After the Spring Festival ended, after the public started to work, Xu Zhinian went to register the trademark of "Song Spicy and Spicy" Sichuan cuisine for the first time, and then asked Xu Zhiqiu to make a new plaque and hang it in the canteen of the mine.

Song Shuzhi was not idle at all during this period, writing recipes and secret recipes every day and night, and even wrote more than 30 dishes with memory and experience.

Each dish has been dismantled and analyzed in detail from various perspectives such as color, aroma, ingredients, heat, and cooking techniques.

On the day Xu Zhinian registered her trademark, her "Song Spicy and Spicy" Sichuan cuisine cheats were also released.

Song Shuzhi completed the arduous task assigned by her daughter, and only then did she dare to ask her about the usefulness of this "secret book".

And Xu Zhinian's answer was crisp: "Sell for money."

"Sell for money?" Song Shuzhi hurriedly protected her "cheats", and said nervously: "Baoya, this can't be fooled, this is your grandfather's life's work, if you sell this cheats, isn't that equivalent to selling the hen that lays eggs?" What's it called...... It's called ...... Killing Chickens ......"

"Mother, do you want to say killing chickens and taking eggs?"

"Yes, yes, that's what it means, not only can't you sell this cheat, but no one can give it."

"Mother, everything has a price, and you said you couldn't sell it because the price didn't meet your expectations."

"Niang is not a greedy person, this secret book is the hard work of the old Song family, and it can't be sold for any amount of money."

"Mother, what if it is divided into 100 parts, and one is sold for 3,000?"

Song Shuzhi was stunned for a moment, quickly thought about it in her heart, and said in surprise: "Baoya, this is ...... What does that mean, 300,000? You, what are you talking about? ”

Song Shuzhi never thought that in this life, she would have the opportunity to say the amount of "300,000" from her mouth, now 10,000 households are rare, and 100,000 yuan households are only available in the capital, 300,000, isn't that a fantasy?

"Mother, our way of selling is called joining, and one serving is three thousand, which is the franchise fee."

"Joining? What is Joining? ”

"Joining is a full set of copies of our store, from the store name, plaque, decoration to the variety of dishes, practices, tastes, and even service concepts and after-sales standards are exactly the same, we build a flagship store, hang their own brand, and then, a full set of packaged sales of this brand, the other party not only has to pay a one-time franchise fee, but also to give us a certain percentage of the operating share every year, of course, we also have to help and guide them in the early stage of site selection and publicity."

"Bao Ya...... I—I seem to understand. Song Shuzhi was surprised by her comprehension ability, and even more surprised by Xu Zhinian's concept of "joining".

Isn't that the same as once and for all? As long as you create a decent Sichuan restaurant, and then copy it infinitely, you can receive a soft hand by collecting franchise fees and profits.

Xu Zhinian nodded, understanding why Song Shuzhi was so surprised - the concept of joining will not appear until at least ten years later.

"Mother, now, can this cheats be sold?" Xu Zhinian poked the back of Song Shuzhi's hand, Song Shuzhi hurriedly stuffed the cheats into her arms, and said: "This is not called selling, this is called carrying forward, if your grandfather knows that 'Song Lala' is open all over the country, he can crawl out of the grave with laughter." ”

"Mother...... Don't scare people, my grandfather is cremated......"

The mother and daughter laughed, and they were full of expectations when they thought that "Song Lala" could open the franchise mode.

On the same day, Xu Zhinian called Xu Zhiming to the canteen of the mine and talked about the idea of making him the deputy general manager of the "Song Lala" Sichuan restaurant chain - the general manager was of course Ms. Song Shuzhi.

Xu Zhiming was flattered, and after reacting, he almost cried out with a nose.

Before that, after graduating from vocational high school, he could only find some jobs in various restaurants such as cutting piers, serving vegetables, and wearing mutton skewers, and thought that it was a blessing to be able to get a job smoothly, but he didn't expect his seventeen-year-old cousin to directly let him become the vice president.

"Brother Zhiming, don't cry in a hurry, don't you ask me how much salary I pay you and how much work you do?"

Xu Zhiming sniffed, sobbed and said, "The salary you gave Xu Zhiwen is three times that of the workers in the town, and I am also a deputy general manager, so I can't be five times it......"

Xu Zhinian looked at his unpromising appearance and said with a smile: "Five times is not impossible, but ...... You must have to work five times as hard. ”

Xu Zhiming calmed down and said in a daze: "Baoya, even if you say ugly things in front, what are you going to let me do...... I'm not going to smash the pot for you. ”

"The stage in the mine canteen is too small." Xu Zhinian looked around at the environment in the canteen, and sighed twice in disgust - a year ago, she was still fighting with Zhou Qinqin for a window in the canteen, and a year later, let alone a window, even if it was the entire canteen, she couldn't look at it.

"Bao Ya...... This canteen is still small, I looked at the window for my uncle and aunt for a week, and the gross profit is seventy or eighty, and this month is two or three hundred! What can you do to make money like this? ”

"Brother Zhiming, you have to go out and see the outside world, you will find that you are just a frog at the bottom of the well, if our Sichuan cuisine brand wants to become bigger and stronger, we must open branches, and we must open it quickly, open more, and form a monopoly trend."

Xu Zhinian said that Xu Zhiming was stunned, she knew that it was not easy for Xu Zhiming to understand his way of doing business, and now he can do it obediently, even if he is qualified.

"Brother Zhiming, your next task is to go out, you immediately recruit two people from your vocational high school classmates, open the window, and you, you will be responsible for brand promotion and looking for franchisees."

Xu Zhinian analyzed the concept of joining Xu Zhiming again, and told him to start with the county seat first, and then the provincial capital.

"If you can negotiate a franchise, you will take a 1,000 rake."

"How much?"

Xu Zhiming's eyes almost fell out, originally he resisted this, but as the saying goes, money can make ghosts grind, and he can't earn a commission of 1,000 yuan for another year.

"You heard it right, a thousand, do a good job, I believe that there are many people in your classmates who plan to start a business, let them see the charm of Sichuan cuisine, you know...... Friendly reminder, you can also mobilize the whole family to find a franchisee together, my third aunt can't do anything else, but her face is thick and thick. ”

Xu Zhiming seemed to have received the holy decree and hurried to carry it out.

In fact, Xu Zhinian didn't expect him to win any franchise stores with red lips and white teeth, and the one thousand he said was just to draw a big pie for him - before forming a brand advantage, no one would want to be the wronged leader.

But she just wants to grind Xu Zhiming, let him go out, have a long insight, run into walls everywhere, and wait for him to experience the dangers of the world without being defeated, before he is qualified to be her vice president.