Chapter 200

McDowson's assessment of my blackmail was: cunning, vicious.

He thought that what I did was very appropriate, that is, I hit Wang Hao hard, but it was not too excessive, and I did not force the other party to jump over the wall in a hurry. At the same time, he once again warned me not to act rashly - in fact, after the 600 million funds were in my hands, my confidence was unprecedentedly high - I had never had so much money in my hands - although I used to be the president of Henkel, but that president was only a title, although Henkel had billions of assets, but I had no control at all, at most I only used my position to occasionally pretend to be a private person.

I expanded my company again, it turned out that my company had bought an entire floor of a high-rise office building in the center of the city, and now that I have the money in hand, of course I have to recruit again and expand my business. The floor I bought didn't seem to be enough. So I informed Sun Yanran and told her that she was ready to move at any time.

Unexpectedly, Yanran's first reaction when she heard my words was: "Who are you going to put together?" ”

I smiled, remembering the last time the company moved and filed for bankruptcy, and said to the real wood company for a million dollars, "Do you think that kind of fool can be encountered every day?" This time I just asked you to move, along with several core departments of the company to the top floor! I've bought all of this building from the 20th to the 23rd floor! ”

As the company expanded, it became clear to me that my brain was running out.

To put it bluntly - I have not studied real business management, especially the overall management system of a large-scale company, I am a layman. I can start from scratch, when the company is small, the differentiation in management and operation may be arbitrary, but the company has developed to a certain scale, and many problems need to be carefully differentiated, how to improve efficiency, how to make the division of labor in each department give full play to the maximum efficiency -- in this regard, our Chinese enterprises really have to be humble and learn from Western enterprise management.

Luckily, I have a super expert right next to me.

The core management of the new company in my mind: Yang Wei is still responsible for the specific operation of the company and the current business, serving as the executive general manager of the company, and the position of vice president of the company, I left to my dear wife Yang Wei.

The first phase of the production base in Zhejiang will be completed by the end of the year, and the scale of the production base will be one of the best in the country in terms of similar products -- of course, thanks to the Dawson family for helping me smuggle a lot of foreign more advanced production equipment and production lines, among which I am most proud of the fact that I have three auto parts production lines of the same level as Ford Company of the United States! This is absolutely unique in the country! Even the famous Shanghai Volkswagen or Guangzhou Honda in China do not have such a good production line!

With a certain amount of strength, I began to build my company's reputation. The company has registered two brands of Reading Power, and specialized into two departments, each department is responsible for the operation of a brand, and Reading Power accounting, every year to compare the performance of each brand in charge of each other - my strategy is to create competition within the good surname.

To be honest, I have carefully studied some of the successful strategies of the internationally renowned cleaning company - it seems to us that one company can have so many well-known brands.

In my opinion, the competition of my products in China from peers is very limited - my technology and strength far exceed the products of my peers, at most when I start, I will encounter some trouble, but once we develop into a normal track, we will leave domestic competitors far behind in the short term - at that time, a brand in the absence of competition, it is impossible to continue to develop healthily, since there is no competition outside, then I can only create some competition internally. Only with competition can there be development!

Just when the company's publicity plan began to be implemented, I invested tens of millions of publicity funds to play a great role, for a time everywhere was the overwhelming advertising of our products, I took Nanjing as the center, radiated the automobile production industry in East China, and gradually occupied the market.

The biggest card I play is to have the world's top auto parts at a low price in Chinese style!

The first brand I hit was "Bang Long"!

Banglon! The state, the country. Prosperous! The meaning is: the country is prosperous!

Under the effect of advertising, the car sales market began to have a certain reaction, many consumers in the purchase of cars, are like to choose the use of Banglong brand auto parts of the car, and in this case, to find the door to cooperate with us of the domestic car manufacturers almost Sun Yanran's phone call.

In the end, even ordinary people who don't buy cars know that to buy a car, you have to choose a car with Banglong brand auto parts.

And my original secretary, Miss Zhang Lan, who was later assigned by me to Zhejiang to help Wu Fang manage production, really lived up to my expectations and put forward a very imaginative proposal.

I was blown away by her proposal! Then I personally took the lead and started a lot of hype!

The first step is to put an advertisement in several well-known domestic newspapers with large pages: a special design of the "Banglong" brand is solicited - unlike the trademark, what I need is a small signature similar to the certification, just like the "green food" certification pattern that can often be seen on the food packaging bags we usually eat.

The price I offered was that if the final design was adopted, we would reward the original creator with a large sum of 8 million RMB!

From advertisements in major newspapers to bonuses at the end, I invested more than 10 million in the first step of the project alone.

In this regard, Zhang Lan, the proposer of this plan, was a little surprised, and she reminded me: "Mr. Chen, it seems that this is too big, right? There's no need to spend so much money – you know, our production base is still under construction, and there will be a lot of money invested there. ”

I just smiled at her question and told her, "Don't worry about the money – we didn't pay for it ourselves, anyway." ”

Zhang Lan regarded my answer as my trust in her, and she was a little excited: "Thank you, Mr. Chen, thank you for your trust in my plan!" Thank you for putting so much money into my program! ”

I shrugged my shoulders, "Of course I trust you, but the reason why I was able to invest so much money - hehe, you still thank a little idiot in the United States......"

In the words of Sun Yanran next to me: My smile at that time was extremely obscene......

As the saying goes, there must be a brave man under a heavy reward, in fact, under such a high reward, no matter what brave man is not a brave man, whether it is a man or a ghost, it is coming.

Not only many famous design masters in China voted for the drawings, but even many universities that have not graduated from art design have thrown countless drawings for the reward of five million, and in the end, I deliberately delayed the announcement of the results of the solicitation, many ordinary people, as long as they know some art and painting skills, can not help but draw something to try their luck.

That's eight million, after all!

In China, an ordinary family, a family can't earn so much money after a lifetime of hard work!

Just the first step of the advertising solicitation has already caused a lot of repercussions in the society. I deliberately delayed the time for a full month, and when the craze began to show signs of cooling, I finally announced the results of the company's selection.

I chose a highly rated entertainment program on the Jiangsu Satellite TV Channel -- relying on the satellite channel, this program can cover the entire six provinces and cities in East China, and it has a great influence.

I got what I wanted at the cost of spending a lot of money to "sponsor" the TV show - I was going to put the author of the design chosen by Bang Loong on TV in a live episode over the weekend, and send out an 8 million prize money on the spot in front of hundreds of millions of viewers!

The reporter heard the news, and after many investigations, he finally found the information of the lucky winner who won the award - it was a drawing submitted by an ordinary staff member of a small advertising company who did graphic design, and finally won the bid in one fell swoop after our layers of review!

I made full use of the Chinese people's psychology of watching excitement, and sure enough, the ratings of that episode hit a new high, and in front of hundreds of millions of viewers, the beautiful and moving Sun Yanran delivered a check for eight million to the lucky person on behalf of the company, just in the audience sighing with envy at the scene and in front of the TV.

Sun Yanran threw out a small bomb again: she took out a letter of appointment, hoping to hire the award-winning young man to work in our company's advertising department, and the annual salary offered was 100,000 yuan!

The audience was in an uproar again!

In China, even in an international metropolis like Shanghai, an annual salary of 100,000 yuan is a relatively high income standard! And the young man from a small city was almost fainted by the sudden arrival of luck and happiness.

After the TV broadcast this time, the rest of the craze waited a week before slowly dissipating.

A few days later, the company held another press conference. This time I was in person, and I made important announcements about several companies.

The company has signed a long-term cooperation agreement with several major domestic automobile production giants such as FAW-Volkswagen, Kia, Hafei, etc., and in the future, all cars that use Banglong brand products, according to everyone's agreement, will be printed on the car with a clear pattern - and this pattern is just now we bought the final award-winning pattern with 8 million!

All the cars that use this pattern means that the car itself uses auto parts that represent the highest level in China, and we call this pattern "Banglong Certification"! Bang Long company guarantees that this car will not have any problems with Bang Long brand auto parts within a certain period of time!

Journalists were in an uproar!

Authentication?? What is the concept of certification?

Only the world-famous laboratory, or the technical supervision department of the country's political axe, is qualified to mark a "certification" on the product!

I smiled unhurriedly: "Of course, I said that this so-called certification is not official, just a common name, as you know, our company is not an internationally renowned laboratory, let alone the official technical department of the political axe, the reason why I put forward this statement, just to prove to everyone: the use of Banglong brand auto parts products, it is equivalent to this car in the auto parts reached the domestic level, even the world's top level!" ”

For this amazing move, many people think that they have a wait-and-see attitude.

They may admit that our company has strength, technology, and fame, but it is still a long, far way from reaching the level that can provide "certification" for products!

For example, there is a popular term in the food industry called "green food". And the "certification" of this "green food" is not something that ordinary food manufacturers can do by themselves, and they must pass the official verification to get such a certification!

After half a month of turmoil within the industry, some people admired the courage of our company, while others gloated and waited to see us fall on our heels -- these are of course domestic competitors of similar products.

However, it is an indisputable fact that all the cars that use the so-called "Bang Long certification" have been selling all the way up in the market!

Another half a month passed, and suddenly one day, before a prime-time TV program on CCTV was broadcast, an advertisement suddenly appeared.

The ad screen is very simple:

Formula 1 World Champion and the world's most deserved champion, German Uncle Mach wears his world-famous red Scuderia Ferrari jersey. A chic-shaped car sped on the track, and finally the car king stepped out of the car in countless cameras, and then said a sentence very confidently to the camera in slightly voiced Chinese:

"Banglong certification, the guarantee of strength!"

This advertisement began to be broadcast in prime time on several sets of CCTV programs, and it was repeatedly broadcast for a month!

At the same time, I would like to announce once again that after officially cooperating with the world's top BMW, the company has once again established a cooperative relationship with another world's top car brand - Ferrari!

All speculation, suspicion, wait-and-see, all vanished!

The partnership with Ferrari was a complete coincidence.

In the case of rising international steel prices, BMW has a great advantage in cost price because of the low-cost auto parts provided by my company, and Ferrari, not to be outdone, learned that BMW has a Chinese partner through many connections in Germany, and finally found me through Henkel's relationship - Ferrari and Henkel have business dealings.

I promised to provide them with auto parts at the same low price as BMW, and when I signed the contract, I made a small request, that is, to ask Uncle Mach to help us shoot an advertisement.

Originally, I only had to go directly to Uncle Macher's economic person to shoot an advertisement, but I wanted Uncle Mach to drive a Ferrari F1 car and wear a Ferrari car to shoot in a Ferrari racing costume, which had to be approved by Ferrari.

As a result, everything was happy!

In one year, the name "Banglong" has occupied an absolutely leading hegemony in the Chinese market at a rapid speed! In one year, I made a net profit of 100 million in this auto parts market, excluding the huge amount of money invested at the beginning and the funds for publicity!

This year, when car dealers of various brands across the country sell cars, the most common question they encounter from consumers is: "Is your car certified by Banglon?" ”

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