In fact, from the filming of "Buried Alive", "Horror Cruise" and "Ghost Shadow", Yi Feiyang began to worry about the promotion of these three dramas.

Don't forget, this is America, this is Hollywood.

The water in the film industry is deep enough to drown any big fish that wants to turn the river into the sea.

Yi Feiyang deeply understands this truth, and he understands even more that if he can't make his movies like a famous brand, then waiting for his Halloween schedule will only be a dead end.

Yes, surely death!

Don't say anything else, just say that the following dramas are insurmountable mountains for Yi Feiyang.

The first is the Halloween movie "Moonlight Panic 7" produced by Emperor Pictures Company.

Needless to say, as the longest-lived horror film in Halloween history, the "Moonlight Panic" series is about to break the historical record and become the most bloody, the most dog-tailed, and the most "intriguing" horror film.

The British authoritative science fiction journal "SFX" conducted the selection of the most terrifying films in history this year, and the 1978 film "Moonlight Panic" won the first place in the most terrifying film, officially announcing its status as the king in the world of horror films.

Steven O'Brien, editor of SFX magazine, said: "Moonlight Panic is the originator of the genre of horror films for later generations, and it is the iconic work of horror films for the next 20 years. Steven adds, "Horror films don't have to be bloody, the best horror is tied to the tension, the atmosphere, the churning of the organs, and the plot development is completely unexpected and not even the director necessarily wants it." ”

This low-budget horror film, released in late 1978, changed the face of the genre. Initially many serious critics dismissed the film as rubbish to be unnoticed or praised, as if the film was doomed to oblivion, and the mere $300,000 investment was not expected to be recovered.

But a few months later, Tom Allen's insightful praise in The Village Voice changed the film's fortunes. Suddenly, critics discovered a lot of things that they hadn't initially discovered from the film.

Because of its title, the film was often mixed with other "plasma films" in immigrant cinemas in the late '70s and early '80s, but since it is considered the originator of modern "dismemberment films", it has carved out from this genre...... And the sequel to the series belongs to the "plasma tablets...... This isn't an abominable action movie – the film has surprisingly few scenes of violence, and there's barely any blood. "Moonlight Panic" was built on suspense, not blood, and inspired a host of mediocre horror/thriller films that followed, becoming the subject of countless serial murder film plagiarisms.

Just because of that, this long-lived "Moonlight Panic" has made a total of 6 sister films so far, with a total box office of more than $300 million, and it has been prosperous for 20 years, and it has also made the cold-blooded killer "wearing a white mask" in Halloween file return this year.

Next to "Moonlight Panic 7", the eye-catching horror film is "Scream 2" concocted by Miramax Films.

Sequel, see sequel again.

Undoubtedly, "Scream", which was born in 1996, is a masterpiece of youth horror films, and the film uses horror film modes while ridiculing these modes. Jokes about horror movies abound.

Although in terms of plot conception, "Scream" still has not gotten rid of the old system of serial murder by psychopathic killers. But this has become a great feature of thrillers, and rightly so. It is like a psychological horror film, placing the audience in a confusing suspense from beginning to end, and even ingenious, using the plot rules of the horror film summarized by the actors themselves in the film to increase the horror and thrilling atmosphere. When college students sit around watching a horror movie, and the killer is actually killing just as they say, the audience's nervousness is immediately aroused.

If that's all, "Scream" can only be said to be an entertainment film that can be watched, but in fact, it plays a role that is no longer as simple as making people nervous and pursuing a sensory stimulation like ordinary horror movies. The phrase that is often used in the case of crime is what its motive is. Criminals always have a certain purpose for what they want to kill, but this film undoubtedly surprised the audience. Two murderers, one of whom has a reluctant reason, and the other is simply unmotivated.

As college students, their education is not enough, but they just imitate the techniques of horror movies, and kill people without purpose in pursuit of excitement and novelty. They have designed elaborate and detailed traps that make people impeccable; They use intelligence combined with murderous violence to kill people as entertainment; Their minds are twisted and perverted, even at the cost of self-harm. All of this is frightening and thought-provoking to the audience.

Now, Halloween is coming, "Scream 2" is freshly released, and the Grimace Killer is once again showing off his might on the big screen, and everyone is waiting to see what its box office will be.

Halloween New Year's file, ranked third, and the one that attracted people's attention was "Ghost Baby Returns to the Soul 4" created by the Italian BIM film company.

It is said that since "The Return of the Ghost Baby" first appeared on the big screen in 1988, it has intimidated countless audiences on the big screen. Who would have thought that in the innocent and lovable toy, there is a perverted murderous evil spirit, and the image of Chaqi's possessed doll soon becomes the spokesperson of the devil. And the ghost baby Chacchi won a huge success with a combination of childishness and horror, and the film earned $40 million that year, and Chuck also became a well-deserved horror star. Subsequently, several other films in the series were also filmed and released, and all of them achieved good box office results.

In fact, the ghost baby series of movies should have their place in horror movies, this idea alone is shocking enough, even if you don't watch the movie, usually seeing a discarded doll will make people feel inexplicably afraid, not to mention the ghost baby in the movie who is full of scars, hideous, and always with an evil smile. Now that "Ghost Baby Returns to the Soul 4" has restarted filming, this terrifying doll is bound to bloody Halloween again.

The above three ghost movies alone are enough to dominate Hollywood Halloween and compete to be the box office hegemon.

And Yi Feiyang's sworn enemies, Dennis and Edjado, the so-called authentic "Witch Bhullar 2" filmed with the support of Lionsgate, will also be released in Halloween.

If you look closely, you will find that the above film companies are all Hollywood mid-level film companies.

That's right, it is these mid-range film companies that have become the protagonists of the Halloween show, and the movies produced by those big movie companies will not be gathered here, because they are aiming at the Christmas slot, which is dozens of times stronger than Halloween.

Because of this, big studios such as MGM and Fox have almost no new plays released on Halloween, giving Royal Pictures, Lionsgate, as well as Miramax and BIM a stage to compete.

These not-so-well-known film companies, although their strength is not as good as that of big names like MGM and Fox, they each have their own brand Halloween projects...... Didn't you see that the filming is basically a sequel? These movies already have a fixed audience, and if you put more effort into publicity, then there is no doubt that it will bring a peak of movie-watching.

For this reason, Lionsgate, which has recently become popular, is said to have reached $3 million in the early publicity budget in order to launch the second shot of "The Witch" this time. Not to mention the other three companies, they also spare no effort to promote their upcoming movies.

Throughout this period, newspapers and magazines in North America, as well as mainstream television stations, news media, and front-page headlines took turns to sit in the village, almost all of which were promotional advertisements for their respective films.

"Fight your way out! What to watch for Halloween? Just watch "Moonlight Panic 7"! ”

"The ghost baby is back to the soul, "The Ghost Baby Bride", it makes you feel terrified!"

"Halloween will make you scream again, if you want to be scary, just watch "Scream 2"!"

"The witch is back! Stay tuned for Blair the Witch 2! ”

……

In the variety entertainment programs of major TV stations, these movies that fight for Halloween schedules, their highlights and tidbits, are played in turn.

Under such a powerful offensive, low-budget movies like Yi Feiyang's have undoubtedly become cannon fodder in the mouths of many film critics.

"Yes, we are very optimistic about the three horror films filmed by China Yi, not only because these three dramas have no reputation before, they are not sequels, or the second sequel, but more importantly, in terms of investment, I heard that these three dramas are low-cost small productions. Of course, after the baptism of "The Witch" concocted by China Yi, we will not easily look down on such a small-scale movie, but a dark horse is a dark horse after all, there are very few, it is impossible to say that as long as it is a movie made by him in China, it will definitely create a miracle and become a dark horse! Unless he is not a Chinese Yi, but a magical Yi, or a magician Yi! ”

--- a critic's article in Time Magazine in Los Angeles, USA.

"Obviously, this Halloween schedule is the world of sequel movies, as long as you have eyes, you can see that everyone is 'frying cold rice' and 'selling old goods', the most conspicuous is the "Moonlight Panic" series, God, this is already the seventh part! In contrast, these horror films that already have a fixed audience, and the three small-scale films filmed by China Yi will undoubtedly become cannon fodder in this schedule, and in their Chinese words, they will be 'blind'! ”

--- Weekly Entertainment Weekly Reviewer article in Los Angeles.

"We don't want to use too much prophecy to guess the strength of the upcoming Halloween stall. We just want to say that from the perspective of publicity, whether it is "Moonlight", "Scream" or "Ghost Baby", a lot of publicity money has been invested in the early stage, and even "Witch 2" has invested 3 million US dollars in advertising! In contrast, what did Dream Pictures, which was established by China's Yixin, do? Poor newcomers, new plays, new companies...... Waiting for them may be the fate of the bottom! ”

--- Los Angeles Entertainment Shinkansen reviewer article.

……

But just when all the media thought that China was easy to ...... Yi Feiyang will use silence and indifference to treat the Halloween schedule publicity, a short and concise "Haunted House Record" was published in entertainment newspapers.

This article, like a sharp awl, broke through the blockade of the four horror films of Halloween in newspapers and magazines, occupied a small space, and appeared in front of everyone.

21 October 1998.

Tales of the Haunted House......

"In the United States, there has always been no shortage of haunted house legends full of mysteries, as far as the Haunted House of Edland, as close as the Sloran Villa; But this time, I'm going to introduce you to a 'burial place' located in a wasteland in eastern California. Why did this haunted house have such a terrible name, because there is a terrible legend here...... It is said that back then, there was a Mexican drug lord who smuggled to the United States...... After his death, the dollar he had hidden from his head, as well as his own body, disappeared into this strange house for no apparent reason. ”

This time, China Yi did not shy away from ...... I heard that they Chinese have a lot of respect for ghosts and gods...... Renting this ghostly old building to shoot "Ghost Shadows" makes me wonder, how did they do it?! ”

……

Although, as a reporter, Ingle did not promote Yi Feiyang's "Ghost Shadow" as the focus of this article, but, indirectly, through the ghost stories he reported, people are more curious, what kind of miracles and effects will there be when filming ghost scenes here? !

What is "semi-masking"?

What does it mean to "want to hide"?

What do you mean by "seducing you without negotiability"?!

Americans are also very interesting, especially for this kind of topical ghost show.

"What is the content of China Yi's "Ghost Shadow Record"?"

"We are very curious about China Yi's new plays, I heard that there are three of them, Ha Luha, this time we have to watch!"

"Wait, we're curious about what China Yi's new drama looks like, is it a ghost movie? "Horror Cruise", "Buried Alive", "Ghost Record", ha, it's quite special when you hear the name! ”

……

Undoubtedly, Yi Feiyang touched the hearts of many audiences with "novelty".

Mother's head, aren't you relying on the old and selling the old? What kind of sequel, then I will give you three new dramas to open your eyes!

I have to say that Yi Feiyang is very cunning, very good at drilling Confucius, and also knows how to take advantage of people's psychology of "liking the new and hating the old".

Yes, there is a stable audience for sequels, but for the audience, new dramas are more attractive.

As soon as Ingle's "unintentional willow" haunted house news came out, it immediately set off a small wave in Hollywood, at least, Yi Feiyang returned to everyone's sight, and people have not forgotten him.

Of course, with just such a report, it is impossible to stir up Yi Feiyang's three plays, the investment is too small, and there are no bright spots.

However, Yi Feiyang is not in a hurry, because in his opinion, instead of competing with those high-publicity movies under a lot of pressure now, it is better to avoid their edges, and wait for the movie to be released, and then make plans after the public opinion of the opponents falls.

In one word: forbearance.

This is Yi Feiyang's strategy, and it is also part of his plan for the final Halloween battle.

"Look, there's going to be more exciting!" Yi Feiyang swears.

But in the eyes of Bill Bunny and Fat Jack, the publicity was too much to do.

However, Yi Feiyang told them, I still have two big tricks that I haven't used, and when the time comes, you will see a good show!

Stunt?

What stunt?

Could it be that Boss Yi has any tricks to blow up these three plays?!

Oh shit, I can't guess him!

(I'm going to spend this holiday with my mother in the hospital, but I still wish everyone a Merry Christmas!) ）

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