Chapter 358 Enterprise Development is the Last Word
Qin Shuyi and Ding Manman recorded them one by one, glanced at each other, and pouted, Li Yi is going to play for real, the Linmu County Branch of the Tang Group, which has not moved for a long time, is about to start a big change.
However, Wan Youtao will send someone for help? Seems impossible, right? No one took this statement seriously.
Qin Shuyi raised her head and asked: "Li Yi, then the direction of our future work, or the development direction of the enterprise, is to connect with large companies?" Or docking with small and medium-sized companies? ”
After all, Linmu County is much richer than Zhushan County, and it is also close to Anzhou, where many large companies have set up camp, and can not only enjoy low land taxes and fees, but also enjoy policy subsidies.
Li Yi thought for a moment and turned around: "This matter needs to be analyzed on a case-by-case basis, and the customers of large companies that we have been familiar with should pay attention to maintenance and provide high-quality services."
Improve the stickiness of large company customers, and strive to let large company customers take the initiative to introduce customers.
Of course, we have to provide some preferential conditions, such as introducing a customer, and when we cooperate, we can give them some preferential prices.
As for the specific discounts, let the accounting department calculate them.
This discount offer should also pay attention to the tricks, grasp the big and let go of the small, so that customers feel that there is oil and water to fish, but you can't give too much every time, there is always a sense of freshness. ”
Qin Shuyi and Ding Manman looked at Li Yi with a confused expression, not understanding why his head was so twisted and turned?
Aren't the usual discounts all down to the bottom? Why can't you give too much? What does it mean? Business wars?
Li Yi looked at the two cute girls with puzzled faces, and said with a smile: "You think, if we directly say how much the discount is, and drop it to the end, wouldn't it be too straightforward?" This discount is like falling in love, and you want to be ashamed. ”
The two girls blushed instantly, and they still want to welcome or be ashamed? How doesn't it sound like a good word?
Li Yi continued: "The competition in every industry in China is very fierce, and as soon as we fall to the bottom, other competitors will also fall to the bottom, so it is an invisible price war, and we will ultimately hurt ourselves."
Moreover, as long as the company is playing a price war, it is indirectly indicating that their goods are not good, and the bigger the brand, the less they will play the price war, because their goods mark a kind of taste.
For example, those luxury goods, Patek Philippe's famous watches, the factory price is 2 million, and after a year, five years later, it will still be 2 million! That's the brand! Resolutely do not fight price wars!
Moreover, if the sweetness is too great, it will make our customers greedy, and we will often have to make greater concessions in the next cooperation, which is what we must stop. ”
Qin Shuyi nodded: "That's true, in the past, many of our good products were dragged to death by price wars. Many small workshops can even snatch our customers away at ultra-low prices! It's incredible! ”
Li Yi thought for a while, then turned around and said, "This should be related to the e-commerce platform." The current e-commerce platform does not have the original original intention, and it is mixed, and even takes the initiative to operate in the dark, resulting in a large number of excellent manufacturers being unsustainable. ”
Qin Shuyi and Ding Manman were puzzled and asked, "Huh?" Are you saying the opposite? Don't they all say that e-commerce platforms enrich our lives? ”
Li Yi shook his head and smiled: "E-commerce platforms have enriched our lives, but they have also restricted our lives.
Think about it, now you go to the e-commerce platform to find something, there is no lowest price, only lower price! After a good product is created, a large number of factories begin to imitate it wildly, and even small workshops can make it crazy!
Although this move can lower the price, the public will use the fake products that look like good products.
Many people also think that although it is not true, as long as it seems to be true, it can satisfy vanity, and what about other loves.
But this kind of greedy and cheap thinking harms others and oneself.
From the perspective of harm, a large number of counterfeit imitations are often produced from various raw materials of poor quality, which are mixed with a large number of harmful substances. Although it was cool for a while, his body suffered and he became ill in the future. ”
Ding Manman nodded and said: "My brother and I have a deep understanding that when we went to the south to work during the winter and summer vacations, we worked part-time in the workshop where jeans were made.
The raw materials of those jeans manufacturers are not formal sources at all, they are all purchased from abroad A large number of jeans garbage products, after being transported to the factory, conscientious merchants will clean and dry them before dyeing and selling, which can be regarded as disinfection and sterilization.
But many black-hearted jeans manufacturers, after sewing these rags, use a large number of industrial dyes to directly dye and dry, and then sell them online.
Many people buy jeans online and say that there is a lot of peculiar smell or strange smell, which is because it is made of industrial dyes that are not in the right way and are harmful to the human body.
But why are these merchants still selling hot? It's cheap!
Ordinary jeans, even the most ordinary fabric, cost more than fifty, but what about these garbage items washed with industrial dyes? You can buy it for more than ten yuan a piece!
I can't see anything in the short term, but in the long run, these cheap jeans will squeeze the living space of normal jeans companies a lot, and it will be even more pitty for consumers.
Why are there so many skin diseases? It has a lot to do with these black-hearted jeans.
Therefore, I generally buy jeans after receiving the goods, and I dare to wear them after repeated rinsing, otherwise, those strong irritating industrial dyes will cause skin diseases in light cases, and directly cause skin cancer in severe cases! ”
Qin Shuyi turned her head and asked, "Li Yi, didn't you say it just now?" What is it? ”
Li Yi nodded: "The so-called disadvantage, just like what Man Man just said, low prices have led to a run on a large number of formal enterprises, which is the effect of bad money driving out good money in finance."
If you think about it, the e-commerce platform never selects a large number of goods, and only knows that it makes money, resulting in a large number of imitation products entering the market, and formal enterprises have less and less money to make. Isn't it faster to imitate others to make money?
Everyone will wait for others to develop new products, and then rush up to copy and imitate! Because it's the easiest and most cost-effective way!
Over time, the whole country will be filled with a culture of copying and imitation, and economic development will be impossible!
Therefore, the state has only begun to advocate the protection of intellectual property rights in recent years, which is also to protect intellectual innovation, and in the final analysis, to protect our country's economy! ”
Wang Kefeng has some understanding: "This is similar to selling vegetables on the street, for example, I have a new dish that has just been cultivated, such as a new style of chrysanthemum."
Because I have spent several years cultivating this kind of large and delicious chrysanthemum, my price has increased slightly, firstly, it is a recognition of my chrysanthemum, and secondly, it is an economic reward for my efforts in the past few years.
If, the next day, the chrysanthemum I had spent years cultivating was copied by all the vendors and sold on the street, then the chrysanthemum I had cultivated would become a popular commodity and the price would plummet, and my years of work would be in vain, or even worthless.
In this way, my efforts have been in vain, and it is better to make money by stealing and copying other people's new dishes. Over time, I won't be developing new dishes.
In the long run, there will be no new dishes in this market, because everyone is afraid of being imitated, and this vegetable market will lose its momentum for development, and even close its doors soon. ”
Everyone has realized that at present, various e-commerce platforms are struggling, and even some platforms can shout out nine yuan and nine free shipping on mobile phones! It simply refreshes people's perception of price. But behind it, it is the carnival of the e-commerce platform and the blood and tears of the merchants.
No matter how low the price is, merchants must pay a lot of booth fees and traffic fees, and the e-commerce platform is almost a book of profits, as for whether the merchants are profitable, it doesn't matter to them, they just need to make money themselves.
Ding Manman sighed: "Many merchants seem to be very popular, but in fact, they are losing money and making money, the problem is that on e-commerce platforms, price wars are always the mainstream."
If you dare to lower the price, someone will dare to lower the price infinitely.
Everyone is shopping hard to crush their opponents and occupy the market, but this is impossible. ”
Qin Shuyi nodded and said, "Isn't it?" At the beginning, our company engaged in live streaming and invited a few big stars. But after tossing it, even the pit fee for the star is not enough! What a pit. ”