readx; When Ye Tianzheng was worried about the Minsheng Weekly, the high-rise conference room on the top floor of Hongqiao Mall was also busy. Pen "Fun" Pavilion www.biquge.info

The four-person leadership team of Hongqiao Mall, as well as the managers of the following relevant departments, held a short meeting in the conference room. The theme of the conference revolved around a series of preferential measures during the Spring Festival.

"If you spend 200 yuan, you will get a 100 yuan coupon, is this too burdensome for the mall? In the past, when I was engaged in promotions, it was generally 40 for 200 or 50 for 200. Like 88 for 200 and 100 for 200, although there are many shopping malls that have done this, they only lasted for a short period of time after all. Like this one, we're going to last a whole month, and I personally think it's better to be safe. The person who spoke was a vice president surnamed Yao, about forty-five or sixteen years old, but his temples were a little gray prematurely.

Liu Shan smiled slightly, and glanced at the other vice president under him.

The vice president's surname is Qian, and Liu Shan was promoted step by step from the director of the men's clothing department, and he can be called Liu Shan's absolute confidant.

"Lao Yao, you are not familiar with the doorway of this mall." As soon as Lao Qian's words came out, Lao Yao's face changed slightly.

Lao Yao is a demobilized officer, although he doesn't have much culture, but he still has some relationship. When I changed jobs, I used the help of my comrades to raise money and entered Hongqiao Mall as the deputy manager of the purchasing department. Over the years, he has been kind and kind, and he will say some things when he should say something, and he will not engage in special circumstances when he should take it, and he will pretend to be deaf and dumb when he encounters the problem of right and wrong, and he was promoted to the vice president of the mall when the leadership team of Hongqiao Mall was adjusted two years ago.

Seeing this, Liu Shan said, "En, en." He coughed twice.

Lao Qian smiled wittily and arched his hand towards Lao Yao, "Lao Yao, I'm sorry, you also know this bad temper, it's right to be right and not to be right." ”

In this way, Lao Yao had nothing to say, so he nodded and smiled understandingly. Whoever called him is indeed a big old man, and he has the ability to lead soldiers in addition to leading soldiers. In recent years, although I have learned some business management and shopping mall management, I have always been in a deputy position that cannot reach the world, and there is not much opportunity to practice at all.

Seeing Lao Yao smiling, Liu Shan nodded towards Lao Qian and motioned for him to continue.

"The managers of each department are here today, and I will plan the reward activities made by the marketing department to give you a general introduction, and later there will be specific documents issued to various departments and counter contracting bosses. This event is divided into two steps, the first is the month-long 200 get 100 free, and the second is on Chinese New Year's Eve, the first to the third day of the new year and Valentine's Day, February 14, the grand bonus of 300 free 200. ”

Hearing the news that 300 will give 200 for the full, a small number of people in the conference room are not from Liu Yan's department, and the department manager who has no idea about it is in an uproar.

"Yes, yes." At the right time, Liu Shan coughed twice, and in the blink of an eye, the conference room was silent again.

Vice President Qian continued: "Except for the jewelry and home appliance industries, all other counters must participate in this event. The cost of the event will be shared between the mall and the counter contractor. The original 30% deduction rate per counter was increased to 54% during the campaign period. (Deduction rate, a certain percentage of the turnover of the counter is handed over to the mall as a rental fee.) ）

A few knowledgeable front-line managers calculated that the deduction rate was raised from 30% to 54%, and theoretically, the mall suffered almost no losses, and a large part of the event expenses were transferred to the counter contractor.

"For every $200 spent, customers can redeem a $100 coupon." Vice President Qian then added.

Is a 54% deduction rate too high for counter contractors? Lao Yao wanted to ask this, but after looking at Lao Qian's face, he did it. In fact, Lao Yao was too worried, the rental counters of well-known shopping malls like Hongqiao are absolutely expensive, and more or less the bosses and small bosses of the big bosses squeezed their scalps and wanted to get in. To use a funny saying inside the mall, as long as you enter this door, whether it is long-term operation or short-term promotion, it is certain to make money.

Liu Shan looked around and saw that there were no different opinions, so he made a concluding speech sonorously and forcefully. "This year-end gift is not only a great opportunity to repay the consumers who have supported us for a long time, but also to show the new image of Hongqiao Mall to all walks of life. It is necessary to let more consumers know Hongqiao, be familiar with Hongqiao, and vigorously enhance the popularity and reputation of the shopping mall. Our goal is very clear, to lead the trend of the southwest department store industry, no one has me, no one has me. In the new year, I hope that all of you will work with me to make persistent efforts, and strive to build our Hongqiao into the department store industry leader in S Province and the flagship department store industry in the southwest! ”

Led by Vice President Qian, there was thunderous applause in the conference room, and Vice President Yao was also very energetic, in his eyes, old money is nothing, but Liu Shan's is indeed a character, young and capable, with ideas and courage!

At noon, in the Chuxiang Banquet Hall on the eighth floor of the International Investment Center, the Municipal Department Store Association held a small-scale dinner.

A total of 45 people attended the dinner, including the CEOs and vice presidents of various department stores and general shopping malls in HY City, and it can be said that the operators of shopping malls that are slightly famous in HY City have gathered together.

Before going, Liu Shan spent a full 20 minutes reorganizing Huang Shaochu up and down. Huang Shaochu himself is also very cooperative, he knows that his appearance not only represents himself, but also represents his son Huang Aiguo. After all, Hy City is not Y County, and his reputation in Y County is already stinky anyway, no matter how broken the jar is, it doesn't matter. But in Hy City, whether it is for himself or for his Lao Tzu, he has to pretend to be five people and six fakes.

"Mr. Liu, you're late, you'll have to pay three big shots later." Cai Cai, the boss of City Department Store, shook hands with Liu Shan. In HY City, City Department Store is one of the few department stores that can compete with Hongqiao Mall.

"Who is this gentleman?" Cai Cai looked at Huang Shaochu hesitantly.

"This is the second son of Secretary Huang of the Municipal Party Committee, Mr. Huang Shaochu." Although Liu Shan's voice was not particularly loud, it was enough for the dozen or so bosses gathered around to hear it.

Cai Cai was stunned at first, and then glanced at Liu Shan with a little hesitation, a little surprise, and a little envy, and the inner meaning was: "It's really yours, old man." ”

"Huang Ergongzi is lucky." Cai Cai and Huang Shaochu shook hands briefly, and the smile on their faces could not be said to be indifferent or indifferent, anyway, it was weird.

Liu Shan saw it in his eyes and was happy in his heart.

After Cai Cai, the CEOs around him also stepped forward one after another to introduce themselves, in order to get acquainted with the second son of Huang in front of him in the shortest possible time.

Seeing that Huang Shaochu was quite comfortable talking and behaving, Liu Shan was a little relieved.

Soon, Huang Shaochu was surrounded by other CEOs who learned the news one after another.

"This is Mr. Zhao, this is Mr. Sun, and this is Mr. Li." When introducing the above people, Liu Shan quietly gave Huang Shaochu a look.

Huang Shao immediately understood for the first time that these were his own people. A closer look shows that there are as many as 13 shopping malls controlled by the Liu brothers and their close allies.

Huang Shaochu couldn't help but be stunned by Liu Shan's energy. It was only later that he figured out that Liu Shan and Cai Cai, who had always been by his side, were the vice presidents of the Municipal Department Store Association.

In the corner of the banquet, Cai Cai took the time to whisper with Liu Shan. "Brother, I heard that your Hongqiao Mall will have a big move?"

"Mr. Cai's news is really well-informed, hehe, it's not a big move, it's just a price reduction." Liu Shan smiled gently.

"Really? I've heard that you've done this time to an unprecedented extent. Cai Cai smiled slightly.

"What, Mr. Cai is interested in playing on the same stage with us Hongqiao?" Liu Shan asked noncommittally.

"I used to have this idea, but now. Hehe. Cai Cai changed his words and said: "A few days ago, there were several meetings and discussions in Zizi City, and I plan to merge the ten well-known shopping malls in Heshi City into a winning commercial group, and this position of the first chairman is probably already in your brother's pocket." ”

Liu Shanwan smiled and said: "Brother, no matter how big a thing as the formation of a business group is not raised in three or five years, it will definitely not be able to come down, just say that the administrative surname of the business group is different, no matter what, it must at least be a deputy prefecture level." Hehe, this kind of position of real power, the younger brother can't even think of it. In fact, brother, you have high expectations and experience, and the city is also up and down steadily, and you really have the strength to impact the position of chairman. If you are interested, the younger brother will definitely be waving flags and shouting on the side, beating drums and cheering. ”

Cai Cai and Liu Shan have been rivals for many years, and they were not deceived by Liu Shan's half-truths at all, but replied lightly: "As long as your brother is here, I don't expect the chairman's position, and it would be good to be a director of the wife." After that, Cai Cai glanced at Huang Shaochu meaningfully.

。。。

On the way back, Liu Shan praised Huang Shaochu's performance, what has a commercial temperament, aristocratic temperament and so on, which made Huang Shaochu flutter.

In the evening, the Liu brothers, Huang Shaochu and Zhao, Sun, and Li, who had appeared at the dinner, gathered at Liu Liang's residence to discuss specific matters.

As expected by the Liu brothers, several CEOs first had a polite conversation with Huang Shaochu, and repeatedly expressed their admiration for Huang Aiguo, secretary of the municipal party committee.

Although Huang Shaochu is not very proficient in a set of officialdom, he has heard about it over the years, and he has dealt with it decently.

After the greetings, Liu Liang took the initiative to get to the point under Liu Shan's eyes. "Brother, now that everyone is here, you can tell me your plan."

Liu Shan first looked around at everyone, and only after a moment did he talk about his idea in a frustrated voice. "This event lasted for a long time, and the scale was extremely rare in the history of the department store industry in our city."

"Stop, stop, stop! Brother, this is not in your mall conference room, just point to the point, and talk about how we should buy the coupon at a few discounts, and what to do with it after the purchase. "Of those present, I am afraid that the only one who dared to interrupt Liu Shan's words so blatantly was Liu Liang.

Liu Shan smiled bitterly for a moment and then said helplessly: "Okay, good, get to the core of the problem, get to the core of the problem." I asked the bottom to carefully calculate, and the purchase price of this coupon is set at 6% off to 6.2% off. Of course, large customers can slightly increase the purchase price, around 6.5% off. ”

Hearing this, except for Huang Shaochu, who had just arrived and was not so impressed by the discount, everyone else was surprised. This discount is too...

Mr. Sun, who was sitting in front of Liu Shan, took the lead in asking: "Brother Liu, this discount seems to be... It seems too low. ”

Liu Liang also said: "Yes, brother, this price is really low." Sixty off, I'm afraid there won't be too many people selling it. I think we have to at least increase the fold by one more fold, and it is more appropriate to set it at seven folds. ”

Zhao and Li also nodded. "Yes, brother (brother), money has always been made. If it's really so fierce, I'm afraid I'm afraid that the bamboo basket will be empty. ”

Liu Shan smiled and confidently answered for everyone one by one. "First of all, this event is 100 for every 200, which ensures that we can have sufficient supply."

Seeing everyone nodding, Liu Shan continued: "Secondly, in this event, every 200 yuan spent can only be used for 100 yuan of coupons. The mobile surname of the coupon is very different from the voucher card voucher, and the coupon with an unlimited surname of 40 for a purchase of 200 or 50 for a purchase of 200. This is also the most important reason why I set the purchase price at 6% off. It is important to know that for consumers, especially those who have purchased large items (such as brand clothing with a price of more than 1,000), the 500 yuan coupon they can receive for every 1,000 yuan of goods they buy must be matched with the equivalent 500 yuan cash to be used in full. In this case, the six-fold coupon purchase price can still make a considerable number of customers rush to it. ”

After thinking for a moment, Zhao and Li couldn't help but raise their thumbs and praise: "High, really high!" ”

"As for the way to deal with the coupon offset, my personal opinion is to go directly to the cashier's channel. In the past few years, the relationship that should be found in the bureau should have been all done by Liangzi. As he spoke, Liu Shan looked at Liu Liang.

Under the gaze of everyone, Liu Liang nodded, and he understood the true meaning of Liu Shan's public relations to grassroots departments such as cash registers and verification offices in various shopping malls in recent years.

"You can earn four folds, four folds." Like a madman, Liu Liang muttered to himself, this is several times the profit of the inverted gold card voucher.

Under Liu Liang's infection, Zhao and Li also fell into an indescribable ecstasy.

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