Speaking of Singles' Day, this was originally a "traditional festival" created by the majority of single dogs to comfort themselves, and the four "1s" vividly expressed the sad life of singles.

However, it is such a one, when Han Xuan went out on this day every year to feel the melancholy festival, he unconsciously changed his taste because of the activities of e-commerce, and people mentioned that he no longer thought of Singles' Day, but subconsciously treated this day as an annual carnival feast.

This made him sigh more than once that Double 11 has changed its flavor and lost the "connotation of traditional festivals", and everyone has forgotten their original intention, because when they buy things, they forget the fact that they are single dogs.

Thinking about it from another angle, the commercial marketing plan of Taobao Double 11 in the previous life is indeed a successful example that can be loaded into any marketing guidebook, on this day many merchants are almost selling at a loss, the more they sell, the more they lose, but those who lose money are still very happy.

Because compared with a little profit in front of them, they pay more attention to the huge number of new customers they bring on this day, which is a disguised way of spending money to advertise for themselves, and customers buy their favorite goods at a low price, the annual low-price feast is almost the "online version" of the United States Black Friday, and e-commerce will fix this day as a ritual-like existence, forming a win-win situation.

Han Xuan, now the owner of several online shopping platforms, naturally does not intend to miss out on such an excellent marketing program, as early as September this year, after the registered users of Gossip shopping network exceeded the 10 million mark, he contacted the executive of Anthony, and explained the idea that all the companies under the Snow Mountain Group will hold a carnival at the end of the year.

At that time, the executive officer of Anthony was asked to send this news to each branch, independently plan the promotion plan in line with the company's situation, and then submit it to the headquarters for review, and all the work was completed as early as the end of October, just waiting for the arrival before Christmas.

Han Xuan tried to create his own company's "Black Friday", because there are too many companies, so the celebration is not arranged on the same day, starting from December 17th, until the day before Christmas, the subsidiaries of Snow Mountain Group, Hoops Group, SOS Group, etc. will carry out promotional activities one after another.

The participating departments include Starbucks, Han's Automobile Group, Blizzard Entertainment Group, Maldives Tourism Island, Seralvo Island, Blueberry Group, Hoops Group, SOS Supermarket, SOS Convenience Store and dozens of other companies.

Divided into two parts: physical and online shopping, people can order a low-cost car from the Internet, and then go to the 4S store to pick up the car directly, or buy Sheln cosmetics from the Internet and wait for the express delivery to their home.

It is worth mentioning that SOS Transportation has built logistics terminal pick-up stores similar to Cainiao Post stations across the United States, which will greatly reduce the pressure of distribution, and with the increasing number of goods purchased online, the old method is almost unworkable.

The high cost of human resources in the United States determines that it is not suitable for home delivery business, the freight is quite high, and then the cost of increasing will inevitably lead to a series of problems, the establishment of self-pickup points in places with large populations is the best solution, from the past two years in some large cities on the East Coast of the United States to build self-pickup and delivery points, has been able to basically solve the current needs of customers.

When Han Xuan first got involved, the online shopping industry was basically a blank slate, and he never mentioned the idea of "home delivery" as he made the rules, and customers naturally thought that express delivery was to be delivered to a certain place, and then they came to pick it up.

At present, there is no American online shopping platform, with the capital and strength to build an independent and perfect logistics system, he is not afraid of peers more advanced than himself, in fact, the old man is ambitious to monopolize the express delivery industry in North America and many regions of the world, the grandfather and grandson have joined hands to set foot in this emerging industry, looking at the world can not find a rival who can compete with them......

Let the executive Anthony send the sales data to himself as a reference as soon as all the activities are over, ten o'clock has not yet arrived, but when you open the official website of the Gossip shopping website, you can already see all kinds of promotional information.

The network speed is still very slow, so the picture pixels are generally very low, and the price of various products that are slightly lower than that of physical stores, followed by the price after the discount, has indeed decreased a lot, and Viagra is also in the list of promotional products.

This kind of small blue pill, which is now sold for fifteen dollars a pill in pharmacies, needs to be purchased with a doctor's prescription, many people do not have a prescription, and the price of buying it on the black market is as high as about twenty dollars, while the cost of producing one piece by Snow Mountain Pharmaceutical Company is only about thirty cents, and the profit is terrifying, and the money that can be earned for Han Xuan every year can buy ten Boeing 747s.

After clicking in, I found that after buying this drug, I still need to go to the store to show the doctor's prescription for self-pickup, the price is only 11.99 US dollars, and the page shows that more than 100,000 people are trying to buy this product in groups, and each person is limited to 20 pills.

SOS 24-hour convenience store, now there are drug counters, the era of underdeveloped technology also has a stupid way, after the payment will receive the pickup number, with the payer's name and mobile phone number to verify the pick-up, the convenience store naturally can not do in vain, you can get a certain commission, if you do not pick up the goods within half a month, the payment will be automatically returned to the original account.

Anya also finished breakfast, and when she was sitting next to Han Xuan at the moment, when she saw the "year-end carnival" displayed on the page, she asked him with a curious look, "What is this?" ”

"The price reduction promotion, the year is almost over, and there are still many backlogs of unsold goods in the warehouse, so I took this opportunity to clear all the goods at a low price.

And through this event, I can add new users and fame to my shopping platform, and there should be a lot of new users today, from 10 o'clock this morning to 10 o'clock tomorrow morning, a total of 24 hours. ”

Han Xuan replied to her with a smile, looked at Anya, felt that she looked cute, and couldn't help but kiss her on the face.

Anya was stunned for a moment, then reacted, the smile on her face was very bright, and she kissed Han Xuan on the face, when Olivia brought black tea, she saw this scene with a smile and walked away, she also had to help Fat Ding dry her hair.

"It seems to be quite cheap, when I was in school, my classmates liked to shop on the Internet, more to buy cosmetics, electronic products and so on, because they were cheap."

"Yes, the business has long covered the UK, compared with physical store sales, in fact, I can earn more through online self-operated stores, reducing a lot of unnecessary costs, which will be the general trend in the future, and it is difficult to do physical store business.

Today's cargo trading volume will definitely be many times more than usual, I wonder if my grandfather's SOS transportation company can smoothly transport them out in a short time......"