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The bicycle produced this time, the model was set by Xue Xiang himself, it is the old 28 type, not the traditional single model of the trapeze, after all, the mainstream of domestic bicycles is still practical, not lightweight. And after this bike rolled off the assembly line, in addition to the controversy over the price, it was simply praised by everyone. Of course, the price is controversial, and the root is naturally Xue Xiang.

Because of the use of the production line level is extremely high, the production efficiency is naturally extremely high, the production efficiency is high, the production cost will naturally be reduced, the next bicycle general factory price, almost are about 120 yuan, this factory price, is naturally the production cost, that is, raw materials, machine wear, workers' wages in one.

The production price of bicycles in the hardware factory is actually as low as 100 yuan, so that the batch price is almost about 120 yuan, which is a tie with the ex-factory price of other bicycle factories. It is said that this is not a good thing, the cost is low, our price is low, the price is low, the competitiveness is greater, and others come to buy their own products, isn't it better. The majority of factory cadres and workers all have this kind of idea and demand to lower the price, but Xue Xiang did the opposite, and wanted to raise the production price to 130 yuan per car.

In view of the hardware factory's current operation, there is naturally no original sales channel, the Light Industry Bureau does not care, it will not be able to enter the shopping mall, so there is no zài batch price, it is the turn of the hardware factory to find its own way to sell, that is, from the production line, directly to the sales terminal, but Xue Xiang added 30 yuan on the basis of the factory price. The ex-factory price is as high as one hundred and six, almost catching up with the most bullish Phoenix 28 at this time.

Speaking of which, I have to mention the price of bicycles at that time. At that time, there was an extreme shortage of domestic goods, and even bicycles and watches were classified as luxury goods. In 62, the State Council approved the implementation of a high-price policy for imported watches and domestic watches, and the high-price policy for domestic bicycles in conditional areas, when an all-steel watch was sold for more than 300 yuan. A Phoenix 28, permanent 11, sold for up to more than 600 yuan.

According to the income level of an ordinary worker at that time, which was only more than 100 yuan a year, watches and bicycles were undoubtedly luxury products to the extreme. Fortunately, the high-price policy was only implemented for three years, and in six or five years, the high-price policy for watches and bicycles was abolished, and the price of Phoenix and Permanent dropped to more than 120 yuan, and the price has been rising year by year since then. By 1980, the retail price of a Phoenix 28 was generally around $170.

At this moment, Xue Xiang set the retail price of his own bicycles at 16, which is really outrageous, because the phoenix is a wealthy family nowadays. The famous brand among the famous brands, the bicycles produced by his family have not even been famous, and they are still printed with the brand of the trapeze, which is purely a wild road, and they dare to sell one hundred and six. It is no wonder that when Xue Xiang quoted the price, everyone was shocked, and even called "crazy"!

But Xue Laosan is in power, and he is a guy who is good at a critical time, one eye glared, and the audience was immediately silent. I didn't even shoot the table, and the price was set!

"You mean the price is set high?"

Xue Xiang frowned, and sang in his heart: My intentions, you will never understand!

Wang Dingfa waved his hand hurriedly: "No, no, the pricing is very reasonable, mainly because there are too few rich people in Xiaoshan County!" ”

Xue Xiang glared at his eyes: "There are few rich people, don't you just can't afford it." Still complaining that I'm too high, and fooling me! ”

Wang Dingfa had a black line on his forehead, and said hurriedly: "I don't mean that, I really think the pricing is reasonable, even if you drop to a hundred, he should not afford it or can't afford it, I think the key problem now is the sales channel, decoupled, the Light Industry Bureau does not care about us, all the department stores in the region are not tight, we can only be like now, get a flatbed car, drag around the street to sell, if we don't have to provide tickets, I'm afraid that more than 200 units can't be sold." ”

Xue Xiang smiled: "You also know our advantages, what are you worried about, Xiaoshan County can't sell, we can pull it elsewhere, isn't it just a matter of oil?" ”

Of course, there are reasons why Xue Xiang dares to set such a high price, one of which is that their products are not under the control of the Light Industry Bureau and cannot enter the normal sales channels, but there is one advantage, that is, there is no need to sell them with tickets. Of course, this reason is not the most important, the most important reason, is that Xue Xiang hopes that the bicycle of the hardware factory can become a brand, a high-end brand, after all, with the exhibition of the times, the bicycle will inevitably withdraw from the mainstream of transportation, although it will not die, but the market share will be lower and lower, he does not want this hardware factory to have a short life span of more than ten years, so for long-term consideration, it is necessary to create a brand.

To build a brand, in addition to relying on advertising, quality, and then quality, at this time, the major propaganda media have not yet begun to commercialize, and it is very difficult to take the advertising route. Since he can't rely on advertising, in the case of excellent quality, he can only go to the price, and only the high price will convey the subconscious impression - this is a cattle fork product!

Wang Dingfa swallowed his saliva and whispered: "No, factory director, I haven't tried it in other places, but in Jinshan County, which is next to it, I let them go, just sold more than a dozen cars, and the Jinshan Public Security Bureau came. ”

At this time, Xue Xiangcai realized the severity of the problem, and local protectionism should raise its head, "Lao Wang, I remember that there is no bicycle factory in Jinshan, we sell ours, and it doesn't hinder them, and we don't say that we don't pay taxes. ”

Wang Dingfa said: "Who said no, but I see that the root is still in the flower of the bicycle factory, three days ago, I was instructed by you, to go to the surrounding counties and cities of the major department stores have run all over, no one is willing to accept our bicycles, I also privately lowered the batch price, but people are still unwilling to buy ah, I can't figure out the reason, but also spent a lot of money, invited a shopping mall deputy chief to dinner, only set out some information, said that the leadership of the Light Industry Bureau to the major shopping malls, stores have issued orders, only allowed to sell the products of state-owned factories, Resolutely consolidate the position of the state-run economy, you listen, this is not clear about cleaning up those of us who defected. ”

"What is a defector, it's really ugly, let's call it self-reliance and reduce the burden on the country!"

Xue Xiang glared, and he was really annoyed in his heart, he didn't go to the Light Industry Bureau at all for this decoupling, but did it through Zhou Mingfang, and the Light Industry Bureau must be annoyed. After all, in Zhou Mingfang's eyes, the hardware factory is a burden, but in the eyes of the Light Industry Bureau, the hardware factory is a resource and a power. It's not cool to be unhappy, and there's no need to make this kind of indiscriminate means to rectify people, but the hardware factory is still state-owned!

"Yes, yes, it must be to reduce the burden on the country!" Wang Dingfa was afraid that this uncle would be in a bad mood, so he was angry, "It's just the factory director, what should we do now, don't block it in Xiaoshan County, the car can't be sold, is this production going to slow down?" ”

"Slow down, produce with all your might!" Xue Xiang slapped the table: "I don't believe in this evil, Lao Wang, I got two more production lines from Hong Kong Island, it is estimated that it is almost there, beckon comrades to get ready for installation and adjustment!" ”

"Oh my God!" Lao Wang stood up in shock: "No, absolutely not, factory director, we can't sell this production capacity now, and installing the production line is tantamount to suicide, not to mention the labor cost, we can't afford the material cost alone, and the factory will be dragged to death!" ”

Xue Xiang patted Lao Wang's shoulder, comforted this down-to-earth subordinate, and nodded his brain, "Don't worry, Lao Wang, I'm not bad here!" ”

Lao Wang was still shocked, grabbed Xue Xiang's big hand, and didn't let go, it seems that Xue Xiang doesn't say that he is ugly, and his old king is dead and doesn't obey the chaotic fate!

Xue Xiang was helpless and said: "I will take care of the sales, you are responsible for production, put your heart in your stomach, I am still the director of our factory, can I toss the factory yellow?" ”

Seeing Xue Xiang say so, where did Lao Wang dare to entangle, he tiptoed away in fear.

……

"Commissioner, commissioner, no, go to the door and look!"

Shi flashed into the door with a water bottle, and didn't even have time to put the water bottle on the counter next to the door, and ran towards Zhou Mingfang, who was sitting at the desk, looking very flustered.

With a bang, Zhou Mingfang's fist clenched on the table, "Noisy, what's wrong with being chased by wolves!" ”

Shi Yong hurriedly said: "No, no, it's County Magistrate Xue, County Magistrate Xue He hugged the quilt and laid the floor in the corridor in front of your office!" ”

"What!" Zhou Mingfang was so shocked that his eyebrows almost flew out of his face.

"It's true, a lot of people outside are watching, pointing and pointing, it's very lively."

As he spoke, he spoke, and his eyebrows danced.

Zhou Mingfang calmed down, gritted his teeth and said: "What kind of fun, hurry up and bring people in to Lao Tzu, I really convinced him, I dare to play with Lao Tzu!" ”

"Who says it's not, this is the first time in our Huayuan Committee, this County Magistrate Xue is really bold, I can be regarded as an eye-opener today!

"Go, go, what's noisy, look at Lao Tzu's jokes!"

Shi hehe, picked up the water bottle, turned around and ran out of the door, and before long, Xue Xiang, who looked sleepy, wrapped around a quilt, and yawned was brought in.

"Ah, what time is it, it's Commissioner Zhou, you're finally free!"

Xue Laosan rubbed his eyes and said heartlessly, as if he hadn't woken up.

Zhou Mingfang glared at him fiercely, pointed at him and scolded: "Okay, you Xue Xiang, you play with me, how big are you, a dignified Beijing University top student, a member of the Standing Committee of Xiaoshan County and the county magistrate, you can make a bunk in front of my office, you can think of it, you still want to be shameless, I am ashamed of you, I am panicked!" ”

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