Li Zhongxin clearly remembers that in later generations, in the early nineties, he could be regarded as having a genuine Jinlilai shirt.

At that time, Li Zhongxin was in college, and when his classmates saw Li Zhongxin wearing a snow-white Jinlilai shirt, a tie, and a pair of straight trousers, the pants clip was the image of a nine-o'clock clock, and they were immediately envious.

This is the first big-brand clothes that Li Zhongxin's parents and elders in the family bought for him after he was admitted to college, and it is also the biggest reward for Li Zhongxin's long face.

At that time, although people began to have some activity money in their hands, but the amount of money in people's hands was not much, so to speak, an ordinary family wanted to buy a big brand of things, it was still stretched.

The richest place in China is the capital, Shanghai and Guangzhou, where representatives of wealth and status wear Goldlion and Pierre Cardin, and it is such a trend that makes the Chinese people feel that wearing Goldlion and Pierre Cardin is a successful person.

At that time, the most trusted brand of Chinese was Jinlilai, under normal circumstances, Jinlilai's clothes were from Hong Kong and Guangzhou to the market, at that time there was a mixture of fish and dragons, real and fake, but what!

But just by seeing the sign that looks like a clock at nine o'clock, people can rise up the desire to buy it.

As long as it is a person, there will be comparisons, and Goldlion is a symbol of identity and grade.

What about this! Li Zhongxin understands quite well that the reason why Goldlion has become the largest brand in China mainly comes from Goldlion's advertising.

Goldlion's advertising slogans will only be launched after a lot of tempering.

These well-tempered advertising slogans create an excellent, proud, warm, free and easy and perfect men's world to the people of this era from different aspects, different products and different seasons.

Goldlion's advertising words must be cultural, image, and emotional.

Goldlion, the man's world.

All the advertising slogans are generated around this sentence, Hong Kong people in the seventy or eighty years, the brand they buy is mainly Jinlilai, whether it is making movies, or in other aspects, as long as it is high-end atmosphere and high-grade clothes, almost all of them are Jinlilai brand.

After the reform and opening up, the Chinese people have only a small number of rich people, and this small number of people, for the deepest recognition of the international big brand is Jinlilai, it is precisely because of such a reason, after Jinlilai entered China, it suddenly became the most powerful brand in the eyes of the Chinese.

After China's reform and opening up, Hong Kong has benefited the most, so to speak, the culture of Hong Kong and the taste of Hong Kong people at that time basically represent the taste of most avant-garde people in China, after all, the movies or TV series people see are from Hong Kong.

The dress and image of the people in it are also popular according to the fashion in Hong Kong.

The brand in Hong Kong is Goldlion, and the butt card, no, is a big foreign brand like Pierre Cardin, and it is a big brand that has taken root in China, so to speak, Pierre Cardin has been popular in China for decades.

Pierre Cardin, born on July 2, 1922 in the suburbs of Venice, Italy, is a well-known fashion designer.

In 1945, when Pierre Cardin was 23 years old, he participated in the costume design of the film Beauty and the Beast in Paris, and his work was well received, and after that, his design talent gradually became appreciated. In 1950, he opened his own fashion design company, located on the rue Richepanse in Paris.

In the seventies, Cardin saw the business opportunities in China, an ancient civilization, and decided to invest in China, at a time when other French colleagues were mostly skeptical, they felt that Pierre Cardin went to China to sell clothing was a naïve idea.

In the eyes of these people, in the 70s, the streets and alleys of China were still full of military green, and it was not easy to go to China to promote fashion and organize fashion shows, and the possibility of success was almost zero.

China's economic level restricts the entry of high-end clothing, and the entry of big brands of clothes will make the price alone fold on the market.

But at this time, Pierre Cardin resolutely entered China and held the first-ever fashion show of a foreign brand in China, which was a huge success.

On his second visit to China, Pierre Cardin brought with him a collection of fashion pieces.

At that time, the unit that received him was the China Garment Federation. In order to show off his brand, Pierre Cardin was eager to find a model to try on his "baby". It just so happened that there was a charming secretary lady in the office at that time, and Cardin asked her to try it on for her.

Because when he first traveled to China, Pierre Cardin felt that the Chinese were very petite, so the size of the clothes he brought this time was not large. But although the secretary in front of her is not big, she is fat. She was hesitant to try it at first, but Cardin hurriedly said don't worry, let's try it, even if it doesn't fit, you can fix it in a day.

But when the secretary took off his coat, Cardin was stunned. The female secretary actually wore eight pieces of clothing of different thicknesses: red, yellow, blue, and various colors...... It turned out that if she didn't wear so many clothes, her figure would still be very slender. When the secretary changed into the clothes that Cardin had taken out, everyone present was stunned by her beauty.

After that, Cardin visited textile factories and silk processing factories in China, and also conducted research in the Beijing area to see if he could set up a factory. Since then, he has had business partners in China. Although it was initially difficult for him to integrate fashion into Chinese society immediately, his Chinese friends and business partners helped him a lot.

After successfully throwing the stepping stone, Pierre Cardin began to liaise with the China Textile Association and the Beijing Municipality to introduce model fashion to China.

In Pierre Cardin's memory, the Chinese he came into contact with at that time were very reasonable.

They are willing to accept new things because they need to expand China's clothing import and export market.

And to let Chinese models go to the international stage, so that Chinese clothing in the future is Cardin's move to China.

Goldlion and Pierre Cardin, the two hottest big brands in the eighties and nineties, occupied more than 70% of China's high-end clothing market, and it is precisely because of their emergence that China's clothing industry began to develop vigorously, and then became the world's largest garment producer.