The joining of Chinese superstar Zhou Yunfa is undoubtedly an addition to the stimulant for the crew of "Iron Man", especially Fa Ge's amazing acting skills, which makes people see the real strength of Chinese actors.

In the future, Donnie, who continues to be popular, will talk about the filming of this drama, and will mention Fa Ge's wonderful cameo from time to time, and of course, in order to test Fa Ge's acting skills, he lost a rich meal in vain.

Anyway, the filming of this drama is even better than Yi Feiyang expected, in just about a month, it has basically been filmed, and it is about to be completed.

During this period of time, Columbia Pictures, which is fighting with fantasy entertainment, has invested a lot of money, estimated at more than 30 million yuan, to carry out all-round three-dimensional packaging and promotion of the sci-fi blockbuster "Spider-Man" they have filmed.

According to Akio Morita, the boss behind Sony-Colombia, "We want to win at the starting point, especially at the starting point of publicity!" ”

Mr. Abbas, the president of Columbico and the president of the North American Film Association, who had high hopes for Akio Morita, understood this sentence as, "Use money to make a super blockbuster!" ”

The United States is a world of money, and entertainment is built with money, and in the same way, money can be used to create top-notch entertainment. And in terms of films, there is no doubt that publicity accounts for a large proportion of investment, because this determines the success or failure of everything.

For this reason, Colombia has made a big effort to promote its own film.

The first is the poster walkthrough.

Chicago, New York, one of the four largest cities in the United States. Los Angeles, as well as Philadelphia and other places, launched an overwhelming battle of posters. You can clearly see the Spider-Man poster in the Mercedes subway, at the door of the movie theater, on the wall of a high-rise building, at the bus stop, in the mall, everywhere you are!

On the poster, Spider-Man in a red spider suit. Climb on top of tall buildings. The fiery red text, the bright tones, and the advertising words that seduce your desire to watch:

"Fight alongside Spider-Man this summer!"

"Evil buster! Save humanity from crisis! ”

"Youth is invincible, Spider-Man is born!"

……

In order to push the poster publicity to the limit. Columbia even paid for 2,000 limited-edition posters. These posters can't help but be beautifully made. You can also participate in the online "Spider-Man" lottery for free with the release number on the poster.

It can well be imagined. How can such a poster not be popular with the audience, how can it not be noticed?!

The second is the network strategy.

Today's Internet has replaced the most traditional television and newspaper media, and has become the world's No. 1 media. In many cases, the power of the Internet is incredible. Many newspapers, magazines, television and radio cannot do this, but they can be achieved through the Internet.

As mentioned earlier, Columbia Pictures ran a raffle on the web about Spider-Man. And this event maximizes the motivation of the audience and comic book fans.

In fact, in addition to this relatively simple and direct lottery, on the Internet media, Columbia Company even spent $100,000 to hold this year's "Spider-Man" knowledge quiz competition.

That's right, it's a knowledge contest.

If you turn on your computer and log on to Columbia Pictures' official website, you will be able to click to become a contestant in the Spider-Man quiz after registering, but these quizzes are more special, such as, what is Spider-Man's birthday? What kind of spider was Spider-Man bitten? What kind of gift did Spider-Man get on his first date with his girlfriend, etc., it can be said that many of these questions will only be answered after you have seen this movie.

Undoubtedly, this is a very powerful move, forcing those fans, and some contestants, to take the initiative and automatically go into the cinema to watch this drama after the release of the "Spider-Man" movie. And in order to find the answer, it is likely that I will watch this play not just once, but twice, three times, four or five times!

The most rear, the main body of marketing.

Columbia Pictures is one of the seven major Hollywood studios and has a lot of experience in advertising and marketing. Especially this time, before the filming of "Spider-Man", the company conducted a detailed research on the main audience of this show.

That's right, it's research!

Through research and research, Columbia found that the people who like the original "Spider-Man" comic are roughly 14-25 years old, and the audience of its opponent "Iron Man" is over 25 years old, and it is an elite and white-collar group with a successful career. In comparison, "Spider-Man" has a three-tenths more audience than "Iron Man". In other words, in terms of the number of moviegoers, "Spider-Man" has actually won at the starting point.

But Colombia will not take this lightly, on the contrary, they must not only stabilize their audience, but also take away those white-collar workers and elites from "Iron Man".

What to do?

Colombia's trick is to send movie tickets to campuses, to elite companies, to white-collar apartments!

That's right, it's this kind of mail-like service, Columbia Pictures and the newspaper that delivered the newspaper have negotiated to add movie ticket coupons to newspapers and magazines, just imagine, when you pick up the newspaper, a movie ticket coupon for "Spider-Man" suddenly appears in front of you, that feeling is absolutely amazing, like stumbling upon a baby, you will cherish it very much.

Through the above three tricks, Columbia's upcoming "Spider-Man" has become the hottest movie at the moment with its amazing topicality.

"Hey man, I must watch Spider-Man this summer!"

"I heard that this movie is great, I must cheer it on!"

"Man, I've got three coupons, and I have six dollars left!"

"Ha Luha, I have a limited edition poster of this play, how about it, cool enough, right?!"

……

In the face of such a hot situation, Columbia is arrogant and has the chance to win. As the acting president, Abbas even assured the behind-the-scenes boss Akio Morita, "This time I will make that China easy to die ugly!" ”

Obviously, not only is "old friend" Abbas not optimistic about Yi Feiyang, but even Sam Raimi, the great director of "Spider-Man", said confidently in an interview, "I think China Yi may be Waterloo this time, God, how I expect him to be a strong opponent!" But it's a pity......"

The implication is that there is a taste of "master loneliness".

In fact, at this time, the entire Hollywood was not very optimistic about Yi Feiyang's "Iron Man" and Sam Raimi's "Spider-Man" competing on the same stage, thinking that the two should be staggered rather than face-to-face in the ring.

You must know that the selling points of these two dramas are too similar, they are both adapted from the famous comics of comic book boss Stan Lee, and both have superstars to join and make cameos, but "Spider-Man" boldly uses new actor Toby Quinn, this young man with glasses is neither handsome nor cool, but he has the intimacy of a big boy next door. And this intimacy is obviously a magic weapon to attract audiences, especially those who are teenagers.

As for "Iron Man", the invited leading actor is famous enough, but this reputation is a bad reputation, and no one can understand why Yi Feiyang would choose Robert Downey Jr., an addict, to be the leading actor in this play. If Downey is known for acting, it is better to say that he is known for his drug use, marijuana smoking, as well as alcoholism, drunk driving and other non-stop incidents.

"Even picking a dog is better than letting Donnie do the play!" This is a certain filmmaker's opinion on Yi Feiyang's choice of Downey to play "Iron Man".

After the above comparison, it can be seen that there is a very subtle gap between "Iron Man" and "Spider-Man", and these gaps are likely to become a mortal threat in the upcoming box office war.

In any case, Colombia has made a lot of fanfare and spent more than $30 million to carry out the all-round promotion of "Spider-Man", compared to Dream Entertainment, which seems to be "quiet at dawn here", quiet and quiet, without any big moves...... No, to be precise, Dream Entertainment also has a big move, that is, the drama "Iron Man" is finally going to be completed! (To be continued......)