After introducing each other to each other and chatting about some family matters, Chen Xingran took a sip of the tea on the table, and after a slight mutter, he slowly said straight to the point: "Be faithful!" I asked you to come to me this time, and Ms. Masako and you should tell me why! Now it is such a situation, the sanitary napkin factory has produced a large number of sanitary napkins, and there is a problem when promoting it in the black province. Department stores in the commercial system put sanitary napkins on the counter, but no one cares about them. You give Grandpa Chen an idea and see how this matter can be broken. ”

Chen Xingran called Li Zhongxin to his home to meet this time, first, he wanted to see what kind of person the little prodigy Ms. Masako said.

The second is that he really wants to hear about Li Zhongxin, the owner of the establishment of a sanitary napkin production factory, what kind of insight does he have, and he can sell the sanitary napkins produced.

Generally speaking, people who think about what to produce have a strong say in the outlook of the market, regardless of age.

If Li Zhongxin can come up with a solution and make the sanitary napkin factory lively, it will be a great achievement, and it is not in vain that he silently helped Zhongxin Company twice behind his back.

More far-reaching significance is that, according to Mitsui Masako's side, Li Zhongxin has a lot of wealth, and he also wants to see if Zhongxin's company is worthy of the province's attention.

Li Zhongxin smiled slightly, first signaled to Chen Xingran, and then he said slowly: "Grandpa Chen, before coming here, Aunt Yazi had already briefly told me what happened. What about this! I don't think it's a big problem, as long as you find the right way, it's easy to solve. Sanitary napkins are such items as long as women will be used, but now people's concepts and understandings have not improved. If you want to open up the market, I think TV commercials and offline promotion are very important, and the promotion must take a big step. ”

"I'll give you an example, some time ago, after the Zhongxin Wild Vegetable Processing Factory sold wild vegetables to RB, it got a lot of canned fish from RB. The quality of these canned fish is quite good, and the price is quite cheap, and the retail price I set is one yuan and two dimes per bottle. However, the commercial system has various reasons, including the protection of state-run canneries and the protection of sales channels, in short, they do not accept these canned fish, let alone allow state-run shopping malls to sell such canned food. After Li Zhongxin paused, he slowly continued: "Under normal circumstances, these canned foods can only be sold by Zhongxin supermarkets, and the millions of bottles of canned fish, if you rely only on the small supermarkets of Zhongxin Company, it will have to be sold until after the Year of the Monkey, and the agreement reached between Zhongxin Company and RB is at least 10,000 tons of canned fish every month. ”

Seeing that Chen Xingran and Wang Bo were listening carefully to his story, Li Zhongxin continued unhurriedly and carefully: "However, the Zhongxin Company has made a decision to give free canned fish to the school students in Jiangcheng City, the garrison troops, and all the affiliated units of the Zhongxin Company. In three days, 230,000 bottles of free canned fish were sent out by the company. It took almost three days for the people in Jiangcheng and the surrounding areas to know one thing, the Zhongxin grocery supermarket chain has a large number of cheap and delicious canned fish for sale, and it can also be wholesaled. A week later, the Jiangcheng Zhongxin grocery supermarket chain sold nearly a million bottles, both wholesale and retail, and the number is still increasing. This still does not have the effect of advertising on TV stations in the province. ”

Seeing a very complicated look in everyone's eyes, Li Zhongxin continued: "The fact that sanitary napkins cannot be produced and sold is not because of the practicality of the item, nor the purchasing power of people, but the degree of awareness of this kind of item. If you want to promote sanitary napkins and better protect the reproductive health of women in China, then you must first invest some money in advertising, which must be continuously broadcast on CCTV, and even more appropriately broadcast on local stations. Popularity should be played out first, and the advertising momentum will be offline together, and it won't take much time for sanitary napkins to sell well. ”

"What is offline?" After Chen Xingran heard Li Zhongxin finish talking, he naturally asked.

For Li Zhongxin's divine operation and divine logic, Chen Xingran agrees very much.

From the side, Zhongxin Company's canned fish greatly enriches the people's table, and can also allow the people to spend less money, which is definitely a good thing for the country and the people.

Just the more than 200,000 bottles of fish cans that go out, how much courage it takes. Don't say it's him, even if the government wants to take out so many cans of fish and hair, it will think about it for a long time.

Chen Xingran is engaged in economics, and he naturally knows the value of the more than 200,000 bottles of canned fish, even if the cost of one yuan per bottle of canned fish is more than 200,000 yuan.

It's eighty-three years now, what a big figure more than 200,000 yuan is, Chen Xingran naturally knows it, and Li Zhongxin's ability to get those fish cans out without blinking shows that Li Zhongxin has great ability.

In another way, Li Zhongxin, this kid, has definitely found a new way to find a new sales model.

Zhongxin Company sold a million bottles of canned food, and it may not even have returned the capital, but the channel of canned fish in Jiangcheng City, or Hei Province, has been completely opened.

As long as the business system can't shut down the faithful company, then the people in the black province should be able to eat cheap canned fish.

Li Zhongxin didn't feel anything wrong with saying the two words online and offline, and in many cases, if such a word could be promoted earlier, the value of these four words would be more realized.

Li Zhongxin sorted out his thoughts slightly and said: "The word offline is generally relative to online. By online, I mainly refer to a series of situations and actions that are achieved through the use of advertisements and other media, such as the TV commercials we see now.

Wear radar and break into the world. This is an advertisement for Rado, and after the advertisement of Rado was broadcast on CCTV for a period of time, people gradually changed the brand of the watch from only one kind of Shanghai brand watch to two brands of watches, which is the power of advertising brands.

The goal of "leap" is the world's advanced level.

The spirit of "leaping" - everything is for the sake of users. This is an advertisement for Feiyue TV, in China, domestic TVs people only know the two big brands of TV, Panda and Feiyue.

In addition to TV commercials, there are also paper media advertisements, such as story clubs or some magazines, which can be collectively referred to as online.

Offline can be understood as a series of activities that actually happen, face-to-face, and person-to-person through physical dynamics, or things that really exist physically, which can usually be called offline.

For example, Zhongxin Company distributed free canned food to all students and teachers in Jiangcheng, as well as many people, which is an offline behavior.

It is precisely because of such an offline behavior that people have recognized Zhongxin Company and people's recognition of Zhongxin canned fish, so there is a situation where canned fish is sold around Jiangcheng.

I think that after the production of sanitary napkins, online and offline will be able to open up the sales market of sanitary napkins soon.

Now that the reform and opening up, the situation of the monopoly of the business system will gradually be broken, and I personally believe that the future development idea is not what I make, what I sell, but the buyer's market decides everything.

To take the simplest example, if a department store only sells Shanghai watches and plum watches, but not Rado watches, then users who want to buy Rado watches will be pushed to other places and not sell canned fish from our faithful company, so people who want to buy canned fish will go to the Zhongxin grocery supermarket chain to buy it.

Originally, the user went to the department store to buy a few things, but in the department store can not buy the things he wants, but to the Zhongxin grocery chain supermarket can buy a full set, even if it is the same quality, the same price, in the future, the user will choose the Zhongxin grocery supermarket chain.