Chapter 399. [Challenge Avatar]
In other words, when Yi Feiyang heard the word Lehman Bank, he couldn't help but feel moved. Because in his memory, this bank is very famous. Of course, the reason why it is famous is not because of how great it is, on the contrary, because it suddenly declared bankruptcy in its previous life, causing a financial storm in the entire world of Lu.
"Wales, let's focus on this Lehman bank." Yi Feiyang said with a smile.
Seeing that Yi Feiyang was interested, Wales immediately became excited.
"Great, boss! As far as I know, the bank is nearly 150 years old, controlled by Lehman Brothers, and headquartered in New York, with regional headquarters in London, England, and Tokyo, Japan. The company's main business is divided into three major segments: capital market business, investment banking business and investment management business. However, in recent years, the company has invested heavily in the overheated real estate market, borrowed heavily to increase returns, and recognized losses later than other companies, and did not seize the time to raise money when investments were wrong. Therefore, it is reported internally that the company is actively looking for interested buyers...... "Wales has a very detailed account of the internal situation of Lehman Bank, which is worthy of being a paparazzi, and it can be said that the information is very accurate."
"Especially in recent times, it is said that many domestic lending companies have declared bankruptcy. The huge amount of money that the bank has lent out cannot be recovered, and the entire bank capital chain has been in big trouble, and the CEO of Lehman has approached the Bank of the United States, hoping that they can help tide over the difficulties......"
Yi Feiyang laughed, no wonder the US central bank was indifferent when Lehman went bankrupt in his previous life, and even did not give the most difficult life-saving straw, it turned out that Lehman had already given the central bank a headache before. Help again. It is estimated that even he will be pulled into the water.
"Anyway. The bank's business strategy is very problematic, especially because the bank's top management does not look for ways to improve the company's operation, but tries to enrich their own pockets, and it is said that even a small department head can buy a villa in the Manhattan area in one go......"
Wales patiently and meticulously explained what he knew, Yi Feiyang let out a long sigh and said: "It seems that no matter how big a company is, there are moths, as long as the management is a little poor. It will collapse with a bang! ”
The reason why Yi Feiyang sighed like this stemmed from the financial turmoil caused by the bankruptcy of Lehman in his previous life, when no one would have thought that such a reputable old bank would collapse all at once. It seems that the mainland central bank also holds $50 million in bonds from the bank.
In fact, whether it is running a bank or making a movie, the principle is the same, there must be good talent management, without talent, no matter how famous the bank is, it will fail. And there is talent. Even small companies can soar.
"Wales, find a way to buy USA Today from Lehman Bank, and you'll be in charge of providing the information. Short Lehman Bank with Alex, Head of Investment at our company, remember to be short for the long term. At least four years! Well, even the big companies that have ties to Lehman Bank are shorting their stocks together, and as long as we can survive four years, we will be rich! ”
Yi Feiyang's words suddenly made Wales stunned for a moment, he may have thought that Fei Yang would have such a whimsical idea, while buying other people's magazines, and at the same time shorting other people's stocks, as if he wanted others to go out of business. Although I said that Lehman was not doing well, I didn't say that it would go out of business, so if I continue to sell it like this, wouldn't I lose my life?!
In fact, in Wales, including the eyes of others here, they don't think that Lehman Bank will fail, but think that Yi Feiyang is fooling around, shorting Lehman, and there is nowhere to spend the money.
"Boss, it's okay to buy USA Today, but is it necessary to short Lehman's stock for a long time?" Wales asked.
"You're wrong about Wales. The reason why I am not optimistic about Lehman Bank is not because of what you just mentioned, but because before a building collapses, there must be cracks, and what I see is cracks! Yi Feiyang laughed.
"Then boss, I'll try." Wales nodded.
"It's not about trying, it's about succeeding. I believe in you, you are as ambitious as I am, so let's work together! Yi Feiyang swore and said.
That night, Yi Feiyang and their meeting was held late, and many things were discussed little by little, and there had never been such a meeting to adjust the business as a whole for so long since the establishment of Dream Entertainment.
And this meeting, on the one hand, makes the hearts of fantasy entertainment people heavy, on the other hand. But they were full of confidence, after all, through this meeting, they saw the strength of Dream Entertainment, and also saw the hopeful prospects planned by the company.
Specifically, Dream Entertainment has to climb over three mountains.
Fight MGM!
A fight with Colombia!
Fight Cameron!
In the words of Fat Jack, it is: "The son of a bitch raises a head on her shoulder, who is afraid of whom!" ”
this meeting. It's extremely important for fantasy entertainment. It has almost become a symbol, a sign that has begun to officially fight against the strong power of Hollywood.
Some time after this meeting. The United States is still very lively. On the one hand, the public and the media are still talking about the fact that the drama "Lust and Caution" can break one billion, and after Yi Feiyang defeated Spielberg, the next opponent, or the last opponent, Cameron, has become a topic that all the media talk about.
Yi Feiyang and Cameron!
A miracle god!
Keep creating miracles!
A king of the world!
So far, it has firmly sat on the throne of the box office, and no one can compare!
If these two people really clash each other, who will win and who will lose.
And after that, two news that appeared in the media also attracted the attention of the Americans.
The first news was that the Welsh-controlled newspaper company "Entertainment Xintiandi" and "USA Today" magazine had negotiated and negotiated, and finally the magazine's owner, Lehman Bank, agreed to Wales' acquisition plan at the behest of the magazine. The two companies decided to hold a joint press conference to sign the acquisition, and USA Today will become a subsidiary of Entertainment Xintiandi Newspaper Company. And this. It has also become the talk of the whole Hollywood. It is known as a typical "snake swallowing elephant". You must know that the scale and influence of "Entertainment Xintiandi" are simply not comparable to "USA Today". The annexation of a small company to a large company has become a thing that everyone cannot believe.
It stands to reason that Lehman Bank, the owner of USA Today, should not have sold its magazine company so casually, after all, the magazine's sales and influence were still very good, but the results were shocking. As soon as this news was released, it immediately attracted everyone's attention. Because this is about Dream Entertainment, the holding company behind "Entertainment Xintiandi", and about its helmsman, Yi Feiyang.
The acquisition of USA Today was also the first thing Wales did after becoming a newspaper tycoon. And at the press conference. Wales also announced that Entertainment Xintiandi would invest $1 billion in USA Today to develop the well-known magazine, and eventually the two newspapers and magazines merged to form Xintiandi Media.
Those who are familiar with the "Entertainment Xintiandi" company know that the reason why this newspaper has been able to flourish and Wales has become a newspaper giant is entirely due to the backing of Dream Entertainment. Dream Entertainment's selfless support for it has enabled the company to stand out among the many entertainment media, and Wales, as the owner of the newspaper, can become a newspaper tycoon.
Although everyone knows this kind of details, they all know the Tao. Still, Wales' plan to buy a deal has caused a stir in the media world.
"America is about to have a news magazine with national influence! This will not only become a strong stroke in the history of the American newspaper industry, but also mark the beginning of the full-scale march into paper media by Dream Entertainment Company, the big man behind Xintiandi Media! This is a signal. An uplifting sign! In response to this incident, the "Washington Post" made the same evaluation.
Four days after the acquisition of USA Today under the name of Entertainment Xintiandi, the top management of BBC Television, the most famous British television station, also held a press conference, saying that they would sell 25% of BBC Television's shares to Fantasy Entertainment.
As a result, Americans quickly learned that Dream Entertainment was about to become the largest shareholder of Europe's most influential television broadcaster.
In less than a week, these two big moves of Dream Entertainment shocked the top level of the United States, and whether it was the government, the economic circles, or the media circles, they were all dumbfounded by these two moves of Dream Entertainment Company.
"Building a Media Empire - The Dream of a Strong Country in Dream Entertainment!" The Wall Street Journal simply used such a provocative headline.
"As we all know, the deadliest weapon of fantasy entertainment is their influence on public opinion and the media. Dream Entertainment's movies, to a certain extent, can influence the direction of the entire public opinion, and in this regard, we can see from Yi Feiyang that his movies are simply a weapon that constantly creates topics and miracles! ”
"In addition, if fans in the world want to understand movies and Hollywood trends, they will choose "Entertainment Xintiandi", from Los Angeles to New York in the United States, I don't know how many fans are waiting for this gossip newspaper every week, waiting for their new revelations about fantasy entertainment and Yi Feiyang!"
"AMC TV, the most promising cable TV station in the United States today, has become an instant hit by relying on quarterly TV dramas, and the newly created variety entertainment program, directly facing free audiences, has taken the first step to increase its radiation, thus becoming the most influential media in the United States!"
"Now, Dream Entertainment has taken another shot and won USA Today, and we have reason to believe that this magazine will soon become the largest and most authoritative news and current affairs magazine in the United States! Not only that, but the BBC, the UK's second largest broadcaster, is now in their hands, and in this way, an unprecedented media empire has been born under the umbrella of Dream Entertainment! The empire covers almost every media category, from print to radio and television, to film. Not only that, but they are also representatives of the top media that have gone out of the United States to Europe! ”
"I can't imagine the influence of this media empire! We can only say that in the future, fantasy entertainment will no longer be the best object for those who are attacked by public opinion. Any opponent who tries to challenge their authority in public opinion should carefully consider their counterattack! ”
Although the Wall Street Journal report is overstated in some places, anyone who has read their report can understand the meaning of the article.
Dream Entertainment's move shocked the United States. In the eyes of many. This is a statement made by Dream Entertainment since the end of the Christmas file war last year. On MGM's statement to Colombia. The statement of the gambling king Kirkrian, and the statement of the great director Cameron, that is: We are not afraid of anyone, as long as there is a kind. Just let the horses come!
"In the whole of Hollywood, I don't think anyone is stupid enough to provoke Dream Entertainment to provoke China Yi, if there is really such a person, I don't think he wants to survive in the entertainment industry anymore." Spielberg, who lost in the hands of Yi Feiyang in the filming of "Happiness Terminal" last year, said this sentence to the media, which soon appeared in the American local media.
But as the last big director that Yi Feiyang will challenge. James Cameron, however, has never commented on this.
It wasn't until more than half a month later that the super director, who flaunted his power at the Oscars and called himself the "King of the World", stood up and issued a statement: "I must admit that the box office of "Lust and Caution" is really great, and I have watched this drama, but I think people's evaluation of it is a bit exaggerated! Why do you say that? It's not because I'm jealous of China Yi, or because I'm not optimistic about him. On the contrary, I think he's a genius. A rare directorial genius in Hollywood. But because of this, his talent is used too much in commercial films. It's not often that we see him able to make movies that really move people's hearts! Note that what I'm talking about here is really moving, not the hypocritical touching ......"
"There may be people here who oppose my remarks, and will use "When Happiness Knocks on the Door" and "Lust and Caution" to refute me, believing that China Yi has unique attainments in the field of film art. So I want to ask these dear friends, why did China Yi's Dream Entertainment Company grow so much in just seven years? Why will his box office numbers continue to rise? You're not in the industry, so you don't understand it. What's the secret here? I can tell you responsibly, it's business! Specifically, the commercialization of films! In this field, we have to admire the talent of China's Yidian Stone into Gold, just as many people have to admire Spielberg's ability to direct a warm film like "Happiness Terminal". ”
"Therefore, between China Yi and Spielberg, I admire Spielberg even more, because he is a conscientious filmmaker, and his films can bring us positive energy! What about China Yi, what did he bring? Pornography in "Lust and Caution" or violence in "Iron Man"? Or is it the hypocrisy in "When Happiness Knocks on the Door"?! No, to be precise, China Yi is a good director, but just a good commercial director, a fast gunner who likes to take money out of the audience's pockets. For the contribution of Hollywood's real art films, he has not done enough! ”
As soon as Cameron's words came out, they immediately caused an uproar in Hollywood. Many people believe that this is the great director Cameron's declaration of naked challenge to Yi Feiyang, and it is also a contempt for the secularization of his films and the spending of money.
In this regard, many people blame Cameron, thinking that he is also a commercial director, and he is the head of commercial directors, which of the movies he shoots has not won a lot of box office, and his movies have transmitted the positive energy of bullshit.
For a while, Cameron's fans and Yi Feiyang's fans fought loudly.
Cameron is a very gentleman, and he stood up again and told everyone directly that he is a commercial director, and he has never denied that he is worldly enough, but he thinks that his worldliness is much better than Yi Feiyang's fake Qinggao. In his words: "I just farted in Hollywood with a special effects movie, unlike some people, fart and cover my pants!" After putting it out, I boasted that not only did it not stink, but it also had a lot of connotation! ”
After satirizing Yi Feiyang, Cameron directly came up with his killer feature, "I now officially announce that I will challenge China Yi, and my "Avatar" will challenge China Yi and challenge his reputation and box office!" ”
"Avatar" challenges China's easy?!
For a while, everyone was in an uproar.
Everyone knows that the "Avatar" that Cameron is filming is claimed to have a production cost of up to 200 million US dollars, which is a blockbuster in the blockbuster, from the preparation to the start of filming, the preparation period is as long as 3 years, and the entire shooting scale covers three continents in the world, and there are many amazing filming locations, so it is known as the most sprint box office new record in the future and has become the first blockbuster in Hollywood history!
In fact, this "Avatar" in the previous life was indeed the same, not only did the global box office surpass "Titanic" to exceed 1.9 billion and reach $2.7 billion all the way. No one has broken such numbers.
At this time, in the face of Cameron's official declaration of war, Yi Feiyang's side was very silent.
The reason is that Yi Feiyang really doesn't know which drama he should use to fight against "Avatar", and it seems that any drama is only cannon fodder in front of this box office monster.
During this time, Yi Feiyang was very depressed and distressed, and the people who cared about him next to him, such as Anne Hathaway, Jessica Alba, Gao Jiabao, Dures and others, enlightened him and made him relax.
"It's just a trap Cameron has set for you when he's jealous of you, you don't have to worry too much about it, because you've been successful enough!"
"Easy, you need to rest well, don't think about anything, yes, you have to have faith in yourself. As for that Cameron, to hell with him! ”
"Art films, commercial films? As long as the box office is good, it is a good film! So don't listen to that Cameron, easy, you just have to keep it up to this level! ”
……
For the comfort of his partners, Yi Feiyang didn't care on the surface, but in fact he was extremely grateful.
At least, when you're depressed, there are these people who share your troubles with you, aren't they?! (To be continued......)