Chapter 203. 【The Great War is Imminent】
After the completion of "Dance Floor Competition", the biggest thing Yi Feiyang has to do next is naturally the editing and submission of this play.
As a song and dance film, the perspective and method of editing are different from ordinary movies, if the general film editing pays attention to the rhythm and sequence of the development of the story, then the key to the editing of the song and dance film is to grasp the dance scene. In other words, the dance effect you edit must be shocking and powerful, not as understated as in ordinary movies, which is the point and the selling point of your play.
In fact, when filming this scene, Yi Feiyang deliberately introduced some special effects shots, mainly to bring out the magnificence and thrilling of the entire dance scene. It makes the audience be shocked when they watch the play, instead of watching a street performance, which feels very ordinary and ordinary. Of course, there won't be too many of these special effects shots, lest the song and dance film become a sci-fi film, just as an embellishment, with an occasional little addition.
Yi Feiyang is very satisfied with some of the dance scenes edited out in the early stage, and each of the dancers in the shot looks dynamic, perfectly integrated with the stage and scene to form a real dance animation. The effect is almost like you're watching a live performance, giving you a strong sense of substitution.
In addition to these thrilling dance scenes, Yi Feiyang is most concerned about the control of the emotions of the characters. As mentioned earlier, Mike Jackson and Pars Hilton and others are all new to the big screen, and acting for the first time, it is inevitable that they will be a little nervous, youthful, and the characters' feelings are not expressed in place, for this reason, Yi Feiyang has to carefully screen their roles. Modify or reshoot some shots that are too poor. That's the only way to keep improving. in order to create this drama perfectly.
For Yi Feiyang's almost "harsh" screening method, Dures, who has always advocated careful and seriousness, sighed: "It's too perverted!" ”
The release date is approaching day by day, and the editing work is almost ready to fly, and the current workload of "Dance Floor Battle" is indeed very heavy and intense, first of all, we must edit the theatrical version, and then we have to score music, color grading, and do some post-dubbing, which must be done before December 20. It was then sent for review and then released as scheduled.
But in terms of soundtrack, the famous soundtrack master John Williams has almost perfectly combined the well-composed songs with the footage edited by Yi Feiyang, but in some scenes, he and Yi Feiyang still have some differences.
As mentioned earlier, the general movie soundtrack is not the same as the film soundtrack of the song and dance film, and for the song and dance film, the soundtrack can be said to be its condiment. Music that is pleasant to the ear and memorable can not only improve the overall quality of the song and dance film. It can also bring the characters and dances in the play to life.
As big names in the film scoring industry, the biggest difference between John Williams and Yi Feiyang is that they use the soundtrack to drive the story. Or is it the story progression that drives the changes in the soundtrack.
According to Williams's usual practice, or Hollywood's usual practice, the soundtrack is just pediatric, in the service of the film's story; It is true that the soundtrack has an important place in the movie, and there is also an Oscar, but in the eyes of traditional Hollywood, it does not occupy a very important place.
But Yi Feiyang proposed to Williams that the soundtrack is the soul of the movie! A movie may not speak the same language, English, Russian, French, but music does not have such boundaries, and good music can cleanse people's hearts and make people communicate better with the film without hindrance.
Among them, Yi Feiyang gave an example, saying that Hollywood's most famous musical film "The Sound of Music", its episode "Edelweiss" touched the audience of the whole world.
Williams was extremely moved after listening to Yi Feiyang's words. Williams has always been proud to be doing film scores, and proud; However, many filmmakers still look down on his profession, smiling at you on the surface, but actually being extremely contemptuous, and when many movies are scored, the director likes to point fingers at you, saying what kind of music he wants, what kind of feelings he wants to express, and ignores the feelings and suggestions of being a soundtrack professional.
But Yi Feiyang is different, he is a person who respects you from the bottom of his heart, and puts the soundtrack in an extremely important position. This touched Williams very much.
"Yi, don't worry, no matter what, I will make your soundtrack a classic among the classics!" This was Williams' last words to Yi Feiyang, and at that moment, the famous Hollywood soundtrack master glowed with the fighting power of a young man.
……
At the same time, the promotion of "Dance Floor Battle" has not stopped, with the enthusiasm of the third round of the TV station's "Dance Floor Competition" talent show, the name "Dance Floor Competition" began to take root in the hearts of North American audiences like a "seed", and as the event progressed, it continued to grow and spread...... So much so that many interviewed viewers can't help but mention Yi Feiyang's play when they mention the show "Dance Floor Competition". It can be said that the "shadow marketing strategy" created by Yi Feiyang has been a great success.
"Dance Floor Brawl? Wonderful! It's so exciting! Now we're looking forward to the early release of the movie version! ”
"Not to mention that everyone knows that China Yi's movie of the same name is about to be released! Yes, I'll definitely be there when the time comes! ”
"Oh God, I can't wait! "Dance Floor Battle", whether it is a movie or TV, I must watch it without a doubt! ”
……
In fact, the publicity strategy created by Yi Feiyang is somewhat similar to a program "Where Did Dad Go" in the previous Celestial Empire. After this variety entertainment show became popular in the mainland, a film company took the opportunity to launch the movie version of "Where Did You Go Dad" during the Spring Festival, and in less than a month, it collected 200 million. This shows how strong this kind of "shadow marketing" is.
As for whether this movie's version of "Dance Floor Fight" can be better than the talent show, the answer can only be obtained in movie theaters, which is shadow marketing.
In addition, Yi Feiyang also carried out the second marketing method - star effect marketing.
At the right time, Yi Feiyang played the trump card of the king of heaven Mike Jackson on major websites. as well as Mike's own personal web page. Carpet bombing.
"What are you waiting for? Mike's first play. Meet you for Christmas! ”
"Are you a die-hard fan of King Mike? If so, come and see Dance Floor Brawl! ”
"King Mike's first screen electrocution, King Mike's first bold attack! Change your image, I'm Mike Jackson! ”
……
With these continuous and continuously updated promotional slogans, Yi Feiyang also hung some of the shooting footage of Michael Jackson on the website, yes, it is some funny and funny shooting footage of Mike, and some of the shooting footage that is not needed after editing. It's put here for everyone to enjoy.
As expected, this kind of promotion, based on Mike King, in a short period of time, attracted countless Mike fans, making them flock to these promotional sites like moths to a fire, click, watch, and comment.
"Mike, don't worry, we'll support you!"
"Huh. I didn't expect Mike to be so good at filming! ”
"God, Mike. I love you to death, I will definitely top this drama! ”
……
The feedback from netizens is positive and enthusiastic, touching and tearful.
As Yi Feiyang's cannonball, Mike forgave Yi Feiyang's behavior of treating himself as a magic weapon without saying hello, seeing so many fans who support him, he is extremely excited, his grandmother, how long has it been since he has been so favored, look, the charm of buddies is still endless!
Seeing that the online publicity has achieved very good results, according to the new plan formulated by Yi Feiyang, it is time to carry out the third step, large-scale poster marketing.
Nowadays, in major North American cities such as Los Angeles, New York, Chicago, and Toronto, passers-by can often use bus stops, subway stations, and real estate ...... Even the elevators and toilets of some famous buildings, see the promotional posters of "Dance Floor Fight". But these posters are not serious pictures of actors, etc., but are printed with a black shadow, dancing spacesteps, and then there is a line of big words - the return of the dancing king!
In addition, there is no information about any movie except for the official website of the movie. It's just that at the bottom of the poster, there are various slogans printed on it, as well as a ticket reservation number.
Slogans change from place to place, such as "direct to "Dance Floor Fight" at bus stops, "Sell the latest movie tickets" at shopping malls, "Ticket Offices through through phone booths", and "If you want to see the coolest hip-hop dance, then please contact us; If you want to win the Grand Prix and Mike Hug, then please walk into the cinema on December 23rd. ”
……
The purpose of these means is not only to cause curiosity effect publicity, but also to establish a sense of substitution for fans and audiences, when they see these movie posters on the street, they will subconsciously produce a feeling that this drama must be watched, and they feel sorry for themselves if they don't watch it.
And these alternative poster labels, until the movie is released in the next few days, will be spread to more cities and more public places...... Sometimes, this simplest and most primitive way of propaganda can also play a good propaganda effect.
In addition to the above three publicity methods, shadow marketing, network marketing, and poster marketing, as a partner of Dream Pictures, FOX TV also gave Yi Feiyang a very friendly help, at least in the rolling movie trailer, did not want to charge him more.
"This is a man who loves dance, his dream is to establish a dance academy, and pass his dream on like a torch, but the dream was shattered by the betrayal of his friend......" With the narration voice in the trailer, on the TV screen, Mike Jackson incarnated as the male lead, grabbing Nicolas Cage's clothes, "You cheated on me, and I still regard you as the best friend!" ”
Cage: "Yes, I lied to you, but because you were so stupid! Now, the dance academy is mine, and the dance team you established is also mine, and you have to fuck off! ”
Narrator: The betrayal of friendship makes him decadent, he no longer believes in any miracles, he no longer believes in anyone, and he is about to give up his love of dancing, but at this moment, he meets ......
Mike Jackson, with his decadent face and messy hair, walked frustrated on the streets of the city, looking at the surrounding street scene with a melancholy face, and there were young people enthusiastically hip-hop, skateboarding, and parkour...... As soon as the camera switched, I saw three beautiful girls on the street dancing beautifully, and Mike's eyes suddenly lit up.
Inside a huge abandoned steel plant. Mike said to the three girls very seriously, "Would you like to learn to dance with me?!" ”
"What? Are you kidding? Learn from you. Oh my God! ”
Narrator: But in the end, they formed a new rookie team. But......
The camera on the screen quickly switched, Hathaway said "ah", and when she was practicing dance, she was knocked down by her own feet and threw herself on the ground; Jessica said "oh", and she and her fellow dancers were walking down the street, hitting their heads against a lamppost and falling to the ground, and Pars jumped and scuffled with the girl next to her......
"You're garbage! Not worthy of learning to dance at all! As Mike yelled at them, the three beautiful girls were woken up.
Hathaway. Jessica and Pars folded their hands together, and then shouted with a resolute face, "From now on we have to change ourselves!" ”
As the voices of the leading actors are spoken by airy narration, their footage is played on the TV screen.
"Mike Jackson" - In a dim, dirty, smoky small room on the TV screen, Mike Jackson, with a pale face and bloodshot eyes, smoked a cigarette and said decadently, "I don't dance anymore." ”
"Anne Hathaway" - on TV, Anne opens her mouth exaggeratedly, scared and excited, and says, "What, we're going to a dance competition?" I can't. ”
"Jessica Alba" - In the picture, Jessica is wearing a black leather coat and leather pants. It looks like a super cool girl, and snorted disdainfully. said coldly: "Why do I want to join?" ”
"Because we're going to take away the championship!" As Anne roars, some story footage plays on the screen, as well as scenes of wonderful dances, masked dancers, and other supporting characters......
The narrator said louder and louder: "Yi Feiyang wrote and directed himself, starring Mike Jackson!" On May 23rd, the whirlwind of dancing is about to rise again, and "Dance Floor Battle" is hotly debuted! ”
The picture was quiet, and in the dance practice warehouse, basketball flyer Jordan smiled: "Hey, guys, look at my new dance steps!" He said as he clumsily danced an indigenous African dance. Mike Jackson, Anne Hathaway, Jessica Alba, and Palms Hilton and others all looked at him with strange expressions, and for a moment, Anne asked, "I want to kick him out of the team, does anyone agree?" Everyone raised their hands.
"Ha Lu Ha!" After watching the trailer on TV, Yi Feiyang, who was sitting on the sofa, laughed and said, "Annie, the role you play is very interesting and cute. Jessica next to her smiled crisply and said, "Is it just cute?!" ”
Yi Feiyang looked at her and said with a smile: "No, it's not just cute, it's also charming." ”
Jessica smiled and put her head against his shoulder, and suddenly asked, "Yi, do you think I'm going to mess up?" ”
"What are you messing up about?" Yi Feiyang asked suspiciously.
Anne Hathaway shook her head and said, "It's nothing, I'm just a little nervous." ”
Yi Feiyang smiled, lowered his head and kissed her, and said, "If you mess up, you will equal me to mess up, but I don't think so, I will definitely not mess up." The film has all the elements of success, and believe me, there will be another miracle in the future. ”
The production cost of "Dance Floor Fight" is 38 million ...... Among them, 30 million is the salary of Michael Jackson, a big name, according to his meaning, since he took the 30 million, he will not participate in the box office dividends; In addition, the cost of promotional copies has also reached a staggering 3 million for the first time, which means that if you only count the box office, you need to exceed at least 100 million globally to make money. Of course, the income from soundtrack CDs and DVDs has always been an indispensable part, and as long as the movie can get most of the praise from young people, there will be no messing up.
"Don't worry, we're off to a good start!" Yi Feiyang's right hand wrapped around her waist, his eyes burning.
"Easy, I trust you, but I want you to accompany me to a place......" Anne Hathaway said suddenly.
"A place? Where is it? Yi Feiyang couldn't help but be curious.
"You'll know when you go." Anne said.
Suddenly, Anne and Yi Feiyang got into the car together.
Yi Feiyang looked at the dark night sky, and then looked at the watch on his wrist, which showed that the time was nine o'clock in the evening.
"It's so late, where are we going?" Yi Feiyang asked again.
"Don't tell you, just drive, keep going!"
"Really? Then sit tight, well, I'm fast! ”
"Ahh Damn it. Don't be so fast! The car started suddenly. Anne shook herself.
"I said it earlier, let you sit tight." Yi Feiyang said innocently.
Anne's answer to him was, a roll of the eyes!
The car drove on the road for about ten minutes, and according to Anne Hathaway, I turned a corner and saw a huge church.
This church is really big, and the door alone reminds Yi Feiyang of the Warcraft castle in "The Lord of the Rings...... Of course, Yi Feiyang is not a short hobbit, but he is also surprised. The reason is not because of the huge church in front of you. It's because ...... He didn't understand, why would Anne Hathaway suddenly bring him to church?!
Is it for ......
Yi Feiyang's brain turned fast and his imagination was fluttering.
In many love movies, the heroine often likes to engage in raids, and then directly pulls the male protagonist to Chapel Hill to swear an oath, and even make a private ...... What, privately for life? Yi Feiyang was suddenly shocked, he didn't think of getting married now, what if Anne Hathaway really had to pull herself to put on a wedding dress and a ring for her?
Yi Feiyang was terrified in his heart, as an unmarried man, his fear of marriage was undoubted.
Where did Anne Hathaway understand Yi Feiyang's thoughts. Seeing him in a daze...... In fact, his face was still pale, so he smiled coquettishly: "What are you doing in a daze." Why don't you come in with me? ”
"Together...... Get in? Yi Feiyang can be said to have walked into the church under the pull of Anne.
Push open the doors of the church...... Yi Feiyang wondered, why are American churches not closed so late? And it's also brightly lit, and you're not afraid of wasting electricity?!
The interior of the church is extremely neat and bright, with snow-white candles lit and shadows shaking, and Jesus who has saved the world stands in front with a compassionate face.
"Look, Yi, this is here, how is it, doesn't it feel peaceful?" Anne Hathaway said cheerfully.
"You're here to make me feel at peace?" Yi Feiyang was surprised.
"yes, what do you think I'm going to do?"
"Oh, nothing?" Yi Feiyang immediately shut up.
"Yi ......," Anne said softly suddenly.
"Well, what's the matter?"
"Let's close our eyes and pray together......"
"Praying for what?" Yi Feiyang thought he was going to pray about love, but he was wrong, Hathaway said, "Let's pray together that 'Dance Floor Fight' will be a success." ”
Yi Feiyang was completely stunned.
She brought herself to church so late to pray for her movie, and she suspected that she was going to "surprise attack" and make herself swear.
Shame, shame!
Yi Feiyang closed his eyes, knelt in front of the statue of Jesus, clasped his hands, and prayed silently, following Anne Hathaway's example.
"Our Father in heaven, hallowed be your name. Thy kingdom come, and thy will be done on earth as it is in heaven......" Anne Hathaway prayed softly.
The whole church was silent, only Hathaway's silent prayer came out leisurely.
"May you be merciful and bless the success of our new play, and we will be your loyal people......"
Yi Feiyang didn't move, he just closed his eyes and listened silently with his ears pricked up.
Suddenly, Anne Hathaway touched Yi Feiyang's shoulder and said, "Why don't you pray?" ”
Yi Feiyang: "Ah, am I not praying? ”
"That's a prayer, why don't you say it?"
"Prayers? Is that what you just said? Yi Feiyang cleared his throat, and then, in Anne's example, said, "Our Father in heaven, hallowed be your name." Let thy kingdom come, and thy will be done on earth as it is in heaven...... May you be merciful and bless the success of our new play, and we will be your faithful people......"
When Anne saw that he had spoken the prayer in her own way, she smiled and said, "This is decent!" ”
Then she closed her eyes, folded her hands, and said to the holy statue of Jesus: "Thank you for the gift of Heavenly Father and my Lord, Amen! ”
Yi Feiyang didn't dare to be sloppy anymore, and also learned from her, "Thank you Heavenly Father and my Lord for your gift, Amen!" ”
Originally thought that after reciting these prayers, even if it was finished, Yi Feiyang was about to stand up, but he saw that Anne was still kneeling there very reverently, but just now she was praying softly, but now she is closing her mouth and eyes, and she doesn't know what Lu Dao is doing.
Yi Feiyang is not kneeling, nor is he standing up, especially as a man, he has been kneeling for a long time, and he feels very unaccustomed and uncomfortable.
Just when Yi Feiyang was hesitating what to do, Anne suddenly opened her eyes and smiled: "What, is it boring?" ”
Yi Feiyang shook his head, "No, but you know mine, as soon as I arrive in this kind of place, I feel uncomfortable and uncomfortable." ”
As soon as Yi Feiyang finished speaking, Anne Hathaway suddenly stood on tiptoe and kissed him on the lips, "So what about now, are you still comfortable?" ”
Yi Feiyang: "......"
One glance at the holy Jesus, "No matter! ”
He held Anne's cheek and kissed it fiercely!
Anne muttered, struggled slightly, and softened into Yi Feiyang's hot kiss.
For a time, the whole church was as warm as spring. (To be continued......)
PS: Friends come from afar, I want to accompany my friends to visit Nanyang, and I will change it for the time being!