On the earth, "The Legend of Sword and Fairy", "The Legend of the Ancient Sword", and "Xuanyuan Sword" are also known as the "Three Swords of China".

The game "Fairy Sword 6" invested 20 million, and the things that can be made are undoubtedly shoddy, so they have been criticized by fans. Whether it's the picture quality or the plot, there is no merit, so it is caricatured by players as "Feelings 6", and everyone is buying feelings.

In June 2017, the game company announced that "Sword and Fairy 7" had been approved and invested 67 million!

With an investment of up to 67 million, just making a stand-alone game is undoubtedly a big adventure.

However, this has also rekindled the expectations of Sword and Fairy fans, after all, the highest investment in history is there.

In Europe and the United States, companies that do well in stand-alone games are surprisingly profitable, and the games are selling well all over the world, which is also the goal of Thunder Fist Games.

Coincidentally, Thunder Fist Games has also been preparing to make a big move with an investment of tens of millions in recent years, and in the end, they set their sights on "Fairy Sword"!

After watching the TV series, Yao Xian, the boss of the company, was deeply attracted by the swordsmanship inside!

It turns out that this is Xianxia!

He wants to make a fairy game!

Now his mind is "Fairy Sword", and he has begun to make up what it should be like after making a game.

Therefore, he set his sights on the copyright of "Fairy Sword", even if the copyright fee is higher, he is bound to take this copyright down!

In the end, after negotiating with Lu Dong's senior management, the copyright price was set at 12 million.

All of a sudden, the industry was in an uproar!

On the earth, this copyright fee is nothing, and even a popular network can sell tens of millions of copyrights.

But after all, this time and space has not yet reached the "big IP era", 12 million, which is definitely the sky-high price among the sky-high prices!

Some TV series have a total profit of less than 12 million! That's too big a gap!

But no one will laugh at the Thunder Fist game, because the popularity of "Fairy Sword" is there, and the fan base is huge, so there is no need to do too much publicity, at least it can save a lot of publicity costs.

This copyright is worth this price!

It's just that the industry never thought that it could still make money from a game company, it felt like an extra 10 million income out of thin air, and even Dong Dongdong was pleasantly surprised, let alone stunned outsiders.

In this regard, Lu Xiaosu was very calm.

"Xiao Su, you're too calm! There are more than 10 million more for no reason, why are you not surprised at all? Dong Dongdong asked.

Lu Xiaosu glanced at him and said, "How can it be called plain for no reason, we sold the copyright, okay?" ”

"But no one ever thought they could make this money before!"

"So don't rejoice too soon. In the future, there will be a lot of people staring at this piece, and we are the first to eat crabs, but not necessarily the ones who are the best at eating crabs. Lu Xiaosu said calmly.

His words made Dong Dongdong calm down from his excitement.

He glanced at Lu Xiaosu and asked, "What should I do then?" ”

Lu Xiaosu tapped his fingers lightly on the desktop and said, "In the future, we must have IP awareness and consciously operate." I can't say anything about this thing, so I'll tell you about it later. ”

Xiao Su has seen a lot about the operation of IP, especially the online articles on the earth. Why are top web writers making more and more money these days?

The annual income is tens of millions or even more than 100 million!

In fact, it lies in the operation of IP.

A book, it is not only a book, it will also develop into comics and anime, even TV movies and games, as well as a large number of peripherals, etc., it is difficult not to make money.

Xiao Su has never touched the Internet, but he hasn't thought about it, but he hasn't figured it out yet.

The night is getting deeper, and since Lu Xiaosu's current home is not a high-end community, the sound of square dancing can be vaguely heard from outside.

Su Lingxi leaned on the windowsill and looked out, puzzled: "Why do the old men and grandmothers love square dancing so much?" ”

"You don't understand this, for the elderly, square dancing is not only a hobby, but also a social activity." Lu Xiaosu said with a smile.

Su Lingxi was surprised: "Will you take me to dance when you get old in the future?" ”

"That's not for sure." Lu Xiaosu joked.

Dong Dongdong also came over to take a look, in fact, he thought it was quite interesting, but it was a little disturbing to the people.

Su Lingxi looked at it seriously, and said with some distress: "Then what should I do when I'm old, square dancing looks so difficult." ”

Lu Xiaosu was amused by her cute appearance and closed the window to isolate the noise pollution outside.

What a bad song, it's not as good as "Little Apple"!

When I got old, I went to the square to sing "Little Apple", and then a group of old ladies danced, thinking that I had no regrets in life.

"Keep getting down to business." After closing the window, Lu Xiaosu said to Dong Dongdong: "The traffic of Blueberry Video Network seems to have declined a little recently. ”

Dong Dongdong nodded and said: """Fairy Sword" and "Young Bao Qingtian" have ended one after another, and the traffic can only be supported by the online drama "Psychological Crime" and the animation "Town Soul Street", so it has declined. ”

After all, a video website is not enough to rely on only one web series and one anime after all.

Dong Dongdong said with some regret: "In fact, in terms of film and television, we are much better than those large websites, that is, they have popular variety shows, but we don't." ”

It's the big era of variety shows.

The asking price of variety show TV stations is very high, and popular variety shows have their own fixed partners.

Recently, there is no potential for new variety shows to be broadcast, and Dong Dongdong has nowhere to buy them if he wants to.

"Then make a network comprehensive yourself." Lu Xiaosu said.

"Net comprehensive? What does it mean to be an online variety show? Like an online drama, only broadcast on the web? Dong Dongdong asked.

Lu Xiaosu nodded and said: "Well, the scale of the network comprehensive can be larger, and the restrictions are less, but the audience feels fresh." ”

On Earth, there are too many nets of fire.

It's just that some of the network comprehensive battles are a bit big, the starting point is a bit high, and the cost is naturally high.

Blueberry Video is still the first time to contact the network, and the team still needs to hone slowly, which is not suitable for playing at a high cost all at once, and it is easy to spend a lot of unjust money.

And where is the money burned by the network comprehensive?

It's nothing more than some big-name hosts or big-name guests.

And which kind of network comprehensive is more cost-effective in this regard?

Talk show!

"What happened to the emojis and comics that I asked Lu Dong Culture to tinker with before?" Lu Xiaosu asked.

"It's amazing, the emojis are very popular, and many people read the comics." Dong Dongdong then asked: "But, what does this have to do with the network comprehensive?" ”

Lu Xiaosu smiled and said, "Of course it matters!" ”

Because emojis are called rampant emojis, and comics are called rampant comics.

And the network comprehensive is called "The Big Incident"!

……

(ps: In other words, it was blocked before the rampage event, and this week it will be released~ ask for a monthly pass at the beginning of the month.) ）