Chapter 449: The Influence of Cinema

With a variety of films, today's Yuqing Cinema can be said to be the most popular "pastime" in various bazaars. Pen & Fun & Pavilion www.biquge.info In particular, the price of movie tickets is not high, even people in the Qi refining realm at the bottom of the cultivator group can occasionally appreciate the charm of movies. Although the profit will be relatively reduced due to the low ticket price, it is also an important source of income for Yuqingzong today.

It's not that the idea of a theater is nothing, but after a little understanding of the operation of the theater, anyone with a little brain can see that everything in the theater is secondary, and what really matters is the content. You snatched this theater, and Yuqingzong doesn't provide movies, what do you do to attract people to buy tickets, do you just come in and sit and drink tea?

Of course, there are also people who want to cut off the financial path of Yuqingzong and suppress the development of this theater. Generally speaking, if you suppress a commodity commercially, then you have to have similar goods, and then the most direct thing is to lower the price, plus some small means to destroy the goodwill of the other party. However, although the Shenhua Domain is not small, and there are thousands of cultivators, no one can come up with products that can compete with theaters, how can this be suppressed?

The only thing that can cause some trouble to Yuqingzong is probably to find a way to build a theater. After all, the theater is oriented to cultivators, so it is natural to build it in the bazaar, and only in the bazaar can there be enough customers. Therefore, if you want to make trouble for Yuqingzong, the easiest thing is to let Yuqingzong have no place to build a theater. The bazaar that can be controlled is directly not allowed to build a theater, and if the control is not enough, find a way on the land that Yuqingzong fancies.

This kind of thing is not uncommon in the process of theater expansion, some of them purely want to suppress Yuqingzong, and some of them are angry about the theater business.

In the face of this kind of problem, Ye Zan's method of dealing with it is also very simple, that is, let it be built, and if it is not built, it will not be built. At the beginning, those who made the stumbling block thought that this was because the Yuqing Sect had softened, and they were just waiting for the Yuqing Sect to come and ask for themselves, to give them a lot of benefits. However, it didn't take long for these people to have to turn around and run to beg Yuqingzong to build a theater.

This theater, the movie, is a scorpion poison (only) in this world, as long as not all bazaars boycott the theater and give the theater the opportunity to show the charm of the movie, Ye Zan will not worry about the expansion of this theater.

You must know that there is competition between those bazaars, and the movie, as a new thing with a unique charm, is by no means indescribable for the attraction of monks. There are cinemas in the bazaar, but you don't have them here, and the other goods are almost the same, so the customer flow will naturally tilt towards the bazaar with cinemas. Although, relying on the influence of the theater, it is not enough to decide the rise and fall of a bazaar, but the bazaar is opened to make money, who will have a grudge against money?

Therefore, Ye Zan's side only left the other party to dry for a while, and waited until the theaters in some of the surrounding bazaars were built, and those forces that opened the bazaars would naturally be anxious and begged Yuqingzong to build the theater to them.

In this way, in today's Shenhua Domain, there is almost a theater of Yuqingzong in large and small bazaars.

This theater is a source of wealth for Yuqing Sect, and with today's influence, it can also become a powerful tool for publicity.

How to use the theater for promotion, the simplest is of course the patch advertising. Yuqingzong's theater has never been in the business of patch advertising, not that he can't think of making this money, nor does he not want to make this money, but there is no market for patch advertising in this world at all.

In this world, especially in the monastic world, it may be that cultivators live a long life, so there are few innovative ideas, and commodities are basically unchanged for many years. Therefore, almost no matter what kind of goods, they all pay attention to a "time-honored brand", such as: the talisman of Tianfu Sect, the magic weapon of Tianbao Sect, the elixir of Danding Sect, and so on. Moreover, these commodities have basically not changed for thousands of years, the talismans are those talismans, the magic weapons are the magic weapons, and the elixirs are still those elixirs. In such a situation, who would spend money specifically on advertising?

That is, after Ye Zan came, he cooperated with Tianbaozong on game consoles and spiritual rice, so that some commodities that had never existed before suddenly appeared in this world. In order to let people know about these things, Tianbaozong had to publicize and introduce the benefits of these goods to people. This is also an important reason why Tianbaozong's propaganda methods are so backward.

Nothing exists independently in the world, just like the food chain, everything is just one link in the chain, and the backwardness of one link will cause other links to no longer develop. If there are not enough innovative products, there is naturally no need for good publicity methods, anyway, even if you don't publicize it, people will recognize this "time-honored brand".

Compared with the monastic world, the secular world is actually a little better, although the productivity is very backward, but there are occasional innovations, and at the same time there is a greater demand for propaganda. However, Ye Zan's theater is aimed at the group of monastics, and no matter how novel the secular goods are, it is impossible to go to the monastic world to advertise. Moreover, the money that the theater wants to make is not worldly gold and silver, but Fu Qian and spirit stones, and it is naturally impossible to do business in the world.

And this time, in order to achieve an explosive effect in order to achieve an explosive effect, it is impossible not to use the publicity power of the theater.

However, Ye Zan did not intend to do patch advertising, although the effect would definitely be good, but it could not meet the explosive requirements. What Ye Zan plans to do is to imitate the means commonly used by those electronic intelligent product manufacturers after the world of science and technology enters the information age, and the new product launch conference.

After the world of science and technology has entered the information age, due to the continuous innovation of electronic intelligent products, simple advertising is no longer enough to show people the characteristics of products. As a result, there is a new product launch conference, through which people will be shown in detail the advanced innovations of their products to attract people's attention and desire to buy.

Of course, this kind of new product launch also has its limitations, and the most important thing is the need for a good information transmission channel.

In the world of science and technology, this channel of information transmission is naturally the Internet that brings the world into the information age. Thanks to the Internet, a new product launch conference that is only held in a certain place can be seen by hundreds of millions of people in the shortest possible time, or even in the form of simultaneous live broadcast. If there is no Internet, relying only on word of mouth, not to mention whether it will change, the speed of information dissemination will definitely be greatly reduced.

Today's Shenhua Domain has the conditions for the Internet, but this communication network cannot be called the Internet. After all, Ye Zan did not promote the popularization of the PC side in this world, and if he wanted to truly turn the communication network into the Internet, he had to wait for thousands of miles to spread the gods to become popular.

Therefore, if you really like the world of science and technology, if you go to hold a press conference that spreads the gods for thousands of miles, the publicity effect may not be as good as that of Tianbaozong.

For this problem, Ye Zan's solution is also very simple, that is, to record the press conference, and then let all the theaters of Yuqingzong show it at the same time. As for the content of the press conference, he will not use PPT to make a simple introduction like those press conferences in the technology world. After all, people in this world have not yet truly entered the information age, so they do not have a knowledge base in this area.

Ye Zan's plan is not so much to do a press conference as to make a movie that introduces thousands of miles of spirit. In the movie, he will show all kinds of thousands of miles of gods, and use plots that can make people have a sense of substitution to imprint all kinds of thousands of miles of gods in their hearts.

Regarding the movie, it is too simple for Ye Zan, there is no need to find anything for the actors, and the Singularity Intelligence Brain can automatically generate the script at all. Even, as long as Ye Zan puts forward those key points, even the script can be automatically generated, and then a movie that meets the requirements can be produced.

The construction progress on the Wuzhu faction's side was very fast, so Ye Zan's side naturally couldn't delay time, so he immediately contacted the Tianbao Sect and informed the other party of the name of "Thousands of Miles of God" and the plan to publicize.

After all, the two sides are in a cooperative relationship, and this propaganda aspect also needs to be known to Tianbaozong. Moreover, although the propaganda method of sending small advertisements is very backward, it is not without any merits. At least, not everyone has the opportunity to see the movie, so through small advertisements, those people can also know about this thousands of miles of spirit.

In fact, if you really want to talk about the coverage of publicity, Ye Zan's effect on theater publicity may be slightly worse than that of sending small advertisements. However, what Ye Zan wants is an explosiveness, which cannot be compared with sending small advertisements, one can be said to be a storm, and the other can be said to be moisturizing silently.

After receiving Ye Zan's call and listening to Ye Zan's name for New Thousand Miles of Transsound, Tianbaozong's side was also speechless for a while. It's too lazy to change the word "sound" to "god", but they can't help it, they don't know more about this thing, and naturally they can't think of a better name. Anyway, this thing was refined by Ye Zan, so let's convey the gods, after all, it seems appropriate.

In addition, it is the publicity plan, and the plan proposed by Ye Zan to promote the theater is really unheard of in the eyes of everyone in the Tianbao Sect. Of course, theaters have only been around for a few years, and others must have this condition if they want to do so. As for the publicity effect, Tianbaozong is not very optimistic, but since Ye Zan wants to do it, and the theater is from Yuqing Sect, they also have nothing to say.

Another reason why Ye Zan wanted to inform the Heavenly Treasure Sect was that he needed the cooperation of the Heavenly Treasure Sect. It is necessary to use the theater to promote the spirit of thousands of miles and use the influence of the theater to achieve the effect of information explosion, but the theater also needs publicity and a process of gathering momentum. Otherwise, the theater will start showing promotional films, and the moviegoers will be the same as usual, and they will not be able to maximize the effect of the promotion.

Therefore, Ye Zan needs Tianbaozong to use small advertisements to publicize the news that a new film will be released in the theater. However, in the small advertisement, there will be no mention of thousands of miles of spirits, but by creating a sense of mystery and using the film to attract more people's attention. As for using small advertisements to promote thousands of miles of spirit, we have to wait until the film is released and causes enough sensation to continue this popularity.

This thing is nothing to the Heavenly Treasure Sect, but it is just the content of the promotional video sent by Ye Zan.

After negotiating the specific details with Tianbaozong, Ye Zan immediately contacted the little black fat man Glenn again and began to arrange the promotion and release of the film. Tianbaozong's side used small advertisements to build momentum for the new film of Yuqing Cinema, and Yuqing Cinema naturally couldn't be idle. With the influence of Yuqing Cinema, even if it is just a new film trailer at the gate of the theater, the publicity effect is quite good.

Regarding the issue of film copying, in fact, as early as when Yuqing Cinema expanded to a certain extent, Ye Zan had already improved the projection equipment. Nowadays, Yuqing Cinema is located in various bazaars in the Shenhua Domain, and it has long been no longer necessary to transport film copies by manpower, but directly transmits data through the communication network. Therefore, the theater arranges everything for the release, and Ye Zan waits until the film is produced, and it can be directly transmitted to the projection equipment of each theater.

In addition to the cinema, Yuqingzong also has a business, which is also located in various bazaars, that is, the game room.

However, compared to the cinema, the game room has a smaller clientele and is only frequented by young monks.

Moreover, in this world, in the common concept of people, there is also a saying that "playthings are demoralized". Young cultivators, when they need to practice hard, where is too much time wasted playing games. And those who really have time, those who are stuck in a certain realm and destined to have no progress because of qualifications and other reasons, are often older, and they basically have no interest in games.

Not to mention, Tianbaozong has also been selling handheld game consoles, although the games are basically different, and the game experience is not the same, but the impact on the game room is still great. After all, this world is not a world where people can enjoy themselves with peace of mind, it is enough to have something to entertain, and people are not yet qualified to have a higher pursuit of game experience.

It's like, some people's food and clothing have not been solved, how can they pursue how to eat healthy health, and the stomach cushion with stuttering is already very satisfied.

After all, the concept of "playthings are demoralized" is deeply rooted in the hearts of the people, and movies can be regarded as an art, but games are really a little out of the table. Even, in many bazaars, if it weren't for the influence of the theater, the game room would not be allowed to enter at all. Therefore, although the business of the game room is not too bad, it is still far less profitable than the theater.

However, Ye Zan didn't plan to make much money at all when he started this game room. His real purpose is to use the convenience of the game room to collect some news for himself. You know, the consumption of this game room is not high, and the customer source can be regarded as quite mixed, which is a good source channel. And these messages don't necessarily need to be confidential, even if it's just to record the prices of goods in the bazaar, sometimes it can be of great use.