Chapter 110: Turnaround
On the morning of the third day of the Lunar New Year, Li Zhongxin, Wang Bo and their relatives said goodbye and stepped on the bus back to Jiangcheng.
Li Zhongxin is still quite satisfied with the year spent at his grandmother's house, not only feeling the strong flavor of the New Year in the countryside in the 80s, but also making him feel a new experience.
This trip to Fujin can almost be regarded as employing two caring people, one is the squad leader of the reconnaissance company in Feng Banshan, and the other is Wang Bo's little Zhao Futian.
Although now both of them say that they will discuss it with the people in their family again, Li Zhongxin believes that he has given such a touching condition, as long as the two of them are not stupid, then they will join Zhongxin's company.
Wang Bo brought two large bags of things from Fujin, which were sticky bean buns and some game from Feng Banshan, which were all brought back to Jiangcheng for the benefits of everyone.
Seeing that Li Zhongxin, who only brought back a superb wolf tooth, Wang Bo was envious, jealous and hateful! Envy is that Li Zhongxin made a good thing, and he didn't catch any hair. What I hate is that he did all the work, this kid doesn't do anything, and he still uses him as a shield for everything, almost everyone says that his eldest nephew is good, he is a loser, and in fact, the biggest loser is Li Zhongxin.
After returning to Jiangcheng, after a lot of visiting relatives and paying New Year's greetings, Li Zhongxin finally got rid of the clutches of Lao Tzu Li Shangyong and had a little free time.
He made a phone call to the family of his fourth grandfather who was far away in Guangzhou, and learned about the itinerary of his mother and grandfather.
After learning that his mother and grandfather were all right, Li Zhongxin leisurely went to the flagship store of Zhongxin's grocery supermarket chain.
The Zhongxin grocery supermarket chain is famous in Jiangcheng in the eighty-three years, and almost all adults and children in Jiangcheng know that there is such a conscientious grocery chain in Jiangcheng.
They all know in their hearts that the things sold in this grocery supermarket chain are better and cheaper than those sold in state-run shopping malls, and they can also go to the store at any time to return and exchange goods.
Every New Year's Festival, the activities they let Li engage in directly benefit them.
In the early 80s, most of Northeast China didn't have much to eat during the Chinese New Year, but the Zhongxin grocery chain launched a new market of fresh vegetables during the Chinese New Year, giving those of them more choices for those who had enough cabbage and potatoes in winter.
The most important thing is that this grocery supermarket chain really talks about conscience, and the price of fresh vegetables in the state-run grocery store is more than three times that of the faithful grocery supermarket chain, and on the day of the Chinese New Year's Eve, the price is still rising.
However, the Zhongxin grocery supermarket chain insisted on not raising prices, so that green vegetables could be given preferential treatment to the people at the most affordable price.
Countless people in Jiangcheng were ecstatic because the Zhongxin grocery supermarket chain ate fresh vegetables during the Chinese New Year, and they were even more grateful to the Zhongxin grocery supermarket chain from the bottom of their hearts.
On the one hand, the sale of vegetables at a low price is one thing, and other scarce items are sold in the Zhongxin grocery supermarket chain, which is the same price as usual, and even because there are activities during the Chinese New Year, it is more cost-effective than usual purchases.
In addition to enriching the people's vegetable baskets, because of a series of New Year's activities, it also brought a lot of joy to these people who went to the Zhongxin grocery chain to buy things.
Li Zhongxin has always believed that the word-of-mouth effect should be the key to the survival of an enterprise, if a company's reputation is not good, then the company's brand is down, and people will never pay for the company's mistakes.
If a company's reputation is good, when people need something, they will naturally think of companies with good reputation, and what Zhongxin grocery chain is doing now is the word-of-mouth effect.
It's not that his grocery supermarket chain is not unprofitable, but the conscientious price sales have made him less profitable, and these reduced profits are not seen by Li Zhongxin at all.
The Zhongxin grocery supermarket chain has now opened more than a dozen chain stores in Jiangcheng, and countless people in the surrounding areas are inquiring, looking forward to the Zhongxin grocery chain supermarket opening to where they are.
Ordinary people feel that it is too convenient to have such a grocery supermarket chain, and the items purchased are genuine.
It's just that Li Zhong has always had an idea in his confidence, at this time, the transportation is inconvenient, and many goods are very inconvenient to transport.
If you open a chain supermarket in various towns and villages at this time, it will be very tiring to operate, and he has always had an idea that he wants to pull Hong Bin out of the supermarket in Jiangcheng to expand his business.
"During the Spring Festival this year, the daily turnover of our Zhongxin grocery supermarket chain exceeded the 10,000 yuan mark, and the net profit exceeded 1,500 yuan per day."
Li Zhongxin sat in Hong Bin's office, listening to Hong Bin's talk about the business situation before and after the Spring Festival in '83, and his face was overflowing with a kind of happiness.
Li Zhong immediately calculated in confidence that the net profit was 1,500 yuan per day, and the seven days of the New Year were 10,500 yuan, which was very good! The consumption level in '83 and '82 was about the same, and it was not yet the time for the whole people to raise wages, so it was a miracle that they could buy so much money and get such a high profit at this time. Those state-run shopping malls with more than 100 people at every turn may not be able to surpass the net profit of the faithful grocery chain in a day.
But what! Li Zhongxin thought that the net profit and the total selling amount were a little incompatible, after all, when he set the price, he said that the Zhongxin grocery chain sells goods in Jiangcheng, and the profit is set at about 10% of the average profit, and it must not exceed 15%, so the net profit is a bit super high. If you have too much money, you will not bite your hand, but the things that have been decided must be carried out all the time, and the price must not be increased because of the pursuit of profit expansion.
Thinking of this, Li Zhongxin groaned slightly, and he said with a smile: "Brother Hong Bin, this net profit seems to be a bit high!" ”
The corners of Hong Bin's mouth curled, and he said very complacently: "Part of the profit is the money from the Zhongxin grocery chain selling vegetables in the greenhouse in Zhubantun and Fulong Village. Dong Guozhong and Liang Guofu, the two village party secretaries, unanimously decided to sell the vegetables to the Zhongxin grocery chain at wholesale prices. Or be faithful to you! As long as the vegetables produced in the greenhouse are on the shelves, they are basically sold out, you don't see the lively scene of queuing up to buy vegetables, if I hadn't introduced the policy you talked about before, I am afraid of the kind of stampede you said. ”
Li Zhongxin's smile widened.
He thought happily in his heart, it turned out that it was such a reason, Li Zhongxin had long been able to foresee the big sale of vegetables in the greenhouse, but Li Zhongxin did not expect that because the end of 82 and the beginning of 83 were considered a warm winter, the vegetables in the greenhouse would grow so well.
I am even more happy that Hong Bin was able to find the problem of queuing and come up with a solution.
The faithful grocery supermarket chain is a good supermarket that operates in good faith, and there must be no such stampede, making less money is nothing, and if there are casualties, it will be a bad thing.
Li Zhongxin asked with a smile: "Brother Hong Bin, have you smoothed it out here in Jiangcheng now?" Also, can we supply the wholesale part of the goods? ”
Hong Bin looked at Li Zhongxin and smiled very smugly: "There are only a few supermarkets here in Jiangcheng, I have already smoothed them out, and now except for some special things that I need to deal with, I have put down all other things." I used a store manager for the flagship store, who was Sister Wang who was here when we opened. Her mass base is very good, and the salespeople in the store listen to her and everything.
She is the most capable person in the supermarket, not only can manage the salesperson, but also can effectively deal with some contradictions between customers and the store, recently there are many things in wholesale and distribution, I directly let her manage, no, from her post to the present, Zhongxin grocery supermarket has not had any mistakes. ”
Li Zhongxin thought for a moment, patted his head and said: "I remember, not long after we opened in November last year, you mentioned Wang Aihua to me, she should be the most capable among those salesmen, I remember very clearly, she is the highest salary of employees." ”
Li Zhongxin was quite happy that Hong Bin promoted the manager of a flagship store, after all, Hong Bin has to manage the purchase and many things on the wholesale side.
He had told Hong Bin a long time ago that the things on the side of the flagship store could be let go a little, and he would first make every effort to do a good job in the purchase channels and the wholesale of goods.
Whether it was a shopping mall or a grocery supermarket in the 80s, the core thing was supplies, and if there were no goods, no matter how good your service was, there would be no way to continue to operate.
Hong Bin couldn't help but laugh when he saw Li Zhongxin patting his head, he really didn't expect that he would be able to see Li Zhongxin's side.
The corners of Hong Bin's mouth were raised high, and he said slowly: "Zhongxin, you are right, it is that Wang Aihua." Not to mention, Wang Aihua really has management talent, and the entire supermarket is managed by her in an orderly manner. ”
Hong Bin saw that Li Zhongxin didn't react, he returned to the topic directly, he continued: "The supply of goods has now been completely smoothed, if there is no big policy introduced above, basically there will be no change." The wholesale part of the business is also doing well now, but the people in the towns and villages below who come here to wholesale feel that the quality of the things we buy is a little good, and they feel that the price is a little high. ”
Li Zhongxin's smile gradually froze, and he said solemnly: "Brother Hong Bin, in the future, if the operators in the townships or counties below raise such a question, you can directly cancel the cooperative relationship with them. Honesty should be emphasized in doing business, and without integrity, there will be no business. We are faithful grocery chains, and every product we sell must be able to stand the test, it must be the best quality, and we don't need any inferior products or fake products. We are faithful supermarkets and must not sell those things that are not of good quality, or counterfeit and shoddy. ”
After Li Zhongxin finished speaking, seeing the solemn look on Hong Bin's face, he immediately understood that Hong Bin had already understood his thoughts.
At the beginning of the opening of the Zhongxin grocery chain, Li Zhongxin had already formulated this rule, and he and Hong Bin also said many times that no matter when it comes, the quality of the Zhongxin grocery chain cannot have any problems.
Although Hong Bin has some other ideas, he has been able to implement them in full accordance with the policies he has set.
The corners of Li Zhongxin's mouth twitched slightly, and he said with a smile: "Brother Hong Bin, can you find a suitable candidate to replace you in the wholesale business now, I want you to go to the provincial capital to prepare for the construction of a large flagship store, what do you think?" ”