rules, that is, to try to do what he likes, to meet the guests' requirements, and to make people feel his sincerity and meticulous care. And that's the way to succeed in business. To put it bluntly, doing business is actually dealing with people, and when you get people done, business will become.
Gusta has never been in the habit of watching people put on their plates, because his father taught him since he was a child that nothing in this world is humble, and if you look at something with humble eyes, then that thing will also look at you with humble eyes.
So as soon as Gusta saw Yi Feiyang, he was very polite and enthusiastic, without the slightestness of a bank tycoon or a movie tycoon.
"You're Mr. Yi, I'm Gusta...... I don't know if you like it or not, but I like the Chinese tea here. China is a mysterious country, and the Silk Road brought us silk, porcelain, and such delicious tea...... Thank God and thank you for lovely China! Gusta groaned with a smile, and all you could see from his face was friendliness and kindness.
Yi Feiyang understood why the other party could be so successful, and this remark alone made people have an inexplicable good impression of him.
What a lovely person!
A terrible person too!
Looking at the other party's two beards that were almost upturned with a smile, Yi Feiyang thought of the grinning lions in the animal world......
"Let's get straight to the point, Mr. Gusta. What the hell are you asking me for today? ”
"Hehe, Mr. Yi is really straightforward, then I won't go around in circles, this is a check for three million US dollars, I want to buy all the film rights in your hand!" Gusta looked at Yi Feiyang with a smile, and his expression seemed very determined.
Yi Feiyang picked up the check for three million and looked at it.
"Don't worry, this cheque was opened by Citibank, and I know that you Hong Kong people trust this bank very much, and you can take the cheque and cash it at any time," Gusta said. ”
"$3 million may not be a lot of money, but for you at this stage, I'm sure it will be of great help...... I heard that you borrowed a loan shark to buy the copyright, didn't you? For me, who has worked in banking, that's a terrible bunch of people! ”
Awesome, really awesome!
Yi Feiyang had to give a thumbs up to praise this wise and calm movie boss.
Before coming to negotiate, he had obviously figured out all the details of Yi Feiyang. I've already designed the cover, and I'm afraid you won't be obedient?!
Faced with the temptation of three million US dollars, Yi Feiyang did not put the check directly in his pocket, but returned it. ,
"Thank you for your kindness, Mr. Gusta. I need money, but it's dispensable for me! ”
Gusta smiled, "I don't understand this, why don't you sell the things you bought for 200,000 yuan and sell them immediately after taking 3 million?" Do you think there is more value in this play? ”
"Yes!" Yi Feiyang said, "Whether you think I'm greedy, or think I'm talking big, I can ......tell you very clearly" Yi Feiyang looked at Gusta with an oppressive gaze, and then said mysteriously: "In the future, the box office of this drama will break 100 million!" ”
Gusta smiled, smiling elegantly, "Dear Mr. Yi, although I haven't been involved in movies for a long time, I have done my homework before this. Yes, your "Blair the Witch" is indeed very good-looking, especially after you made a series of small actions to make it hot, many people are full of curiosity about it, so I boldly guess that the box office of this drama can break 10 million, and it is precisely because of this that I will give you 3 million...... But now, you actually said that its box office can break 100 million in the future, which really makes me a little ...... Hehe, you know the way, it's unimaginable! ”
Yi Feiyang nodded, "Oh yes, I seem to have said the wrong ......"
Gusta said: "This Chinese is still saved, and knows how to admit mistakes." ”
But before Gusta finished thinking, Yi Feiyang said: "I really said it wrong just now, this drama can not break 100 million, but 200 million!" ”
Gusta, who was drinking clear tea, almost squirted out a mouthful of tea.
"Ahem, I heard you right, dear Yi, what did you just say? Breaking 200 million? Just this play? ”
"Yes, Mr. Gusta, if you don't believe me, we can take a gamble......" Yi Feiyang smiled weirdly, which made Gusta feel that he had seen a fox, and that it was an old fox.
"How to bet?"
"Just these three million ......" Yi Feiyang pointed to the check on the table, "If you are willing to add another three million, a total of six million, and devote it to the promotion of this drama, and make this pseudo-documentary popular all over the United States, so that people think it is a real story and want to see it, then I assure you that the global box office of this drama will definitely exceed 200 million in the future!" ”
"Take out six million for publicity?" Gusta gasped, you know, Lionsgate has only been established for more than a year, and most of the movies shot are also low-cost small productions, often only millions of dollars invested in a film, but now, to take six million to win the future of a low-budget small movie, the stakes are too big.
Seeing that Gusta was still hesitating, Yi Feiyang said excitedly: "Why don't you dare? I thought that Mr. Gusta was so heroic, he would definitely give it a go, we have a song in China, called love to fight to win, I wonder if Mr. Gusta has the courage? ! ”
Gusta smiled, "Yes, your bet is a bit bigger, but it seems that whether you win or lose, you have nothing to lose." ”
"How so? If this drama can't break 200 million, I don't want a penny! If the box office really exceeds 200 million after the 6 million publicity funds are smashed, then I ask for 30% of the profit after the box office is shared! Well, that's not too much to ask, isn't it? ”
Yi Feiyang's words made Gusta laugh, fox, this Chinese is a fox.
"I understand, it's actually equivalent to saying that you have accepted my 3 million, but you took it out and smashed it on the promotion of this play, and then bet with me that if the box office exceeds 200 million, you will share the dividend, right?"
"Wow, Mr. Gusta is really a smart person, he understands as soon as he says it, look, isn't this bet also risky, three million dollars risk!"
"But I don't think you're a white wolf with empty gloves!"
"Delusion, this must be your delusion! How could I do that! I'm not like that! Empty-handed, how embarrassing! Yi Feiyang quibbled. All in all, it's a fun gamble, and if you agree, we're probably going to write a Hollywood myth in the future! Think about it, friend, a small movie with a cost of only 20,000 yuan has created a myth of a box office of 200 million, which is simply an invisible propaganda for you Lionsgate! Whoever mentions it in the future will not say that you Mr. Gusta have vision and courage! Say that your Lionsgate has a future and is lucky! To put it bluntly, I'm thinking about you and helping you build your company's golden signboard! And this kind of signboard is not easy to build, nor can it be cast with money, it requires opportunities and courage; Now, the opportunity has come, what about your guts?! ”
If Gusta hadn't been profound, he would have almost been made to agree immediately by Yi Feiyang's words.
"You're right, dear Mr. Yi. This is indeed a very good opportunity, but in my opinion, if this drama wants to break 200 million, it is really a bit fantastical, it is better like this, 3 million, I will add a fraction to you, how about 3.1 million? Even if we make friends! ”
"Huh. As I said just now, I don't lack this money, whether it's three million or three million 1 million, I just want to work hand in hand with you to create miracles together! Do you understand that the more impossible things are, the more worth creating them, aren't they?! ”
Yi Feiyang's unyielding move made Gusta very painful, and at the same time, he also became a little interested in Yi Feiyang's bold gamble.
Touching his finger to the mustache that American tycoons often wear, Gusta fell into deep thought.
Yi Feiyang didn't bother him, just drank tea silently.
The person who can create Lionsgate's ambition to dominate the industry must also be an ambitious person, unless he is wrong.
Indeed, Gusta has ambitions, and he has the ambition to win the big Hollywood studios. From a banker turned filmmaker, Gusta has a belief that he will rise slowly and dominate the world.
Now, is this an opportunity or a challenge?!
"Okay, dear Yi, I agree to your proposal, I will spend six million dollars to promote "Blair the Witch". The box office is over 200 million, after the box office is shared, excluding all expenses and taxes, you can get a 15% bonus, which can only be 15, not 30! ”
As a banker, Gusta is shrewd, he directly calculates all expenses and taxes, and cuts the thirty points proposed by Yi Feiyang in half, so that Yi Feiyang, a guy who wants to eat dividends wholeheartedly, understands that money is not so easy to make!
Yi Feiyang smiled, after all, it was the first time to cooperate, although the proposed division was cut in half, but at least it was a good beginning, so he stretched out his hand and said, "I wish us a happy cooperation!" ”
You lion!
Gusta shook it, "Happy cooperation!" ”
You fox!