Chapter 1216: Maserati Bus
Nowadays, Hans Automobile Group's products made in Huaxia are only Kirin Motors, Aston Martin, Maserati, Rolls-Royce, Bentley, etc., which can only exist as imported cars.
Originally, the factory was planned to be located next to the Shanghai market, and even the land was demarcated, but later some people put forward the concept of "industrial agglomeration", thinking that it should be placed together with the Shanghai Volkswagen Automobile Factory, so the land was replaced by the town of Anzhu, Jiading District, at the junction of Shanghai and Suzhou.
In order to compensate, Anzhu Town also gave away a large piece of land for free on the original basis, and now the FAW Kylin Automobile Factory is built there.
In fact, An Shu and Kunshan are close together, both sides are a little far away, and the industrial agglomeration or something is nonsense, so the Kunshan people have been making a fuss for a while, saying that some people are shameless and want to eat alone, and there is already a public, and they even want to take down Kylin and not give themselves a way to live.
At that time, in order to attract Han Xuan's investment, the Kunshan government spent a lot of energy, but I never thought that the duck in my hand actually flew.
Even the higher-ups on both sides of Shanghai and Su are also making trouble, and then there are big guys who make a move before they stop, don't look at the two places close together, in fact, Kunshan belongs to Jiang Su, and the rest belongs to the Shanghai market, which involves a lot of interests.
If it was abroad, it might cause large-scale demonstrations, but this is China, and the most important thing in the current environment is stability.
As a special economic zone of reform and opening up, enterprises can have better preferential policy support in Shanghai, and at that time, both sides rushed to let him invest, and Han Xuan got a big bargain from it......
In the afternoon, we departed from the Bund and braved the rain to go to Anzhu Town, which is about 30 kilometers away from the city center and about 20 kilometers away from Hongqiao Airport.
In the vicinity of the Bund and Lujiazui, there have been some gratifying changes in recent years, and other places are still the same.
After the abolition of the allotment system, some real estate developers began to rise to develop communities on the roadside, and most of these real estate businessmen later made a fortune.
Because of the large local population, and most of the old houses of the previous residents were too dilapidated, such "high-end communities" were looted as soon as they appeared.
Finding many red banners hanging upstairs with them written on them that were sold out, Han Xuan thought that it was a good time to enter the real estate industry, and it seemed that it was also coming......
Shanghai is preparing to build Anzhu Town into an automobile city similar to Detroit in the United States, and develop a modern comprehensive industrial city focusing on the car industry and car production supporting industries.
I have to say that the ideal is very ambitious, now it is only a small town with a population of less than 100,000, with a total area of less than 90 square kilometers, most of the auto parts are imported, and the supporting industry has just started.
The infrastructure is doing well, the new roads are very flat, and there is a world of difference from the Indian side, even the airport runway is potholed, so it is no wonder that Western investors prefer China more than India.
Han Xuan saw many FAW Kylin billboards on the side of the road, and he could also see the Kirin Panda car on the road.
Nowadays, all people need is a car, and having a car means having face, and generally few people will consider whether the brand of the car is luxurious, and being able to afford a car means having money.
Influenced by this era, under the influence of the thinking of the older generation, the young people in the future will suffer.
Older parents still think that having a car is considered rich, and many female parents not only want the man to buy a house, but also to buy a car, which adds a lot of burden to the family for no reason and contributes to the increase in GDP.
In fact, the car is only a very luxury consumer goods, if there are other ways to travel, it is wiser to invest the money to buy a car in other areas, and the car does not serve the purpose of maintaining and increasing its value.
CCTV channels now broadcast advertisements for Kirin cars at a fixed time every day for brainwashing.
The advertising slogan is what Han Xuan thought, "If you don't save money to buy a car this year, you will buy a small unicorn when you buy a car."
He shamelessly plagiarized the advertising slogan of "Brainwashing Divine Comedy Brain Platinum", and the effect was unexpectedly good.
Because it is positioned as a small profit but quick turnover, coupled with the fact that there is no cutting corners on the engine of the Yafit Group, the appearance is also very good-looking after transformation, and since its listing, the sales of Kirin Panda have soared.
In order to be able to provide high-quality after-sales service, Han Xuan also deliberately opened an auto repair technical training school to ensure work after graduation.
Other car manufacturers only want to sell their products, and do not pay attention to maintenance.
His approach has made Kirin Motors a lot of good reputation, and the owners are quite satisfied, thinking that the company is very conscientious......
"Little boss, your phone."
Secretary Dawson, who was sitting in the passenger seat, opened his mouth, handed the slider blueberry phone to Han Xuan, and then said, "It's Mr. Gronkowski." ”
After parting more than half an hour ago, Han Xuan took the phone curiously and asked him, "Is there something wrong?" ”
"Didn't you just ask about the government procurement of buses, I called the people in the Shanghai municipal government, and they told me that the central government does have plans to replace the buses.
The current Audi 100 has been in use for almost a decade, and the shape has not changed much, and I heard that Audi is preparing to redesign a car.
At the beginning, Audi was the only high-end car produced in China, so the Chinese government has been purchasing from it, and officials at and above the main hall can drive the Audi 100, while ordinary officials mostly use Hongqi.
Do you want to try to compete with Audi in this market?
The government requires that buses must be produced in China, and we currently do not have a suitable model for the Kirin, so the new car may be able to try......"
Before entering China, the Audi brand was actually not famous.
The current Audi 100 is the predecessor of the future Audi A6L, which has successfully opened its reputation in China with the image created by the government, and has been selling for more than 20 years, during which it has made countless profits.
If you want to let the car company quickly open up sales in China, cooperate with government departments, and make the car a bus, which is one of the most convenient and fast ways, Han Xuan is now thinking about what to do.
Ultra-luxury car brands are used to support the façade, it is good not to lose money, and it is mainly those mid-to-high-end cars that make money.
In Han Xuan's vision, the Kirin will focus on the low-end in the future, lowering the price of Maserati and positioning it as a luxury car similar to ABB.
The Kirin has been produced in China, and if it wants to win the market share to replace Audi and turn Maserati into a bus, it means that Maserati will also enter China for production.
Unable to make money on the shelves, he told Gronkowski: "Ask the headquarters how the new Maserati is being developed, and if it is ready to use, let them get a few prototypes."
If you take a car to Yanjing, you say that Maserati is also going to be a joint venture and strive to become a bus.
I don't believe that such an ugly Audi can compete with my car, the price is the lowest, the cost price doesn't matter, anyway, the parts maintenance and other services can help me earn money......"