Chapter 103: An Instant Hit

The highly anticipated first tea festival in the Uiseong area officially started on May 28, 1992.

Merchants from all over the country and even the whole world flocked to Yicheng, and for a time, Yicheng, a small inland city that few people cared about on the national map, suddenly entered the world's attention.

Since May, the relevant departments of Yicheng have been publishing information in major media across the country. The bombardment of propaganda is overwhelming, and the sensation it has caused is simply certain at a time when information is not too developed.

Even though Yicheng has made various plans for possible situations, the gathering of merchants from all over the country has caused a large-scale shortage of food and accommodation.

It is both happy and uncomfortable Yicheng City, and even the major hotels in the adjacent Yicheng County are all full, that is, the conditions are very general, and the guest houses are full, so the noisy scene makes countless Yicheng locals look dumbfounded.

Compared with the warm atmosphere before and after the tea festival, Chen Youwei's development zone was not idle, and after the recruitment was over, he organized a short-term rapid training for relevant personnel. In particular, he is even more hands-on in the department responsible for investment promotion, not only repeatedly scrutinizing all the details that need to be paid attention to in attracting investment, but also making meticulous preparations from personal etiquette to marketing strategies.

As Gao Ming, a candidate at the job fair, said that day, Chen Youwei very much agreed that the investment promotion of the development zone must be closely linked to a strong sense of marketing. It is also based on such a profound market concept that Chen Youwei specially recruited Gao Ming into the marketing department of the development zone and temporarily served as a teacher for relevant training.

It can be said that although the time is limited, in Chen Youwei's series of methodical preparations, the development zone is the most looking forward to the first tea festival in the history of Yicheng.

In May and June, there has always been a lot of rain in Yicheng, perhaps even God is curious about such a world-renowned tea festival. Just when many people were worried about whether the rain that had been falling for a week would affect the smooth holding of the tea festival, the sky suddenly cleared two days before the official start of the tea festival.

In a bright sunshine, the first tea festival in the Yicheng area started as scheduled, and all the main roads in the Yicheng city area were lined with empty alleys to watch the parade of floats specially held for the tea festival.

All kinds of exquisite floats from nine counties and one city in the whole region have been carefully prepared by the organs as early as a month ago, and they have performed wonderfully in the noisy sky of gongs and drums, which has aroused the amazement of passers-by from time to time.

The whole city seems to be in such a festive revelry, and countless citizens rush to rush forward, for fear of missing out on the best performances. In order to make the atmosphere of the whole tea festival more intense, a large-scale art show was held in the People's Stadium that night, and the stadium that can accommodate more than 20,000 people was even full.

When the nationally renowned big stars Mao Yu, Yang Xiaoxiao and many respected old artists appeared. At night, Yicheng fell into an extremely intense carnival.

In the hearts of countless Yicheng residents, no matter whether the tea energy saving can attract a large number of investors to settle down, just such a large-scale celebration after another has already made them earn enough eyeballs and even be addicted.

The people of Yicheng were in a happy mood to watch, but the relevant departments of Yicheng, including Chen Youwei's development zone, were full of spirits, like a clockwork that had been twisted with all its strength. While others were still enjoying the beautiful float tour and the wonderful cultural performances, Chen Youwei had been working for more than ten hours.

As the main person in charge of the development zone, hard work is inevitable, as early as more than half a month ago, Chen Youwei has entered a busy state of work in advance.

In fact, the recruitment notice carried out by the development zone nationwide is the suggestion he made to the main leaders of the local government committee, and its purpose is not only to directly recruit relevant personnel in the development zone, but also to indirectly promote Yicheng is what Chen Youwei really wants to do.

Judging from the effect, although the real workload started from the first two days of the tea festival, the endless telephone consultation still shows that Chen Youwei's original plan has played a role. Combined with the large-scale publicity of the tea festival, the existing manpower in the development zone is still tense for a while, and even the relevant personnel of logistics have been withdrawn.

The second day of the tea festival was the beginning of the entire economic fair, and Chen Youwei had already chartered a transportation hotel with more than 300 conference rooms. Through the continuous initiative on the first day, the staff of the development zone distributed no less than thousands of promotional color pages. And many of the merchants from all walks of life who came to the meeting knew that there was a development zone in Daoyi City, and the action seemed to be not small.

Before eight o'clock in the morning, the conference room of the Jiaotong Hotel was already overcrowded, even when Chen Youwei stood on the rostrum to announce the official start of the investment conference, there were still people crowding in, and even the aisle of the venue was crowded with countless people standing.

Looking at such a prosperous scene in front of them, all the staff of the development zone were excited, and they knew that even if only one-tenth of them were willing to stay and invest, the task of the development zone this year would be successfully completed.

Silently looking at their energetic young leader who kept making witty words, I don't know how many people in Lu Dao sighed in their hearts. It turns out that everything is under the control of others, and with such a capable person, you may really be able to see a big scene that you have never seen before.

Chen Youwei was indifferent in his heart at the moment, he knew very well that the people who could enter this venue today were actually the result of countless days and nights of hard work in front of him. He even knew that if it weren't for the active and enterprising staff of all the development zones all day yesterday, and even a one-on-one special visit to all the merchants, it would be impossible to see today's unprecedented situation.

Chen Youwei personally went out to explain the advantages of the Chuwangcheng Economic Development Zone and the preferential policies given to investors to the merchants from all over the country. Through the well-organized elaboration and the use of computers and magic lights and a series of modern office displays, one by one with substance, one by one logical data, conquered countless people who are willing to take a share of this cornucopia that is about to soar.

After presenting the blueprint of the development zone and Yicheng on economic development, Chen Youwei even directly conducted a one-on-one question session with the on-site merchants. Looking at the young leaders of the development zone who are talking endlessly but are full of answers, countless businessmen are feeling good, and to have such a long-term vision, shrewd and capable young leaders, perhaps such a new development zone is really a good investment choice.

After the warm and orderly investment promotion was held all morning, at noon, the development zone held a banquet in the banquet hall of the traffic hotel to entertain all the participating merchants, Chen Youwei personally took many customers who are interested in investment to visit the construction site of the development zone under intense construction.

Pointing to the endless land of the development zone that had been leveled and formed, Chen Youwei held a megaphone and said loudly: "Chuwangcheng Economic Development Zone is a large-scale economic development zone established by our Yicheng area in 88 years when we applied for a project and quickly obtained the approval of the Shannan Provincial Government. Although due to various reasons, this development zone has not been officially put into operation until this year, I believe that friends have witnessed the strength of our Chuwangcheng Economic Development Zone through field visits. ”

"What are friends waiting for? It won't be long before you invest here this year and you'll get a lot of returns! Don't miss the opportunity and come again! Chen Youwei's cheers made everyone at the scene smile.

"Director Chen, you are so dedicated and hardworking, you are more like a businessman than us? Do you want to make a fortune with us?! Someone laughed loudly.

Chen Youwei said with a smile: "Boss Wang, if you come to invest in our development zone, I dare to guarantee that you will earn more, do you believe it or not?!" ”

Chen Youwei's firm and humorous statement made everyone laugh again, and some people were thinking that if such a shrewd and capable guy really went into business, he might not be able to do a big business.

With most of the day's work, Chen Youwei's things in the afternoon were much simpler, and countless businessmen surrounded him and asked to sign an investment intention immediately.

The situation of the development zone is obvious to all, and the discerning people can see at a glance that such a cornucopia is ready to go, and with the strong publicity brought by such a tea festival, the vigorous vitality of the development zone is inevitable.

As of ten o'clock in the evening, Chen Youwei finally got the result he wanted.

There are a total of 89 merchants with clear investment intentions, and the total investment amount has reached an astonishing 330 million, and the highest investment is a pharmaceutical factory, whose huge investment amount of 70 million yuan is even Chen Youwei is amazed.

Chen Youwei, who won the first battle, reported to Liu Yongheng, secretary of the prefectural party committee, as soon as possible, even if Liu Yongheng was calm, he was excited when he heard the news.

The reorganization of the development zone and the appointment of Chen Youwei, a young leader, Liu Yongheng is naturally under great pressure. Now that I finally heard that the development zone has such a shocking investment result, how can this not make Liu Yongheng, who has been working hard for the economic development of Yicheng, overjoyed.

At the beginning, the investment promotion activities of the development zone were also questioned a lot in the region, and in Chen Youwei's view, those enterprises with high pollution and high energy consumption should resolutely resist and cannot be stationed. This alone made many people disagree, and even made fun of Chen Youwei for being a trick.

In order to attract foreign capital as much as possible, many localities compete with each other, and there are still conditions for picking and choosing. Isn't this self-isolation since you developed like this?