Li Zhongxin believes that in China, the food culture has a long history, which those foreigners simply cannot compare.

Not only food, but also culture, China has a history of 5,000 years of civilization, and the United States! There is basically no history of civilization.

The history is long, and the culture is naturally long, which is simply not comparable to those emerging countries.

But what! There are good and bad aspects to this kind of thing, because the Chinese civilization is so long, it is natural to breed such arrogance and prejudice, and many times always look at the strength of the past and ignore the development of new things.

Otherwise, there would not have been a situation in which China was bullied by those great powers.

What about Li Zhongxin! There is always an idea to promote Chinese food and culture out of the country and let these things go to the world.

Let's talk about one of the simplest, well-known Lanzhou ramen.

Lanzhou beef noodles, also known as Lanzhou clear soup beef noodles, is one of the "Top Ten Noodles in China" and is a flavor snack in the Lanzhou region of Gansu Province.

It has won the praise of domestic customers with the unique flavor of "the soup mirror is clear, the meat is fragrant, and the noodles are fine" and "one clear, two white, three red, four green and five yellow", one clear (soup clear), two white (radish white), three red (chili oil red), four green (coriander, garlic seedling green), five yellow (noodles yellow and bright).

Legend has it that Lanzhou beef noodles originated in the Tang Dynasty. At present, there are historical records that Lanzhou beef noodles began in the Jiaqing period of the Qing Dynasty, and the founder: Chen Weijing. After the inheritance and improvement of later generations, the standard of Lanzhou beef noodles has been unified with "one clear (soup), two white (radish), three red (spicy), four green (coriander and garlic sprouts), and five yellow (noodles yellow and bright)". The five major steps of its production, from the selection of ingredients, the mixing of noodles, the noodles, to the slippers and ramen, all skillfully use the physical properties of the ingredients contained, that is, the extensibility and elasticity of the gluten protein.

In Gansu, every morning, it usually starts with a bowl of beef ramen.

Not only in Gansu, but also in many cities in China, every morning starts with a bowl of Lanzhou ramen.

In later generations, many people said that Japanese ramen was better than Chinese ramen and more nutritious than Chinese ramen. is one thing that Li Zhongxin has always been unconvinced.

Li Zhongxin thinks so! Japanese ramen has the characteristic characteristics of Japanese ramen, mainly on the soup.

In Li Zhongxin's mind, Japanese ramen was passed on from China, and Japanese culture and everything came from China, but it changed due to time.

The most famous dish in Japan is tonkotsu ramen, which means pig in classical Chinese and Japanese, and the soup is made from pork bones.

This noodle soup is here! Under the propaganda of the Japanese, it has reached a very high level, saying that through their research, the soup of tonkotsu ramen is stewed to a milky white color, and how many substances that are good for the human body appear in the soup and how much benefit to the human body will be produced.

Li Zhongxin has eaten Japanese tonkotsu ramen many times, but Li Zhongxin did not feel so many benefits advertised by the Japanese, but felt that China's Lanzhou ramen was delicious.

This time in Beijing, Li Zhongxin wanted to meet the inheritors of Lanzhou ramen, and to talk about the idea of promoting China's Lanzhou ramen nationwide and opening Lanzhou ramen to Japan.

In later generations, after the Chinese Lanzhou ramen opened in Japan, it was very popular, so to speak, Chinese cuisine, as long as you do it with heart, then it is many times stronger than the cuisine of other countries in the world.

The Chinese are incomparable to any country in the world in terms of food, but there are problems in promotion.

The reason why most Chinese cuisine has not been able to go to the world is a psychological misunderstanding in the minds of Chinese about doing business in foreign countries.

The biggest reason is that they are not short of money and can do well anywhere, so why should I go to other places to do it, or go to a foreign country to do such a business!

In China, I made money with a handful of land, and when I went to a foreign country where I was not familiar with my life, I saw foreigners who couldn't speak and couldn't talk about going together, so it was better to do this at home! Life is only a few short decades, and there is no point in going out to a foreign country to make money.

They feel that they have too many reasons not to go abroad to do such a business.

When Li Zhongxin was in his later years, he saw an interview on the Internet that most people in China have such a comfortable thought, no matter when, as long as they can be in the local area, they do not need to leave their hometown, then they rarely have the idea of wanting to go to other places to break through.

Chinese recognize nostalgia, family and friendship, if you go to a foreign place, life is not familiar, there is no love, then, life loses that taste.

There are so many century-old brands in China, and the real inheritors are doing this locally, and few people go outside to play drums and open another store.

It is an indisputable fact that the people who go out to open a business from the drum collar are basically not the real inheritors, because by a certain amount of time, whether it is money or status, they have already obtained the corresponding things, and they don't need to go out and do those things anymore.

People all over the world are talking about food culture at this time, and Li Zhongxin thinks so! He's going to talk about it even more.

He wants to promote not only Chinese fast food to the world, but also Chinese traditional cuisine to the world.

What do Americans find most awesome? It's fast food. Because in the minds of Americans, American fast food is the best thing, not only fast, but also delicious.

What about this kind of thing! The biggest reason is that Americans have never eaten Chinese food, or that Americans have just come into contact with Chinese food, and they are not used to it.

It takes time and process to get a group of people with knives and forks to eat noodles or Chinese dumplings.

Before Li Zhongxin's fast food in New York, he just found a few chefs in the black province and trained some waiters, and the rest of the staff! All are hired locally in the United States.

After Zhongxin fast food opened in the United States, it was not bad, and it was able to earn a few hundred dollars a month, which made Li Zhongxin feel very depressed, and it was not half a star different from the fast food opened in the capital of China.

After Li Zhongxin brought people to New York this time, he was ready to do a lot of work, and he must make China's Zhongxin fast food suddenly boom in the United States and become a beautiful scenery in American cuisine.

Use this kind of gourmet fast food to make money from Americans, take the money back to China, and help China do construction.

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