Chapter 51 Supermarket Opening
The opening date of the Zhongxin grocery chain is set for October 1, that is to say, the opening time is just in time for August 15, so it is also a good thing to sell some mooncakes when it opens.
After Li Zhongxin thought about it, he immediately discussed it with Dong Guozhong and Liang Guofu.
As soon as Dong Guozhong and Liang Guofu heard that Li Zhongxin was going to make mooncakes, they immediately found some rural women in the village who were quick with their hands and feet, and prepared to let them learn how to make mooncakes.
Dong Guozhong and Liang Guofu are very worried about learning to make moon cakes, and now at this time, the masters who make moon cakes in the state-owned food factory have begun to get busy, and where to find the master who makes moon cakes is a big problem.
However, as soon as the two of them expressed their worries, Li Zhongxin smiled.
If you want to talk about other things, Li Zhongxin may not know how to make them, but Li Zhongxin can be said to be familiar with moon cakes.
Li Zhongxin's daughter-in-law in later generations was born in pastry making, and every time it was August 15, his daughter-in-law would make some five-kernel mooncakes at home.
But what! Li Zhongxin didn't say anything about it, but said with a smile: "Since I'm going to make moon cakes, of course I've already consulted someone who understands." My mother's classmates work at the Daiichi Food Factory, and she has already given me all the recipes, so I'll talk to them about them and make them when the time comes. Making mooncakes is very simple, as long as you have the ingredients, there is no problem in making them. You don't need too many people, four ovens, let's settle down to eight people for the time being! Now at this time, I will go all out to make mooncakes, and after August 15, find a time to send these eight people out in turn to learn how to make new pastries, and then let them become specialists in making pastries. ”
Liang Guofu and Dong Guozhong were overjoyed when they heard this, and they immediately selected eight women in the village who were interested in making pastries and happily sent them to Li Zhongxin.
After getting acquainted with each other, Li Zhongxin told several rural women: "Making mooncakes is not difficult, or even very simple, as long as you master some of these skills, it will be very easy to make."
Five-kernel mooncakes are the most famous of all kinds of mooncakes, named because of the almonds, peaches, peanuts, hemp seeds and melon seeds in the filling.
It has the characteristics of exquisite ingredients, thin skin and many fillings, delicious taste, not easy to break, and easy to carry.
This kind of moon cake is drum-shaped, with slightly bulging edges, clear patterns and handwriting, upright shape, no broken skin, no revealing filling, and clear corners; The surface is golden yellow, without white spots, uniform color, with grease luster, ivory edges, and brownish-red underside. The taste is sweet, soft and crispy, and there are a variety of nut flavors.
This August Festival is coming, in order to save time, we only make this one flavor of mooncakes, and after the August Festival, you can go out and learn other pastry making techniques systematically.
In the future, if there is no surprise, you will enter the food department of the Faithful Grocery Market, specializing in making all kinds of pastries under the Faithful brand. ”
After Li Zhongxin finished speaking, he led several women to the room where moon cakes were made, and began to demonstrate and explain to the women at the same time.
"Crude white sugar should be used for boiling syrup, because crude white sugar is a kind of disaccharide extracted and refined from sugarcane, white crystals, uniform and loose particles, high sweetness, no miscellaneous taste, soluble in water, it can be changed into a mixture of glucose and fructose of equal weight under the action of organic acid and heating, so it is also called invert sugar. Adding citric acid to boil sugar can make the crust return to oil quickly, and the color is golden, soft and shiny; But if you put too much, the taste is too sour, and if you put too little, the pie crust will be stiff and dull. First put the sugar into the pot, add water and mix well, bring to a boil over medium heat, add fresh lemon juice when the sugar is completely dissolved, and then boil over medium heat, turn to low heat and no longer stir. Finally, boil until the color is yellow and slightly thick. ”
After Li Zhongxin finished making the syrup, he told them that after the syrup cooled, flour and oil could be added, and after it was mixed like kneading dough, then water (water made by mixing baking soda and baking powder salt) was added, and the crust of the mooncake was ready.
As for the five kernels of almonds, peaches, peanuts, hemp seeds and melon seeds, put these things in the oven and bake them until they are fragrant.
These nuts are crushed and mixed with raisins, soybean oil, flour and sugar, and the filling is made.
After using the dough to contain all the fillings, and then pressing it with a mold, the mooncake is made.
When baking moon cakes, you should preheat the oven for five minutes before putting in the moon cakes, and after baking for seven or eight minutes, you should take out the moon cakes and brush them with a layer of egg liquid, and then bake them for twelve or thirteen minutes, and the moon cakes will be made.
After the moon cakes are made, they should be taken out and cooled, and the moon cakes can be returned to oil.
Li Zhongxin taught the eight women to make moon cakes hand in hand, but unfortunately, the moon cakes he made were not as beautiful as those women, which made him speechless, but what about it! After all, it was these women who learned how to make five-kernel mooncakes.
A total of 180 mooncakes were made that day, and Li Zhongxin took 30 of them himself, and he wanted to take this delicious mooncake home to his parents and grandparents to try.
After the renovation of the flagship store of the Zhongxin grocery supermarket chain was basically completed, Li Zhongxin went over to point out the country.
Li Zhongxin walked lightly, and said to Wang Bo and Hong Bin, who were following him: "The placement of goods in the supermarket, the area of various items is very different. The entrance of the supermarket is the thinnest of the main products, and the supermarket should pay attention to the entrance, because it is the first place that customers see when they enter the shopping area.
The lowest part of the shelf is the cheapest, followed by the ones placed at both ends of the shelf, and the third is the low-price tag on the ordinary shelf.
The most basic shelves, of course, are indispensable for being clean and tidy. If the product is covered with dust and mess, so that customers get their hands dirty when they pick it up, let alone buy it, their satisfaction will be reduced by half. Therefore, we must diligently wipe the shelves and goods, and place them in order to achieve spotless, neat and orderly. In order to make customers satisfied and happy.
Many times, customers choose to walk around and shop when they choose products. At this time, we should try to understand the needs of the public, and the brand products that more people buy or need must be placed in the forefront, so that customers can clearly see even if they pass by, and attract customers to come and watch. To achieve mutual benefit and mutual benefit, it is convenient for customers and increases profits.
Of course, in addition to the love and quality of the product, every customer is more concerned about the price. Therefore, the price indication or price sticker must be clear, and the price should be as large as possible. Let every customer, even the elderly who are not very good eyes, be able to see the price of various goods at a glance, and achieve a reasonable and time-saving selection.
Carefully categorizing goods is of course essential, for example, toothpaste and toothbrush should be put in one piece, and soy sauce and MSG should be put in one piece. In order to allow customers to easily find the same type of goods, it can also make customers easily associate whether they need this product or not, so as to achieve the effect of multiple sales.
Some goods with higher profits, of course, we should be more conspicuous and neat. In order to attract people's attention, you can also pose in some unique shapes and styles. Being different is what makes us stand out, and it also makes our efforts more rewarding.
Under normal circumstances, as soon as I enter the store, customers will first consider whether the store has what I want, so the store should meet the basic requirements of complete items in order to retain customers.
In addition, it is important to grasp the principle of easy to see, because even if there are products in the store that customers want, it may be difficult to find them, and the business may be lost.
The so-called "easy to see" here means that "the label is facing the front and is not blocked by other products", and the goods should not be placed in the scaffolding, but should be neatly displayed forward, and the products above the middle section should be vertically pendulum, and the lower section of the goods should be horizontally and the label is upward.
The product is easy to hold, and customers will check the product before purchasing it when shopping, so easy to pick is just as important as easy to buy. Therefore, it is necessary to pay special attention to reminding taller male employees that the display of products is too high, so that most women do not get their products.
In addition, it is necessary to pay attention to the principle of easy to take and easy to put back, so as to avoid taking only one product and destroying the entire display.
Li Zhongxin talked a lot about it, but Wang Bo heard it in a fog, and he didn't understand at all that he didn't understand where there were so many elaborate and state-run stores in a grocery chain, and he didn't see any of them like what Li Zhongxin said.
After the discussion of Zhongxin Company, the opening time of the flagship store of Zhongxin grocery supermarket chain was finally fixed at 8:18 on October 1, National Day.
The huge plaque of Zhongxin Grocery Chain was covered with red banners on both sides, and Jiangcheng Material Bureau congratulated Zhongxin Grocery Chain on its opening. Jiangcheng City Bureau of Commerce congratulates Zhongxin Company on its opening ......
Next to a dozen huge banners, there is a group of flowers and branches to welcome guests.
These greeters are all beautiful little girls, they are wearing emerald green cheongsams and obliquely draped with red silk ribbons, on which the silk ribbons say, happy shopping, rest assured shopping. Faithful food, assured food. Faithful goods, qualified products.
In front of these little girls was a huge red carpet, leading directly to the entrance of the supermarket more than ten meters away.
These welcoming little girls all held the preferential list of the opening of the Zhongxin grocery supermarket chain, and handed them out one by one to the onlookers who came to see the excitement, and told them that the Zhongxin grocery chain opened on time at 8:18 and welcomed them to buy goods inside.
When the Zhongxin grocery chain opened, in order to repay the love of all the parents and villagers in Jiangcheng, Li Zhongxin also made a series of preferential activities.
Activity 1, enter the store to buy more than three yuan of goods can receive a lottery ticket, at 5 o'clock in the afternoon, you can participate in the Zhongxin grocery chain to carry out the opening lottery.
Activity 2, shouting slogans to send sand fruits, as long as you recite the faithful food twice, rest assured of food. Faithful company, honest company. You can get a pound of sand fruit for free, and the sand fruit will be distributed on the same day.
Activity 3, Suggestions to Expand Thinking Activities, as long as effective suggestions are put forward and adopted by the Faithful Grocery Chain, you can get a gift package of 10 yuan for Faithful Groceries.
Activity 4, Mid-Autumn Festival moon viewing activity. October 1 is exactly August 15 of 82, and if you buy a 50 yuan voucher at the Zhongxin grocery chain, you can get an extra 10 yuan voucher and participate in the Mid-Autumn Festival moon viewing activity at the night of the Zhongxin grocery supermarket chain. These include two pieces of authentic five-kernel mooncakes produced by Zhongxin Company for each person, a bunch of grapes, a piece of watermelon, and additional food for the moon viewing party, such as melon seeds and peanuts.
Activity 7......