In the Northeast, there is such a smooth mouth: "low index, melon and vegetable generation, full of food, hungry fast, swollen thighs, swollen head", "pumpkin and pumpkin, eat it every day, no oil and less salt, dilute quack".

In times of severe material scarcity, the first feeling is hunger! Many people had problems eating in the early eighties.

There are many people in China, and although a lot of grain is produced, this grain is not enough for everyone to eat.

It's not enough to buy things just with money, but also for tickets, what kind of cloth stamps, food stamps, and oil stamps......

The era was basically the same, pushing open different doors, and the dishes at each table were similar; The furnishings in each room are similar; People are dressed similarly; The desire for life is similar.

Their ideals are simple: to eat like a person and dress like a person.

The grain problem is due to the birth of the contract responsibility system for joint production and the fact that the wind and rain were good in '83, and the people throughout the country were basically able to eat enough and dumplings during the Chinese New Year.

However, the problem of clothing is still a big problem.

In the 50s and 60s, there was a saying, which was called "three years of the new, three years of the old, and another three years of sewing and mending." ”

At that time, the clothes on the people were basically wearing all kinds of patches.

The colors of the patches are also strange, anyway! It's already a very good thing to wear clothes without revealing them.

People who have lived through this era have always had an extreme desire for new clothes, and they are looking forward to being able to change into new clothes by the time of the Chinese New Year.

They feel that the greatest happiness in life is to be able to eat a meal of dumplings and wear a new dress during the Chinese New Year.

It's a new dress, not a set, which means that every Chinese New Year, even if you can have a new vest and pants, it's a very happy thing.

In that era of extreme scarcity of material life, there was such a slip of the tongue: "Japan produces urea, made into fluttering pants, the front is Japan, and the back is urea." "Three years of the new, three years of the old, and another three years of sewing and mending".

But that generation does not seem to wear beauty and ornamentation, but simple and noble ideas such as construction, revolution, enthusiasm and ideals.

Mao suits, people's suits, and military uniforms are their first choice.

The autumn coat in the 60s is a kind of thing similar to the velvet coat, and now the people of the post-80s and post-90s generations no longer know what the autumn coat is, and at that time, there was a set of blue autumn clothes, which was a rather glorious thing.

Autumn clothes are a substitute for sweaters when they were not common, and there is basically only one style: pullovers, large lapels, and only two colors: red and blue, and it would be more majestic if "XX Youth Commando" was printed on the chest.

In the 60s, everyone loved to be "armed", and almost everyone, whether adults or children, had a Red Guard uniform.

Bright and dazzling, out of place in this era, everyone is lost in black, dark blue, military yellow and white.

The 70s were a time of change, a time of great change

During the ten-year "Cultural Revolution" of "One Billion People and One Billion Soldiers", the most fashionable outfit was to wear an old grass-green military uniform without a badge cockade, tie a brown armed belt, wear a badge on the chest, wear a grass-green canvas satchel on the chest, wear a Red Guard armband on the arm, and pedal a pair of grass-green liberation shoes.

The end of the Cultural Revolution made people's natural love and pursuit of beauty quickly awakened, so there were many symbolic events in the late 70s.

Another name for small white shoes and white canvas sneakers, it is estimated that many people over 40 years old have a strong nostalgic complex for these three words, and there are white shoe fans that match the little white shoes with the same nostalgic value.

And in the 80s, where Li Zhongxin is now, the colorful era began.

In the eyes of many people, the spring of China's clothing development and the revival of Chinese's fashion concept began in 1978, when China implemented the reform and opening up policy.

In the early 80s, big bell bottoms and bat shirts appeared in big cities.

Then there are the bodybuilding pants and dresses that women especially like to wear.

As China's economy continues to open up to the outside world, Western culture and Hong Kong and Taiwan fashion have rapidly entered China, delivering the latest trend information to the younger generation. And such changes are directly reflected in the 80s.

After the appearance of bodybuilding pants in China, it can be said that they have been popular for a long time.

At that time, female friends felt that if they didn't have a pair of elastic and well-fitting body pants, they would not be a woman at all.

Only by wearing comfortable body pants and showing the graceful body and beautiful legs can it be truly beautiful, and it can highlight the woman's long legs and roundness.

At this time, bodybuilding pants are generally mainly black, with great elasticity.

Later, the materials of the pedal pants became varied, but the basic characteristics remained the same: snug fit, high stretch, and breathable.

Bodybuilding pants and dresses are two things, few garment factories across the country specialize in production, at this time, there is no leader in China's clothing industry, and there are not too many people with the foresight of clothing trends.

What's more, these clothes are new to all parts of China, and this kind of dressing is very unaccustomed to older people.

The factories and the top managers of the state-run garment factories are basically old and stubborn, and they do not accept new things.

Let them change their concept to produce these fashionable clothes, they will not do it, even if someone below proposes it, they will directly put a high hat on the person below.

To put it bluntly, are those things worn by serious people?

With such a sentence, the people below did not dare to mention it again.

If you continue to mention this matter, it will be to make them uncomfortable.

There are quite a lot of people of insight in any era, and there are also quite a lot of people who can see far, but these people are often characterized as radicals in the unit, or these are the ones who want to carry out the line of capitalist restoration.

And Li Zhongxin positioned the garment factory directly on the popular clothing, Li Zhongxin thinks, what is the most popular, then, what the company has to do.

ZX brand of bodybuilding pants, slip-on pants and dresses, these things are also an opportunity for Zhongxin to create a brand.

On the issue of materials for these garments, Li Zhongxin and Hong Bin have communicated several times, and if there is no big accident, the supply of raw materials, Zhongxin Garment Factory will not change much.

After all, at this time, China has been out of the era of lack of fabrics, lack of knitwear and other things, as long as the company can pay the textile company on time in accordance with the contract, then, the company will not have too much problem in the raw materials.

When Li Zhongxin was preparing to set up a garment factory, he also thought of acquiring some textile enterprises, but when he thought that Wang Bo didn't talk about the garment factory again, he stopped talking.

Because at this time, the economic benefits of China's textile enterprises are much better than the economic benefits of garment factories, and the output has increased exponentially after the introduction of foreign technology, textile enterprises can be said to be a kind of cash cow at this time, as long as the leadership is not crazy, it will not consider selling textile enterprises.

In terms of advertising, Li Zhongxin felt that there was no problem, when he was filming the Anershu sanitary napkin advertisement, he had a good relationship with the advertising department of CCTV, as long as his clothes were produced, and when the time came, he would be able to broadcast the advertisement on TV as long as the money was in place.

In terms of advertising endorsement work, Li Zhongxin is even more worried, and at that time, it is just right for the endorsement of Hata Rika, who was in the limelight last year.

After filming the advertisement for Anershu sanitary napkins, Rika Hata has been very inflated in her heart, and she has the idea of becoming famous and a star.

After Li Zhongxin, who had previously filmed the Wisdom Fighting Beauty Snake, pushed it off, Rita Hata was a little angry, she thought, but if she participated in the filming of the Wisdom Fighting Beauty Snake, she would be able to become a star at this time at the beginning of next year.