Chapter 952 Ultra-Low Price Strategy
"Hehe, rejoicing and rejoicing. {starter} "Anyway, Lin Xiao's mood is still very good now.
Especially the prime minister's approach this time, it is indeed a little interesting, he actually went to visit the Airbus company, announced the success of the Huaxia large aircraft project and the news of mass production, this is to see the French joke?
Lin Xiao estimates that the stock of Airbus will fall immediately.
After all, the market's reaction is the most direct and the most rapid, once it receives any external signal, it is likely to immediately burst out of a strong reaction, after all, the overseas stock market is very different from the domestic story in China.
Once there is any wind and grass, it will be a huge storm for the now fragile stock market.
"I think Airbus and Boeing must be in a hurry right now, and they are holding an emergency meeting to discuss countermeasures." Catherine thought for a moment and said to Lin Xiao.
"Yes, we have a big plane, naturally a huge impact on the international market, everyone knows, as long as there are similar products, who wants to compete with us for the market, it is almost impossible, in other words, we are the price butcher!" Lin Xiao smiled.
Although airplanes are high-value products, there are many manufacturers, such as Boeing, Lockheed (only military aircraft), Sikorsky (helicopters), Bell (helicopters), and Cessna (good at small aircraft).
Russia has MiG, Sukhoi (Su-series), Tupolev (Tu-series), Ilyushin (Il-series), Miri (helicopter, Mi-series), Kamov (helicopter, Ka-series).
There are Airbus air companies in Europe (joint ventures of Britain, France, Germany and Spain), which only produce large passenger aircraft.
France's Dassault specializes in the production of Mirage fighters, and the Aerospace Company produces the Concorde supersonic airliner, which was jointly developed by Britain and France.
Brazil is home to Embraer, which produces the ERJ family of regional airliners.
Canada has Bombardier, which produces CRJ series regional airliners, which are a lot in China.
Britain's de Havilland Company, which produced the earliest jet airliner "Comet", as well as the Trident passenger aircraft, Vickers Company produced Viscount passenger aircraft, British Aircraft Corporation, now merged into British Aerospace Company, produces Concorde supersonic passenger aircraft, which is also jointly developed by Britain and France.
Of course, in addition to these large aircraft manufacturers, there are also many companies that specialize in the production of private jets, such as Bombardier, Gulfstream, Diamond, Cessna, Cirrus, Dassault, Raytheon, Bell, and Eurocopter, among others.
Although China's aircraft design and manufacturing industry has made great progress, there is still a long way to go to compete with these old aircraft manufacturers in the international market.
The card played by Huaxia now is nothing more than seizing the trunk plane, making a big fuss about the keyword of big aircraft.
The so-called large aircraft refers to transport aircraft with a total take-off weight of more than 100 tons, and passenger aircraft with more than 150 seats in China are called "large passenger aircraft", and those with less than 100 seats are called "regional aircraft"; Large aircraft are also the most widely used main models in civil aviation.
At present, the international large aircraft market is mainly dominated by Boeing and Airbus.
"According to market estimates, in the next 20 years, the Huaxia market will receive more than 5,400 passenger planes with more than 50 seats, equivalent to nearly 4 trillion yuan." Catherine looked at the information and said with some surprise, "With such a large market, it's no wonder that you need to build your own large aircraft, the domestic market alone can feed your aircraft manufacturing enterprises, and they are alive and well." If there are some more overseas orders, it will be very powerful. This time, Airbus and Boeing are really in big trouble! ”
Lin Xiao nodded and agreed very much.
He took a look at the information and found that as a new generation of jet trunk airliners, Longxiang will compete head-on with Boeing 737MAX and Airbus in the future, and Longxiang's advantages are defined as "safety, comfort, economy and environmental protection", reducing drag by 5%, reducing emissions by 50%, reducing weight by 2%, and reducing fuel consumption by 12%-15% compared with the same seat class models currently in operation.
And there is information that from the beginning of the development, Longxiang has closely followed the mainstream technology of the modern civil aviation industry, and the engine is the same as Boeing and Airbus, Longxiang and A320, as well as the improved Boeing 737MAX is at the same level.
As for whether the market will accept it, there is no need to worry about this.
Because the information is very clear above, up to now, Longxiang large aircraft has received 400 orders.
Will future orders be guaranteed? There is no need to worry too much about this, because the capacity of the Chinese civil aviation market is very large, and in the case of few overseas orders, the domestic market also has a great demand.
But Lin Xiao also noticed one point, that is, the orders obtained by Longxiang are mainly domestic airlines and financial leasing institutions, and there are no overseas orders so far.
It is said that Europe's largest low-cost airline has signed a cooperation agreement with Huaxia and has the intention of buying Longxiang, but there is still no exact order, and the cooperation is still on paper.
That is, what the Chinese people call Ryanair, which is an airline that has risen to the top through ultra-low price competition.
After the 911 of that year, at a time when the global aviation industry was generally in recession, Ireland, which was a mini company a few years ago, spent 10 billion euros in one go to order 150 Boeing 737800 aircraft to further expand its business, which had to impress industry insiders.
What is even more surprising is that the company's approach to development stems from the ultra-low fares it sells, which are only 3,050% of the fares of other major airlines.
By competing at ultra-low prices, airlines are not only surviving the "economic downturn" of the aviation industry and coming out on top, but it is becoming one of the largest airlines in Europe.
At that time, the turnover was only 500 million euros, but the profit reached 100 million euros.
What's more, at the same time, other major airline giants are struggling with losses, such as British Airways, which lost 1.2 billion euros that year.
One profit and one loss, the contrast is so great that it is astonishing.
The airline's killer feature is to specialize in offering ultra-low fares, with a return ticket from Dublin to London costing only 490 francs; Ordinary airlines, such as British Airways, sell 2,000 francs.
Booking a ticket on the Internet, a round-trip ticket from Paris to Dublin, on the same terms and dates, Air France is 380,470 euros, British Airways' highest offer even reaches 566 euros, and the airline's offer is only 150 euros, which is not the lowest offer, the lowest offer is only 120 euros.
Compared with the average big airline, the average price is only between 30% and 50% of them.
On many routes, the price is really lower than that of the train, and passengers accept the inconvenience caused by the low price, because the ticket price is so low that other minor drawbacks are ignored.
Passengers complain about the mistakes of other big airlines, but they are very tolerant, and no one is angry even if they are an hour or half late.
If you ask why, the answer is, "Considering such low fares, delays are still bearable." ”
Because of the low price and the guarantee of good and proper service, it attracts many people who are shy of money but want to fly, such as young people, low-income earners, vacationers, etc., and even some private company travelers.
The ultra-low prices come from savings in spending, no in-flight catering, more and narrower seats in the cabin, and greater capacity, although it may not be as comfortable to sit in.
The airports where the aircraft are rented are relatively far away from the city, the rent is cheaper, the routes are mainly concentrated in the secondary routes that are ignored by large companies, and the flights are relatively few, and the choice of passengers is relatively small.
There are fewer aircraft types, mainly the 130-seat Boeing 737200 and the 189-seat Boeing 737800, which makes the aircraft maintenance cost lower, but the passengers' requirements for the model can only be a little.
The utilization rate of aircraft is relatively high, with eight flights per day, compared to only four to five times for general airlines.
The online booking system works well, and the vast majority of air tickets are sold through the Internet, which greatly reduces the cost of building air ticket sales outlets and commission expenses.
The ticket is not fixed, and passengers can sit at will after boarding the plane, which greatly saves boarding time.
Flight attendants also have a much larger workload than regular airlines, and they not only have to provide sales and catering services, but also do other jobs such as cleaning, but they can take 10% of the sales as bonus income, so they also earn more than other companies.
After Lin Xiao learned about the situation, he was greatly inspired, "It seems that Huaxia Longxiang Aircraft, which also adheres to the low-price strategy, may set off a global low-price flight storm after meeting Ryanair, which also adheres to the low-price strategy." ”
Obviously, if Longxiang can reduce the cost of purchasing aircraft for Ryanair, then their ultra-low price competition strategy may achieve greater results.
So directly impacted, is naturally the purchase of Boeing and Airbus and other aircraft airlines, once they lose the competition, this market will definitely be occupied by Ryanair a lot, then it also means that Huaxia Longxiang aircraft can get more orders, which is obviously a good news. (http://.)。
From this point of view, the manufacturer of the Longxiang aircraft, from the very beginning, aimed at Ryanair, which is absolutely correct.
It's just that Ryanair is now ambiguous, although it has the intention of contacting, but whether it is willing to buy a plane, it is indeed still unknown, maybe they are just using this matter to put pressure on other airlines.
After all, the purchase of aircraft, especially the purchase of hundreds of aircraft, is definitely not a small business, it will involve the attention of many people, and the competition of interests behind it is even more unimaginable.
"You say, what would happen if I made a super battery a low-price strategy?" Lin Xiao thought about these things and couldn't help but ask Catherine.
"If you do that, it's a disaster for a lot of people!" Catherine replied without hesitation.