The toilet is a very common thing in our life, but the golden toilet is very rare, so many people come to buy gold jewelry from this gold store, not for the gold jewelry, but for the name of this golden toilet, and they want to see the legendary rarity.

After listening to the story, Zhao Baocheng had some understanding, raised his hand, and said eagerly: "Mr. Li, I understand a little.

Although I don't know what that word is, when my children go to school, they always say a word called ...... It's called turning decay into magic, isn't that the reason?

Just like the melons and fruits I sell, although they are the same as other store staff, but they can also find another way to show this melon and fruit in other ways, as long as it can arouse the interest of consumers, you can increase the amount of purchases, so that my performance can also go up. ”

Li Yi nodded and said, "Yes, yes, that's the truth!" Turning decay into magic, that's a good word,

That's the heart of sales!

Many things tend to be very homogeneous, but why would consumers buy from others and not from you?

That's because you're not adding enough value to your commodity, or you're not giving it some extra meaning.

For the same apple, most people will only say that they sell this apple, but what about someone? will mark this apple as rich in vitamins and minerals, so many people will buy this apple.

But how will the third family win? ”

Li Yi continued: "They will mark the content of various vitamins in apples, and they will also mention that this apple is very suitable for children and pregnant women, and will indicate how much children should use and how much pregnant women should use.

As a result, everyone will crowd into the third Apple store to buy apples, why is that?

It's because the owner of this third shop has turned ordinary apples into magic. Marking the role of Apple so that customers can see it at a glance brings business opportunities.

One thing to remember when doing sales: don't take your assumptions for granted.

All consumption is blind and herd, so creating a hot spot and focus on commodity sales is the most needed. That golden toilet is to create a hot spot, which will cause a lot of sales in the gold store."

As soon as the problem here was solved, Dong Xiaonan pulled Li Yi's sleeve and asked impatiently: "Didn't you just say that there are two examples?" So what's another example? ”

Li Yi nodded and said, "Another example is about selling balloons."

In one of the bazaars, there was a balloon seller who was peddling a large bag of balloons, but the people in the bazaar didn't pay any attention to him.

What to do? This balloon seller, he had an idea, he released a balloon every 15 minutes, because his balloons are very brightly colored,

Far away, people can see balloons floating here, and after one balloon after another, everyone will be interested in why there are always balloons floating here. I am also willing to buy a balloon to play with.

Someone approached and asked curiously: "I saw that you put six balloons just now, but there are no blue ones, do you want to put blue balloons now?" ”

The balloon seller shook his head and said with a smile: "My task is not to release balloons, I am selling balloons." Balloons, just because I want to attract people to come and buy balloons. ”

Many people suddenly realized, and even Dong Xiaonan had a very enlightened feeling.

In the past, I always felt that the development of Guoxing was like an invisible bottleneck, so she hurriedly expanded various purchase channels, including the introduction of some new sales methods, and even online sales, but the whole performance was still hovering at the original level.

She has always wondered why she is so busy, and she still can't improve her performance.

After listening to Li Yi's words today, it suddenly dawned on me that there was a deviation in the starting point.

Because she focuses too much on the sales method rather than the fruit and vegetable service and management of the fruit store itself.

At present, most of the stores are fast-selling models, and the fast-selling model focuses on short-term and fast sales methods, which is a bit similar to a hammer of trading, looking at the sales volume is very large, but the later sales are unsustainable.

Dong Xiaonan secretly made up his mind to improve the service and management model of Guoxing, so that customers can truly identify with Guoxing, instead of buying and selling with a hammer.

Li Yi saw that everyone at the scene was thinking, and thought that it should be almost over, and the meeting could be dismissed, but before he could say this, Song Baoshan stood up and asked a little embarrassedly: "Mr. Li, I ...... I'm trading stocks, that's me ...... Can you ask some questions about stock trading? ”

Li Yi is familiar with stock trading, doesn't this involve the financial aspect? It can be regarded as his professional counterpart. Sit down and nodded, waved his hand, and asked Song Baoshan to say his question.

Song Baoshan said a little embarrassedly: "That's the case, I listened to the advice of those experts to speculate in stocks, but how to lose money if I follow those experts to speculate in stocks, it is also an evil sect."

Why do they make money when they watch those experts speculate in stocks, and they are all up and down, but how can I fall as soon as I buy this stock, and it continues to fall, what's going on?

Why are those experts all soaring demon stocks, but I can't meet demon stocks? Even if it's a small increase, it's always a loss, so I don't have confidence in the stock anymore. ”

Li Yi shook his head and smiled: "How can there be any soaring demon stocks, all demon stocks are scams!" It's just a trap for tricks. ”

Song Baoshan asked suspiciously: "Mr. Li, can't you?" Those experts are elite. ”

Li Yi said with a smile: "In fact, the so-called experts are all pseudo-experts who are packaged under various names to deceive people!"

In the stock market, there are no experts at all, only winners and losers.

The winners in the stock market are often tight-lipped, and they often keep their operating methods and the direction of various stocks secret.

Only the loser will brag about how good he is, as if he has made tens of millions, but what about his trading records? Almost all of them are loss-making.

Always remember: in the investment market, experts are used to dig holes, for whom to dig holes? It is for small and medium-sized investors to dig holes, and their words often represent the meaning of those interest groups who give them funding fees behind them.

Including the fact that we see a lot of financial news, which is not quite correct.

A lot of financial news has been bought out by various large institutions, and the news we see is what these big institutions want retail investors to see.

Real news is often distorted by these big organizations.

The latest news, they often hold on, wait for the stocks in their hands to sell, and then release the news, a large number of retail investors can only be painfully pick-up. Otherwise, how can their organization make money?

Song Baoshan was a little unconvinced, so he stiffened his neck and retorted: "Mr. Li, I don't agree with what you said, because it is a lot of experts, and their stock screenshots are all stocks that have risen a lot, and even the price limit, how can you say that they are digging pits?" ”

Li Yi smiled: "The screenshots of the experts you see are actually screenshots of their screenshots or pictures that are already PS, not the actual market at all."

If you follow the so-called experts to do stocks, you will find one interesting thing: that is, during the whole trading time, they will not let you disturb them and will not reply to any messages from you on the grounds that they are trading.

Why is that?

Because they are also confused about the market, they are looking for good-looking stock graphics, screenshots and retouching. When the market closes, they will send these found patterns to the deceived people, and they will boast that they are the stocks they like.

Song Guangcheng slapped his thigh and sighed regretfully: "Alas, if I knew that these experts were all liars, I shouldn't have followed them blindly, wasting time and losing my hard-earned money!" ”

Li Yiwan smiled: "In fact, in the entire investment market, it is a zero-sum game in which big fish eat small fish and small fish eat shrimp.

As a small and medium-sized investor, you must pay attention to investment, do not use it as a pillar of life, and must do it with the idea of earning pocket money.