Chapter 396: Peak Stars (10,000 rewards for readers 0805GG!) ）

That's embarrassing...... Zhao Xianjing tried his best to buy him so many gifts, but Jiang Haoran didn't prepare anything. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

So Jiang Haoran said shamelessly: "Brother Zhao, I don't have anything to ......."

Just when he wanted to say that there was nothing for you, only a pair of shoes as a gift, Zhao Xianjing preemptively said: "You can just give me a pair of Jiang Haoran black and blue combat boots." ”

"I'll go, will you play?" Jiang Haoran didn't say it first, Zhao Xianjing seems to have wanted these shoes to send so many albums.

"No, it won't." Zhao Xianjing, who is 175 tall and thin like a bamboo pole, shook his head.

"What do you want to do then?"

"Pretending."

“…… Well, yes, what shoe size do you have, tell me. Jiang Haoran was very convinced by this reason.

Jiang Haoran looked at these mini albums with great cherishment, Xue Xuan and Xiujing's photo posters are very beautiful, suitable for table up and installed in the bedroom, the discs inside are for collection, Jiang Haoran is not ready to take them out at all, just treasure them.

Seeing Crystal's signature, Jiang Haoran thought of forgetting to let Crystal sign when he went to the signing party, and the album is still lying at home.

"If you like it, it's as hard to buy a genuine jersey as it is in Korea." Zhao Xianjing couldn't help but smile when he saw that Jiang Haoran's albums were cleaned up very well.

Cho Hyun-kyung did put a lot of thought into it, and it was as difficult to get an apink autograph in the U.S. as it was to buy an official NBA flagship jersey in South Korea.

"Before I knew it, it was the Spring Festival, and more than three months had passed." Jiang Haoran longed for it when he thought of the colorful lanterns in China, but here, there was no festive atmosphere.

"Okay, let's get down to business, I've asked the Spurs staff tomorrow morning, there's no training for you, you have to spare about an hour to record a New Year's greeting video for the Chinese and South Korean audiences in advance.

"What advertisement?"

"Peak's advertisement, Spurs' own Spring Festival blessings should be soon."

"Am I alone?"

"You are the only one shooting in South Korea, because it is useless for other players to shoot, and the market in South Korea depends on you alone."

"What about China?"

"On the Chinese side, the stars are shooting together."

"All of them in one day?" Jiang Haoran remembered the New Year greeting advertisement shot by Nike before, a group of superstars dressed in Tang costumes to greet the audience for the New Year, speaking Chinese, very powerful.

"There's PS.,What are you afraid of.,It looks like you're lighting lanterns on each other.,But it's all synthetic.。 Zhao Xianjing's strength mocked Jiang Haoran for a wave.

"Well, there are still a lot of signed stars for Peak, right?"

"In addition to you and Parker filming a video remote blessing in Los Angeles tomorrow, there's Lowry, Richardson, Landry, Hayward, Javier McGee, Patterson."

"How do you know so well?"

"I've asked, I can't let you shoot with a group of unknown players, people are divided into groups, and the people who can shoot commercials with you also have a status, Peak also supports the college league, but you can't shoot with the players in the college league."

"You're concerned."

"Well, you can't lower your price, recently Peak has not hesitated to come forward with the CEO to promote it for you."

"How?"

"I'll show you a year-end report on Peak when you get on the plane, and you'll know after reading it." About to board the plane, Zhao Xianjing picked up his luggage.

"yes, okay." Jiang Haoran finished his coffee and boarded the plane with his backpack.

……

"Peak CEO Xu Zhihua: Signing NBA Stars Are Not Afraid of Burning Money", this is a report by Xu Zhihua at the annual meeting of Peak in an interview with CCTV financial reporters, just four or five days ago, Zhao Xianjing downloaded it in the ipad.

Jiang Haoran looked carefully, and also saw the controversy that Peak faced after signing him as an exclusive player.

Because there is such a discordant voice in the society, saying that Peak spent money to sign a rookie who had just joined the league for less than half a year, and also gave him the best signed sneakers, this involves many questions, is it worth Peak to give Jiang Haoran a share? If the 5% share is turned into shares, there will be a large number of shareholders waiting to buy shares.

Can the value that Jiang Haoran brings to the boots match the amount he shares, and if the shoes of Peak are not star boots but his 100% share of the top boots, will the sales be the same?

These economic problems made Jiang Haoran's scalp numb, yes, now Peak is not a small brand, even if this pair of shoes does not have his IP, what will happen to the sales? Surely it's not bad.

However, Jiang Haoran was relieved in an instant, and now that the first batch of sales has come out, Peak's own estimates have exceeded the standard, which shows that this news report has been completely slapped in the face.

The following is the answer from Xu Zhihua, CEO of Peak, Jiang Haoran still needs to take a look.

It has been 10 years since 2005 when Peak fully accelerated the "brand internationalization" strategy, and Peak has been adhering to the way of sponsoring basketball stars and internationally renowned basketball events to pry open the door to the international sports market.

According to Xu Zhihua, signing NBA stars is Peak's long-term brand strategy. This strategy has enabled Peak's overseas business to achieve rapid growth.

It is understood that Peak has signed more than 20 top NBA stars such as Battier and Parker, as well as 21 tennis stars such as Gvotesova. It can be said that since Peak accelerated the internationalization of the brand, the company's enthusiasm for signing stars has not diminished, and it has gradually deepened.

As the saying goes, "no profit can't be too early", so why doesn't Peak change his face when faced with the huge expenses spent on signing stars? To borrow Xu Zhihua's words, "the star effect has played an important role in the promotion of the Peak brand in overseas markets." ”

When asked about signing Jiang Haoran and other rookie stars, Xu Zhihua replied with certainty: Although Peak spent a lot of money to sign a number of NBA stars and star players, the company's achievements after signing are much higher than the signing fee, as for the sharing issue, the world's sports brands are 5%, so there is nothing to dispute, even James did not add more shares.

Therefore, he has reason to believe that after Jiang Haoran's generation is officially launched and promoted, it will achieve amazing results, and the company will definitely not lose money.

"This boss is embarrassed to say the signing fee, if the media knows that your signing fee is so low, it will definitely not be messed up." Zhao Xianjing took the tablet, Jiang Haoran's exclusive contract is upgraded on the basis of the second-class player contract, and the basic annual salary is still 1 million US dollars, which is very different from Parker and others, but this is a commercial secret, and of course media reporters will not know.

The plane crossed the sky over the City of Angels, and at 4 o'clock in the morning in Los Angeles, Jiang Haoran also saw it.

(To be continued.) )