Chapter 157. [Don't look at the faint of heart]
The front page headline of "Hollywood Entertainment News": Horror video shocks the Internet, and the killing machine challenges your senses! A different death, a different ending! Below are horrific photos of hovering guillotines and buzzing chainsaws.
The newspaper's correspondent wrote: "What is blood, what is violence? What is despair, and what is worse than death? If a man's tactics are so terrifying that they make a mechanism to strike at your mind and body, then what else can stop this terrifying chainsaw? Just like this movie shows, the choice is to live or die, whether to cut off your own hands and feet, or to let yourself die directly under the trap! ”
The headline given by the reporter of the entertainment section of the Washington Times was: The Chainsaw Disciples Turned Out to Be Bloody, Bloodish Enough to Be Murderers!
The content is: "If you still remember the play "Texas Chainsaw Massacre", then you will definitely be able to see its shadow from this "Chainsaw"! Yes, the same chainsaw, the same blood, but the difference is that one is violent and evil, and the other is bloody and wise! Forgive me for using words like 'wise' to praise the people who made the chainsaw mechanism, but we have to admit that the murderer we are about to see this time is absolutely clever! ”
Of course, in addition to these eye-catching news comments, there are also some "strong criticisms" from alternative people.
First of all, Steve, a special film critic for the Chicago "Sun", wrote an angry article attacking: "This is a trampling on the light of civilized society!" What a chainsaw murderer, it's just a psychopath! ”
The content in it said: "The whole United States has been boiling these days, and everyone is talking about the news that a low-budget horror film is about to be released. The film is sold by a killing machine. Hype. This really doesn't make me acceptable, the simplest point, what is bad for everyone to promote, you can promote charity performances, promote the Red Cross, and even promote something a little sunny, but you can promote this damn bloody horror movie! ”
"God, where is our civilization? Where is our noble taste? Why do you only pay attention to this disgusting movie, and not to the African elephants that need to be saved, the African children who need help? Like me. I've been paying attention to these people in need. Did I say anything about donating $1,000? No! I volunteered to help the Red Cross people, I donated blood for free, did I say these things? Nor did it! Damn, you can't just find something good to advertise. Why are you so interested in a shit film directed by a Chinese?! ”
"I'm definitely not a racist. Opposite. I'm also an advocate for the Association for Racial Harmony, but here I still have to criticize the Chinese director for his retarded mind. What horror films to shoot. What kind of bullshit terrorist mechanism is designed, and how sophisticated and weird it is praised for...... Test, say that the mechanism is precise, are you more precise than a Swiss watch? Tell the story weird, have you ever been weird about Edgar Allan Poe's horror novels?! No, you're nothing, you're just a boring guy who uses gore as a gimmick to cheat the box office! ”
For a while, in the newspapers and on the Internet, the controversy over "Chainsaw Horror" began to intensify more and more, and finally uncontrollably developed into an unprecedented scene of "national discussion".
At this time, those smart people no longer laughed at Dream Pictures for pretending to be a ghost, and many film companies also began to wake up to the incredible power of online publicity, and some companies even began to put their own short films on the Internet, and in an instant, all kinds of movie videos poured out......
No one would have thought that Dream Pictures would completely lead the entire new era of the Internet because of the promotion of "Chainsaw"!
In the face of this viral publicity, Dream Pictures has started a precious collector's edition poster promotion again, this time taking the "collection" route, with Yi Feiyang's autograph on it, and it will be released in limited quantities worldwide.
As soon as the news was released on Google.com, it was immediately booked, and fans who wanted to get their hands on the collection of posters logged on to Google, which was almost paralyzed by the number of people and the size of the site.
At the same time, Google's website, which sells collectible posters and uploads three promotional videos, has become completely popular, and its popularity has risen sharply with "Chainsaw", and the news that Google is going bankrupt is directly self-defeating, and the advertising business that follows is snowballing, getting bigger and bigger...... According to the estimation of a Wall Street financial person, if this business volume continues, in the second half of the year, Google's market value will directly exceed 10 million, and this is still a conservative number......
At this time, only a few people know that in fact, the big boss behind Google is no longer the former "Google partner", but a guy who is drinking coffee with Erlang's legs crossed.
……
In the office, Yi Feiyang was full of energy, no one could have imagined that in just over a week, the market value of the Google company he acquired had doubled, and the wealth of the online virtual world was really immeasurable.
In this regard, those colleagues who originally opposed his acquisition of Google also began to admire him.
"Boss, you're really clever!"
"Boss, you have front and back eyes!"
"Boss, the god of you and my hearts!"
……
"Boss, I love you to death!"
"Boss, come and hug!"
"Oooh, who's kicking my ass?! Boss, I'm so protective of you! ”
……
Ignoring these monkeys' sycophants on his face, Yi Feiyang directly threw the credit to Dures, who had never spoken, and said: "It's not me who proposed to buy Google, it's him, so he is the object of your admiration!" ”
"Now, I am here to officially announce the official appointment of Mr. Dures as the Director of Publicity for Dream Pictures!"
Outcry!
Collective uproar!
No one thought that Yi Feiyang would suddenly issue such an appointment.
However, everyone has to be convinced, after all, Dures's achievements are obvious to all.
"In addition, our "Chainsaw" has decided to be officially released the day after tomorrow!" Yi Feiyang threw out the last bomb.
Is it released?
The big war is finally here!
……
Yi Feiyang's carefully created "Chainsaw" was submitted for review. Some of the pictures were too bloody and violent, and they were directly rated NC-17 by the American Film Association.
In this regard, many people, including Yi Feiyang's old friend Lionsgate's president Gusta, and Mr. Raymond of Paramount Company kindly reminded Yi Feiyang's old friend, "Hey man, you can make some editing of the footage to achieve an R rating!" ”
"yes, unless you want to repeat the mistakes of the past and let this drama scare people to death again!"
In the eyes of movie bosses like Gusta and Raymond. They thought it would attract more people to the cinema to watch Saw Horror.
In fact, Yi Feiyang clearly knows the way. It's not easy for the drama I filmed to reach the R rating, and it's thank God that it wasn't made into an X rating.
Someone else, after hearing Gusta's words, must be very patient to consider whether to re-edit and delete some scenes that are too "uncomfortable". in order to reach NC-17 level. But Yi Feiyang didn't do that.
on this. Many media outlets were puzzled and chased after his ass to ask what the reason was.
In the face of interviews with reporters, Yi Feiyang said very bluntly: "I am a director. I'm a horror film director. The horror movies I shoot are my kids. Yes, it's my child, just ask, as a father, who wants to castrate their own child?! I love it more than I love myself, and I love the box office more than I love it! ”
"Then excuse me, don't you really have to worry about the audience of this drama being restricted and the box office not meeting expectations?" A reporter asked.
In this regard, Yi Feiyang said: "I want to state one thing, this drama is not for children, nor for cowards, let alone for some people with poor tolerance, the audience of my play is obvious, it is over 17 years old, nervous, not afraid of men or women!" I don't ask everyone to like my play, I just want the regular horror fans to love it! ”
"But if you do this, you will be considered as deliberately putting on a show, deliberately challenging the authority of the film association."
"No, you're wrong, I didn't put on a show, and I don't need to put on a show, on the contrary, I am not challenging the authority of the film association, but challenging the horror limit of fans who like me, to put it bluntly, I am very persistent in making horror movies!" Yi Feiyang said proudly.
And through the spread of these words in the media, Yi Feiyang's title of "death director" was once again replaced by "cold-blooded director".
Cold-blooded guide?!
Cold-blooded, do I have it?
I'm just telling the truth, is it wrong to be too honest?
Someone is feeling a lot of pain.
Of course, there are also people who strongly support Yi Feiyang's move of never editing out the shots to win the audience, including Sam Raimi, the "generation of evil director" who became famous in one fell swoop with "Evil Dead".
"What is horror? It just makes you creepy, and your head is erected! However, many excellent horror movies have been castrated by the so-called restrictive level, and the original essence has been castrated away, in order to gain more audience views; It reminds me of an old Indian story about an Indian chief who castrated his son's rival in order to make his son inherit his throne, turning him into a woman, a nondescript sissy! Yes, that's it now, China Yi can choose to make him an outstanding Indian warrior in this play, scare and paralyze a large number of people, or make him a sissy and please a whole bunch of cowards who dare not watch the original! ”
For Sam Raimi's support in the air, Yi Feiyang was extremely surprised, and he usually didn't have much contact with him.
If I have to say that the two have anything to do with each other, it is that I am often compared by newspapers and magazines with this "old-timer" in the horror world, saying that he is the successor of some shit horror evil guide......
However, Director Sam Raimi's words are not ordinary "pure farts", and there is no repercussion after letting them go. On the contrary, the reverberation is great.
"China is right! Horror movies have to be scary enough, if some abridged versions come out, we still have a ghost! ”
"Movie classification is to protect some people and satisfy some people, don't talk nonsense about this, even if you are brave, watch it, if you are timid, go home and breastfeed!"
"We just want to see the original version, don't castrate the goods, coward, dodge!"
With the support of this trend of public opinion, this movie is not only uncut. Instead, the NC-17 was used to hype it up, and its slogan was: "Don't look at the coward!" ”
……
In anticipation, "Saw Horror" is about to be officially released, which has set off a storm in North America during the summer vacation, due to the successful marketing of this drama before, and many people, especially those horror fans, are about to cry.
"Oh my God, it's finally going to be released!"
"Come on, we can't wait!"
"It's coming. It's finally going to be released. Get ready for the terrorist attack of China Yi ......"
Major media newspapers and magazines have also been engaged in a series of actions by Dream Pictures, and they have to help them do publicity in newspapers and magazines, there is no way, as long as it is popular with the public. That's what they're going to report.
"Saw is coming soon. China Yi's horror story is ready to go! ”
"A Chinese director who scares people to death and doesn't pay for his life. Entering the realm of horror again, this time, what miracle can he bring?! ”
"The four major companies dominate the summer vacation file. Can Dream Pictures rely on "Chainsaw" to break through?! ”
……
13 June 1999.
On the weekend, Hollywood's summer vacation is in full swing.
"Star Wars Prequel", "The Matrix", "Tomb Robbery", and the newly released "Tarzan of the Apes", blockbusters are dizzying.
Star Wars fans choose their favorites, sci-fi fans choose Nick in a black trench coat, adventure fans take a trip to the Pyramid Mummy, and kids relive the wonders of Tarzan with joy.
Just tonight, a "Chainsaw" that has muddied the entire summer vacation film industry is finally about to be released.
The appearance of this drama made all horror fans feel extremely "suffocated".
Dream Pictures' viral marketing on the Internet, as well as the out-of-stock of limited signed posters, made the entire premiere day "unpredictable".
In the dark, many people swear that they must see this play for the first time tonight, yes, must!
……
New York, USA, a movie theater.
In the hazy night, there was a long line outside the small cinema, and the young people were laughing and chatting about something.
"God, did you watch that horrible video?"
"Yes, but I only watched the first one, and then I didn't dare to look at it, it's terrifying!"
"And you're still watching the movie?"
"No way, I like Chinese Yi's play!"
……
"Have you heard of it, China Yi's previous dramas were scared to death!"
"Yes, we already know the way, so we're all ready, lo and behold, this is oxygen, this is cardiac ......!"
……
"Look, how those guys entered the arena without buying tickets, and didn't even line up!"
"Don't shout, man, do you know who the old man in front of Lu Dao is, I heard that it's called Black Daddy, and the guys he leads are all a bunch of poor people in their neighborhood, how can they afford tickets!"
"Yes, I heard that that neighborhood is very famous now, and many people have made cameos in China Yi's films, and they are about to become professional extras!"
……
The big guys here are chattering and talking nonsense, and at the ticket gate in front, several young people almost started to fight because of grabbing tickets, shouting and scolding each other, and no one was convinced.
Fortunately, a white fat man dressed as a janitor came out of the movie theater, and it was with great difficulty to stop the two guys.
But the young men diverted their focus and took their anger out on the hapless fat man.
"Hey, man, why are you pushing us? We're just joking, what do you see, it's amazing to keep the gate, damn it, we're spectators, we're customers, we're God, understand? ”
The fat white man didn't want to lose his temper with the young men, "Now, man, you'd better obediently shut your mouths for me, yes, or I'll glue it with all-purpose glue!" ”
"Ha, you dead fat man, you dare to talk to us like this, wait, wait until we watch this "Chainsaw" and then settle accounts with you!"
"Don't ramble with him, go forward, the team has moved, haluha, it's almost our turn, we're going to buy tickets soon!"
Looking at this group of young people who were in a somewhat crazy mental state, the white fat man couldn't help but shake his head, "Thank God, it's best that this drama can scare you all so much that you can open your mouth and call Mom!" ”
……
A movie theater in Los Angeles, USA.
"What, tickets are all sold out?" A white guy looked incredulously at the black aunt who was selling tickets.
"Excuse me, please see it clearly. Is there any tickets left, yes, I must see this play tonight! ”
"Oh, I'm really sorry, don't talk about tickets, not even a hair! But ......," said the black aunt kindly, "but you can choose other movies, such as "Tomb Robbery", which is currently being screened, I heard that this drama is very well filmed, and those mummies are scary; Or you can watch Disney's new release of Tarzan of the Apes, which is a big-budget animated film. Whether it's the picture or the sound effect, it's top-notch! ”
"Nope. Don't introduce me to this, I'm watching "Saw Horror", yes, just watching this play! The white guy said firmly.
"Okay then. Chainsaw words. Now only midnight is left. There are still some in the first scene, do you want them? The black aunt said helplessly.
The white guy stretched out his hand without thinking and said hurriedly: "Of course." Hurry up and give me the tickets, I don't want to even lose the midnight show. He was the first person in the United States to discover Google's long transmission video, and the first to click to watch it, and he was also the first to send a text message to spread this video. Say something bad on Google and laugh to death.
Seeing the young white man leave with a movie ticket, the crowd at the back of the queue also snapped up tickets for the midnight show.
……
"Hey, Dad, why are there so many people lining up there?" A fourteen or fifteen-year-old brown-haired boy with a young face asked the stout man beside him.
The stout man patted his son on the head and said, "They're waiting in line to buy tickets for the new "Saw Horror." ”
"Oh, yes, I'll see it too."
"Oh no, no, kid, this play is restrictive, you're too young to watch it...... Why don't we follow the original plan or watch "Tarzan of the Apes". The stout man comforted the boy.
"No, only girls like to watch that kind of hip-hop cartoon, I just want to watch horror movies!"
"So, we might as well watch "Tomb Robbery", I heard that this drama is also very scary, yes, there are magical mummies, don't you like it very much?"
"I like werewolves, not mummies!"
"It's all the same, it's not human anyway!"
"But I'm going to watch Saw Horror! Please, Dad, I'm going to be a man! The boy said stubbornly.
"Don't, my son, let's be honest with you, in fact, I want to watch this drama too, but I heard that this movie is terrifying, aren't you afraid?"
"Yes, I'm not afraid! Of course, if I'm afraid, I'll hide in your arms, hehe, no one can find me! ”
"But the question is, how do you get in, you're so small?"
"There's a way, I can sneak in."
……
Chicago, USA, a movie theater.
As soon as I got the tickets, before I walked out of the door, the conductor beauty shouted: "The tickets for Chainsaw are all sold out today!" Tickets for tomorrow can only be sold! ”
The queue erupted in discontent.
"I'll take the test! Why are only these cinemas available? My friends have been to several movie theaters, and none of them have been released! ”
"Hell, can't you arrange a few more?"
"Ahead, if you don't want to buy it, let's go, no one is expected to come tomorrow!"
"Who said I won't buy it, don't say tomorrow, I'll buy the tickets the day after tomorrow!"
The crowd was noisy, but no one left, and everyone was looking forward to whether this movie was so magical.
……
Buying tickets, grabbing tickets, these situations are going on in 1,550 theaters in cities across North America, and a large number of movie fans believe in the brand "China Yi", and are extremely interested and excited about his latest horror film.
There are many people who have followed the Internet viral marketing all the way, uploading, clicking, copying, researching who is the chainsaw murderer, who is the victim, and why do they want to torture and kill these people......
In the same way that curiosity can keep people addicted to the ultimate answer, and it's clear that all the answers will be revealed after watching tonight's movie!
In recent days, the overwhelming propaganda slogans such as "scare your guts", "don't look at the coward", and "are you a coward" have also infected various cities and groups of ordinary audiences like a virus.
For a long time, North American audiences who have been ruled by horror culture, like werewolves, vampires, and obsessed with dark literature, have ever been ridiculed as "cowards" like this, so they are "angry", the more they are not allowed to watch it, the more we have to watch it, see if your drama can scare people to death again! (To be continued......)