In North America, this year's summer vacation is more intense than in previous years, many movies aimed at teenagers have been released one after another, and major movie theaters have completely fallen into the world of "youth faction"; However, most of these films that take the youth route are some low-budget productions, and only those strong films shot by big film companies can dominate the entire film market.

The first to make a grand debut was Universal Pictures, which on May 4 launched the tomb robbery-themed adventure blockbuster "Tomb Robbery Maze" that cost tens of millions of dollars to build.

The director of this play is Stephen Sommers, a great director who was once scolded by Yi Feiyang at a Christmas party. After being scolded, this gentleman learned from the pain, chased after the ass of the world's top executives, and made a military order to direct this adventure blockbuster. The Hollywood press also gave high praise to this drama: if you like hilarious and novel movies, then this "Return of the Mummy" should definitely be listed as the first choice - exciting and hilarious adventures, majestic battle scenes, excellent computer stunt production, strong visual impact, and keep you dizzying. In the future, the box office revenue of this drama will be as high as 400 million US dollars, and the great director Stephen Sommers will turn over with it.

Then, on May 11, 21st Century Fox launched their sci-fi blockbuster - "Star Wars Prequel: The Phantom Menace".

The film comes almost 16 years after the last installment in the series, Star Wars VI: Return of the Jedi. This release was accompanied by an intensive media campaign, including a campaign led by Terry? Brooks' rewrite of the novel with the audience's eagerly anticipation. Despite the mixed reviews, the film went on to grossing more than $920 million at the world, the highest in the series. Now the play is being screened in major movie theaters in North America. The box office has been soaring. It will be interesting to see what the future holds.

The most rear. The sci-fi blockbuster "The Matrix" created by Warner Bros. Pictures at a cost of $60 million was also released on May 15. In the future, this drama will definitely be a big dark horse for the entire summer vacation, and the box office will be as high as 27 million at the premiere. As directors, the Sawsky brothers also became the "most talented" young directors in Hollywood.

……

It can be said that these three super heavyweight sci-fi films and adventure films have directly dominated most of the entire North American film market, according to theater statistics, 70% of the tens of thousands of cinemas in North America are showing these three films. And the number of films scheduled increases with the number of days it is released. What's more, Disney Studios announced that it will launch their new animated blockbuster "Tarzan of the Apes" on June 18 at the latest. As a hegemon in the field of cartoons. This time Disney boldly made the story more adult in order to absorb more of the box office.

It can be said that this summer vacation is equivalent to a "flood beast", if there is no novelty in the scenes you film, then you will only become cannon fodder!

Of course, before that, you have to let everyone know that your new film is about to be released. Then, you have to advertise. Do publicity, do marketing!

There's a saying in Hollywood. It's called, "You invest $1 in filming, but you have to spend $10 on advertising!" ”

This shows how much advertising plays a role in the entire film release process.

At the moment, in the conference room of Dream Pictures, the big guys are discussing how to promote "Chainsaw".

"In my opinion, it's better to take the poster route!" "We could have found a big printing company to work with and distribute our movie posters, movie theaters, subway stations, bus stops, and by the way, the video game rooms and arcades that teenagers like to go to the most!" The stupidest way is the best way! As long as we attract people to the cinema and have a good reputation, we can breathe a sigh of relief! ”

"I don't agree with this approach!" Fat Jack Black objected directly, "The method of putting up posters and handing out flyers is too old-fashioned, who would pay attention to these things now?" Unless you're some kind of nude ~ body beauty, or sexy goddess! Instead of spending a lot of money on posters, we can just put the trailers of our movies on TV and broadcast them! As long as you pay a little more, you can scroll through the prime-time broadcast, and those people can't watch it if they want to! ”

"Hehe, fatty, have you studied ......," Bill scoffed, "most of the people who watch primetime TV shows are housewives, yes, these are the women, and you let them pay attention to such bloody horror movies?" God, it must be a joke! ”

The fat man was choked speechless. "Well, we can also change the time slot, mainly for those men, and teenagers......"

"Hah, would you like to give you a midnight slot?" Bill continued, "But that time was a show, and I was afraid that the TV station wouldn't accept your deal." ”

"Okay, you guys stop bickering, who still has a good opinion?" Yi Feiyang forbade these two guys to talk nonsense.

"I do have a suggestion......" This time it was Yi Feiyang's newly recruited apprentice James Wynn who spoke.

"Tell me, what do you have a good idea?" Yi Feiyang encouraged him.

In front of everyone, James mustered up the courage to say: "Actually, it is very simple, our purpose is to attract audiences to the cinema to watch our plays, and the advertising in the cinema chain has always become a battleground for soldiers. I think that no matter how you learn about the film outside the cinema, or what kind of advertisement you see and become interested in the movie itself, and then go to the cinema to buy tickets, the audience will stay in the cinema box office for 10 to 20 minutes, and during these 10 to 20 minutes, their eyes are greatly influenced and stimulated by the advertisements in the cinema. Audiences are very susceptible to posters, promotional videos, etc., and change their original intentions to buy tickets for another movie, which is also the biggest feature of impulsive consumption. So I think we should do something in the cinema hall to be able to bring the audience into our cinema hall......"

"Oh, you say, how do you make an article?" Yi Feiyang continued to ask.

"We can do promotions, like we make some chainsaw toys, or horror masks. and some challenging slogans to pique the audience's interest...... For example. The chainsaw went off. Bloody and bloody movies that will kill you, do you dare to watch them? Or, if the real warriors are welcome to watch it, don't let the faint of heart enter, but we can also learn from the experience of the haunted house and design some haunted ghost chasing tricks in the hall. to scare those viewers...... As soon as they were aroused by our curiosity, they naturally changed their minds and bought tickets for the film, and the original idea of watching the movie was successfully transferred by our promotional method and became our audience! ”

……

"Ha, Wen, you're too unkind to do this, it's like a halfway robbery!"

"yes, we're going to turn other companies off!"

"If we do that, people can do the same. Bigger than the riches, Warner. Fox and Universal are better than us! ”

……

Bang Bang Bang! Yi Feiyang tapped the table with his fingers to calm down the big guy, and then said: "What you all said is very reasonable, but in publicity and marketing, we must pay attention to two points, one is the cost, and the other is the effect. ”

"Bill, how much does the carpet bombing poster marketing you just said cost?" Yi Feiyang asked.

"It will also cost at least about $3 million, and the only venue for its promotion will include the city of Los Angeles."

"And what about you, Jack, how much does it cost for what you call radio rolling marketing?" Yi Feiyang asked again.

"I've inquired about this, if it's a prime-time rolling broadcast, it will take at least 5 million US dollars...... Play a 10-second clip. ”

"And what about you, James, how much does your ultimate interception marketing cost?"

"It will take at least about 2 million US dollars, but the manpower required may be a little larger, after all, you need to send people to garrison or deliver gifts......

Yi Feiyang nodded, "What you said is right, you need money to do publicity, but do you know how much liquidity we have now?" ”

After Yi Feiyang finished speaking, he pointed at the fat man Gao Jiabao and said, "You come on." ”

Gao Jiabao sighed and said with great emotion: "Comrades, now I can tell you very responsibly that in order to deal with your eating, drinking, and Lazar, we only have 5 million US dollars left in our working capital!" Yes, that's just a little money, you can do it! ”

Everyone looked at each other, no one thought that the company would be so poor!

In fact, Dream Pictures is not poor, except for some expenses spent on establishing a company, the purchase of eight major theaters cost 24 million in one go, and of the remaining 10 million US dollars, the initial investment in the filming of the animated film "Speed Snail" was 3 million US dollars, and the filming of Chainsaw Horror cost 1.8 million US dollars, and then excluding the cost of the company's operation, now there is really only 5 million working capital left.

Yi Feiyang is also very helpless, he nominally has "hundreds of millions" of assets, and he can get tens of millions of dollars when he gets a bank mortgage, but now he can only get his hands on 5 million. This is the distress in the operation of capital, unless he is like other capitalists, playing the game of bank loans, but Yi Feiyang obviously will not do this.

It's not that Yi Feiyang pretends to be high and disdains to take out loans from banks, but he feels that there is no need for this for the time being.

After listening to the company's financial report, Rabbit Bill and the others completely shut up, as the saying goes, it is easy to do things with money, and it is difficult to do things without money.

Even if you have a good idea, it's just a waste without financial support.

Seeing that everyone was silent, Yi Feiyang asked, "Is there no better way to save money and achieve good results?" ”

Yi Feiyang's words made everyone shake their heads for a while, it's difficult, how can you say that Chinese saying, it's difficult for a good woman to cook without rice.

Just as the big guy shook his head and sighed, suddenly a very discordant voice said, "I have a good idea......

Wow, everyone looked towards the place where the voice came from, Yi Feiyang also looked over, but saw that it was a young man who was not good-looking, with golden curly hair, a collapsed nose, single eyelids, small eyes, and a pair of thick myopic glasses.

Yes, a man can also be described as sexy, and being an animal capable of conquering and attracting female animals is definitely a great compliment.

When they saw the young man who was speaking, everyone laughed.

Because everyone knows this person, this person is the planning director of the original TOP entertainment company, but he has only been in office for three days, and the TOP company went bankrupt.

In addition, the reason why this person joined TOP was because his family owed the company a huge debt, and the deceased elephant Henry heard that this person was talented, so he used the debt to coerce him to join the company to work for himself, but unfortunately, the company went bankrupt, Henry died, and all his ambitions were lost......

Henry the elephant also said to Yi Feiyang before he died, this guy is definitely a talent. Yi Feiyang asked what was wrong, and Henry said, everyone else patted me on the back, but he never did.

People who don't make sycophants are talents?

Yi Feiyang scoffed at this, but he also remembered this seemingly unremarkable guy, not because of his low profile, but because of his name, his name is - Dures!

Yes, it was this very popular name that made Yi Feiyang remember this person and remember his existence, so after Dures said that he had a good idea, Yi Feiyang asked directly, "That's good, say it and take a look." ”

Dures seemed to be born with a temperament of ignoring his surroundings, only to see him hold his glasses and say, "It's simple, Internet, video!" ”

In a simple sentence, everyone was stunned.

Some of them haven't reacted yet, what does this mean? What kind of plane?

But some people have understood it, and they understand the hidden meaning.

"Well said! Who says movie promotion has to be a poster or a TV commercial?! Yi Feiyang stood up and waved his hand to add more force to his tone: "Nowadays, the computer network is developing rapidly, and the video clicking and playback are gradually maturing, we can cooperate with several websites to put the trailer of our "Chainsaw" drama on the website for publicity, as long as the click rate can soar, then our drama can achieve the effect of publicity!" ”

"We don't need too much capital investment, nor do we need too much investment in manpower and material resources, we just need to hand over the well-made films to those websites and let them upload them to win clicks, and we have completed the purpose of our film promotion! If the effect is good, we can increase online publicity, and with news publicity, we can directly hype this drama! Yes, as long as we are willing to work hard, we will be able to use the smallest capital to obtain the greatest benefits! Yi Feiyang's hand waved down heavily, as if the general commanding thousands of troops and horses had given an order for a general attack, so irresistible.

Everyone was instigated by Yi Feiyang's words, no one thought that a very difficult thing was so simply solved, everyone couldn't help but glance at Yi Feiyang, who was full of confidence, and then at Dures who was silent, at that moment everyone had only one sentence in their hearts, just a tiger that didn't bark much, if it really had to scream, I was afraid it would shock the mountains and forests. (To be continued......)