After thinking about it, Gao Zhan said with a smile: "Since this is the case, then you will be responsible for the company's advertising planning and publicity in the future, I sincerely hope that you can do a good job and stay, after all...... It's really rare to see a girl as kind as you now. ”

"Well...... I will work hard for the manager. Dong Yu said excitedly.

"Khan ......" scratched his head, Gao Zhan smiled and said: "I'm sorry, I'm correct, I'm the chairman, I don't care about anything, the manager of the company is Li Qian, now I'll take you to meet her, if there is anything, you can find her, and she will help you solve it." ”

As he spoke, Gao Zhan turned around and walked in the direction of the company, and behind him, Dong Yu was nervous and extremely excited to follow.

Along the steps, Gao Zhan arrived at the door of the store, and when he raised his eyes, he saw that the metal plate on the doorpost had been replaced, still a shiny steel material, with an abstract woman engraved on it, with graceful curves, long hair like wings spread out behind her, her hands stretched out from side to side, palms down, an L on the left hand, a Y on the lower side of the right hand, and a rose pattern on the upper and lower ends of the image, forming an incomparably graceful and unique pattern.

This pattern has been modified several times, and it was specially designed by Li Qian with top designers, which has a classical oriental beauty and is full of European aristocratic style.

Although it seems to be very complicated, in fact, they are just abstract lines, which make people know what they are at a glance, and they are distinctive, the shape is peculiar, very chic, and the production is very simple, the structure is not only beautiful, but also very strong and solid.

Looking at the logo in admiration, Dong Yu sighed and said: "It's so beautiful, it's really beautiful, this is the most beautiful logo I've ever seen, it's just a work of art!" ”

Smiling and looking at the logo on the metal card, Gao Zhan said with a smile: "Our company's clothing is divided into three products, the first product is priced at about 1500 clothes, and the clothes will have a silver metal logo logo, the second product is a clothing with a price of about 3000, and the clothes will have a golden logo logo, as for the third product, it is hand-made, and the logo will not be too luxurious, but completely embroidered by hand, and with embellishments such as logo hanging made of crystal." ”

Silver, gold, crystal? Listening to Gao Zhan's introduction, Dong Yu nodded again and again: "The division of this class is very Western, just through the logo, you can judge the brand and price of the clothing, this is too strong, as long as the advertising is done well, it is only a matter of waiting to become a well-known brand!" ”

While speaking, Dong Yu's eyes became brighter and brighter, different from ordinary people, Dong Yu's biggest wish was not money, nor status, but wanted to push an unknown brand to a national well-known brand, or even a national famous brand, or even the status of a world famous brand through his own push! After that, it's money and status.

Now, although the company still has problems of one kind and another, there is no doubt that everything that he has come into contact with now is extremely satisfactory to Dong Yu.

The company's headquarters, this is undoubtedly one of the best buildings in the world, although it is not too big, but as a clothing design department, if you really make a 100-story building, it will be ostentatious and superficial, and now this is enough, it can be said to be just right.

Have a headquarters that can be compared anywhere, the next is the logo, a good logo, for promotion is also extremely important, for many people, the logo may be more important than the product, take the car as an example, many people will know the logo, but may not be sure what kind of car it is.

While thinking about it, Dong Yu quickly took out a notebook and pen from her bag, silently recording something, now she has become an employee of this company, and the conditions here are so good, it is absolutely necessary to work hard, after a month, whether she can stay or not depends on the work performance in the next month.

If possible, Dong Yu's dream is to promote Lu Ying's clothing LY into a world famous brand that can be compared to LV handbags, although this is an exaggeration, but it is necessary to have high ambitions, only when the ambition is high, can she take off, maybe in the end she can't reach that height, but she can keep approaching.

Seeing that Dong Yu didn't follow, Gao Zhan turned his head suspiciously, and was about to speak, Dong Yu had already finished recording, looked up at Gao Zhan, who was already standing in the door, and said: "Boss, if you don't mind, I have a few suggestions for the location outside the door." ”

"Oh!" Hearing Dong Yu's words, Gao Zhan walked out with interest, nodded and said, "If you have any opinions, just mention them, these are what you have to do in the future, oh no...... It should be what you have to do now, from this moment on, you are already an employee of Lu Ying Clothing. ”

Nodding happily, Dong Yu said: "Then I'll say it bluntly, the so-called opening the door to do business, the door must be opened, otherwise how will everyone know that you are in business?" So I suggest leaving these two doors open! ”

"Ahh Hearing Dong Yu's words, Gao Zhan was surprised: "This is not a success, it's not that I don't want to open the door, but as soon as I open the door, the flies and mosquitoes all enter, and at night, it's too lively, right?" ”

Looking at Gao Zhan with a smile, Dong Yu continued: "If you mind, then you can't afford to install a revolving door, or an automatic door that opens and closes automatically, as far as I am concerned, you can change to a pair of automatic glass doors that open and close automatically, and the glass on the glass door can be the kind of glass with European patterns, so as to maintain the European style, and ensure that flies will not run in at any time." ”

Nodding suddenly, Gao Zhan said with a smile: "I understand, these two wooden doors should be regarded as European-style security doors, once they open, they will be opened to the outside, and the automatic glass door inside is a common door used to block wind and rain and insects." ”

"En......" nodded, Dong Yu said: "That's right, that's it, in fact, you can go and see, no matter which country you go to, no matter which shopping mall, the door must be open, no one will do business with the door closed, that is equivalent to blocking the guests out and telling them not to come in." ”

Speaking of this, Dong Yu pointed to the steps and continued: "And here, a red carpet should be rolled out, and the words welcome in Chinese and English should be written on it, telling everyone that no matter who you are, you are welcome to come in, even if it is just to see, it is also welcome, otherwise, everyone will be frightened by this building." ”

"Smack!" Hearing Dong Yu's words, Gao Zhan slapped him fiercely, yes...... Such a simple trick, why didn't you think of it before? Other shopping malls are often used, and it seems that ...... This really responds to that sentence, interlaced lines are like mountains, and many common sense things have been forgotten by Gao Zhan.

Looking at Gao Zhan's touching appearance, Dong Yu smiled and continued: "Now the door can't be changed for the time being, but if the carpet is used, you can do it immediately, if you can, I will buy the carpet immediately and spread it as soon as possible, which has a strong reminder effect on customers." ”

Speaking of this, Dong Yu paused slightly, and then continued: "The first step is to open the door and tell everyone that we are open, the second step is to roll out the red carpet and tell everyone that they are welcome here, as for the third step, I don't know why you don't do it, that is to distribute flyers!" ”

"Oh!" Hearing Dong Yu's words, Gao Zhan was puzzled and said, "We distributed flyers when we opened yesterday, how can we ...... Do you want to continue to send it? ”

"Of course!" Nodding affirmatively, Dong Yu said categorically: "Originally, you should have started promoting it a month in advance, or even two or three months ago, so that everyone would know that there was a store to open here, and let everyone know what was sold here and what characteristics it had, so that everyone would come." ”

Although a flyer was distributed yesterday, how many people know about it? In the whole city of Changzhou, how many people got your flyer? I got the flyer, how many of them read it seriously? It's all a problem.

"Khan ......" looked at Dong Yu embarrassedly, and Gao Zhan said with a wry smile: "We sent it yesterday for a day, and we haven't sent a single flyer today or before, nor have we done any advertising." ”

"Hehe......" Hearing Gao Zhan's words, Dong Yu smiled bitterly and said: "This is also open on the pedestrian street, if you change it to a remote place, I'm afraid there are only two or three kittens who can come to the door." ”

Looking at the dense crowd on the street, Dong Yu smiled and said: "It's not enough to just open the door and roll out the red carpet, but also send out flyers to invite them to come, for customers, flyers are not only equal to activities and prizes, in fact, the biggest role of flyers is the invitation to the store!" ”

On the flyer, it will be written to understand what the store sells, what are the characteristics, and then what kind of people are welcomed, after receiving the invitation, even if you don't buy something, you dare to go in and have a look, turn around, open your eyes, so that there is a flow of customers, with a flow of customers, the next is the sales link, I believe...... As long as everyone is willing to come after reading the flyer, it means that they are in demand, as long as our goods are good enough, as long as the marketing ability of our sales staff is strong enough, we will be able to make a large number of orders.

Looking at Gao Zhan, Dong Yu became more and more calm and confident, and continued: "According to the more than a dozen surveys I did when I was in school, every thousand flyers sent out will bring a hundred customers to the store within a month, and ten more items will be sold.

Now let's calculate, the price of an ordinary leaflet is about a dime, and a thousand leaflets are 100 yuan, which can bring a hundred customers and sell ten pieces of clothing, you can calculate what the profit is?

After only about a calculation, Gao Zhan was stunned, for a hundred yuan, he could sell ten more clothes, and the net profit was 10,000 yuan! Why not do such a cost-effective thing?

Looking at Gao Zhan's surprised look, Dong Yu said with a smile: "The role of leaflets is irreplaceable, even those companies that have been established for a long time often distribute leaflets in the name of activities, so to speak...... Flyers are a thing, you will get something if you send them, and you won't have this part of the harvest if you don't send them, this is not only what I have tested, but also what all the people who do advertising have tested. ”

Swallowing his saliva, Gao Zhan said cautiously: "A dime a piece, is it the kind of leaflet that looks thin and can only print some simple images and words?" ”

Smiling and nodding, Dong Yu acquiesced to Gao Zhan's statement, seeing this scene, Gao Zhan smiled and said: "No, if we use that kind of leaflet, we will directly lose the grade, let's use what we originally made, one dollar a piece, very luxurious." ”

"En......" smiled and nodded, Dong Yu said: "The more luxurious the leaflet, the greater the promotion of the company's image, and the greater the possibility of customers coming to the surname, more effective, 1000 flyers can attract more than 500 customers, sell more than 100 goods."

"Khan ......" Listening to Dong Yu's words, Gao Zhan finally discovered that it seems that many things cannot be taken for granted, learning has a specialization, different industries need different talents, although the layman can take it part-time, but he can't do the best.

After thinking about it, Dong Yu continued: "I suggest that the leaflets should continue to be distributed for a week, and in the next month, every weekend, a large number of leaflets should be distributed, so that the popularity of our store will basically be raised, and although it will be effective, there will also be a lot of negative effects, so it is not recommended." ”

"Done!" nodded categorically, and said happily: "Just do as you say, first open the door, then spread a very carpet, and then send an invitation." ”

"En......" smiled and nodded, Dong Yu continued: "I suggest that you add a voucher to the flyer, with this voucher, you can be exempted from a part of the amount of money for buying clothes, of course...... The wool is out of the sheep, and we only need to increase the price of the clothing accordingly. ”

Pursing his lips, Dong Yu said playfully: "Never underestimate the psychology of women who love to take advantage of small advantages, with the price of our clothing, we can put a 100 yuan voucher, I believe...... As long as the lady can afford this price, or the lady who really likes Lu Ying clothing, she will definitely come. ”

As he was talking, the door of the store opened behind him, and Li Qian, who was dressed in professional attire, walked up to Gao Zhan's side and said in a low voice, "What's the matter with you?" I went around the door and came out again, and as soon as I walked away, I didn't go in, I thought something had happened to you. ”

Hearing Li Qian's words, Gao Zhan smiled and said: "Come, let me introduce to you, this one is the advertising planner I just invited - Miss Dong Yu, in the next time, she will carry out a full range of advertising planning and advertising work for our company." ”

Speaking of this, Gao Zhan turned his head again and said to Dong Yu: "This one, this is what I just told you, the general manager of Lu Ying Clothing - Miss Li Qian, that is, your future boss, if you have anything, you can go directly to her, she is fully responsible for everything here."

Listening to Gao Zhan's introduction, the two sides stretched out their hands at the same time and shook each other, which was a bit of a workplace flavor, but although he had not yet graduated, since he had already entered the workplace, many things had to be learned.

After the introduction, Gao Zhan subconsciously took Li Qian's hand and said, "Miss Dong gave us a lot of advice just now, first of all...... We can't close this door, which door to do business, once the business starts, the door must be opened, and an automatic door must be installed inside, and the glass can be selected with European patterns, so as not to destroy the overall feeling. ”

The next step is to roll out a red carpet with a welcome message printed on it in English and Chinese, telling all passers-by that we welcome them so that everyone will dare to come in.

The last is to distribute flyers, invite customers to come, and cooperate with the flyer publicity, launch a voucher system, so that those women who like to take advantage of small advantages come to us to buy.

With a flash of light in her eyes, Li Qian said admiringly: "I didn't expect that there is so much knowledge here!" That's right...... This Miss Dong, where did you invite you? ”

"This ......" stunned, Gao Zhan shook his head and said with a smile; You may not believe it, but in fact, I really picked her up from the street. Next, Gao Zhan explained the situation just now.

glanced at Dong Yu deeply, Li Qian secretly admired in her heart, this girl is not simple, her eyes are so poisonous, she can see through Gao Zhan's identity at a glance, and her ability to grasp the opportunity is so strong, giving up the prize directly is equivalent to fighting for an opportunity in an unpaid way.

For such a brainy, scheming, and seizing the opportunity of the girl, no one can underestimate them, such people are usually very capable, and have super self-confidence, all they need is an opportunity, and such a person, usually dare to think and dare to do, indomitable, as long as you grasp the direction, maybe she can really create miracles.

However, such women are usually very ambitious, belong to the standard working women, and even strong women, for them, love does not matter, career is their only pursuit, everything they have been put into work As for family, love, husband, children, these things that hinder them from moving towards their goals are all abandoned.

After thinking about it, Li Qian looked at Gao Zhan worriedly, and the education she received since she was a child told her that Dong Yu is a woman who is capable, confident, driven, brainy, scheming, good and seizing opportunities, and is very ambitious.

What Li Qian is worried about is that once this Nizi really identifies the company and takes root here, then in order to be motivated, she is willing to pay any price, of course...... There is a premise for this pay, that is, the benefits obtained should be greater than or equal to her pay.

For Gao Zhan, Li Qian still understands, once this girl is really willing to pay, she is afraid that Gao Zhan will not be able to refuse, in fact...... In Li Qian's opinion, in Gao Zhan's dictionary, there doesn't seem to be a word of rejection, first there is Lu Ying, and then there is Bai Lu, and now she doesn't seduce her at all, and she is also pulled by him, and her defense is fragile and makes her collapse, or ...... In this regard, he seems to have little defense at all.

However, although she was very worried about this matter, she was helpless, and she also knew that if the company wanted to develop, it needed such talents, and ...... Although a person like Dong Yu is a bit dangerous, he is really the kind of person who can make achievements and create miracles, which is much better than an honest person who writes about his duty.

Moreover, as a strong woman, in fact, there are not so many ** for money, they are more interested in ideals and ambitions, status and rights, even if they earn money, they may not spend it, for them, money is not the root of their satisfaction, what makes them satisfied is status and power!

Some people may be worried that Dong Yu will embezzle the company, but in fact, it will not, it is just advertising, how to embezzle? It is possible for Li Qian to embezzle, but there is no need for that, in fact, as long as she is willing to speak, Gao Zhan will be fine with the company directly to her, which Li Qian knows very well.

Glancing at Gao Zhan, and then at Dong Yu with a green face, Li Qian couldn't help but sigh secretly, I don't know when, these two guys will get together, and there will be some care beyond friendship, she can almost see that day coming, but for this, she really can't do anything, after all, ...... She can't decide anything about him in place of Gao Zhan.

Next, under the leadership of Li Qian, the three of them entered the store, as for the carpet and the like, Lu Ying made a phone call, and naturally someone went to do it, so there was no need for someone to run at all.

Sure enough, when the three of them walked around the store, the red carpet had already been delivered, and there was no need to do it, after the staff directly measured the size, cut it on the spot, and left immediately after laying out the long red carpet, it took about ten minutes before and after.

The people who laid the red carpet here just left, and the installation of automatic doors over there came, because there is no European-style glass in the library now, so it is temporarily replaced by ordinary tempered glass, and when the ordered glass arrives, it will be replaced immediately, and it is very simple.

The red carpet was rolled out, the automatic door was pressed, and as soon as the workers who installed the automatic door were withdrawn, the printing house sent 3,000 printed leaflets!

From Li Qian's first phone call to the completion of these three things, the total time consumed is less than an hour, and with such an efficient ability to do things, how many contacts and backgrounds do you have! Looking at Li Qian deeply, Dong Yu suddenly realized that maybe ...... She's really joined an amazing company.

Lin Na, He Wei, Peng Yun, Zhou Yue, stayed in the store, and the four newly recruited female clerks, under the leadership of Guo Xiufen, went to various locations on Buxing Street to distribute leaflets, 600 luxury leaflets per person, while supplies last.

The reason why only 3000 leaflets were printed is for a reason, the first leaflet, in Dong Yu's opinion, is very poor, if it is reviewed by the tutor of the college, it can directly make him faint, at first glance, it is an amateur person, I don't understand the elements of advertising at all, and I don't know the psychology of customers, although such flyers also have an effect, but you can't have too much hope, it's okay to make do with it for the time being.

As for Dong Yu, she also has a job, issued her a set of staff uniforms, and asked her to choose a set of clothes, Gao Zhan sent her home, this afternoon, her only task is to make a qualified, even excellent propaganda bomb, which will be distributed after printing tomorrow.

For Gao Zhan's request, Dong Yu did not pat her chest as Gao Zhan imagined, but seriously refused, she actually studied advertising planning, real advertising production, although she will, but not the best, since the investment is so large, it is better to ask professionals to make an advertisement that can be described as perfect.

In terms of planning, of course, she will do, but in terms of actual production, she will go to a professional advertising company to entrust, who has real kung fu, she still knows very well, after all, this is what she learned, how can she not understand this industry? Just like Gao Zhan, in the writer's circle, who is the great god and who is the first-class, can he not know?

Many people are very dismissive of college students, in their opinion, college students are a fart, and they are all scum in society! But is that really the case?

The fact is obvious, as long as you can be professional and catchy, college students are college students after all, and they are different from ordinary people, whether it is a junior college or a big book.

When Gao Zhan first came to the store, it was the busiest time for the flow of people, but when he entered the store, there were only three or four customers in the store, and after a few turns, he went out, and within an hour, a total of about 30 people entered the store and sold three pieces of clothing, which was three times less than the same period yesterday!

After all, yesterday was Saturday, and it had just opened, and the atmosphere was still there, plus a large number of leaflets were distributed, so everyone was more enthusiastic, but although today is Sunday, the flower baskets and everything have been removed, and the leaflets are not distributed, so there is no such feeling.

To say that Dong Yu's value was quickly reflected, with the opening of the door, the laying of the red carpet, and the distribution of leaflets, the situation in the store immediately changed!

At first, it was a group of customers who walked in along the red carpet and walked around the store, talking while looking at the clothes on the models, and the number of customers in the store remained at about ten, and in one hour, seven clothes were sold, which has reached about 70% of the same period yesterday.

And that's not all, and then ...... The role of the flyer appeared, and the customers who were holding luxury flyers in their hands strode in, completely ignoring everything here, and directly found the waiter, took out the flyer and asked if it was sent here, whether it was really possible to receive a small prize, and for a while, the number of customers in the store soared to more than 20 people, and it continues to increase.

Not only the number of people has increased, but the most important thing is actually the increase in the number of transactions, with the distribution of flyers, 14 sets of clothes were sold in one hour, an increase of 40% compared to the same period yesterday!

Although leaflets were distributed yesterday, the door was closed yesterday and the carpet was not laid, so it seems that the door was simply opened and the red carpet was rolled out, which made the store's business forty percent better than the same period yesterday?

Maybe it's an accident, or maybe it's a coincidence! That's right...... Including Gao Zhan, everyone thought so, but then, as time passed, everyone became more and more aware of Dong Yu's great power.

Obviously, this is not a coincidence, there is a comparison of the same time period yesterday, the effect will come out quickly, although the hourly statistics fluctuate, but they are all fluctuating between 130%-150%, which is high! Basically, Dong Yu only clicked a few times, and the business in the store soared from three pieces per hour at noon to about fourteen pieces per hour now! This is the power of professionalism, this is the role of talent!

Of course, 14 pieces per hour, this is about two o'clock in the afternoon, it is already the peak, after two o'clock, the flow of people gradually thinned, and the flow went down, but compared with the same period yesterday, the sales volume is still a lot more.

At a quarter past four in the afternoon, Dong Yue rushed back, and as soon as she arrived at the store, she took out a beautifully printed and luxurious leaflet design from her handbag and handed it to Gao Zhan.

After taking a closer look, to be honest, Gao Zhan didn't think this flyer was better than yesterday's, and there were even a lot of vulgar things, but Gao Zhan had to admit that from the perspective of attractiveness, this flyer was not the same grade as the previous one, this was a leaflet created entirely to promote sales! His only role is to get customers to come here and pay for the goods, all for this purpose.

Including the promotion of the company's image, the packaging of the company's clothing, and everything else, all revolve around one core - marketing! No matter how fanning and gorgeous it is, it is all naked to go to this goal.

From an aesthetic point of view, it is indeed not very good, but if you look at it from the perspective of consumption, it is completely different, Gao Zhan is a seller after all, not a buyer, so it is difficult to consider the problem from the perspective of buyers, and advertising is not the case, and the knowledge is great.

In Dong Yu's words, Gao Zhan's leaflet is amateurish, he just wants to sell the clothes in the store, and Dong Yu's leaflet, the angle is to help everyone buy, and gives a lot of temptation, with enough attraction, unless you can't accept such a price, otherwise, you have to fan you, that is, you have to pay for it, and then you feel that you have taken advantage of it after buying.

In fact, similar means are used in all shopping malls, such as discount sales, the original 100 yuan of clothing, because the event 50 yuan will be sold to you, and then miss this time period, the clothing is restored to 100 yuan a piece, in fact...... The mall originally wanted to sell it for 100 yuan, after all, ...... The usual sales volume is too small, and the clerk will even tell you when the next event is so that you can buy it again.

There is also a rebate sale, buy a set of clothes for 200 yuan, return 100 yuan vouchers, and then you can use the 100 yuan to buy another piece of clothing, in fact, this is playing a number game, the thing is still the same thing, the original price has not changed, the only thing that has changed is the means.

The method is actually very simple, the original selling price should be 100 yuan for the clothing, he priced it at 200 yuan a piece, and then after you buy it, he will give you 100 yuan, and you will buy a 100 yuan clothing.

Calculate carefully, no matter how the means change, it is 200 yuan to buy two clothes worth 100, of course, in fact, people still play with connotations, such as how much is reversed, and then which clothes can not be used cash rolls and the like, so that customers are confused.

Don't think it's simple, it's such a childish trick, but more than 90% of people are deceived, thinking that they have taken advantage of it, what buy 100 get 60, buy 200 get 120 free, in fact, it's just like magic, it's all means, it's all fake.

Gao Zhan's hand of this leaflet, is a model of this means, look at this leaflet, as long as you can accept this price of clothing, then you may come, and it is likely to spend money to buy, after buying it also feels really cost-effective, take a great advantage, happy to go, the next time to catch up with the event will come!

Of course, those discounts, rebates and other methods are outdated, and now everyone has basically come back to taste, and it is not easy to deceive, but similar methods can be varied into countless types, so that you can't guard against it, and when you understand it, people's methods have long been changed.

Professional knowledge is constantly summarized by predecessors, and constantly accumulated and piled up, after systematic learning, you can master a large number of professional knowledge, coupled with talent and creativity, the combination of these means, or the improvement of these means, variants, you can evolve countless similar to the sales methods of scams.

Food, clothing, housing and transportation, clothing is the first place, no one can not wear clothes, fools know that finding a tattered clothes to wear is absolutely not to be omitted.

You can go a day without eating, but can you go a day without clothes? So...... Clothes have always come first, and they were, and they will continue to be.

(To be continued)