Chapter 194: I Have a Daughter in My Family (First Update)
Wang Fang nodded without hesitation, he finally knew that Ye Chunqiu was not talking big, this kid actually really knew the doorway of the printing industry.
For example, if you just print a book, it may cost you 1200 yuan, but if you print 100 books like this, the cost will only be 110 taels, because the real cost of printing is not in paper and ink, but in the movable type of engraving, which is the cost in the early stage, so in a sense, it may take 100 taels to print a book, which is a sky-high price, but to print a thousand books, it is naturally impossible to be 100,000 taels of silver, but only 200 copies are enough. In this way, the cost of the former is a hundred taels of silver, and the cost of the latter is only two hundred texts, what if ten thousand copies are printed? Then the cost may be reduced to fifty yuan.
Wang Fang suddenly realized that the print volume is the real advantage. In fact, he understands this truth, after all, what he does is this business, but he usually doesn't think deeply.
Ye Chunqiu said with a smile: "Then dare to ask Mr. Wang, if one day, a certain publication can print 50,000 yuan per issue?" ”
50,000 ......
Wang Fang was stunned, he did not hesitate to say: "If it is 50,000 yuan, it is bound to reduce the cost to 20 yuan, not to mention proofreading and movable type, just to say that it is also the purchase of ink and paper, and the price of 100 dollars of paper purchased in January and 10,000 dollars of paper purchased in January is completely different." ”
That's the reason, this is called scale advantage, that is, the larger the scale, the lower the cost.
Ye Chunqiu pursed his lips and smiled: "This is the problem, if one day, the publications of the Taibai Society can be as high as tens of thousands, which means that even if our books are sold for thirty or fifty texts, they are still profitable, but the books on the ordinary market may be discounted for three hundred or even five hundred texts, Mr. Wang, this is the foundation of our future life." ”
After figuring out this section, Wang Fang had a kind of understanding, yes, a book of thirty or fifty texts, what does it mean? The higher the sales, the lower the cost, the lower the cost, the lower the seller, and the same book, I sell it for one-tenth of yours, do you still have a way to live?
A book of hundreds of mosquitoes, maybe many people will be reluctant, but thirty or fifty texts, it is enough for the vast majority of people to accept, the same is a Jingyi article, why should I spend ten times or twenty times the price to buy other books, the price of Taibai Ji is so low, it can completely crush other books.
Ye Chunqiu looked at the tea foam in the tea, and said slowly: "Once the price is one-tenth of others, this means that there are no other books in the book market in Jiangsu and Zhejiang except for Taibaiji, and all readers who want to publish books need to use the platform of Taibaiji, that is, even those who copy books, I am afraid that they will be extinct." ”
This is a very large market, because the sales of books are high, which makes the price of books also high, so many people have the idea, you publish a book, I will buy it, and then ask someone to copy it, this kind of manuscript can also be peddled out, to put it bluntly, this is a more primitive piracy.
If the price can be low, there is no room for piracy to survive, do you want to pirate printing? The printing cost of Taibaiji is lower than the price of your pirated workshop, and the price of your pirated copy is also several times that of Taibaiji, how can you sell it? As for you to copy by hand, in the past, when the price of books was high, you could have spent two or three hundred yuan to hire someone to spend a few days to transcribe a book, but now the price of books is thirty or fifty yuan, and you need to spend paper and ink, and there is such a large labor cost to copy the book, don't you think you are a joke?
This means that once the market for pirated and manuscripts is squeezed, Taibaiji will have a broader market, taking advantage of the low cost to form a kind of monopoly.
Call...... Wang Fang smiled dumbly, never imagined that he only thought about how to use gimmicks to increase sales, but he forgot that there was a more convenient way to increase sales.
Ye Chunqiu winked at Wang Fang and said: "Therefore, the most important thing for the third edition is not to try your best to make money, but to impact sales with the fastest means, the price of the second edition of Taibai is three hundred Wen, this price is too high, the third edition is pressed to one hundred Wen first, anyway, the sales of the third edition must be more than 10,000 copies, don't worry about no sales, even if you sell a hundred Wen, you will definitely not lose money, if the sales volume can be high in the third edition, then the fourth edition will continue to reduce the price, until other printing workshops have no way to live, at that time, Those skilled printers, as well as the merchants who supply paper and ink, can only rely on the snort of the Taibai Poetry Society, because without the Taibai Poetry Society, it is difficult for them to live, and the Taibai Poetry Society is a large supply, but also a large number of purchases, in the past, their paper was a knife and a tael of silver, so they used to collect five hundred Wen, as long as they were guaranteed a little profit, so, when it came to the fifth, sixth, and seventh editions, the price of Taibai Ji should be lowered to the space below fifty Wen, Mr. Wang may feel that it is a pity to give up high profits and pursue sales, but don't forget, once this happens, then the Taibai Poetry Society and Taibai Collection, including Mr. Wang, will become pivotal, Mr. Wang ......" Ye Chunqiu smiled at Wang Fang, his smile was sincere and pure: "Maybe in a year or two, Mr. Wang's worth will be different." ”
Wang Fang gasped, this Ye Xie Yuan is really ...... He didn't know how to describe it.
As Ye Chunqiu described, Taibaiji is equivalent to a direct monopoly of the market, down, you can control all suppliers, whether you are providing lead or making ink and selling paper, if you want to ship on a large scale, you can only find Taibaiji, otherwise you can't gain a foothold at all; On the other hand, Taibai integrates the only book platform, and readers who want to publish books can only make ideas on this Taibai collection; The top articles in the world are bound to be submitted to Taibaiji, the lowest price, but there are top articles on it, what does it mean?
He was just a small bookseller, but now he suddenly found that a broad road was in front of him.
And sitting opposite him, this little young man, but only with a light smile on his face, seemed to be looking at him, he suddenly felt that this young man was too different from people, his eyes narrowed slightly, and he made up his mind, and said: "There is no one around Chunqiu to take care of it, ah...... I have a daughter in my family, her temperament is quite gentle, and her appearance is mediocre, but I am a small businessman's family, so she is quite diligent at home, so she might as well let her take care of it for some days, well, I will send it tomorrow, don't refuse my kindness in the spring and autumn. ”
(To be continued.) )