Chapter 72. [Halloween: Demon Flurry]
After Yi Feiyang and Paramount's representatives negotiated the sharing contract, the next review and grading before the release of the film were all handed over to the people on Paramount's side.
After all, the theater chain is theirs, and what classification can be arranged, for them, how much popularity and box office they can earn. In this regard, the emperor is not in a hurry, and Paramount should be more concerned than Dream Pictures.
It is said that in the United States, there is a very strict film classification system, and when a play is ready to be released, it will be arranged to be submitted for review, and the place where it is submitted for review belongs to the "Electric Inspection Department" of the American Film Association.
In fact, at the beginning of the 20th century, the censorship system in the United States was also non-standard, and it followed a purely "wild path". At that time, the United States officially believed that films were purely commercial and were not protected by the Constitution's "freedom of speech". As a result, films in those days were subject to censorship by local government departments, and the federal government left these things alone. Each state and municipal government has issued its own regulations to censor films, and what wild mules, wild horses, and wild kings have all appeared, violence is rampant, pornography has no limits, and the chaotic results of the film market can be imagined......
In 1952, the Federal Supreme Court held that films should also enjoy the right to "freedom of speech", and as a result, local government censorship of films had no legal basis. However, the Supreme Court still retains the right to censor the "obscene ~ obscene" content in the movie. This censorship power out of moral requirements has led to the stricter treatment of pornography in later American films, and more lenient in other content such as violence.
After the U.S. government's censorship of films disappeared, film censorship became mainly a self-regulatory act within the film industry in the face of social criticism of film content. It wasn't until 1968 that the Motion Picture Association of America began to develop a film rating system that explicitly standardized film censorship. To date, this film classification system has been in place for nearly 40 years.
This time, the three dramas "Buried Alive", "Horror Cruise", and "Ghost Record" filmed by Yi Feiyang's Dream Pictures were arranged at different levels in accordance with the "Film Classification Review Requirements" of the Motion Picture Association of America.
"Buried Alive" and "Horror Cruise" are all PG-13 grades: special tutoring level, recommended for children after the age of 13.
The content of "The Grudge" was tampered with by Yi Feiyang, and the new "Ghost Record" was dressed as "Ghost Record", which was arranged as R-level: Restricted level, and it is recommended to watch it over 17 years old.
Originally, "Ghost" was to be arranged as NC-17 according to the super horror content, that is, under the age of 17 (including 17 years old) is forbidden to watch, but Paramount belongs to the old members of the Film Association, and it is very powerful, and after going through the back door, the Film Censorship Association has relaxed the road.
In fact, "review through the back door" is very common in the American film review process.
The Motion Picture Association of America is a non-governmental organization with ambiguous relations with the government, and its main members include: Warner, Universal, Disney, 20th Century Fox, Paramount, Sony, etc., these large film companies control 95% of the film business in the United States. The parent companies or groups of these film companies own more than 90 percent of all media in the United States. As a result, the MPA's rating system often causes independent producers outside of the big studios to suffer. That said, independently produced films are vulnerable to the classification system. An undesirable rating can lead to the loss of independent films, and the monopoly of large companies can be unchallenged.
Of course, independent films can also not participate in the rating, because the rating is voluntary. However, if you do not participate in the grading, it can only be screened in very few theaters. According to the survey, more than 80% of theaters are allied with the Motion Picture Association of America, adhering to the rating system and rejecting unrated films. The reason is very simple, the main income of the cinema system depends on the big film companies.
In the United States, someone once compared the cinematic footage of an independent production with the cinema footage of a large company, and found that the almost identical shots were classified as NC-17 if they were produced by an independent producer, and R if they were produced by a large company.
However, there is an exception to this drama, that is, the "Lust. Rings.
Ang Lee's "Lust and Caution" is produced by the president of Focus Films, which was founded in 2004 and has very little seniority, so it is impossible to guess whether the NC-17 rating will be some kind of warning to this "little character". However, Focus Pictures is affiliated with Universal Pictures, and Universal is an important member of the Motion Picture Association of America, will the rating system take advantage of its own people?
After "Color Caution" was rated, the producer quickly said that he accepted the result, and did not even ask for a revised and re-rated rating, which is somewhat strange, and the cat in the inside should be said to be very "clear": who made Li press is not a blonde Yankee, but a Chinese with black hair and black eyes!
Compared with the Chinese director Li Press in his previous life, Yi Feiyang served as the producer and director of the three dramas respectively, so he was lucky. At least that "Ghost Record" was classified as an R rating in Paramount's face, not the NC-17 of the cheating father.
Of course, this is also because although Yi Feiyang is Chinese, his popularity is not enough, although he has made up "Blair the Witch" that broke 200 million, he belongs to the "second dealer", and the movies he really shot have not yet seen how good they are, so they are not valued by the American film industry, so he himself will not be regarded as a "threat" to American films.
Now, the review and classification of the three dramas of Dream Pictures have been quickly completed under Paramount's "interference".
Everything is ready, only the east wind is owed.
Just waiting for the Halloween schedule to be released on time.
Dream Pictures is here to fight hard and swear by it.
After all, it is the first shot of the company's establishment, and it would be good if it could make a good start.
What's more, it's still a triple hit, if the cannon can hit the bull's-eye, it will be a big hit, so how can the people in Dream Pictures not be excited?!
In contrast, Paramount, which arranges theatrical distribution, looks at this very blandly, and can even be said to be very cold.
In fact, Paramount, as a bigwig in the film industry, doesn't look down on Yi Feiyang's bullshit film company at all, let alone put all its theaters on the three small films "Buried Alive", "Horror Cruise", and "Ghost Record".
Paramount only took out one-tenth of the total theater line to arrange films for these three dramas, and the rest were all given to "Moonlight Panic 7", which invested more, directed more and made a profit.
The drama "Moonlight" is a well-known series of horror films on Halloween, with a fixed audience group, low investment risk, and Dimen Film Company is relatively famous, so it is definitely a wise choice to help this drama.
In other words, Yi Feiyang accidentally became a "fellow brother" with Dimen Pictures, competing for the number of films scheduled by Paramount Cinemas.
However, from the very beginning, the starting point of Dream Pictures was lower, with three dramas, each with only one-tenth of the share; And Dimen's "Moonlight" occupies seven-tenths.
Although Paramount has not given Dream Pictures a lot of theatrical schedules, it is enough for Yi Feiyang.
It's gold that always shines.
It's a mule or a horse, you have to pull it out and slip away!
Yi Feiyang is confident in the three dramas he filmed, and he believes that as soon as his plays are released, they will definitely change the minds of those Paramount executives. Unless, that gang is a bunch of fools who don't want to make money......
……
The ideal is beautiful, but the reality is cruel.
I have to say that Yi Feiyang overestimated the potential of his three dramas, or rather, the reputation and box office of these three dramas in his previous life affected his judgment of the effect after the release.
1 November 1998.
Halloween in the West.
On this night, the demons danced on the big screen, and the ghosts roared.
Basically, all the small film companies are gathered in this period of ghosts crying wolves, zombies, werewolves, vampires, and cold-faced killers wearing white masks, all jumped out, and performed their killing stunts on the screen, disemboweling, and blood flying......
"Moonlight Panic 7", "Scream 2", and "Ghost Baby Returns to the Soul 4", these movies with a fixed audience group have caused young people to flock to them.
And Yi Feiyang's "Witch Blair", which was once concocted, is now released as a sequel, and it has also attracted many young audiences with its unextinguished sense of mystery and horror.
In contrast, Yi Feiyang's three plays are hard.
"Horror Cruise" and "Buried Alive" had less than 20 percent attendance!
In other words, in a movie hall with 100 seats, only about two dozen people chose to watch these two films.
The pace of the movie is slow, the picture is not bloody enough, and there is no visual impact, which is the biggest criticism of the audience.
"Damn, it's Halloween tonight, so let's watch such a dull movie!"
"We want blood, we want violence, we want flesh and blood! Don't bury this shit alive, and the cruise ship story that keeps repeating! ”
"Is there any mistake? Is this also a horror movie? How can I not be shocked at all? Although I've only watched the beginning, I can be sure that this is definitely a bad movie! ”
……
"That China Yi is really hopeless, I thought he was so powerful, it turned out that he made such a bad movie!"
"Ha, the second dealer, the second dealer! Look at it, what a bullshit fantasy studio's work, it's rubbish! ”
"Chinese are not suitable for making movies, that China is easy to be nouveau riche, look at the present, the original form is revealed!"
……
It can be said that many teenagers who have been fed their appetites with blood have a hard time accepting Yi Feiyang's "Buried Alive" and "Horror Cruise" during the Halloween schedule, thinking that such scenes are too dull and monotonous.
After the premiere, as directors, Bill Bunny and Jack the Fat Man, the two brothers couldn't help but hug and cry.
It's too much of a bully!
It's the first time for people to film, and they were scolded so badly!
Woooooo
In contrast, Yi Feiyang personally directed "Ghost Shadow", which integrated the content of "Curse", received unexpected results when it premiered.
(The reason for not updating much is that the elderly at home are sick and need to be taken care of, and there are manuscripts to be saved, so please understand!) )