Chapter 816: Really?
At this meal in Hongbin Building in the evening, Lin Xiao and Lin Huaibing felt good.
As the leader of the Provincial Bureau of Radio, Film and Television, Lin Huaibing has quite a wide range of knowledge, and some anecdotes and anecdotes he casually said are very interesting, and he himself is also very good at opening up the scene and enlivening the atmosphere.
In particular, Lin Huaibing's sincerity in entertaining Lin Xiao was very strong, not only brought his office director to accompany him, but also invited two beautiful hosts from the provincial TV entertainment channel to accompany him, these people are very good at enlivening the atmosphere.
At the same time that Lin Xiao felt Lin Huaibing's sincerity, Lin Huaibing also felt that Lin Xiao was indeed not simple, just sitting there and smiling slightly, he could feel the extraordinary bearing that came from him.
Lin Huaibing drank a glass of wine with Lin Xiao, and then said with a smile, "To be honest, although Governor Li's secretary greeted me before, I was still a little worried about your column when I first started. Yesterday, I saw the test tape sent by Hexi City Station, but my eyes lit up, and I felt that this new column of your city station was really good. ”
"It's good that the leaders are satisfied, county and municipal TV stations, it's really not easy to make some achievements." Lin Xiao nodded.
The living space of county and city television stations, especially municipal TV stations, is indeed not very large.
There is the suppression of central and provincial satellite TV at the top, and there are county-level TV stations competing for local audiences below, and there is no room for survival if the city-level TV station is caught in the middle.
Even if the column of Hexi City TV Station is done well, it cannot resist the shackles of this natural law, even if Li Ning, a new food column, can reverse the unfavorable situation of the city TV station, it is just to make the operation of the city TV station slightly better.
If you really want to make the city TV station bigger and stronger, you need to run a very strong column to do it, which is not just as simple as financial investment.
Of course, this possibility is not impossible, but it is more difficult, and the first problem to be solved is that the coverage of municipal TV stations is too small.
If you can make Hexi City TV station on the star, Lin Xiao can make Hexi City TV popular with a few tricks.
In the final analysis, this is all the starting line of competition, which is not at the same level, and naturally there is no way to compare with other provincial satellite TV.
Like Li Ning, if you can make a food column to the extreme, and then sell it to other satellite TV, it is already a good attempt.
"Yes, our Qingshan Provincial Satellite TV is not so easy to break out, let alone the county and city TV stations that are at a disadvantage in other aspects." When Lin Huaibing heard this, he couldn't help but say with some emotion.
He glanced at Lin Xiao, and suddenly had an idea, "Actually, it's a bit overkill to put this column on your Hexi City TV station." ”
Originally, when Lin Huaibing hadn't watched the food column of Hexi City TV Station, he still felt a little unimpressed, but after watching the trial tape last night, he had some ideas and felt that this column could be moved to the provincial station.
After all, Qingshan Provincial Satellite TV's ranking among the national satellite TV is basically the existence of the last few places, as the director of the Provincial Radio and Television Bureau, Lin Huaibing also hopes to reverse this unfavorable situation.
Even if you don't mention the issue of profit, just a face problem is enough for Lin Huaibing to be entangled.
You must know that every time you go to the capital for a meeting, when your peers sit together, you must talk about your work performance.
If Qingshan Provincial Satellite TV has never improved and has been steadily insisting on ranking last few in the country, Lin Huaibing, the leader of the Provincial Radio and Television Bureau, will certainly not be glorious.
In this case, seeing a better column, Lin Huaibing was naturally a little moved.
"It's not impossible." Lin Xiao thought for a while, and then responded, "But I have to broadcast it in Hexi City for a while to see the effect." ”
Lin Huaibing gave Lin Xiao face like this, of course Lin Xiao would not directly refute his face.
For Lin Xiao, this food column in Hexi City is just a small test to help Li Ning open up the situation in the propaganda system of Hexi City.
As for whether the provincial radio and television department will learn from this column and open a new column on satellite TV, this has little to do with him.
Especially when Lin Huaibing put on such a sincere attitude, he was already very face-saving, and Lin Xiao naturally didn't need to say anything to him who resolutely disagreed with him because of such a little thing.
Of course, Lin Huaibing opened his mouth to ask Lin Xiao for this column, and naturally it was impossible to go over in vain, and there must be some personnel or interest issues involved.
In other words, even if Hexi TV Station transfers this copyright to the provincial station, it can also get corresponding subsidies from other places, there is no doubt about this.
"Well, there's no rush in this matter." Lin Huaibing nodded and said.
Although he said that he had watched the pilot tape of this food column and thought it was very good, the specific broadcast effect depended on whether the local audience welcomed it, so Lin Huaibing felt that Lin Xiao's words were not wrong.
If the provincial station wants to absorb this column, it is not complicated, the key is to see how popular the audience is after the launch of this column.
"Actually, there are a lot of programs that can be done now, but the competition is fierce." A female host said with some emotion, "There is CCTV pressing on it, and there is a brother satellite TV next to it, what are the good projects, everyone is rushing up, and no one can eat alone, so they can only occupy a first-mover advantage and be on fire for so many days." ”
Lin Xiao smiled and nodded, this is also true.
It's like a provincial satellite TV first opened a precedent for TV marriage and love programs, and it became popular all of a sudden, and as a result, provincial satellite TV followed suit, what kind of marriage and love, Queqiao, emotions and other columns, dozens of them appeared at once, as soon as the TV was turned on, men and women were turning on and turning off the lights.
It's like suddenly a beautiful woman selling cuteness, everyone will find it pleasing to the eye, but as a result, everyone will come up to sell cuteness, which will make people feel vulgar and even disgusting.
"Disorderly competition is a major feature of China." Lin Huaibing said, "No matter what industry it is, there is this problem, it is precisely because of disorderly competition, so everyone likes copycats, don't bother with their own brains, what programs are popular, they follow suit, and the result is that the good programs are also ruined, but they can't do anything." ”
"It can't be helped." Lin Xiao nodded and said, "Now people are too utilitarian and have incorrect views, so cottages are popular, just thinking about picking up ready-made things, firstly, there is no institutional constraint, and secondly, even if there are institutional constraints, the cost of breaking the law is too low, and it cannot have a deterrent effect." ”
"Yes, yes, this wind will not be extinguished, and it will always be a big disaster." Lin Huaibing also nodded in agreement, "The most critical problem is why the domestic spirit of innovation has always lagged behind that of foreign countries, is that the protection of the system is not effective, and some interest groups do everything possible to obstruct the promotion of copyright protection for their own interests, and out of their own interests, local protectionism is also the enemy of the spirit of innovation." ”
For most domestic companies and even local governments, take-or-or-leave-it doctrine is still the first rule they advocate, and they will only despise the argument that they need to pay for using copyright.
However, the protection of the system in this regard is indeed very poor, and the abuse of the safe harbor principle by search engines is actually one of the most representative examples.
On the one hand, search engines earn a lot of advertising fees by increasing traffic through a large number of pirated novel content, making links to their own ads, and on the other hand, they are using the excuse that these contents are uploaded by users themselves and have nothing to do with search engines.
This practice is basically "being a." sub, and set up an example of the torii".
As a regulatory aspect, the relevant departments turn a blind eye to this, turn a deaf ear, ignore it, and turn a deaf ear to it, which is indeed chilling, and I have to say that under the shroud of money, there is no law that cannot be accommodated.
This is just one of the more obvious examples, and the list goes on and on.
"It's not surprising that there are no corpses in killing people and setting fire to the gold belt, and repairing bridges and roads." Lin Xiao said with a smile.
Of course, in the long run, such a development environment will naturally lead to the inability of social progress, the spirit of innovation will suffer a devastating blow, and the gap between domestic and foreign countries will become wider and wider.
"Actually, there is a good column to do now, but we don't have a way." Another female host said, "Now that the four seas are going to hold a military exercise at the same time, it is said that the seven military regions will participate, such a big military operation, if we can do a special program, it is estimated that the effect will be very good, after all, there are many viewers who pay attention to this aspect and are very interested." ”
"This is more difficult, it has always been an exclusive business of CCTV, and we can't get involved." When Lin Huaibing heard this, he replied.
As the only representative of the official media in China, CCTV has too many convenient conditions in this regard, and although it is possible for local stations to participate in such activities, it is unlikely that they can obtain more information, unless they receive special attention from the authorities.
"It's not that this matter can't be considered." When Lin Xiao heard this, he nodded and said, "If the provincial station can come up with a better plan, I can help contact the military side, and strive to let Qingshan Provincial Satellite TV get the same interview rights as CCTV." ”
"Really?!" When Lin Huaibing heard this, he was suddenly a little shocked.
As an official at the deputy department level, it is naturally impossible for Lin Xiao to say anything casually, since he dares to say that he has won the right to cover this military exercise for the provincial Taiwan, then he must have a way to do it.
But Lin Huaibing's feeling is that if Lin Xiao can really do this, it means that he has a lot of energy, at least he can influence the top military leaders, otherwise, how can he compete with CCTV for the right to cover this large-scale military exercise?
This Lin Xiao is really mysterious enough, so people have to pay special attention to him.