Chapter 40 Project Proposals
When the three-day deadline was up, Ye Ling took the patchwork "Project Proposal", and couldn't help but smile bitterly, of course, you really can't blame the assistant for this, to be able to make up such a book in such a short time, and all the parts must be complete, it is really difficult for him.
In order to show respect and attention, Ye Ling had better send it in person, make an explanation, explain to others that it is not so late, and explain to Ling Ran that Mao is so bad, of course, I don't say that, we can never say that we are bad, we can only say that we are golden.
But the problem is that Ye Ling really can't pull away. Ye Ling thought about it, called Yin Zibo, and explained the situation to him: "The practice of Chinese investment banks is different from that of the United States, and the content, format, and selection and processing methods of the documents are also very different. Mr. Ling may not be used to it. I should have explained it to her myself, but this week, I'm really lacking in my skills, and I've been able to sleep up to 3 hours a day these days. After the report was completed, I rushed over immediately, and I answered any questions she had one by one, asking her to bear with me. ”
Yin Zibo was a little surprised when he heard this. Ye Ling has always been proud and confident, although the wording of his speech is humble but full of style, Yin Zibo has never heard Ye Ling say so low in the past, wow, one thing descends one thing. This is awesome, and Wall Street is back different. Yin Zibo was happy for a while, feeling that his company had a long face, and Ye Ling was also very face-saving, everyone was on the road like this, of course he couldn't help but give face: "Brother Ye, don't worry, what do we have to do with it." Mr. Ling's job is to cooperate with you. ”
Ye Ling was secretly anxious: "Zibo, our relationship has nothing to say. But Mr. Ling, she is Mr. He's niece. Mr. He deliberately spent 500,000 yuan to invite her back from the United States, which shows his trust and attention to her. She said one sentence in front of Mr. He, which is more useful than a hundred of us. I don't mean to say that she shouldn't provide advice to Mr. He, it's her job. What worries me is that she has just returned to China and does not know much about the procedures for the listing of Chinese companies, and when she sees our proposal, she thinks that it is very different from the customary practice in the United States, and thinks that our approach is wrong. In fact, this is because the national conditions are different, after all, we are in the initial stage of socialism, Yin Zibo?????, the United States is a market economy, and China is a planned commodity economy. It doesn't matter if there is a gap between the two countries, we can seek common ground while reserving differences, I can slowly explain and coordinate with Mr. Ling, but I can't come to talk to her in detail these days, if she sees it, she goes to report to Mr. He, giving Mr. He a preconceived impression, it will not be good"
Yin Zibo patted his chest: "Brother Ye, don't worry, I'll tell Mr. Ling, if she has anything that doesn't please her eyes, don't tell her uncle, let's solve it privately." ”
"Thank you so much, brother, I am relieved to have your words. I sent my assistant to send the "Project Proposal" to you directly, can you personally help me deliver it to Mr. Ling, and at the same time please apologize to her on my behalf. As soon as I am done, I will come to your company to pay a special visit and return to the question. Please. ”
Yin Zibo laughed: "Okay, Brother Ye, no problem, who are we with whom." Brother Ye, hurry up, I have to go on a business trip in the afternoon, and it will take 10 days to get wood. ”
Ye Ling was surprised and nervous: "Zibo, you have to go for so long?"
"Yes, but don't worry, I'll tell her okay, and when I come back, the three of us will have dinner together. ”
Ye Ling breathed a sigh of relief, in fact, the importance of the crown project to Ye Ling at this time is self-evident. Ye Ling has only been open for more than a year, is in its infancy, and does not have many high-quality customers, although he has accumulated some contacts over the years in Ping An, and his ex-father-in-law has also picked up some business, but it is all a small fight.
Investment banks help companies go public, and the intermediary fees charged in the early stage are not high, between millions and millions, and small companies listed on the New Third Board, or even hundreds of thousands, these revenues are only enough to maintain the company's daily operating costs, and it is not enough to make money at all, but it is very hard. The real profit is the underwriting fee calculated at the time of listing, and the underwriting fee is withdrawn according to the percentage of financing, and the specific proportion is negotiated between the investment bank and the enterprise, generally speaking, the minimum is 15 million, and there is no upper limit.
Due to China's unique meeting system, there are many companies that want to be listed, and the companies that can really be listed are Mao Linjiao, and Ye Ling is doing these cases in his hands, although he is full of confidence in front of the company, swearing, and open-mouthed, but Ye Ling himself is very clear in his heart, just earn a little car and horse fees, the possibility of these companies going public is very small, even if they are listed, due to the limited scale of the enterprise itself, so the number of financing is also very limited. However, these projects must also be done, because a small investment bank like Xinye, which has just started, operates a business that helps enterprises that are preparing to go public to find qualified securities firms to do issuance, and in the process of preparing for listing, the business that securities companies cannot involve is to find corresponding institutions to participate in other companies, which is actually intermediary, coordination, introduction, and flashing. Ye Ling does these projects is to accumulate contacts and channels, and at the same time, he can also make profits in the business that the brokerage cannot do but must be involved in the issuance and listing, so the project is equivalent to a platform, with this platform, Ye Ling can have the opportunity to introduce other institutions, and other institutions will talk to him about interests, even if he can't receive the handling fee for the listing and issuance, the upfront cost is better than the handling fee.
However, the crown is strong, the operation is excellent, its own funds are sufficient, and the financing potential is considerable, which is why the major investment banks have been entangled with He Bai in recent years, and it is also the reason why Ye Ling has spent so many years getting close to Yin Zibo This is a real money project, and it is also because there are large profits that can be shared with other institutions, so as to open up various channels, let the credit industry enter a benign operating environment, and let Ye Ling personally enter the future space of steady rise.
Ye Ling asked herself softly: Ranran, five years ago, you abandoned me and left me alive with only a shell, and now you are returning at such a critical moment, are you here to help me or to destroy me, is it really that I owe you in my last life?
The assistant quickly sent 10 bound copies of the "Project Proposal" to Yin Zibo.
The poor assistant has barely closed his eyes for the past 72 hours, especially last night. Because the project proposal contains various tables, graphs, and color pages, it needs to be printed on different paper and photocopies. If you just do it with the staff of the copy agency, the result will definitely be a mess. The assistant had to spend the night at the photocopying office to sort out the documents to ensure the quality of the printing, to ensure that the page numbers would not be wrong, and to ensure that the copy room was decorated and bound according to his requirements. After a busy night, the little assistant's physical strength was completely overdrawn, and he was as sleepy as a walking corpse, and when he walked into Yin Zibo's office, he actually hit the door directly.
The "Project Proposal" is more than 180 pages thick, the cover is gilded and plasticized, and the badge of the company is printed, and the paper inside is first-class, all of which are single-page printing, and each page is printed with a beautiful watermark.
Yin Zibo suddenly felt his eyes light up: Wow, such a high-grade one. I took a book in my hand, the cushion was cushioned, it was very textured, I opened it and saw that the font inside was neat, with a variety of charts, and the last few pages of the proposal were printed with color photos of Xinye and the crown, which were beautifully printed and packaged luxuriously and elegantly.
Yin Zibo nodded again and again: With such a thing, Ling Ran can still say the word "no".
Yin Zibo flipped back to the table of contents and saw a long column:
Chapter 1: Commitments and Declarations
,,
Chapter n: Proposal for the A-share issuance plan of Crown Furniture Company
Chapter N1: Our Project Team and Service Commitments
Chapter N2: Extended Services and Business Partnerships
Chapter NN: Possible Conflicts of Interest
Yin Zibo closed the cover with a "snap", grandma's, what a thing, annoying, I'd better send it to Ling Ran quickly. My job is to look at the wood, her job is to look at the paper, we are not in their position, we are not looking for their jobs, and I will be sent to the airport after that.
Yin Zibo conveyed Ye Ling's apology on the one hand, and handed the 9 copies of the "Project Proposal" to Ling Ran with both hands.
Ling Ran nodded: "Okay, Mr. Yin, I understand what you mean, I will try my best to cooperate with Mr. Ye to carry out the work." While taking the proposal and flipping through it. Suddenly, Ling Ran's eyes widened: What the hell?
Ling Ran hurriedly flipped through the proposal, the more she looked at it, the more angry she became, and scolded in her heart: Ye Linguth, the packaging is poor, and the binding is clumsy, I don't care about it, I think you just opened a company, you can save a point, although it is really not a fucking place to save it, but the project proposal, what an important thing, it is your one, but even the font and line spacing inside are different. After you fucking copy and paste it from all over the place, you don't format it uniformly. You are so careless about this kind of marketing to attract customers, and you still expect you to be conscientious in other things?
Ling Ran quickly flipped to the chapter on the introduction of the crown company, because this chapter could not be copied directly from other places, and even if it was copied, she would have to reorganize the language by herself. As she expected, she casually glanced at it and found two typos.
Wall Street's investment banks are the most sweary, violent places in the world, and those who have spent time in them are non-humans. If Ye Ling was her subordinate and was in front of her now, Ling Ran would have smashed all 9 proposals in his face.
"Mr. Ling, is this proposal not to your liking?" Yin Zibo couldn't help but worry when he saw Ling Ran's face different, so he emphasized again, this project has been designated for Ye Ling to do, please don't talk nonsense in front of He Gang, so as not to affect the relationship between everyone in the future, "Brother Ye said that China is different from the United States, when I come back from a business trip, invite him over, and let's talk in person again?"
Yin Zibo was a little displeased, Ling Ran, don't be embarrassed, take chicken feathers as an arrow, the company belongs to your uncle, and it is also my father's, and it can also be counted as mine, but in terms of decision-making, your nominal niece is considered the oldest.
In the past two days, Yin Zibo sent flowers to Ling Ran every day, Ling Ran was polite, although he was flattered in his mouth, but his attitude was very clear, the eggs were not sewn, and the flies detoured. Yin Zibo knew that this kind of Bai Fumei, who came back from abroad, couldn't look down on him, so he lost interest, and now he only sees Ling Ran as He Gang's cronies, of course, because of the elevator adventure, the relationship is still much closer than ordinary people.
Seeing that Yin Zibo was displeased, Ling Ran immediately nodded again and again: "Okay, Mr. Yin." I also need some time to take a closer look at this document from head to toe. When you get back, we'll sit down and talk. ”
Yin Zibo had only been on the plane for more than an hour, and the driver was already waiting for him downstairs, so he didn't dare to delay any longer and left in a hurry.
Ling Ran asked Zhang Ning to send 8 copies of the "Project Proposal" to the heads of relevant departments, and then sat down to read it carefully, and the more he looked at it, the more angry he became: Ye Ling, are you fucking dedicated, your job is to fool people, not fool people.
Judging from the standard of this proposal alone, Ye Ling's subordinates have neither the ability to control words, nor the skills of document compilation, nor the attitude and spirit of professionalism. Ling Ran couldn't help but promote the "Project Proposal" in her hand to the "Prospectus" submitted to the Securities Regulatory Commission, and all other necessary documents.
Ye Ling said that there are differences in customary practices between China and the United States, but now we are not talking about ways and means, but about the ability to control the text of this important document and the handling of the document.
A document with concise and clear words, professional and rigorous statements, and beautiful and uniform format will have a good impact on the subconscious of everyone who reads the manuscript; a prospectus that does not reach the meaning of the words can easily make the reviewers suspect that the company has potential problems, which will lead to endless feedback and doubts; the accuracy of the words will lead to the media's interpretation of the different nature of the company's risk problems; and excessive exaggerated words will also lead investors to question the authenticity of the entire prospectus. These wording problems can constitute different degrees of harm to the listing process of a company planning to issue shares to be listed on the stock market. Sometimes, the company is inexplicably dragged by some employees of the investment bank who are not good at controlling words.
Ling Ran couldn't help but scold: The surname is Ye, just this piece of shit pulled out by your company, you still thought about it, you think it's your father-in-law everywhere.
Ling Ran couldn't stand it anymore, Ye Ling had only opened the company for more than a year, although his own level and business ability were speechless, but his team
Ling Ran sat there hesitantly, the reason why He Gang spent 500,000 a year to dig himself back from Wall Street was because the crown was going to be listed. If Ye Ling's company's business level is so bad, and she is still in her heart because of her past relationship, and she can't bear to expose him, then wouldn't she be sorry for your uncle's trust and the 500,000-a-year salary. Public is public, private is private, besides, phew, what do I have to do with him, even if he made me want to die five years ago, can I still use the memories of five years ago as a cucumber maker.
Thinking about it like this, Ling Ran almost wanted to stand up and say to He Gang directly: Uncle, we can't entrust Xinye to do an IPO for us, because, you see, this and that
However, Yin Zibo only trusted Ye Ling, and repeatedly emphasized before leaving that this case had been assigned to Ye Ling, so even if he had an opinion, he could not go to He Gang and solve it privately. The company He Yin and the two equally share the equity. If, under Ling Ran's instigation, He Gang resolutely did not let Ye Ling do this business, the two shareholders would inevitably have a conflict
Ling Ran sat down again, opened the proposal again, and found a reason for herself:
One thing is obvious, this proposal must have been made by Ye Ling's subordinates, and Ye Ling himself did not review it, otherwise with his picky character, it is absolutely impossible to let this kind of thing slip under his nose, maybe he just opened a company, his subordinates lack of experienced employees, and he is too busy to have time to check the documents submitted to the Securities Regulatory Commission, which should not be the case.
And then there is the question of his team. On Wall Street, the graduates of the best business schools will always want to enter the most prestigious investment banks, because only there can they receive the most rigorous training, get the most authoritative guidance, do the most influential cases, and finally realize the great dream of being crushed by gold and choked to death by dollars. It is very difficult for a small investment bank like Ye Ling to recruit outstanding talents, so the business level of a small company is not comparable to that of a well-known old investment bank. However, some of them have accumulated considerable experience in large companies, but there is no hope of promotion, so they jump out and join this kind of small investment bank, in order to break through the bottleneck of the masters, the strength of these people should not be underestimated, the project proposal is the main work of the assistants, and the documents submitted to the Securities Regulatory Commission are the work of SVPs. The assistant is recruited from the business school, low-level positions, and it is understandable that small investment banks cannot recruit outstanding graduates, and SVPs are high-level positions, which are poached from other investment banks, and there may be talents in them
Ling Ran thought about it, weighed the pros and cons, and it was difficult to decide.
At the same time, there was a faint shame in his heart, and he didn't dare to think about it: if this proposal was not handed over by Ye Ling's company, Ling Ran would have thrown it into the trash within 10 seconds.
Ling Ran finally sighed: Let's wait for Yin Zibo to come back.
Ling Ran didn't go to He Gang, He Gang came to look for Ling Ran. In the afternoon, He Gang was free, and he saw the book on the table at a glance, picked it up and flipped through it, the front was in the clouds, the back photo was well printed, and a bunch of charts in the middle were inexplicable, but He Gang couldn't help but look at it, otherwise wouldn't it be the same as Yinzi's father and son. In fact, people who are really familiar with Yin Bai know that Yin Bai doesn't look at his phone at all, because he doesn't know a few words at all, and he doesn't even know "Congratulations on the New Year", "More than every year", and he also reads a fart text message.
He Gang read the proposal for 10 minutes, then lowered his head and fell asleep on the desk of the class
After He Gang woke up, he rubbed his eyes, straightened his tie, dialed an inside line for Ling Ran, called Ling Ran to his office, and asked her how she felt after reading the "Project Proposal".
After struggling several times in her heart, Ling Ran sighed, opened the "Project Proposal", turned to the chapter of Xinye's estimation of the market value of the crown company, and put it under He Gang's nose: "Uncle, look at this chapter, this is the most important and practical content for our company in this proposal, 180 pages of content. This is the estimated market value of our company by Industrial Company, that is, how much our company is worth after listing, and how much funds we can collect from the market for future development after this IPO. At the same time, it also indicates how much your shares are worth and how much your personal net worth will be from now on. Look, are you satisfied?"
He Gang pondered the numbers there for a long time: "Oh, the total assets are more than 6 billion" The little assistant is calculated according to the capital premium of 12.
He Gang didn't know whether he should think it was okay or too low, and he couldn't lose face in front of his niece anyway, so he decided to be unpredictable and not to express his position.
Ling Ran said: "Uncle, do you want to see the valuation of our company by other banks? Do you want to know how much money we can raise from the market this time and how much your personal net worth will be if other investment banks do it?"
Of course I want to, who has a grudge against money, He Gang agreed to use Ye Ling because he didn't dare to trust strangers. For private entrepreneurs, I don't understand this, so the first important element is whether I can trust the person who did it for me. Now that Ling Ran is back, this concern is gone.
He just began to think that if Ling Ran thought that other investment banks could do better than Ye Ling, he might as well change it. Anyway, Ye Ling was recommended by Yin Zibo, and he was definitely not as worthy of He Gang's trust as the one selected by Ling Ran. But the problem is that when Yin Zibo trusts the benefits of Ye Ling's stock for half a point: there are really major differences, and no one can say it.
Ling Ran saw He Gang's hesitation, and immediately said, "Uncle, I'll communicate with Vice President Yin." Believe me, with my professionalism, I will definitely convince him. Now, I will first release the news that our company is going to IPO, and this investment bank will come to contact you. You just need to ignore it, and this will be enough to give Vice President Yin face. When Vice President Yin came back, I talked to him, and after getting his permission, we selected a few powerful investment banks and asked them to also submit the "Project Proposal", and then we compared it just for comparison, not that we must change investment banks. Anyway, we don't need to pay a penny to receive proposals, but we can understand the valuation of our company by various investment banks, and we can use this as a bargaining chip to bargain with Mr. Ye."
Yin Zibo sent materials to the production base in Zhejiang, inspected the inventory, monitored the production and sales data, analyzed the market trends, spent two weeks, returned to Beijing at 3 o'clock in the afternoon, tired to death, directly asked the driver to send him back to the villa, and at the same time made a call to his girlfriend He Yuan, asking her to come to the villa to find him.
After Yin Zibo arrived home, he ate and drank to his heart's content, finished exercising with his girlfriend, and slept again, but he began to get bored. At this moment, it was already 10 o'clock in the evening, He Yuan was sitting on the bed watching Korean dramas, Yin Zibo was lying on the bed with his mobile phone playing Tetris, played for a while, threw the mobile phone aside, and touched his hand on He Yuan's body, He Yuan thought that he wanted to come to the second game, Yin Zibo was really not satisfied, but he didn't want to be with the same woman in both games, it was too uninnovative, so he texted Ye Ling: Brother Ye, are you working overtime or are you having fun today?
Yin Zibo couldn't wait for Ye Ling to be chic in a special place, so he could go and have a good time. Ye Ling is very cautious now, and he can't find his shadow in general places, but what he goes to play is the most exciting.
Ye Linghui: You've arrived in Beijing? I'm working overtime, but I have something to tell you, where are you? I'm coming to you now.
Yin Zibo was slightly surprised, what did Ye Ling actually have to make a special trip.
Half an hour later, Yin Zibo opened the door for Ye Ling wearing a white terry cloth bathrobe. Ye Ling couldn't help frowning, why did Yin Zibo dress at home like he had just finished taking a sauna in a five-star hotel, and he almost embroidered a badge on his chest, which one is fashionable?
The two of them were walking into the study, He Yuan also came over to join in the fun, it was also a white terry cloth bathrobe, ran in and asked the two if they wanted to have a jar of yogurt, Yin Zibo waved her out, and took a bottle of red wine from the bookshelf.
Ye Ling shook her head: "I'm still driving." ”
Yin Zibo disagreed: "It's so late, you go back." Let's sleep at my house tonight, you can call the girl you like, call as many as you want, and I don't charge for the venue. ”
Ye Ling smiled, looking a little lonely: "I haven't been interested in this recently." ”
"What's wrong?" Yin Zibo smiled, "The Bull Demon King is fasting." ”
Ye Ling didn't want to waste any more time, so she took the wine glass and took a sip: "Zibo, I came here at night to tell you something." You weren't in Beijing for the past two weeks. My colleagues in the past, as well as some of my friends in the same industry, were talking about the Crown going public. Of course, the investment industry has heard of Crown's preparation for listing, but the reason why everyone is so interested this time is that everyone feels that there is business coming, and they have to fight for it quickly. ”
Yin Zibo was surprised: "What do you mean, didn't our company already decide to do it for you? Could it be that He Gang changed his mind?"
Ye Ling shook her head: "This is the secret." Ever since the news spread, everyone moved. The MDs of investment banks have always had a nose that is smarter than a dog. Now MDs from all walks of life are contacting He Gang through various channels to fight for this project, but they are all blocked by his secretary, and no one has directly contacted him so far. As far as I know, the news was distributed by Mr. Ling through her former classmates and colleagues, on a small but targeted basis, and I think her purpose was to choose one of the several investment banks she had selected. ”
Yin Zibo frowned: "What do you mean? Does she want to change to her relation? Ha, she has a lot of appetite." ”
Ye Ling smiled slightly: "Mr. Ling is just a director of the securities department of Crown, no matter what her personal wishes are, if you shareholders don't nod, she can't do anything." In fact, without He Gang's approval, she would not dare or have the power to release such information to the market. ”
"You mean that she was instructed by He Gang, or, at least, He Gang agreed. Yin Zibo turned his face: "Fuck, before I left, she promised to be good, and she wouldn't tell her uncle anything, and wait for me to come back and talk about it." This woman, two-faced and three-faced, she thought it would be great to have her uncle's support, my father and He Gang's shares were split in half, and she wanted to be her person, it was not so easy. ”
Ye Ling hurriedly stopped: "Don't say that, we don't know what kind of account is written here." Anyway, now He Gang has not seen any other investment bankers, which shows that he at least leaves us room in terms of attitude, let's not tear our faces first. You find a suitable opportunity tomorrow and ask Mr. Ling, what do you mean, can you ask her to arrange a time, so that I can communicate with her directly. “
Ye Ling secretly asked in her heart: Ranran, do you want to take revenge on me? Obviously, you left me first, if you don't leave, if you don't get a handsome boyfriend right away, how can I get married, but you are here to retaliate against me now, I don't care about you anymore, you should know how important this project is to me, it's not a joke, don't make trouble