No one expected that the first one in the TV ratings census was deflated, and after leaving the old aunt's house, the originally imposing people began to be less confident.

"It's okay, it's just the first one, we still have a lot of opportunities!" Yi Feiyang, who was hiding in the middle, encouraged them. "After all, this drama is divided into age levels, teenagers and male audiences are the main body, housewives generally don't like such TV series, they like to be lively, romantic, and relaxed."

"That's right! We should not lose faith! All they love is the short soap operas of the parents! We don't have to be discouraged, go, go to the next one! Fat Robert led the way.

Rang the next user's doorbell, and then a white man with glasses came out of it, "Hey, who are you looking for?" He asked curiously.

"Oh, hello, our AMC TV company, my name is Robert, I'm a comic book writer by profession, maybe you've heard ......of me," the fat man began to explain in a mouthful.

As soon as he heard that Robert was the original author of "The Walking Dead", the glasses man's vigilant gaze was much more restricted, "Okay then, you can come in, but be quiet, our baby has just fallen asleep." ”

In the room, the decoration is very exquisite, especially a lot of baby products, in a fashionable cradle, there is a baby with a pacifier, sleeping soundly at the moment. On the turned on TV, lullaby was playing......

Looking at the stunned expression of the fat man Robert, the man with glasses smiled a little embarrassedly and said, "I'm sorry, man, I probably already guessed what you guys are here for." After all, there was a lot of movement in the premiere of "The Walking Dead". But. As you can see, I don't want my cute baby to be a little violent and bloody, so ......" the man with glasses shrugged, "I'm likely to miss the premiere of this show, but that's okay, I'll make up for it later, thank you for visiting my house!" ”

Gifts were handed out and left.

Stand outside. This time, even Yi Feiyang himself is not confident, can he say that his fame is not big enough? I investigated two households, but no one watched my play! God, this is incredible.

Just when Yi Feiyang was thinking about whether his charm was declining, the fat man Robert knocked on the door of the third user.

This time it was a black woman who opened the door.

Seeing this, Yi Feiyang said in his heart, it is estimated that there will be no drama again.

According to the analysis, young women have very few chances of watching horror movies.

But when Yi Feiyang and others were invited in, they were surprised to find that the premiere of "The Walking Dead" was playing at the home of this female user!

Yi Feiyang was stunned.

But even more daze than Yi Feiyang is the fat Robert. Because the black woman took his hand and called him a super comic book fan. And I like the bloody and terrifying plot the most.

Hardcore, heavy!

"God, I can't imagine I could see you at home! Dear Mr. Robert, I've read almost all of your cartoons, yes, they're wonderful, they're weird, they're violent! Especially this "The Walking Dead", not only do I like it, but my boyfriend also likes it, and my boyfriend's dad likes it too! ”

"Because of this, as soon as we heard that this drama was going to be filmed into a TV series, we couldn't be more excited! God, now it's finally happening...... It's just ......"

"Just what?" It is rare to meet such an infatuated female fan, and the fat man Robert has already been soft-hearted.

"It's just that the zombies in this play are not the same as those in your comics?" The black woman blinked at Robert.

Robert said nonsense in his heart, it was originally the same, but his attributes were changed by Boss Yi.

"Ahem, I see what you mean, but we thought it would be a little more lively, don't you think?"

The black woman clapped: "Of course, ha, ha, in fact, I found that such zombies are more flavorful and terrifying, God, you didn't see that shot just now almost didn't scare my pee out!" ”

The black woman's words stunned everyone.

……

After leaving this family, it seems to have made a good start, and except for two of the seven users surveyed who are watching CTC's "Plastic Surgery", the remaining few are all watching the premiere of "The Walking Dead".

"I'm very happy to see such a great TV series, and I will pay to watch it in the future!"

"It's a great play, it's huge, it's like watching a movie in a movie theater!"

"Oh, it's so exciting, this drama is really out of my mind!"

……

The few users who have been followed basically did not hesitate to praise and gave high praise to this drama.

After leaving this garden community and sitting back in the nanny car, Yi Feiyang covered his face, and finally breathed a sigh of relief, judging from the current situation, his drama is still very popular. Of course, this is only the first observation point, and then there will be a second and a third, and then you will get more accurate feedback.

The footsteps continue.

There is no doubt that after the end of the second and third stops, the results made Yi Feiyang and others very satisfied and happy, because more than 20 of the more than 30 cable users surveyed were watching the premiere of "The Walking Dead", which shows the popularity of this drama. Of course, among them, the key role is played by Yi Feiyang's super fame and the huge number of fans of Fat Robert's comics.

It has to be mentioned here that along the way, Yi Feiyang's black outfit was not recognized, and only one of Yi Feiyang's super fans doubted him, because this black man was so handsome, he was even better than Will Smith, cooler than Michael Jackson, and his silhouette was very much like his idol.

Fortunately, the fat man Robert was smart, and he lost his temper temporarily, and "reprimanded" this follower.

Afterwards, Robert timidly apologized to Yi Feiyang, saying that everything was forced by the situation. Yi Feiyang said that he could understand, the fat man breathed a sigh of relief, and said secretly, it feels so cool to reprimand the boss, Yi Feiyang said again, "Although it is excusable, I still have to punish you for inviting everyone to dinner to set an example!" ”

The fat man is dying hard.

……

Back to the TV station. Yi Feiyang had just sat down. The most authoritative ratings research agency in North America sent a ratings report on the first episode of the first season of "The Walking Dead". Seeing the astonishing numbers above, even Yi Feiyang, who had always been very calm, couldn't help but gasp...... Damn, that's amazing!

……

Yi Feiyang's new work "The Walking Dead", which entered the TV industry, finally premiered, and as a cable TV station, the results can be described as sky-rebellious.

Taking advantage of this craze, Yi Feiyang ordered the implementation of exclusive broadcast on the whole network on its Google video website with a time difference of 8 hours.

Today's Internet belongs to young people. And teenagers are the main body of on-demand on video websites, so as soon as "The Walking Dead" is launched, it will be exploded.

In this regard, many American news media have given a big report. Among them, the newly emerging media "Entertainment Xintiandi" has the most eye-catching report.

"Entertainment Xintiandi" - a new generation of American drama kings is about to come out.

Yi Feiyang, known as the most anticipated director of the year, who was broadcast exclusively by Google Video on the whole network, lived up to expectations, and showed amazing explosiveness in the first episode, with more than 1 million on-demand in 2 hours and 10 million in 5 hours. At the same time, the show was highly recommended by many industry insiders. And quickly ranked first on many hot lists such as Yahoo, IMDb, and Tomato. "The Walking Dead" set a new record of 7 hits on the Internet for American dramas, and won 7 crowns of American dramas. has become the biggest new favorite of American dramas this year. The most important thing is that the emergence of "The Walking Dead" has also directly broken the elitist model of American dramas, and a new generation of "American drama kings" is about to emerge.

……

"Los Angeles Entertainment News" - "The Walking Dead" has hot ratings, and overseas ratings have surpassed "Friends".

The advantages of "The Walking Dead" in terms of content and subject matter have made overseas ratings continue to rise. According to statistics, counting the live TV broadcast and DVR broadcast data on the same day, the number of viewers of the premiere episode of "The Walking Dead" reached 2 million, which has surpassed the highest rating in the history of American dramas "Friends", which only had 1.3 million viewers when it premiered, and this also created a new high in the number of viewers of the AMC TV network at 21 o'clock on Tuesday night.

……

"Hollywood TV News" - The first episode of Miraculous Yang's new work exceeded 10 million broadcasts, creating a miracle again.

The overseas popularity of the drama "The Walking Dead" detonated a domestic ratings boom in North America, becoming an American drama with more than 10 million views in the first episode of the American drama. In contrast, the word-of-mouth work of the American drama "Plastic Surgery Spring and Autumn" has the TV wizard David in charge, and the popular "style man" Dylan Walsh starring, and now the 10 episodes of the first season have been broadcast, with 15.78 million views in the whole season, and the first episode is the highest in the whole season, which is only 6.19 million. The traffic of the first episode of The Walking Dead surpassed the traffic of the first season of "Plastic Surgery Spring and Autumn", and on June 19 alone, the traffic increased by nearly 10 million, breaking the curse of "applause but not popularity" of domestic American dramas.

……

"Film and Television Fortnightly" - The American drama "The Walking Dead" sparked heated discussions on the Internet, climaxed into a big killer on social networks.

"The Walking Dead" has just premiered and set a new record in traffic, and the popularity of the show's discussion has also spread virally on the Internet, and on Weibo, the discussion of "The Walking Dead" continues to rise, with a peak of more than 200,000, triggering social networking platforms to chase the drama. At the same time, on the Tomato Sticker Bar, the series reached 1,000 followers within three days of its launch, and fans posted more than 5,000 posts on hot discussions. This drama was ranked in the TOP3 of tomato TV series within 1 day of its broadcast, with a word-of-mouth score of 8.7, and it is currently the first American drama on the air. The word-of-mouth of the show is so good that it is so good that even Spielberg, Peter Jackson, and Martin Shexes and other directors have taken the initiative to recommend it and are collectively praised.

In addition, this drama has a good reputation, and many foreign media have expressed optimism about the stamina of this new drama, which is called "TV version of "Resident Evil", and even predicts that it is expected to win TV awards such as Emmy in the future, and with the help of the later word-of-mouth effect, the ratings and click-through rate of "The Walking Dead" are also very hopeful to rise again.

……

A few days later, AMC TV.

All the employees were standing at the gate with solemn expressions, and all the high-level executives were also standing. Waiting for the arrival of the company's big boss.

Time's up. A few cars came slowly. First, the car door opened and three or four professional bodyguards in black and sunglasses came down, and then someone opened the car door, and a black leather shoe stepped out.

Then I saw Yi Feiyang get out of the car, tidy up the buttons of his clothes, and glanced at the towering TV station building with a proud expression.

"Hello boss!" In an instant, everyone bowed.

In other words, for these Americans, they are not used to this kind of "unequal" way of greeting. But for Yi Feiyang, they were all willing.

Yes, absolutely willingly.

The TV station that was supposed to go out of business was in less than half a year. It turned out to be a new look,

If the TV station was squeezed, ridiculed, and even about to go bankrupt and die in the past, then it was the boss in front of him, who turned his hands into clouds and rain, and created a new miracle!

For nothing else, just as a miracle god, he. It is worthy of respect and worship!

In the attention of everyone, Yi Feiyang walked into the company like a moon held by the stars.

TV station in a spacious conference room.

Yi Feiyang sat in the first place. The following are all the top executives and dignitaries of the TV station. In addition, there are several leading actors in "The Walking Dead", including the male protagonist Colin and the female protagonist Lori. Both of them are TV actors, not very famous TV actors to be precise, the two have played soy sauce in many TV series before, but they didn't expect to get the opportunity to lead the male and female protagonists in the new TV series of super director Yi Feiyang, which is really a kind of luck for them. And now with the hit of the TV series, the two have officially become popular, and their names are also among the best in Internet searches.

Seeing that everyone had arrived, Yi Feiyang motioned to Fat Jack to get up and preside over the meeting. Now Yi Feiyang has a lot of things around him, and things like this are no longer better than his own hands, he only needs to sit, and the town is done.

Fat Jack is in a happy mood, not only because he is valued by the boss, but also because the TV series ratings are very popular. The most important thing is that the premiere of "Kung Fu Panda" will be held tonight, and this is Yi Feiyang personally organized for him, it can be said that in the entire fantasy entertainment company, there are very few people who can enjoy such treatment. Think about it, who can let the big boss personally handle the premiere? In the impression of the fat man, in addition to Bill the rabbit, it is estimated that it is the great director Tim Burton. Now, can you not be happy that you have won such an honor?

"Ahem!" The fat man stood up and cleared his throat, and then said: "Everyone has watched the premiere recently, and now I will announce the specific ratings of this drama......" After the fat man finished speaking, he took out the latest ratings statistics received in the morning.

As expected, the data he reported was almost the same as what was written in newspapers and magazines, and the evening ratings from 9 to 10 o'clock exceeded 25 percent!

Everyone already knew the Tao clearly, but now that they heard the company's announcement, everyone was still happy and forgetful.

But then, the fat man announced the wired booking of the next few episodes of "The Walking Dead", "So far, the number of customers who have booked this drama has reached 1.9 million!" ”

Hearing this number, everyone except Yi Feiyang was stunned, and Tom, the assistant director of "The Walking Dead", looked at the fat man suspiciously, which meant to say, "What did you just say?" We didn't hear it. ”

"My episodes, the number of pre-booked customers has reached, no, to be exact, it should have exceeded 1.9 million!"

Fat Jack announced the data again in a deep voice, and the scene immediately burst into screams, and even someone as elegant as actress Luo Li couldn't help but stomp his feet excitedly.

"Oh God! It's unimaginable that we had over 1.9 million bookings! ”

"It's not a dream, right, the highest number of reservations for a cable TV series in history is only about 1 million?" The actor Colin shouted exaggeratedly with his teeth, causing everyone to laugh.

"There is also good news, our advertising time has been purchased by Samsung's mobile phone and L'Oreal's face mask, and it has sold 50 million US dollars at this stage." Fat Jack continued to announce the good news, and although he tried desperately to suppress his voice from appearing excited, his eyes were uncontrollably smug.

The scene was in a state of surprise again.

In the eyes of many laymen, the profitability of TV dramas mainly depends on the ratings, but in fact, people who are really engaged in TV know that ratings are just a reference index, and the real profit comes from TV advertising.

In the United States, whether it is public television or cable TV, all advertising time is priced by the popularity of the series, and the amount of profit depends on how many people will watch your program, and the more popular your program, the higher your advertising costs.

And this is also a salient feature of the capitalist television economy in the United States, unlike television advertisements in other countries, where the price is set uniformly by the state and then sold. In those countries, ratings are only a basic factor, not a determining factor, and the highest ratings do not mean that the most advertising slots are sold, and the ones who can really sell the most advertisements are real charismatic superstar actors.

For example, in the Korean TV program in the previous life, the two dramas "Shunfeng Obstetrics and Gynecology" with the same average rating of more than 20 points and "Bad Friends" starring Ahn Jae-wook, because "Shunfeng Obstetrics and Gynecology" lacked a superstar with absolute appeal, the advertising time was less than 200 million won per episode, while "Bad Friends" with superstar Ahn Jae-wook sold 500 million per episode of advertising time. The difference is that although people like to watch comedy like "Obstetrics and Gynecology of the Tailwind", they are not interested in what the characters in the play use, or what is inserted into the advertisement. And TV series with superstars, everyone likes everything about the drama because of their love for this superstar, including advertising products.

Of course, this is the United States, and the most important thing in the United States is the supremacy of money, and everything looks forward. This is especially true of the television industry, which is not bound by certain state policies - this is the main reason why many TV dramas are full of pornography and violence, and the capitalists in the television industry can do anything in pursuit of supreme ratings.

However, in some aspects, the TV industry in the whole world is the same, for example, there is a saying in the TV industry, good screenwriters serve good ratings, good ratings give rise to high-priced advertising, high-priced advertising creates new stars, the TV industry uses ratings to divide directors and screenwriters, and uses the sold advertising time fee to divide the value of actors.

In Hollywood, the real A-list stars such as Tom Cruise, Tom Hanks, who entered the $20 million club, and Robert Downey Jr., Johnny Depp, etc., who have recently become popular, charge sky-high fees whether they are filming movies or shooting commercials.

In contrast, many TV stars are much cheaper and more popular with advertisers. The reason for this is that in addition to the fact that the price is much lower, these TV stars and people have also come to the closest, and they can meet in different episodes every day, which is full of intimacy.

Now with the hot launch of "The Walking Dead", the male protagonist Colin and the female protagonist Luo Li, who are the leading actors, have directly tripled from unknown TV actors to third-tier TV stars!! The original advertising cost was only 10,000 or 20,000 US dollars, but now it has reached millions of !! It can be said that this is definitely a miracle that can only be created by the hand of God, of course, for the parties Colin and Luo Li, this "hand of God" is undoubtedly Yi Feiyang. (To be continued......)