It opened, and the two large fast-food restaurants on Qianmen Street began to open for business at the same time.

On November 12, 1987, the first restaurant of the American fast food company KFC in China officially opened in the bustling area of Qianmen, Beijing.

U.S. Ambassador to China Lord and many leaders of the Beijing Municipal Government cut the ribbon for China's first KFC with a total of 1,200 square meters on three floors, making the opening very grand.

The first front store of KFC opened, and the variety sold in the restaurant is actually very simple, with only 8 kinds of products, including plain chicken, chicken mashed potatoes, shredded vegetable salad, bread, cola, 7-up, Mirinda, and beer.

Moreover, at this time, a piece of original chicken costs 2.5 yuan, which can be regarded as high consumption compared to the consumption level in China at this time, and many families have to save a month's income to be able to taste KFC.

In 1987, the monthly salary of ordinary cadres in China was only about 100 yuan. But spending a few dozen dollars to get a taste of what we think is the "Western way of life", such intentional or unintentional commercial gimmicks or self-suggestion are obviously very effective attractions for Chinese who have long been insulated from consumerism.

KFC said in the propaganda that they have a full set of equipment that China does not have at this time. What is the concept of a full set of equipment? Not to mention the display cases, refrigerators, and fryers, the spoons, tables and chairs, and even the decorative paintings on the walls of the store are all imported, which had a huge visual impact on customers in the 80s.

Because there was a trial opening and publicity in place before, the front of the KFC front store was soon filled with people who went to KFC to eat.

Looking at the surging flow of people in front of the door, Wang Dadong, a Chinese-American who is the president of KFC Far East, showed an inexplicable smile on his face.

At this time, the weather was already a little cold, and there were small snowflakes in the sky every day on the opening day, and so many people came to the store, which was definitely a successful start.

Before KFC entered China, people in the United States headquarters and elsewhere were not optimistic about this matter, believing that the current living standards of Chinese were very low and they could not afford to consume this kind of American fast food.

However, this is part of the strategic goal, and Wang Dadong believes that KFC will definitely catch fire in China.

Seeing the crowd queuing outside the door, Wang Dadong was happy. In his heart, the faithful fast food he saw in the newspaper before was not their KFC opponent at all, but also the stepping stone for KFC fast food to become popular in the capital.

At the same time as KFC was about to open, Zhongxin Fast Food, which is not far from KFC, also officially opened for business.

The ribbon-cutting ceremony of Zhongxin Fast Food was not as grand as KFC's, nor did it invite big leaders or particularly famous people in the capital, but it was very simple to cut the ribbon and start the official business.

The propaganda of Zhongxin fast food and the propaganda of KFC are basically promoted at the same time, but the publicity of Zhongxin fast food is far greater than the publicity of KFC.

If the number of people in line at KFC is hundreds of people waiting in a long line to enter the meal, it can be said that there are thousands of people waiting to enter the Faithful Fast Food to eat.

At this time, it is important for the security guards at the Faithful Supermarket and the men at the Faithful Supermarket to maintain order here.

First of all! These people have to carry out a certain diversion activity, and there is an event for the opening of Zhongxin Fast Food this time, and the people queuing up here! You can get the number first, that is, according to the queue order at this time to get the number, as long as the number is called, you can enter it to eat.

What about those who have not been called! Under the arrangement of these personnel, they first went to the large collar next to them to get a mechanical pencil or a bag of instant noodles produced by Zhongxin Company.

After receiving these things, the people lined up and went to the place where the faithful company had prepared the program to watch the program.

This place where the show is performed is arranged for the whole day and the final lottery, in the afternoon, there will be a big draw, and in the evening, there will be a big draw.

What about the show! There are two sets of programs, one program is the traditional Northeast Yangge, which is a professional team of twisting Yangge invited by Zhongxin Company from the Northeast, and the other program is that Pear Blossom Hatata leads the beauties selected by Zhongxin Company to walk the catwalk on the stage with handsome guys.

"Faithful! How can so many people come here to eat in this capital? Wang Bo frowned slightly, and asked Li Zhongxin.

Although Wang Bo was very confident in the opening of Zhongxin Fast Food, he really didn't expect that in such a weather, in such a situation, almost all the Faithful Fast Food would be full, and the whole world would be full of people.

If Li Zhongxin hadn't told Wang Deqing to transfer some people over at Zhongxin Supermarket, the current order would not have been maintained.

Wang Bo saw that from the moment the door of the faithful fast food opened, he began to enter the inside. In the beginning, there wasn't a lot of traffic, because no one could come to Faithful Fast Food early in the morning.

However, as time passed, it was not yet noon! There were already hundreds of people queuing up outside the Zhongxin fast food, and these hundreds of people were not counting the people who were shunted to the next prize and the people who watched the catwalk of Zhongxin Company and the big Yangge.

The restaurant was full of people, and almost all the staff of the fast food restaurant began to operate at full capacity, so that they could barely meet the needs of the people who ordered the food in front.

"What is this man? I don't think there are many people at all, we have done so much publicity, we have done so much preliminary work, and I expected to have these people. Li Zhongxin said lightly, his face did not look proud at all because there were many people or because he told Wang Bo about this. He looked at the crowd below and continued to say lightly: "Third uncle, what you are seeing now is the situation that has just started business on the first day, and in my opinion, what about the first day of business!" The effect can only be regarded as average, this can only be said to be a beginning, and after a period of time, the number of people who come to eat fast food will begin to increase, but that's it! After the end of the first three days of business, we will be able to see the effect of Zhongxin Fast Food in the capital. ”

"There aren't many of them? Do you want to rebel against the sky? Wang Bo saw Li Zhongxin's calm appearance, and began to despise Li Zhongxin in his heart.

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