Chapter 313. 【Box Office Wars】
Yi Feiyang was called by Vice President Dures.
Anyway, Dures came to Dream Entertainment early in the morning, entered the office, opened the web page on the office computer, and was overwhelmed with comments about the movie "Sparta".
Different from the above evaluations in newspapers and magazines, this kind of network evaluation can be said to be everything, some say good, some say bad, some raise their hands to praise, celebrate the big victory, and shoot bricks, pour black water, in short, varied, much more "exciting" than the newspaper.
"It's cool, the battle scenes are super intense!" This is the evaluation of a certain male tennis fan.
"It's good-looking, the men are very muscular!" This is the evaluation of a certain female tennis fan.
"Ha, man, I love the part where the heroine is insulted!" This is the evaluation of a certain perverted Internet fan.
……
"Yi's comeback, it must be top!"
"The taste of making a blockbuster movie at a small cost, cool!"
"I hope the box office is soaring!"
……
In addition to these relatively short and superficial evaluations, there are also some more profound and professional evaluations. For example, an online fan named "Spartan Muscle Man" commented: "Relying on the blue screen background to make such a majestic and epic movie, I can't help but praise the director China Yi!" Yes, we've seen a lot of Hollywood blockbusters, but most of them are built on big scenes, or too much show off and play with special effects. This play is different, at least I saw two words from this play - sincerity! Yes, it's sincerity! Now Hollywood filmmakers like to rush for quick success and like to package themselves with blockbusters, so this "Sparta" slapped them in the face hard. Tell them. Big scenes can also be shot like this! ”
"Other than that. I was impressed by the actors of this play, not the male lead, but the villain Xerxes! That's right, it's Clinton's Xerxes. When many people wondered whether Clinton, a guy who had been president, could play this role well, he gave us a surprise, his appearance, his momentum, can only be described as amazing. In particular, the makeup artist cleverly made his originally snow-white face more bloodless, giving people a sickly feeling, coupled with Clinton's deliberately created tone and movements, the whole person came down, giving people the feeling that he was Xerxes! ”
"Well, that's all that said. In fact, I just want to explain one truth, that is, the success of the play "Sparta" does not lie in publicity, not in marketing, but in the essence of this play. Whether it's an actor. or the directors, they all did their best to the greatest extent! So much rambling. Without further delay in everyone's time, I suggest that if you have time, you must go and see this play, watch "Sparta", I believe that this play will definitely not disappoint you! ”
This review can be said to represent the impressions and opinions of a large number of fans on this drama, and the subsequent ratings on major movie websites in the United States and even the world speak for themselves.
8.5 points, IMDB Movie Network, USA, "A delicate blue screen production!" When this way of shooting was almost forgotten, China Yi used it to create miracles! Commendable, giving a score of 8.8. ”
8.8 points, Celestial Empire Time Network, "Cruel, shocking, great death!" That's all there is to the play "Sparta", but the spirit it wants to convey is endless! ”
9.0 points, French Angel Network, "We have always been proud of French films, but this time, this "Sparta" has allowed us to see the gap with Hollywood. ”
……
In short, on many comment networks, almost all those who have watched the premiere of this drama have given this drama a score of more than 8 points, and a few have scored 9 points, which is absolutely good enough for such an ancient war film.
"Come on, make me a cup of coffee, it should be sweet, not bitter!" Dures breathed a sigh of relief, and his heart, which had been hanging all night, temporarily fell.
But at this moment, the female secretary walked in in a panic with a newspaper.
"Oh my God!"
"Don't be nervous, what the hell is going on?!" Dures asked.
"Yes, something big is wrong!" The female secretary hurriedly handed the newspaper to Dures to read.
"What? I'll take a look......" Dures became nervous when he saw that the situation was not right.
It didn't matter if he saw this, Dures suddenly felt angry.
For what? Because the evaluation published in this newspaper is simply nonsense, to put it bluntly, it is shooting black bricks towards fantasy entertainment.
If this is a review written by an ordinary person, it is just a famous American historian who wrote the title: "Spartan 300 Warriors", a vulgar work of dancing men selling meat!
The details are as follows.
"Last night, I was fortunate to watch the new film of Dream Entertainment, which is also the comeback work of the great director China Yi "Spartan 300 Warriors", I still had a trace of fantasy, hoping that this drama could shock me, but the final result was that I was really shocked, but not by the story content of this play, but by the poor boxers of the Spartan warriors in the play! Oh my God, when these guys in boxers appeared on the screen, I wondered if I was in the wrong place and ran into the pool...... A group of big men in small pants fighting the Persians is simply distorting history! ”
"That's right, history says that the Spartans were valiant and warlike, and liked to wear simple robes to fight the enemy, but that doesn't mean that they were great and only wore a pair of pants! Thank God, China Yi at least knows how to add a red cloak to the hero, but in my opinion, this cloak has nothing to do with fighting, it's purely full of commotion! ”
"Forgive me for being so vehement, as a historian I can't get used to such ugly adaptations! At the end, I want to say that after watching this play, my biggest feeling is that this is not a Spartan warrior, it is simply a group of dancers, shameless, disgusting guys who only know how to sell meat on the screen! As for director China Yi, ha, I don't think you should come back. Your work makes me sick to watch. Yes. You'd better go back to your hometown and don't be embarrassed here! ”
After reading this report, Dures immediately became angry, as the saying goes, you don't hit people in the face, there are all kinds of Hollywood movies, and there are all kinds of vicious comments, but it is too faceless to scold by name like this.
Then. Dropping the newspaper, Dures called Yi Feiyang as soon as possible. When Yi Feiyang arrived at the company, there were already a lot of people gathered in the office, and the big guys were all talking about it, and even the fat man Jack scolded the bullshit history professor, who was kicked in the brain by a donkey and sprayed feces all over his mouth......
"Alright, everyone be quiet." Yi Feiyang said. "I know you're all angry, but we have to understand that a movie can't just be about praise. There must also be such an attack......"
"But boss, such an attack is too vicious!"
"yes. When others watch it, they think our new movie is terrible! ”
"I understand what you're saying." Yi Feiyang smiled and said, "But we can use this article to fight a war of words, so as to increase the attention of our play!" ”
"A war of words?"
"Attention?"
"That's right!" Yi Feiyang smiled like a fox, "In addition, you can also elevate this drama to a political level...... Isn't there a lot of opposition to this drama in the Middle East, and the events of 9.1.1 in the past...... You can take advantage of it! ”
"But boss, I have no objection to using the Middle East side, and using the 9.1.1 incident is not a bit ...... Too cold-blooded?! As an American, Dures couldn't help but ask.
Yi Feiyang sneered, "Cold-blooded? I donated 100 million yuan, just ask, who has ever seen such a cold-blooded person? ”
Duresmo was silent.
Yi Feiyang's gaze swept over everyone, and he snorted coldly, "You all remember for me, if you want to win the box office, you have to do whatever it takes!" ”
At that moment, everyone suddenly had a feeling that Yi Feiyang in front of them seemed to have changed, becoming a little cold-blooded and ruthless, and becoming a bit like a real tyrant.
……
In fact, Yi Feiyang is not too worried about newspapers and magazines, and even movie reviews on the Internet, the only thing that worries him is the box office on the premiere day.
As a Chinese, we have always paid attention to a good start, and everything is happy at the beginning, and then it can become popular. Yi Feiyang also believes this, although he knows that many times some movies do not start very well, but they can suddenly become popular later, but after all, they are a minority.
Therefore, Yi Feiyang explained to the fat man Gao Jiabao that as soon as the box office data on the premiere day came out, he would immediately report it to himself.
The fat man is also a caring person, especially when it comes to his future financial situation, and he is more nervous than anyone else about the box office results, so he almost burns high incense and begs grandpa to sue grandma.
The day passed quickly, and at ten o'clock in the morning of the same day, the box office on the premiere day was counted by various theaters and handed to the finance department of Dream Company.
After receiving the report call from the fat man Gao Jiabao, Yi Feiyang settled down and continued to sit at the desk and write. As vice president, Dures asked impatiently: "God, what is the box office?" ”
"This ......" Yi Feiyang first pretended to be a tragedy, and then said with a slight smile: "The box office on the screening day is 4.8 million, which is a lot higher than we expected!" ”
"Really?! That's great! Dures couldn't help but almost jump for joy, nearly five million, and he couldn't wait to laugh wildly to show this success.
According to the current opening day box office, it means that the minimum box office this week can reach 30 million US dollars, and the production cost of this drama is only 25 million, that is, it only takes one week of release to earn back the cost and make a profit.
In this regard, Yi Feiyang was not happy too early, because he knew that the opponent in this box office war was too strong.
What's more, he is still one against two......
In the next few days, the box office of "Sparta" exceeded $10 million in two days, breaking the record of the fastest small-budget action movie in Hollywood history to break 10 million.
However, in comparison, Warner's "Harry Potter" and the new line's "Lord of the Rings" are even more rebellious. Two days after the release of "Sparta", the new line "The Lord of the Rings" made a strong debut in North America, and on the first day, it reached a terrifying box office of 10 million, which directly scared a large number of people to death.
However, Yi Feiyang still has a bottom in his heart, after all, in his previous life, "The Lord of the Rings" achieved a box office of more than 9 million on the first day in North America, and the box office on the first day of the world was as high as more than 36 million.
Warner's "Harry Potter" was also not weak, and "The Lord of the Rings" was released on the heels of the same time. The box office in North America also reached more than $8 million on the first day. These two plays directly left "Sparta" behind. And it is thrown far away.
"Look! That's the power of blockbusters, that's the magic of The Lord of the Rings! The person in charge of the new line company shouted.
"Boss, the box office of "Sparta" is now only more than 20 million, and "The Lord of the Rings" is so terrifying that it achieved a box office of more than 10 million on the first day, and now it's really hard to say who the box office champion of the first week is!" In the morning, in the office, Dures was excited again. Said nervously again.
"The Lord of the Rings is strong, "Sparta" only needs to make money, as long as it makes more money than the previous movies, it doesn't have to be to defeat anyone." Yi Feiyang said with a smile.
"Well, that's what I said, "Sparta" has already paid off, and then we are waiting to make a lot of money, but it would be even more perfect if it could win the box office in the first week!"
Yi Feiyang stopped talking, and he was also looking forward to it, after all, there were seven days in the first week of "Sparta". And "The Lord of the Rings" is only five days, if the North American box office champion in the first week can't be pocketed. It's a pity!
Either way, Sparta has been a success! That's enough!
After another three days, "Sparta", which was released for five days, achieved a box office of 35 million, while "The Lord of the Rings" was a terrifying box office of 34 million after three days of release, and "Harry Potter" was not to be outdone, with a box office of 28 million US dollars in three days.
This is mainly because it is a Saturday, and there are more children who go to the cinema to watch movies, and "The Lord of the Rings" and "Harry Potter" are of course a little more popular.
Now, there is still the last day, who is the box office champion of the three movies in the first week? All kinds of speculation in the outside media!
But all the media agree on the idea that "The Lord of the Rings" and "Harry Potter" are terrifying, and these two movies are simply box office monsters, breaking box office records in various ways, which is incredible.
In contrast, Yi Feiyang's "Sparta" is sandwiched between the two, like a poor child surrounded by monsters.
"I dare to pack the ticket China Yi can't get the box office champion in the first week, I'm more optimistic about "The Lord of the Rings", five days, only five days to defeat the seven-day "Spartan 300 Warriors", China Yi, I don't know if you have anything to say?" Because of the fire of "The Lord of the Rings", Mr. Bob, the owner of New Line Film Company, will inevitably be villain and happy, as if "The Lord of the Rings" can really dominate the Christmas file!
In contrast, Warner is more subtle, but there is a hint of disdain in the subtlety.
""Sparta" directed by China Yi is very good, but after all, it is a small-budget movie, I think, there is no chance of winning at the box office, and we have never regarded him as a real enemy, our enemy is "The Lord of the Rings"!"
……
In the face of such ridicule and sarcasm.
In the Dream Entertainment office, Yi Feiyang gently tapped his fingers on the desk.
Dures and the others are already in a hurry, but there is no way to do it in a hurry, there is only one day left, can it be said that one day can still go against the sky?
Bang Bang Bang! The sound of Yi Feiyang banging on the table was crisp.
Suddenly, he asked: "Do you think that our small film can't compete with each other's blockbusters at all?" ”
"Yes, our film is congenitally deficient, and compared with "The Lord of the Rings" and "Harry Potter", it seems difficult to win."
"If you lose, you lose, we don't care, but those guys are too hateful, why are they laughing at us?!"
"That's it! I'd rather lose the box office than lose this breath! ”
There was a lot of talk.
The sound of Yi Feiyang knocking on the table stopped abruptly.
Everyone was stunned and kept silent.
Yi Feiyang closed his eyes, and then said something inexplicable, "Who said that a small piece can't go against the sky?" "Thai Embarrassment" is an exception! ”
For Yi Feiyang's words at that time, everyone didn't understand, let alone understand what "Thai Embarrassment" was.
It wasn't until ten years later, when a small film "Thai Embarrassment" in China created a myth of 1.2 billion with a cost of 30 million, that some dreamy people remembered it, but at that time, they first wondered if they were mistaken, and the boss Yi Feiyang didn't say the word "Thai Embarrassment" at all......
"Boss, do you have any ideas?" Seeing that Yi Feiyang swore an oath, the big guy couldn't help but ask.
Yi Feiyang opened his eyes, his eyes, which were originally slightly tired, were bright.
"Hurry up. Easy. What do we do now? Dures, who has always been calm, couldn't help but ask.
The corners of Yi Feiyang's mouth curled. "Of course, we have fulfilled our promise, sent a message to the company, and donated half of our six-day income at the box office!"
"Ah, it's so urgent, do you want to wait until after the end of the ...... release?"
"No, do it right away! Yes, we must let everyone see our sincerity in donating to the box office! This is more important than anything else! Yi Feiyang said categorically.
"Then, go straight to the historian's stubble. Escalate the war of words in the film reviews of our play! ”
"After the last, continue the plan I formulated earlier, and use the tone of the Middle East to make irresponsible remarks about this drama, and win the support and sympathy of the American people!"
……
Compared with previous years, today's Hollywood Christmas stalls are particularly thrilling and weird. Previously, everyone expected that the new blockbuster "The Lord of the Rings" and the Warner blockbuster "Harry Potter" would become the overlord of the Christmas file, and the films of other companies would follow behind, but in fact, it was not, because of Dream Entertainment's "Sparta". Miracles are starting to work again.
Of course, these miracles are not accidental, especially in Yi Feiyang, known as the "wolf of Hollywood". Behind these miracles, there are very subtle means of operation, such as this one......
"Sparta" had a good premiere and was a big success at the box office, with a box office of nearly five million on the opening day, which is a figure that cannot be underestimated for any film company, even for those large companies and giant companies. Dream Entertainment did it, and Yi Feiyang did it.
Immediately after five consecutive days, the box office of "Sparta" was almost more than 5 million US dollars, and a total of more than 35 million in six days......
This move undoubtedly slapped many people, especially those who had previously questioned Dream Entertainment's box office donation, and were completely stunned by the company's charity act.
As for the chain reaction caused by this incident, countless people, countless fans, began to involuntarily flock to the cinema to watch this play, because they knew very well that half of every ticket they contributed would go to help those poor victims.
The American people are kind, yes, incomparably kind! The kindness touches us and puts to shame those guys who once questioned fantasy entertainment!
The second factor that makes miracles.
No one would have imagined that the hapless historian's newspaper attack on "Sparta" as a meat-selling movie would trigger an unprecedented war of words.
I don't know where a mysterious man with the pseudonym "Spartan Warrior" came out of the road, and gave a complete refutation to the historian's opinion. The audience likes to watch the excitement, curiosity kills the cat, for this war of words, everyone feels interesting and pays attention, there is no doubt that "Sparta" has once again become the focus of people's talk and discussion.
Miracle Element Three.
Yi Feiyang's unscrupulous means are truly reflected in uncovering the scars of the Americans, and "Sparta" itself is very political, especially the description of Persia, which makes Iran and Iranians very resistant to the release of this play. On the other hand, the World Trade Center incident in New York made Americans feel extremely collective for the first time in the Middle East, and the Americans, who have always considered themselves sensible, were taken advantage of by Yi Feiyang, and this drama has undoubtedly become a channel for the big guys to vent.
In the words of an American critic of the times, "China is easy to be stabbed at this sensitive moment, when we are about to forget our grief, but on the surface, he is the biggest philanthropist, which is admirable!" ”
The above three factors make the next attendance rate of the play "Sparta" almost full.
Compared with the huge advertising investment of "The Lord of the Rings" and "Harry Potter", this show did not spend much effort to achieve a surprising publicity effort.
As we all know, with the support of news and public opinion, its box office is definitely rising.
Therefore, every minute that followed, the word of mouth of "Sparta" spread rapidly, and everyone was very happy to watch this war film with "special significance", and everyone's mantra was: "Hey, Sparta!" ”
Of course, this refers to "Spartan 300 Warriors".
In the eyes of the American people, as long as they watch this play, it is equivalent to patriotism! (To be continued......)