Chapter 143 finally remembered the newspaper

As mentioned last time, Wei and Shu each launched royal literati to smear each other's bigwigs, but in this era, the means of information dissemination are extremely backward, and this kind of rumor-like thing can only be spread within a small range.

Specifically, it is spread in the small number of literati circles in each of the two countries, and most of the ordinary people of Lebanon do not even know a single big character, and no one tells them these things, they do not know about these "major national events" at all, and those rumors naturally cannot be spread among the ordinary people of Lebanon.

Perhaps they want to disseminate certain ideas or concepts to the broad masses of the people, and adopt the method of Taiping Dao, so that it is more effective for the preachers to go from village to village to carry out missionary missions.

Liu Hou was naturally dissatisfied with the current backward efficiency of information dissemination, and he also had a slight understanding of the advanced propaganda tools of later generations, and he also knew the importance of propaganda work. No one in the world knows better than him that when propaganda work is done well, sometimes it can exert great power.

Naturally, he couldn't do things like television, radio, and the Internet, but newspapers can now be set up first. If you want to do it, you can do it, and as soon as the leader pats his head, the people below will break his legs. Liu Hou gave an order and immediately recruited a group of scholars from Chengdu to come to Jingzhou.

Most of these students are young people who have graduated from the college, and some of them are already older when the college was founded, and have already received traditional private school education, and later entered the college to make up for physics, chemistry, and mathematics. These people are older and more socially experienced than those who are only teenagers and have simply received a college education.

These scholars took a boat down the Yangtze River and arrived in Jingzhou within a few days. Liu Hou personally met with them and gave them a face-to-face lecture, explaining the concept of the newspaper, its role, and how it operates. Even the idea of advertising was instilled in them.

After all, with advertising revenue, there is no need for the imperial court to pay for this group of people all the time in the future. The printing cost of newspapers is not low, and if newspapers are to be popularized and cannot be sold too expensive, it would be good to earn back the printing costs, so it is not easy to make much money just by selling newspapers, so advertising revenue is very important.

These scholars are all unambitious readers, and they are overjoyed to be received by the emperor suddenly, but it is a pity that they listen to the emperor talk about this new thing called a newspaper, such as listening to the book of heaven, which is completely absent in this era, and they cannot understand much for a while.

Liu Hou was a little helpless, after all, this kind of thing was too advanced, and it was normal for them to not understand it for a while. Fortunately, Zuo Ci has passed down the habit of taking notes, these people have all studied in the academy, maybe other skills are not very good, but this habit of taking notes is full of learning.

The emperor began to speak, and each of them took out his notebook and recorded the emperor's speech word by word. Looking at these well-behaved babies in front of him, who recorded the leader's speech at a meeting in later generations, Liu Hou understood that these people looked like they were submissive, and they were very "obedient" and obedient people. With these people running the newspaper, he no longer has any hope for the freedom of the press in the future.

What the leader said, you must do it if you understand it, and you must do it if you don't understand it, not to mention the things that the emperor asks you to do, and you must do your best and do it in strict accordance with the emperor's wishes. Liu Hou spent a long time trying to finally let these people understand the general idea. They expressed their determination to help the emperor do this well.

Regardless of the thirty-seven twenty-one, now I am in a hurry to use this propaganda weapon, let's start it hastily, and then slowly improve if there are any deficiencies. Therefore, Liu Hou ordered these people to run the newspaper first, and promised them that they could ask him for advice at any time if they had any difficult problems in the future.

Liu Hou didn't have much demand for the newspaper now, they made a list, set up a general framework for the newspaper, and temporarily set up nine columns for the newspaper.

One of them is to publish some decrees issued by the imperial court, as well as current political news.

The second is to ask the editors to ask some celebrities to ask for manuscripts, and let these celebrities talk about their views on a certain matter, which is equivalent to an editorial. Now there is a ready-made thing for them to post a comment, that is, Sima Yi and Cao Pi colluded with foreign barbarians like Xianbei to plunder the Han people in the north.

These celebrities usually like to talk about it, and even write some articles about the disadvantages of the times, but under normal circumstances, those articles are just for their own amusement or show to friends, and few of them can be printed and published.

Now I have heard that my articles can not only be published, but also spread throughout the country through guò newspapers, so that readers all over the world can see their articles, and they have a reason for not wanting to. Not to mention that there is also a pen fee, even if they are willing to pay for it.

Naturally, it was not difficult for them to write some flowery critical essays, but the propositional essay made them a little unhappy, because it hindered their spirit of free creation.

However, compared to the advantages of being able to publish and publish throughout the country, such a small issue can naturally be compromised, not to mention, the newspaper people also explained that this is not a proposition essay, this is an interview outline, or a directional request.

Therefore, in order to show their faces in front of the world's scholars, these so-called celebrities automatically ignored this unpleasant question. They don't know that they have been guided by public opinion, and they have become someone's mouthpiece, or a royal literati.

Perhaps, the royal literati is not a derogatory term in this society, on the contrary, it is a noble profession that everyone yearns for.

The third is to publish some interesting facts, small jokes, folk tales, etc. These interesting little articles help to attract the interest of ordinary people, and avoid losing interest to ordinary people because they have always been official articles on some strict topics and literary crepes.

It's a pity that at this stage, he can't find a person who can write these interesting things, so Liu Hou had to go into battle shirtless, and dig out some of the joke highlights, story meetings, One Thousand and One Nights, Aesop's Fables, Grimm's Fairy Tales, Hans Christian Andersen's Fairy Tales and other small stories in books, and give them to the editors to take a temporary top tank after a makeover.

I believe that these stories will inspire some people and lead them to the path of creation. The fourth part is the poetry and poetry of some literati and other literary works.

The fifth part is about various scientific knowledge, including mathematics, physics, chemistry and various natural sciences.

The sixth part is an exposition of various Confucian classics, which was written by the editors of the newspaper at the request of the great Confucian of the time.

In addition to Confucianism, the doctrines of the pre-Qin dynasty, such as Mohist, Legalist, Yin-Yang, Zonghengjia and so on, can be discussed here. At present, the most active people in this page are Ma Jun, Huang Yueying and others, who like to introduce some institutional knowledge on it.

The eighth part is a column on ideological and political work to propagate some good social practices and break bad habits. For example, some small stories are preached to promote filial piety, loyalty to the monarch and patriotism. Another example is to criticize some superstitious bad habits in rural areas, and some bad habits and customs that are harmful to people's physical and mental health.

There are even some small stories about what landlords bully men and women, what officials bully good people, and so on. This is a bit anti-feudal. However, Liu Hou is the biggest feudal lord, and it is not good to publicize this aspect too much at this time, just vaguely criticizing the crimes of some big men with some small stories.

The ninth part is the reserved advertising column, the newspaper has just begun to run, of course, there is no advertising to sell, so this column has not yet been set up, and when those businessmen know the power of the newspaper, I believe that this column will become the largest column.

These nine columns do not have to appear in a newspaper at the same time, sometimes if a certain content is not collected, the column will be temporarily vacant, sometimes the content of some items is too little, and two or even several columns can be combined in one page.

Of course, if there is too much content in a given project, the layout can be expanded at any time. It is foreseeable that in the future, as people's social life becomes richer, there will be more and more content involving all aspects of social life, and the number of new columns will increase accordingly.

In short, the newspaper's column setting and content publication are very flexible, and the nine major items are just an initial guidance that Liu Hou has set for these newspaper rookies, and as they slowly explore, the content of this newspaper will become richer and richer in the future, and the column setting will become more and more reasonable.

In order to make it easier for the people of the newspaper to deal with those celebrities, officials, and people from all walks of life, Liu Hou planned to give the newspaper a name. However, after looking around, he did not find a yamen who was in charge of this matter, so he set up a propaganda department to be directly responsible for himself, the emperor.

The newspaper is an organization under the Propaganda Department, which belongs to a government-run commercial organization. Liu Hou also knows that there will be many problems with commercial institutions being run by the government, but now he can't take care of so much, and now he is anxious to use the newspaper as a big killer to stink Sima Yi and Cao Pi, so he can only establish it first.

Newspapers belong to the mouthpiece, dominate the guidance of public opinion, and are a big killer, which must be in the hands of the imperial court, or in their own hands, and must not be touched by others. At most, there will be free time in the future, and then we will slowly strip away the interference of official forces in management.

Maybe the official is only in charge of public opinion, and it is better to run the newspaper independently in business, Liu Hou already has a rough outline in his heart, but these will be said after the public opinion war with Wei is over.

And the name of the newspaper, Liu Hou simply named it "Dahan Daily". The reason why it is not called daily, evening and monthly is because Liu Hou was embarrassed to find that it was impossible to determine the time interval between the issuance of each issue of the newspaper.

Sometimes it is issued every ten days and eight days, and sometimes it is issued every month or half a month. As a result, firstly, it was not easy to collect enough manuscripts, and secondly, these rookie newspaper staff did not understand anything at first, and their work efficiency was extremely low.