Chapter 455: Where is the profit point of the mall

Otherwise, if a Li Yi is killed, what if another Li Yi pops up?

Remember, do something, either don't do it or do it absolutely! ”

Hei Da nodded and went to beckon people to go together, while Hei Lao stood on the high platform with his hands behind his back, quite a bit of a commotion of beating drums and ordering troops to go out.

On the mountain farther away, Zhao Xifeng and Zhao Xiaowei stood on the watchtower, watching the first-class convoy of black knives rushing out of the base camp, glancing at each other, revealing an inexplicable smile.

Zhao Xifeng sneered: "Hei Lao used to be very famous in the rivers and lakes, and he has been pampered in the Zhao family all these years, so it's time to do something for the Zhao family!" Otherwise, this old thing's bad temper will be directed at his own people. ”

Zhao Xiaowei asked curiously: "Black old has a name?" What's the name? ”

Zhao Xifeng: "The name of the black old rivers and lakes: the old demon of Montenegro!" This attack on Li Yi can be regarded as his first dispatch after the old demon of the Black Mountain sealed the knife! ”

Hei Lao wanted to sneak attack Li Yi's family at night, but from Anzhou to Zhushan County, it would take six hours even if it was a highway.

Moreover, the highway is closed from 2 p.m. to 5 a.m., in order to prevent accidents caused by driver fatigue.

Hei Lao and the others were trapped in the service area, and Hei Lao scolded his mother angrily, Hei Da could only pretend to be stupid and cute, otherwise, he would be used as a punching bag by the master.

But for Li Yi, this is an absolutely good thing.

Because he stayed overnight directly at Dong Xiaonan's side at night and did not go home. Li Yang also went to take care of Wan Mengmeng, and there were only two people left in the family, Su Haitang and Li Baocheng.

If Hei Lao and the others were killed, the consequences would really be unimaginable.

Just after five o'clock the next day, Hei Lao slapped Hei Da who was waking up from his dream, grabbed his ears, and roared: "Drive!" It's past five o'clock, still sleeping? You're a pig! ”

The black big who was awakened was so tired and crooked that he couldn't wait to stab this old guy with a knife. scolded in my heart, are you in a hurry to get a hammer? It's just past five o'clock, and you're in a hurry to see Lord Yama?

However, Hei Lao is his master, no matter how aggrieved he is, he has to quickly start the car and drive towards Zhushan County, Hei Da poured the anger in his heart on some complaining subordinates, and scolded in the car channel all the way.

Unexpectedly, Hei Lao saw Hei Da's hot temper, but instead of stopping it, he felt that this was the embodiment of the superior and praised it greatly.

The black knife team members in the same car stared at the black old man to see if this old man had gone mad?

Li Yi and Dong Xiaonan were warm for a while, and then took the bus back to the village.

"Jingle bell ......" Just when Li Yi was dozing off in the car, the mobile phone rang, and when he took it out, he saw that it was Dong Xiaonan's?

"Tut, they all say that this day is like three autumns, you haven't seen you for a few minutes, and you want to be a husband?" Li Yikou joked.

"Dead! It's all that in my head all day! I'm calling you with serious business to say! Dong Xiaonan smiled lightly.

"Let's talk about it, the lady has a life, how dare Xiaosheng disobey?" Li Yi moved his position to the last row of the bus and said with a smile.

Dong Xiaonan said slowly: "I see that the business of the big shopping mall opposite the fruit store is quite prosperous, and the high Yidian point is crowded with people every day, and it just so happens that we also have idle funds, why don't we also open a shopping mall?" ”

Li Yi thought that Dong Xiaonan was going to say something meaty, but he really didn't expect it to be a business thing.

He pondered for a moment and said, "Open a shopping mall? I'm not in favor of opening a shopping mall, and it's better to be a miniature boutique than a shopping mall. ”

Dong Xiaonan was puzzled: "What? Boutiques? A high-end vegetable shop like Good Luck Fruit Shop? Will this be repeated?

But why don't you suggest opening a mall? How much traffic do you see in the mall?

No, you'll have to give me a reason! ”

Li Yi agreed, sorted out his thoughts, and explained: "There are three main reasons why it is not recommended that you open a shopping mall:

First, the current shopping malls don't look at the flow of customers, but the profits are not high, you see that those who go to the mall are basically middle-aged and elderly, and young people rarely go to the mall.

And what do middle-aged and elderly people do in shopping malls? They go to the mall just to buy ingredients such as fruits and vegetables, or daily necessities such as oil, salt, sauce, vinegar, tea, etc.

The sales profit of this kind of goods is very weak, and the homogeneity of many convenience stores is very high, once the price is high, those middle-aged and elderly people will go elsewhere to buy.

In addition, the current middle-aged and elderly people take the bus for free, and they have a lot of leisure time, so the shopping mall does not dare to raise the price of basic supplies and fruits and vegetables, otherwise it will be smashed in their own hands.

The second is that shopping malls are now being impacted too much by online malls, such as community group buying, a treasure group buying, and so on.

These internet giants even heavily subsidize dishes to grab the market at extremely low prices.

Although shopping malls also have online products in this regard, labor and space costs are here, and there is no competitive advantage between them and pure online shopping malls.

The third is shopping habits, young people are keen on online shopping, usually very busy at work, how can they have a lot of time to go to the mall?

Young people are the main consumer force, and there are no shopping malls that young people flock to, which look glamorous on the surface, but the actual yield is not as good as a vegetable store.

Look at our peers, who usually have time to watch movies or watch small videos with their mobile phones, who goes to the mall?

Many people don't even cook, order takeout or eat instant noodles all day long, so they hardly go to the mall.

The high traffic of the mall is just an external illusion! Many people go just to have a good time, and there are few who really buy things, and there are even fewer people who buy large quantities of profitable things.

Also, you can see what age group goes to the mall every day. All of them are middle-aged and elderly!

Their children are not around, and there is no one to talk to, so they feel lonely, so they can only go to the mall to wander around, and find someone to chat with and relieve their boredom. ”

Li Yi's three reasons extinguished Dong Xiaonan's idea of wanting to start a shopping mall, but he was a little puzzled: "Huh? No, so why are malls still working so well?

What if, according to you, the mall has low profits and even pays salaries, why is the mall still very popular? Is it even hard to find a shop in a shopping mall? ”

He thought for a while and replied: "This is actually like live broadcasting, for example, on a certain treasure, if anyone wants to live broadcast and bring goods, they have to buy a huge amount of traffic, and there is a good pit fee, otherwise, no one will watch the live broadcast."

The same is true for the profit point of the mall. For example, the shopping mall is divided into several areas, and some areas are at the entrance gate, which is very conspicuous, and you will see it first when you walk into the mall, which is called booth fee.

Whichever merchant gives more money, the mall will leave the best location to which merchant.

Those who only pay the entrance fee and do not pay the booth fee, the shopping mall will be arranged in the corner, and often no one cares, which is why some small businesses obviously put the goods into the shopping mall, but the reason why they have little harvest.

Another profit point is called manual sales fees. What is a manual sales fee?

If you go to a shopping mall, especially in the area where health supplements and high-end consumer goods are sold, you will find that you have just arrived on the front foot, and you will be followed by a large group of salespeople who are selling health products to you!

That's the labor sales fee! Some manufacturers, in order to promote products, have reached an agreement with the shopping mall, as long as a certain number of products are sold, the manufacturer will give a certain share.

Therefore, the merchant will arrange the salesperson of the headquarters to buy the product, and the aunts who come around to sell you health care products are actually the agent salesmen of the manufacturer.

However, these aunts are not representatives of the manufacturer after all, so when introducing products, they often have no match, because their income comes from shopping malls, has a basic salary, and guarantees income in drought and flood. So, not very keen on selling products.

Therefore, many manufacturers start a new way of cooperation: the manufacturer comes out and wears the clothes of the mall to sell their products, so that it will be much better. ”

"I didn't expect there to be so many Taos in it? Then I'd better rest assured that the good luck fruit store will be managed. Dong Xiaonan heard that it was so troublesome, and the branch in Linmu County was still in a mess, so let's just solve the matter in front of me first.

Time passed little by little, Hei Lao and the others ran all the way to Zhushan County, and Li Yi was also rushing home......

"Ah Da, after entering Zhushan County, we will take the dirt road!" Hei Lao said.