Chapter 53 Brand Concept

On October 1, the Zhongxin supermarket chain ushered in a good start.

According to Hong Bin's statistics on the evening of 1 October, the turnover of the Zhongxin grocery supermarket chain that day reached a terrifying 4,876 yuan and 4 cents.

Due to the fact that the quantity of goods sold is too large, it is impossible to make accurate statistics on how much money is made, but according to the profit margin of at least one point, the profit on this day is at least 400 yuan, that is, the first shot of the faithful grocery supermarket chain has been fired.

For the sales of the Zhongxin grocery chain to reach such a level on the same day, although Hong Bin is tired of being a dog, his heart has been excited.

Now this time is eighty-two years, and everyone's salary is only about one dollar a day, while the faithful grocery supermarket chain has earned at least four hundred yuan a day, which is simply an astronomical amount.

With the surge in sales, the replenishment has exhausted the salesmen, and it can even be described as crazy replenishment.

Hong Bin announced on the spot that in the three days from October 1 to October 3, the salaries of salesmen will be doubled, plus the holiday benefits of supermarkets will be doubled.

It is precisely for this reason that when the record-breaking sales continued on October 2 and October 3, the salesmen of the faithful grocery chain were able to fill up the goods as required and keep a clear record of the accounts.

On October 2 and October 3, the turnover of October 2 and October 3 broke through the 5,000 yuan mark, reaching a terrifying 5,137 yuan and 2 cents, and the turnover on October 3 surged to 5,500 yuan.

Although Li Zhongxin has repeatedly said that this figure is because the supermarket is newly opened, and October 1 is in time for the festival of August 15, but it is a real amount of money.

The battle for the opening of the Jiangcheng Zhongxin supermarket chain completely subverted the precedent of the opening of the shopping mall in Jiangcheng, and also laid a new foundation for the opening of other shopping malls in later generations.

In the following period, the sales of Zhongxin's grocery supermarket chain dropped significantly, and it was about the same as Li Zhongxin's estimate, and the sales fell to about 3,000 yuan a day.

The sales went down, and Hong Bin also smoothed out the management of the supermarket, and the rest of the small supermarket chains opened one after another under the command of Hong Bin, and almost every big factory and mine had a loyal grocery chain store at the gate.

The biggest advantage of the faithful grocery chain is that no one has me, and I have it, and the price is high.

As long as you want to buy something, leave your request in Zhongxin Groceries, and the person in charge of Zhongxin Groceries will pass on these requests you wrote down to the headquarters of Zhongxin Groceries, and the person in charge below Hong Bin will record them, and contact them to transfer goods from other stores or call the outside world to buy them.

Li Zhongxin basically got a complete set of food and daily necessities, but some of them had some small troubles when they were purchased.

Meat was supplied in the 80s, and even though Li Zhongxin began to make large-scale purchases in Shili Baxiang, the supply and demand of meat did not reach a state of balance between supply and demand.

But what! Mr. Lee's grocery chain sells fish and even accepts advance reservations.

As long as someone has a guest at home today and wants to make a fish, as long as you say hello to Li Zhongxin's grocery chain in advance, Li Zhongxin's grocery chain will put the fish you need into Zhongxin's grocery chain the next day.

The most refreshing thing about the Zhongxin grocery chain store is that all the goods are placed on the shelves in different categories, and after entering the grocery store, there is no service staff standing at the counter.

Each item has a small price tag on it, what you want to buy, directly take down the goods and put them in the shopping basket, and go to the door to settle the bill.

At this time, there is no such technology as scanning the code in later generations, which can be regarded as a benefit of Li Zhongxin's rebirth, at least in this era, a new trend of signing and paying according to the price posted has been created.

When you go to a state-run store to buy a product, not only do you have to ask for a ticket for all kinds of things, but the attitude of the service staff is quite bad, as if you owe them a lot of money.

The waiters in the state-run stores are all regular employees, and there is nothing wrong with even bad attitudes.

Li Zhongxin definitely has an advanced concept for this grocery chain store, and he advocates the idea that the customer is God, so that everyone who comes to the store to shop can feel at home.

According to the price of the payment, the goods can be selected, what can be taken in the photo, this is simply a new model, so that people have a new sense of consumption.

It is precisely because of such a reason that the branches of the Zhongxin grocery supermarket chain, that is, a few days of hard work, have attracted the attention of factory workers and their families, these workers and their families, the city's food and department stores have not gone, and the money and various tickets in their hands are basically spent on the Zhongxin grocery chain.

Li Zhongxin's grocery chain has successfully landed in Jiangcheng, which has also brought a new vitality to Jiangcheng, and it can be said that 80% of Jiangcheng people know that there is a unique grocery chain store in Jiangcheng.

Although Li Zhongxin now runs a supermarket with a lot of personnel, because of the low wages in this era, the daily salary of each salesperson is only a little more than one yuan, and there is almost no labor cost, and the rent is even less at this time, that is, the façade of the flagship store is nothing more than a rent of 200 yuan a month at this time.

At this time, Li Zhongxin's most important focus is not on how much money is profitable, but on the brand of Zhongxin. In many cases, the benefits of brand effect are far greater than the short-term benefits.

Li Zhongxin is very concerned about the establishment of the brand, no matter when, as long as it is the product of Zhongxin, he must do his best.

As long as you buy things in the Zhongxin grocery chain, almost all of them are returned, as long as you feel that it is not suitable, you can go to the supermarket for return and exchange, as long as there is a quality problem with the goods, all will be returned, if the loss is caused to the user, then, the Zhongxin grocery chain supermarket will also give a certain amount of compensation.

Li Zhongxin knew that in the 80s, the ultimate equipment of office workers was basically SH brand watches, heroes or immortal gold pens, and bicycles were permanent or phoenix brand, at that time, these things were more than 100 yuan, equivalent to a few months' salary of an office worker.

A country must pay attention to its own national brand, an enterprise, but also pay more attention to its own brand, a brand, which needs decades or even hundreds of years to maintain.

After Li Zhongxin's grocery supermarket chain opened, he paid the most attention to the building of brand effect, and he wanted all Jiangcheng people to know that Zhongxin Company was a good company with a conscience.

No matter when, no matter where the company goes in the future, the company is a brand, a concept.