"Iron Man" vs. "Spider-Man"!

For Sony-Colombia, this big battle is only allowed to win and not lose, and it is a shame!

Yes, once it can beat "Iron Man" in one fell swoop, it will not only win at the box office, but also more likely to get the rights to more than a dozen film adaptations of Marvel, as well as those movie theater chains that are undecided...... Fantasy Entertainment is like entering a merchant ship full of treasures, and the vicious pirates on the seas who are sturdy and powerful want to sink him and take all the treasures on it for themselves.

In the face of Sony-Columbia's vow, Dream Entertainment did not show weakness, and even Yi Feiyang put down his cruel words in front of many media, "Audience friends, fans and friends, I'm looking forward to it, in fact, I'm also looking forward to it, someone said that this time will make us lose Dream Entertainment and take off their pants, so I salute you again, it's not necessarily who takes off your pants!" ”

Yi Feiyang's public and provocative strategy has made this topic reach its peak, and the circular reports of FOX TV and CNN have also made "Iron Man" hot before it is broadcast, and almost all fans, whether they hate it or look forward to it, know the news that "Iron Man" will be released in the summer vacation.

In terms of publicity channels, Dream Entertainment is already full-fledged and cannot be stopped, so the living space of "Iron Man" can only be suppressed at the theater level.

Although Dream Entertainment has signed agreements with the North American Grand Broadway Theater, Famous Gamer Theater, Times Clown Theater Theater Theater, New York Panorama Theater, National Entertainment Theater Group, and five theater chains, it has a total of 8,000 screens in North America and worldwide.

However, these five theaters are not subsidiaries of Dream Entertainment, they have just reached a cooperation, and these 8,000 screens will also show other movies at the same time.

And Colombia definitely has the advantage in this regard. Especially as a long-established film company in the United States. For the control of the cinema chain. It's definitely not something that a newcomer like Dream Entertainment can compare.

You know, although the United States has been anti-monopoly and uses politics to interfere with the monopolistic behavior of film companies, in this regard, monopoly giants such as Fox and MGM have suffered. However, as the saying goes, there are policies and countermeasures, and after experiencing the anti-monopoly crisis, these Hollywood giants have all learned their skills. is no longer a frontal acquisition of the theater chain, but has become a private control of the theater chain.

For example, Fox will come up with a sum of money to create a new cinema company, which literally has nothing to do with Fox in the documents, but in fact it is a puppet company secretly manipulated by Fox and has the decision-making power of this company. By analogy, in fact, many movie theater chains in the United States are controlled by the hands of the seven major film companies, and this is why Lionsgate and Dimen Pictures have been working hard for decades. The main reason why it is not yet crowded into the ranks of giant companies. In a word, the water is very deep!

Now. As a newly rising giant company, Dream Entertainment has always been very active and hard working in theaters, and with the help of several company reorganizations and mergers and acquisitions, it has swallowed a lot of North American theaters, and even some theaters of Shinkansen companies, but in terms of overall strength, it is still a little insufficient compared to the aircraft carrier Columbia, after all, it is an old company and has a solid foundation.

Therefore, the contest between Fantasy Entertainment and Columbia's "Iron Man" and "Spider-Man" has directly risen from the quality of the movie to the number of theaters. In North America, in addition to the trunk cinema chains controlled by the seven major film companies, there are also a large number of decentralized cinema chains, which uphold the interests of the United States and focus on speculation. But this time, these theaters are in a dilemma, because the two dramas Columbia and Dream Entertainment are too good. After watching the trailers of the two dramas, many theaters are even more unclear about how to choose.

Especially the five theaters that have signed contracts with Dream Entertainment, they are even more hesitant at the moment, how to arrange the release scale of "Iron Man"? The five cinema chains are afraid of offending both sides, on the one hand, their advertising sponsors, and help them make a lot of money, and on the other hand, the hard-line Columbia company, which fights the enemy without leaving any measure. In the end, everyone decided to explain this problem to the big brother Broadway Theater in the five theaters.

The president of the Broadway Grand Theater is a true Italian, named Cosimodo, who admires Italian musical and dance theater the most, and is determined to make Broadway the top musical theater in the United States, which he has done.

In the nearly 100 years since the birth of Broadway, countless wonderful musical and dance dramas have been staged, such as "Cats", such as Shakespeare's "Charles I", "A Midsummer Night's Dream" and so on. It is because of the birth of these well-known musical shows that Broadway has become famous and has become an iconic cultural mecca in New York, USA.

However, with the development of the American economy and the gradual decline of musical and dance dramas, the Broadway theater has to take a diversified development path, including staging movies, of course, the movies that can be staged on Broadway must be blockbusters with full weight, or excellent films with high artistic achievements, in the words of Cosimodo, "We use theater platforms like Broadway to convey the positive energy of culture and art!" Of course, the subtext behind this sentence is that art also needs to eat, drink, and support money.

Now Cosimodo also has a headache in the face of such a problem. On the one hand, Broadway and Dream Entertainment have established a very good partnership, many movies directed by Yi Feiyang himself have been screened on Broadway, and Yi Feiyang has also screened the premiere of his own film in the holy land of Broadway, which can be said to have a deep origin; On the other hand, Colombia has already made cruel words, no matter who helps Fantasy Entertainment, then they will bear the consequences in the future, as for what kind of consequences it is, you can think of it with your ass, Colombia will use its influence in the United States to compress the living space of these disobedient theaters, and even buy it behind their backs.

Of course, according to the name of Broadway for nearly 100 years, as well as the business policy of mainly musical and dance dramas, he should not be afraid of such threats, but the 72-year-old Cosimodo has experienced countless ups and downs in the entertainment industry, and he deeply understands that although Colombia's methods seem despicable, they are based on his own great strength. Market competition has always been so cruel. And there is nothing to blame. But Yi Feiyang is their close partner.

In fact, from the bottom of their hearts, their five second-tier cinema chains all hope from the bottom of their hearts that Dream Entertainment can become bigger, so that their alliance will grow stronger, and so that the five of them can control the top five in North America in terms of cinema chains, Digo Entertainment, AMC, Lucky Guest, and NCN. Carmichak confronts each other...... But they are a little worried that if they fully support Yi Feiyang, then if "Iron Man" loses at the box office, their theater will suffer losses, and they will not be able to explain to the shareholders.

After much deliberation, Cosimodo decided to call Yi Feiyang in Los Angeles to discuss with him......

On the afternoon of July 7, the sky was overcast, and the old and strong Cosimodo was holding a four-legged stick made of stainless steel in his hand, looking worriedly at the sky outside the window, and the black rain clouds flashed with electric light. Rumbling thunder came and went......

It's like heralding an all-out war in the American film industry.

"President, Mr. Yi Feiyang is here." The middle-aged black female secretary knocked lightly on the door. Cosimodo quickly reacted from his contemplation, stepped forward to greet him with a cane, and after seeing Yi Feiyang, he took the initiative to shake hands with him with a smile and said, "Mr. Yi, I'm sorry for the trouble for you to fly from Los Angeles to New York." ”

Yi Feiyang, who was wearing a black suit, looked a little tired, he has been busy organizing the release of "Iron Man" day and night recently, so that he has slept too little recently, and his eye circles are a little puffy, plus he hurried over by plane, which made him a little tired, but this guy who has always been more energetic than any emperor, his black eyes are still full of energy, although he is physically tired, but mentally he is very excited. "Hi Mr. Cosimodo, long time no see!" Yi Feiyang shook hands with the big-nosed Italian old man, who was mediated by the old entrepreneur when he signed sponsorship contracts with five cinema chains before.

Although the other four theater chains of the Grand Broadway Theater are ranked 10 to 5 in the United States, they actually only have about one of the top five screens combined.

Giant cinema chains such as AMC not only have nearly 10,000 screens in the United States (including small theaters in the suburbs), but also control thousands of screens in dozens of cities in other parts of the world such as Hong Kong, Taipei, Tokyo, Paris, London, etc., and have influence all over the world...... This one alone is even more radiant than the combined radiation power of their five theaters.

Therefore, the five theater chains of the Broadway Grand Theater have joined forces with Dream Entertainment, on the one hand, they hope that they can become an emerging force in North America to compete with the six major forces, and on the other hand, they also hope to use the influence of Yi Feiyang to acquire more local theaters in Asian countries and become bigger and stronger into an international group.

Joining hands is also a mutually beneficial cooperation.

"Yi, I'm sure you already knew before you came, right? Our cinemas seem to have become the sweets of the summer vacation stalls, and Colombia is also very concerned! Cosimodo pointed to the yellow upholstery sofa with his four-cornered crutches and motioned for Yi Feiyang to sit down and speak.

"Well, I've heard a little." Yi Feiyang sat down on the sofa and nodded calmly, in fact, he had already guessed the deployment of Colombia before, since Abbasken condescended to Cannes, France to promote his film, then he must have made up his mind to win.

"So what do you think? How many movie theaters do you need to arrange? Cosimodo asked with a smile.

Yi Feiyang did not answer directly, but asked rhetorically: "In your opinion, if your five major theaters fully support me, what are our chances of winning?" ”

Cosimodo: "Want to hear the truth?" ”

"Yes."

"Forty percent!" Cosimodo replied crisply. "Of course, you're a miracle worker, and if your film is really better than Colombia's, then the chances of winning will be greater...... But it's a pity that we have all watched the two dramas "Iron Man" and "Spider-Man", in terms of commercial value, the two dramas are not much different, you and the great director Sam Raimi are both excellent! ”

"It looks like people don't think much of me." Yi Feiyang shrugged.

"Yes." This time Cosimodo Sr. replied more simply.

"So what to do? Do you really want to force me to do another miracle? ”

"Miracles? Hahaha. Easy, do you want to be a magician? This time, though, it seems to be difficult. ”

"yes, it's really hard, it's rare that I have a headache for days on end. So ......"

"So you want us to help you and give you all the theaters? 8,000, although not too large. But it can also help you resist for a while—"

"I'd love to say that. But. If you help me, will there be very bad consequences for yourself? ”

"What do you say, young man?" Cosimodo asked rhetorically.

"Colombia threatens you?"

"Yes!"

"Ha, it looks like I'm selfish, for my own sake, hurt you!"

"The jury isn't out yet, is it?"

"Of course, you haven't agreed to my request yet."

"The question is. You haven't asked yet. ”

"Shall I speak now, then?"

"What do you say?" Cosimodo was smiling, unable to see his heart.

Yi Feiyang shrugged again: "Seriously, I didn't speak for a long time because I was afraid that you wouldn't nod." ”

"Then, I can say that I have made the necessary mental preparations, but I can't guarantee that all 8,000 movie theaters will be given to you, I hope you can understand!" Cosimodo took a sip of his coffee.

Yi Feiyang smiled, "Then, I'll ask - give all the theaters to Colombia!" ”

Flutter! Cosimodo almost spit out all the coffee he had put in his mouth.

"What do you say. Easy, I heard you right, right? You let us give the cinema chain to Columbia? ”

Yi Feiyang nodded. "To be precise, you can just give me some theaters as Colombia asks."

"Can you tell me why?" In the face of such an unbelievable "request", no matter how sophisticated Cosimodo is, he can't help but be moved.

"Of course I have my own reasons!" Yi Feiyang smiled. Then he leaned back and said with a smile: "In my opinion, Colombia has not seen this era clearly!" ”

Cosimodo Sr. was surprised by such a riddle answer, but he couldn't guess the trick.

"Maybe I'm really old!" These were Cosimodo's last words to Yi Feiyang.

This is the end of this meeting.

……

The news came that the five cinema chains that originally had a close relationship with Yi Feiyang and signed a contract were only distributed to 5,000 theaters around the world for the drama "Iron Man", of which more than 2,000 were North American theaters; 5,000 out of 8,000 theaters, and 3,000 remain, which are basically occupied by Colombia. Dream Entertainment, which originally did not occupy an advantage in the theater line, became even more nervous this time. In contrast, Colombia is in high spirits, busy signing contracts with five theaters, busy negotiating with other theaters, in short, Colombia is very busy, too busy to take a break.

But the busier he is, the happier he is, in the eyes of Akio Morita, in the eyes of Abbas, and in the eyes of the great director Sam Raimi, this time Yi Feiyang and his "Iron Man" are doomed!

In this regard, Dream Entertainment sighed internally, everyone didn't quite understand why there was such a crisis this time, and they didn't understand how Yi Feiyang, who has always been strong, would give up part of his theater chain to his opponent Colombia in vain.

The fat man Gao Jiabao didn't understand.

Jack Black didn't understand.

Rabbit Bill didn't understand.

There are still many people who do not understand.

"Colombia hasn't seen this era clearly!" This is Yi Feiyang's evaluation of this opponent.

Many people don't understand what this means.

Soon, however, some slightly smarter people, like Dures, were already aware of Yi Feiyang's actions.

When Colombia is busy signing sharing contracts with many theater chains and has no time to take care of it, Yi Feiyang is also signing a mysterious agreement with major online media in North America and even around the world.

What protocol?

Paid Online Viewing Agreement!

That's right, it's the premiere of "Iron Man" online viewing deal!

According to the content of the agreement, within 24 hours of the global release of the drama "Iron Man", Dream Entertainment allows the major online media contracted to start online paid viewing!

In other words, at the same time as the premiere of "Iron Man", many fans and audiences can watch this drama directly at home on the computer network without going into the cinema or buying movie tickets!

This is a unique feat in this era!

Dream Entertainment and its subsidiaries Google, Yahoo in the United States, Werther in France, CNN in the United Kingdom, as well as Eisen in Germany, Sina in China, Sohu and other companies, have all signed online agreements, and customers only need to pay $2 to watch this unprecedented super blockbuster online. Of the $2, Fantasy Entertainment and the website companies each earned $1 in profits.

When Dures and a few others learned about Yi Feiyang's shocking idea, they all gasped.

The reason, if this event is really successful, then there is no doubt that it will pull those movie theater chains that are regarded as sweet and sweet into a hellish predicament, and let the Internet replace the theater chain, what kind of sensation will it cause in the future.

……

Everything is ready, only the east wind is owed, and the summer vacation war is about to begin.

Colombia's "Spider-Man" has been finalized for release on July 13.

Dream Entertainment also announced the release of "Iron Man" on July 13.

13, a very unlucky number, you won't die if you don't die. Seeing that Columbia and Dream Entertainment are in a situation where they want to die together. The CEO of Hollywood's six major film companies said.

The media went crazy about it.

All kinds of public opinion have come out one after another.

"Who can stabilize the box office dominant?"

"Who will be the winner?"

"Colombian madness, fantasy entertainment pride, who is strong who knows!"

……

Waiting, everyone is engrossed, holding their breath and waiting, waiting for the day of July 13 to come. (To be continued......)