8 November 1998.

Paramount unbelievably tripled the number of films scheduled for the three Fantasy Pictures films, which surprised many onlookers,

"How is that possible? Could it be that the people of Paramount took the wrong medicine and began to praise these three plays? ”

"Did Dream Pictures give a gift to Paramount's people? I heard that they Chinese like this mouthful, otherwise, how can they increase the amount of films?! ”

"Incredible! Paramount also has times when it is confused! ”

"Oh God, Dream Pictures got lucky this time!"

……

With all kinds of rumors, Yi Feiyang's three dramas "Buried Alive", "Horror Cruise", and "Ghost Record" began to be released collectively in a large number of films.

At the same time, Yi Feiyang is no longer hidden.

He has been waiting for such an opportunity, and only if Paramount can recognize his play, his propaganda trick can exert its greatest power like "Eighteen Palms of the Dragon".

Obediently rumbling holes!

The stir-fry stunt has begun!

Stunt 1: SMS!

Since the birth of mobile phones, mobile phones have been loved by many people with their super communication capabilities. Especially teenagers who like to catch up with fashion and follow trends can't put it down.

As one of the most developed countries in the West, the United States has always been the main sales market for mobile phones. The function of mobile phone SMS is also more and more widely used by everyone with the sale of mobile phones. So much so that after 2000, the mobile phone advertising business was flooded, and many people would inexplicably receive all kinds of spam text messages.

It was not until July 2004 that a 32-year-old lawyer in Kansas, USA, filed a lawsuit against the operator and advertiser of mobile phone text messages, on the grounds that his wife, after receiving the mobile phone text messages, wantonly purchased the special products advertised on the advertisement, so that he himself unknowingly overdrew his credit card, which caused immeasurable damage to his own reputation and creditworthiness, and demanded compensation from the defendant.

The case ended in the favor of the young lawyer, and the prosecution received $130,000 in damages for reputation, as well as lost work. The case also forced all states in the United States to resolutely legislate to crack down on mobile phone spam text messages, so that the once uncontrollable mobile phone text messages in the United States have been effectively controlled. Compared with the well-behaved and obedient people of the Celestial Empire in their previous lives, the American people are overwhelmed by the bombardment of mobile phone text messages and spam text messages, and they have already dared to say loudly: "No! ”

Of course, that is all in the future, and now Yi Feiyang found that today in 1998, as the future information mainstream media, many Americans still don't know the power of "mobile phone text messages"!

In other words, people have not opened the "Pandora's box" of mobile phone text messages at all, and I don't know how to say that this seems to be an ordinary message exchange, an advertising business chain that can generate huge profits, or just regard SMS communication as a private communication.

What a waste!

What a surprise!

This is Yi Feiyang's exclamation after discovering this fact.

Imagine your previous life, all kinds of mobile phone advertisements are overwhelming, so that you are overwhelmed and your mobile phone is about to burst. Now, the current mobile phone text messages are so "pure" that people are staggering, except for "Mike, your mother called you home for dinner", "Child, often go home to see", it is a simple "baby, I love you, do you love me", "Hey, baby, let's go on a date tonight"......

Of course, the current SMS is still the kind of very simple narrative text, no MMS, no RBT, and no bells and whistles for visual enjoyment, and some are just "basic SMS functions".

But for Yi Feiyang, this is enough; He wants to be the first person to dare to eat crabs and use text messages to promote his movie!

As a result, after Yi Feiyang spent only $1,000 to sign a cooperation agreement with a mobile phone communication department in Los Angeles, USA, the first SMS advertisement for the purpose of movie promotion was newly baked with experimental.

……

9 November 1998.

The bustling streets of Los Angeles.

Toot toot toot!

The phone rang.

The fashionable young man raised his eyebrows, and proudly took out his newly bought Nokia mobile phone in the envy and jealousy of his friends.

This kind of mobile phone is different from the previous straight mobile phone, it can be answered with a flip cover, small and exquisite, and it can be said that it is the new favorite of fashionable men and women.

"Look, man. Someone texted me. It's a new phone, and the SMS function is ...... great."

"What? This year, Halloween doesn't watch the play, but when you watch the play, you will watch the dream triple hit! ”

"Shit! What kind of text message is this?! ”

……

Washington Square, New York.

Jingle bells, jingle bells.

A blonde hottie pulls out her Nokia phone from her waist.

"Watch the new movie of Dream Pictures and participate in the lucky draw!"

"What the hell? Halloween raffle? The first prize turned out to be a new mobile phone plus $100 in phone bills?! ”

The blonde was stunned, not because the text message was novel enough, but because of the new phone and new phone bill...... She already owes more than half a month.

……

A downtown area in Chicago.

A bejeweled lady in a mink coat walked out of the club with a purebred sausage in her hand.

A luxury car drove slowly.

The driver came down and helped her pull the car door.

The lady was about to go in when the phone in Kun's bag rang.

The lady put the dachshund in the car, took out her mobile phone from Kun's bag, and a text message appeared: "Dream Pictures three great offers, spend Halloween with you!" ”

The lady smiled and muttered, "This text message is very interesting." ”

……

There is no doubt that Yi Feiyang's pioneering "mobile phone text message" promotion method has made the North American audience refreshing.

Who would have thought that the mobile phone tool that was originally used for private communication would also have the function of movie advertising. This surprised many people, and it shocked the mobile phone telecommunications business community.

It turns out that mobile phones can still be used like this!

It turns out that advertisements can also be implanted like this!

It turns out that we have wasted such a good resource in vain!

In the midst of many exclamations, in the future, mobile phone text messages will officially go down in history as a means of advertising.

But who would have thought that Yi Feiyang, the "initiator" of this matter, put forward such an idea just to promote a few of his new plays.

With the spread of text messages, the three dramas he filmed, "Buried Alive", "Horror Cruise", and "Ghost Record", have also received more attention from citizens. At least, everyone knows that the three dramas of China Yi are about to be released on Halloween!

……

Of course, in Yi Feiyang's view, using Ingle's ghost story to be in the newspaper and using the freshness of mobile phone text messages to attract people's attention are far from enough to help him hype up the movie.

I have to make another surprise move to completely attract the audience's attention.

And in this world, there are only three things that can attract people and detonate everyone's attention.

First, women!

Second, nude ~ body!

Third, nude ~ naked women!

So, Yi Feiyang came up with another trick of his own--- body painting!

In fact, body painting has a long history as an art, such as the totem worship of the American Indians, carving various patterns on the face and buttocks, and the various tattoos made by those rebellious youths on the shoulders, stomach, chest, and back, in terms of classification, these are called "body painting".

However, the real use of female nudity ~ to show the form of artistic patterns, and as a news event to attract people's attention, will happen next year, that is, in May 1999.

A young and beautiful model sits in the center of the stage surrounded by dead branches and grass, and her face and bare ~ bare chest are outlined with red and white dazzling patterns, which is a scene that happened on the streets of Los Angeles.

On the same day, thousands of people enjoyed the body painting show called "Dialogue with God" calling for "natural beauty", and the onlookers of Los Angeles behaved very calmly, this kind of nude ~ body model was exhibited on the streets of the city for the first time in the United States at that time, and the citizens of Los Angeles recognized this "body performance" with a calm and rational attitude.

Artists use their brushes to work on a variety of materials, but one day someone discovers that the human body is the best carrier of beauty, so they boldly use the body as a canvas and use special makeup oils to draw various patterns on the model, making the human body a work of art. This is where body painting comes in.

Now, Yi Feiyang wants to break through the historical trajectory and discover this new art form in advance!

……

10 November 1998.

Yi Feiyang used this creative and unique artistic means, hired dozens of professional models with a lot of money, and in the cold winter, came to the major shopping malls before Halloween, and boldly showed his delicate body in front of the shops that bought and sold ghost masks, jack-o'-lanterns, and Halloween gifts, depicting all kinds of shocking horror pictures, and these pictures are basically based on Yi Feiyang's three dramas "Buried Alive", "Horror Cruise", and "Ghost Shadow".

A beautiful carcass full of temptation ~ body!

Thriller, horror painted!

It makes for a powerful visual impact!

It's as if angels and demons have sex together~!

……

The citizens of Los Angeles were stunned and stunned!

I was completely shocked by the anti-heaven behavior of the naked ~ models!

God, is this Halloween, or is it Thanksgiving?!

Actually engage in such an airplane?!

The children looked at the bare-ass auntie, "I'm going to eat grandma!" ”

The men lined up, watching, watching, "Don't look at nothing, don't look at it, don't want money anyway!" ”

The women were jealous and hateful, pulling their husbands and boyfriends, "Shit, haven't you seen enough?" Let's go, go home! ”

The journalists, "Oh, thank God, there's finally material!" ”

"Let's look at the changing situation, naked ~ new fashion!"

"It's all terror that is to blame, and the blonde beauty undresses for the movie promotion!"

"Dream entertainment has a trick, what kind of beauty is it ~ breasts ~ exposed ~ breasts ~ breasts?!"

……

Of course, there are also some defenders of justice in Los Angeles who have strongly criticized this.

"What is the essential difference between a naked beauty acting as a barber to attract customers? Body painting is nothing but a commercial activity! ”

Some people even pointed out "heartbreakingly": "Some people who call themselves artists rely on body painting to vent their distorted perception of life, which is not only a blasphemy against art, but also a violation of the dignity of life!" There are also people who think that the current society is a mixed bag, and that the otherworldly art can only be rare, and that the use of the 'human body' to engage in 'film propaganda' is more for the purpose of enslaving money and pornography -- if this is the case, if an art form is reduced to a tool for making money, then indeed, how much consciousness content is left of it? If an art form is only to satisfy the senses and pursue curiosity, then how much room is there for its significance to develop in the world? ”

Yi Feiyang is happy, I'm afraid that no one will stand up and sing white, but now it's good, since someone scolds, then someone will definitely object, and I don't worry about the lack of follow-up of propaganda......

As no one expected.

While many noble people have made a big deal about Yi Feiyang's use of "body painting" for film promotion, some trendy people have openly supported this new art, new viewpoint, and new propaganda model.

So a war of public opinion began.

As the central issue of this war, Yi Feiyang's three dramas have become the sweets and sweets that the media keeps mentioning.

What "mobile phone text messages", as well as "body painting", the two tricks have been sent one after another, turning the whole of Los Angeles upside down, making it difficult for people to imagine that it is difficult to dream pictures.

It can be said that only a few thousand dollars of advertising investment has achieved a million investment effect, which makes Mr. Gusta, the owner of Lionsgate, the partner that Yi Feiyang once worked with, very depressed.

This China is easy, very cheating!

The advertising effect of investing 3 million by himself is not as powerful as his two tricks.

Don't you see, on the major media plates, it's all his front page headlines?!

God, you're blind!

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