Chapter 332. 【King's Landing】
"Mole" Wales has long been familiar with the office of the president of Dream Entertainment. I think that in order to express his loyalty to Yi Feiyang, when he first came to the company, he couldn't touch the door of the office, but now, he can find the door even with his eyes closed.
Just as Gigay and Dures were talking about the Cannes Film Festival over coffee, Wales knocked on the door and came in.
Hee Hee Ha Ha, this guy has a mole-like smile, and the two mustaches on his mouth are even more upturned because of the smile, which looks very funny.
As soon as Wales sat down, he couldn't wait to say: "Hey, man, your company has three works shortlisted for Cannes, this time you must give us the most powerful revelations, yes, must give!" ”
Yi Feiyang nodded slightly, he just needs the media to help him publicize it in order to strengthen the brand effect of Dream Company. Sometimes he really admires Wales' ability to capture the news, first because Wales chased him hard for this news, but because of the detailed reports again and again, "Entertainment Xintiandi" came back to life, and Wales faintly became the most famous newspaper operator in Hollywood.
It's just that I don't know what this Wales still wants to dig out of himself, Yi Feiyang thought. Wales then began to ask: "Dear Yi, would you be happy that your company has three works that can participate in the official competition and the unit competition?" ”
"Of course it's fun!" Yi Feiyang couldn't help but laugh and joke, the movies produced by Dream Entertainment have always been commercially supreme, but they haven't given much thought to winning international awards, and now there are constant surprises, and the company has three films in Cannes at once. Don't say he's happy. Even the whole United States will be amazed.
"Still. I think this is a very normal situation! Yi Feiyang shrugged his shoulders and said to Wales with a surprised face: "Dream Company promotes a lot of newcomers every year, and the Chinese director Li Press, who was not popular before, has been promoted in the same way." Hollywood has talent, and the key is whether we have a perfect mechanism to discover talent. ”
"What do you mean...... Does Dream Company already have such a promotion system? Wales was taken aback, and others may not know, but he knew that in the American film industry, it is all about seniority and fame, not all ability.
In Hollywood. Even in the United States, few companies dare to take a lot of risks to promote new people, because promotion means a huge risk of failure. And this is why there are always those old faces in Hollywood's "Club of Millions", either Tom Hanks, Tom Cruise, or Will Smith, Bruce Willis...... It's always a few of them.
But compared with Hong Kong and the European film industry, Hollywood is still rich in fresh blood, after all, it is the film capital of the world, and the influx of a large number of newcomers has made many companies dare not promote newcomers. Occasionally, I can't help but promote one or two, like this. There are some so-called actors, directors of the "new generation".
One of the most typical is James Win, a Chinese-American horror director, whose success in the "Chainsaw" series in his previous life has made Hollywood recognize his status as a rising star director, and many companies have thrown olive branches to him and are willing to invest in any of his films...... Of course, the premise has to be a horror movie. And James Win's performance is absolutely wonderful, the success of "Dead Silence", and the excellence of "Latent", seem to show how deep his potential as a future "horror master" is.
Of course, young directors like James Win are basically easy to dig or snare in, including Michael, a young director who is now shortlisted for the Cannes Palme d'Or, whose "Fahrenheit 911" was actually directed by Yi Feiyang.
In this regard, Dures, who is Yi Feiyang's best friend, smiled, and he only now realized how far-sighted Yi Feiyang was. Of course, this is naturally a bit exaggerated, but he can be sure that Yi Feiyang is really sparing no effort in giving newcomers a chance. It's like this year, Yi Feiyang is going to use the funds to lose as much as 100 million to newcomers. Who in Hollywood has such courage?
This can't fail to mention the system of dreaming of bringing newcomers, although it is far from perfect, but there is at least such a small department in the production department that is specially designed to promote newcomers. Every newcomer who can enter the dream has three chances, either with a good box office or high artistic value. If it takes three filming opportunities before either is reached, the company will terminate the contract with the person.
Under Dures's introduction, Wales quickly learned about the Dream Company's system of promoting new talents. When I heard the figure of 100 million, I immediately dizzy, and even the hand of the assistant who was taking pictures trembled, and I almost didn't break the camera.
When Wales learned that the object of Dream Company's promotion was not only Hollywood filmmakers, but also filmmakers from all over the world, he suddenly sensed a wisp of conspiracy, perhaps rather ambition! He repeated this in his heart, but he felt that it was completely logical, as if it was strange that Yi Feiyang was not so dry.
It's just that when Wales cast his eyes on Yi Feiyang, who was drinking water on the side, he couldn't help but think that Yi Feiyang was only over twenty-five years old, and he was shocked instantly. Looking at Yi Feiyang again, he couldn't tell that he was in his twenties, and the slightly upturned corners of his mouth and the wisdom in his eyes had already covered up all the youth on Yi Feiyang's face.
"Alright, Wales, don't ask about that news, let's get down to business, for example, as an old friend, how can you help us do publicity!" The corners of Yi Feiyang's mouth showed a ghostly smile.
Wales shrugged his shoulders and said in a funny tone: "Of course, my 'boss'!" ”
……
The next day, all the newspapers in Los Angeles that had entertainment editions carried the news that three of FantasyCompany's films would compete in Cannes, and the interview with Yi Feiyang by Welsh's "Entertainment Xintiandi" undoubtedly went ahead of the others, and the result was that "Entertainment Xintiandi" was sold out directly that day.
While Colombia is annoyed and easy to fly and achieve good results, the whole of Hollywood is very concerned about this news, and it is definitely the most popular news in a short period of time. Columnists for major newspapers such as the Los Angeles Daily News, as well as professional Hollywood film critics, have successively commented on this single matter, and it is some fantasy entertainment in the Renaissance anyway. It's constantly improving.
Yi Feiyang only scoffed at this. Hollywood has always valued business. values money, in addition to doing superficial work, has always been very fond of art films, but Cannes is synonymous with literature and art, and now Cannes's recognition of the three fantasy entertainment plays seems to be a bit of a flowering inside the wall and fragrant outside the wall on the Hollywood side.
On June 19, Yi Feiyang and his team set off for Cannes, France......
Cannes is a tourist destination in the south of France, and in 1957 the highest award in Cannes, the "Golden Duck", was changed to the "Palme d'Or" because the whole city is full of palms. The Festival de Cannes was founded in 1946 in rebellion against the fascist Venice Film Festival. Two of them were suspended due to financial difficulties.
But that's all the gossip history of the early years. Now Cannes is one of the three major film festivals. This is because of the characteristics of Cannes, Venice is too art-oriented, while Berlin takes an ideological line, only Cannes can be regarded as compatible with commerce and art, and naturally it will attract a large number of commercial and art films to participate.
For so many years, the Cannes Film Festival in France has generally been held in May, mainly to catch up with the Venice Film Festival, but this year is different, the 911 incident in the United States shocked the world, and it also made anti-terrorism a topic of conversation in the entire world. And France, as one of the leading countries in Europe. The anti-terrorism task is also the top priority, because some extremists in France are likely to use the Cannes Film Festival to sabotage, in case some explosives, bombs or something are planted, and the actors, directors, and politicians will be blown up in the sky at once, and it is estimated that the world of cinema will have to go back decades.
Therefore, the French government postponed the event and announced it in June until all aspects of the inspection had been completed and the hidden dangers were eliminated.
This Cannes has also attracted merchants from all over the world to come in search of prey that can make them a lot of money, and it is undeniable that no matter how literary and artistic the film, there is always a certain market. As long as the business value can be correctly grasped, it will be profitable.
As the vice president of the company, Dures paid special attention to the film festival under the instruction of Yi Feiyang, and specially brought a large group of people to the Cannes trade fair.
However, for the curious citizens of the United States, they undoubtedly care about such a large group of stars. Yi Feiyang naturally goes without saying, who in the whole United States doesn't know about this famous Chinese diamond king in Hollywood? Tim Burton, Mel Gibson, Michael Moore, Robert Downey Jr., Nicolas Cage, Gyllenhaal, and John Niedepp, as well as Pars Hilton, Ivanka Trump, and others are of course the main concerns.
But what interests the American people the most is that Anne Hathaway actually participated in this trip to Cannes. Undoubtedly, as Yi Feiyang's rumored girlfriend, Anne Hathaway's companionship proves the unbreakable status of her real girlfriend.
Michael Moore's Fahrenheit 911 Corps, as well as Tim Burton's Zombie Bride Corps, and Mel Gibson's The Passion of the Christ, are significantly less charismatic than Iron Man's Dream Team. This time, in order to promote his own super blockbuster, which is also the first Hollywood blockbuster, Yi Feiyang has invested a lot of money, took out the demeanor of his own company boss, and gave himself a golden finger, not only bringing all the big names of the crew, but also bringing the publicity team of "Iron Man", and preparing 3 million as expenses. In a word, the purpose of coming to Cannes this time is to win the award, mainly to sell "Iron Man"!
In Hollywood, Dream Entertainment has become a world-renowned film giant on the rise. As a romantic country in Europe, France is also very concerned about the development of the film industry, and as Cannes, it is "interested" in such a "well-known" film company. Therefore, when it was heard that Hollywood's most legendary Wonder Jan was going to lead a dream team to Cannes, the whole of France was boiling, especially those French fans who like Hollywood movies, and those media reporters were trying to figure out how to do interviews......
"Magical Yang comes to France!"
"Pay attention to the trip to Cannes, China!"
Almost all the headlines in France are headlines like this.
……
That night, everyone was waiting in the airline hall, and the clock on the wall was already ten o'clock. Let's go. It's still beating.
Await!
Anxiously waiting!
Finally. The plane is coming!
Yes, here they are!!
The moment the plane fell, all the French media raised their "guns" in their hands to the dream team, and cameras, video cameras, and various interview equipment were all waiting for them.
Appeared!
They appeared!
At the moment when the dream team appeared, the magnesium lights flashed in full force, turning the whole night into day.
Also on the same flight were other American studios. However, seeing that Dream Company is so sought after, there is only jealousy. As for some other exhibiting teams from other countries, they were stunned, which company's team is this, and why is it so popular?! Look at your own side again, it's deserted, God, Cannes also plays discrimination!
However, when Yi Feiyang and his team appeared, those people were relieved. And the heart said, "It was him." No wonder it's so popular. Looking at those reporters again, staring at Yi Feiyang and others is even more fierce.
As the so-called "star-studded", Cannes definitely deserves the word, compared with Cannes, although the American Oscars are gorgeous, but there is a little less cultural connotation, as if the romantic feelings of the French have also triggered the cultural heritage of this film festival, reading the American Oscars and Cannes, France, is like reading two novels, one "The Gilded Age", one "Notre Dame de Paris"!
The excitement of Cannes is unexpected, although I have seen the luxury and grandeur of the Oscars, but the starry gathering of Cannes in front of me still makes Yi Feiyang breathtaking. Filmmakers, directors, actors, and some political stars who want to be in the limelight from all over the world flock to gather together, and the crowd makes your eyes dazzle and dizzy, but for Yi Feiyang, it is really a lucky thing to see the French director Luc Besson of "Blue Sea and Blue Sky", and the Polish director Roman Polanski of "The Pianist". But he didn't plan to go up and talk to him, and now he was more interested in the technical staff than the actors and directors.
The most important thing is that Yi Feiyang didn't plan to go around the Cannes Film Festival all the time in the beginning of this period, so it is better to accompany Anne Hathaway to walk around more.
So in the next few days, American and French reporters could not find any trace of Yi Feiyang and Hathaway.
Of course, Yi Feiyang and Hathaway rented a yacht and were playing, in contrast, Vice President Dures, who was entrusted with important tasks by Yi Feiyang, was forced to do so, in addition to organizing a team to participate in the exhibition, and more importantly, to help Yi Feiyang's "Iron Man" to promote.
During this period, he has spent a lot of money to build the "Iron Man" exhibition booth, which is equipped with the Iron Man suit for filming, and let Robert Downey Jr. and Nicolas Cage act as human models, standing at the door to "solicit", as long as they see that it is a big international film buyer, they will pull in to introduce them to this Yifei super blockbuster.
Needless to say, the effect is quite good. In addition to Yi Feiyang's own outstanding fame and excellent movie quality, Downey and Cage's "solicitation" of brothers and sisters also contributed a lot.
In short, compared with other exhibition areas, "Iron Man" is the most popular, the most popular, and the best publicity effect.
The news that the film "Iron Man" was hyped in the Cannes Film Festival market spread far and wide, and soon reached the United States and the ears of Columbia Pictures. Sony boss Akio Morita was in a very unhappy mood, and Abbas, the acting president of Colombia, who was entrusted with the important task, was furious, "Bitch! It's a bunch of bitches! Shamelessly, he went to France to sell! ”
Despite his anger, Abbas kept his sanity, and in an interview with the media about his thoughts on the matter, he said: "Congratulations to Yi, he is a very good businessman, and the idea of bringing a film to Cannes is a great idea in itself...... God, you have to know that for a good American director, going to Cannes to sell movies is a very low-level and low-status thing, perhaps, only those thick-skinned guys can do it, so I admire him very much, and I hope he can also sell well at the box office! ”
No matter how some people in the United States curse, the work of Dream Entertainment in Cannes is going on in full swing.
Just as Yi Feiyang and Dures expected before, not to mention whether the entries can win awards, the publicity of "Iron Man" is absolutely powerful, their "Spider-Man" is aimed at the American audience, and "Iron Man" is aimed at the world's filmmakers with the help of Cannes!
In just two days at Cannes, "Iron Man" has been interviewed by numerous reporters from various countries, including the United States, Asia, Hong Kong, and Europe. It can be said that the dream investment of 3 million US dollars has achieved or even higher than the effect of 30 million in Colombia!
However, it is a pity that in these interviews, Yi Feiyang, as a key figure, has not appeared, which makes many reporters feel very surprised, but when I think about it, China Yi is such a temper, playing disappearance from time to time, and playing hide and seek with the media, presumably this time is the same.
Only Dures, who knows the truth of the Tao, is complaining, the same people are not the same life, people are strolling on the beach, but they have to stand on the street here and shout part-time customers, it is impossible to go out to play, alas, people are more popular than people! (To be continued......)