Chapter 22: The First Snow, the First Virtue and the First Glory (Second Update)

> after late autumn, just after the winter solstice, a shallow snow fell in Yunqin Zhongzhou, and it became colder and colder day by day.

After the Leng family replaced the Huang family, Wen Xuanshu, the former head of the official department, took over as the first assistant of Yun Qin, and in the entire past Liangqin autumn, the annual official performance assessment of the entire Yun Qin began in advance, many officials were dismissed, many officials were promoted, and the entire Yun Qin court carried out another big purge.

The vast majority of the low-level officials of Yun Qin just went with the flow, extremely uneasy to meet this storm, they didn't know what kind of confrontation the current saint had done with the people behind the nine heavy curtains, but since those who knelt outside the Jinluan Hall were forcibly taken away, everyone knew that the Southern Expedition was almost a foregone conclusion.

The old Shoufu also began to be ill, and the Department of Justice and some Qingliu pinned their last hope on the eldest princess.

However, after spending the entire autumn in anxious waiting, these people found that the eldest princess, who had a great influence on the political situation of Yun Qin almost like Zhou Shoufu, seemed to maintain absolute silence in the face of the emperor's strong will.

......

In the courtyard of the Dasheng and Gao Seng families, animal charcoal was lit in the copper basins, and every room was as warm as spring.

Sheng Manying changed into a new yellow wolf skin jacket, but she had some reckless atmosphere unique to the rich people of Sanyin Province.

Before the establishment of Yunqin State, most of the many commercial houses in Shanyin Province were doing escort and dart business, and later many commercial houses were bigger, and they had put aside their old business, but that kind of rough atmosphere was still unchanged, and many of the old houses of the commercial houses even enshrined the big knife used by the ancestors when they walked the ancient roads of the rivers and lakes.

He was watching, crunched, the door was pushed open, a **-year-old pink-carved boy in a cotton jacket pushed the door in a gust of wind, but when he crossed the threshold, he accidentally tripped and fell to the ground, but the boy didn't care at all, immediately got up, rubbed his knees, and shouted at him excitedly: "Father, uncle and uncle, they have arrived, and mother asked me to call you." ”

"Panic!"

Sheng Manying scolded with a smile, but there was not much sternness on his face, he put down the book in his hand, tightened his neckline, and strode out with the cheerful trotting boy.

I saw that in the imposing compound, there were lights everywhere, and there was a grand atmosphere. In the middle of the hall, has gathered more than ten shopkeepers of Dashenggao, all with their families, a large mahogany round table that can accommodate all these people to sit is staggering, but the east head against the wall is put incense case, a large iron pot is placed, the white soup is boiling, boiling a whole big fat sheep.

Before, I only sprinkled some salt foam and wild onions, and did not put wine and ginger to remove the fishy things, and for a while, the whole hall was hot, and the thick aroma of mutton and wild onions was entwined, all of which were grassy.

Seeing Sheng Manying walk out, including the big shopkeeper Mu Zongli, more than ten shopkeepers and family members are saluting, Sheng Manying bowed his hand again and again to say hello, after a lively time, I saw a servant handed a red copper tray and a meat chopping knife to Sheng Manying in front of him, Sheng Manying took it, strode forward, cut off the sheep's head with a knife, picked it out, cut a piece of hot mutton and put it in his mouth to chew.

He put the tray with the sheep's head in Mu Zongli's hand. For a while, the cheers and commotion shook the hall, and more than a dozen shopkeepers cut meat one after another, and stacks of hot-cut big pots of vegetables were also placed on the table like flowing water.

The trading houses of San'in Province have the longest history in Yunqin, and most of them have some unique gatherings and ceremonies.

Dashenggao in the first snow solstice of the year, there is such a sheep's head banquet, is from the founding of Dashenggao, there is a year of embarrassment, a group of brothers for a long time can not even afford to eat meat, and it is snowing, the ancestors of the Sheng family came up with a way, used up the surplus money in their hands, bought a sheep, pretended to be a wild sheep, and designed to deliberately run into the banquet when the brothers... Under the pretext that God is helping them, seeing that they can't eat meat, they all send a sheep to the door when it snows. At that time, the morale of those brothers who were demoralized was suddenly shocked, and Dashenggao survived like this.

Later, although those old people of Da Shenggao understood what was going on, when it was under the first snow, eating the same pot of mutton at that time became a custom of Da Shenggao, which meant not forgetting the embarrassment at that time, and reminding himself that even under such embarrassment, as long as he did not give up, he could still survive and endure the hardships.

Although the outside world does not know this custom of Dashenggao, for Dashenggao, it is comparable to the opening of the market after the New Year, which is very grand and has a big family atmosphere, even the shopkeeper who is resident in a far away province will rush back.

For food, Dashenggao, the first-class business manager of Yunqin, naturally does not have much requirements, get together, in addition to enjoying the atmosphere of a year's business success, the happiest thing is to chat about family life, see if there are any new Ding, and chat about some things in various provinces on weekdays.

It's just that after a glass of wine, several shopkeepers actually mentioned Da Dexiang in unison, and one of them, Wu Qiutian, the shopkeeper who is in charge of Da Dexiang's business in Qixia and Guangyu provinces, opened his mouth again and again, and said in an admiring tone: " Da Dexiang is really the most incomprehensible business in recent years, some time ago, even the business of Lin corn line was robbed of most of it, I thought that Da Dexiang acquisition of rice is a self-destructive corner, but I didn't think that just more than two months, Da Dexiang has been here, I don't think it will take much time, the rice and noodle business in Qixia Province, will all belong to Da Dexiang. ”

Among the more than ten shopkeepers at the table, some knew about Da Dexiang, but some didn't pay much attention, and Sheng Manying was the leader of the entire Da Shenggao, and things were the busiest, after determining that Da Dexiang had self-destructed, he did not make any effort to inquire about the news of Da Dexiang, and at this moment he heard Wu Qiutian say this, Sheng Manying was suddenly surprised, "Lin corn line is an old number, and the best pearl fragrant rice is famous in the world... I decided that Da Dexiang's move would inevitably fail, I didn't expect Da Dexiang to do this, quickly talk about what means Da Dexiang used. ”

Hearing that the proprietor was outspoken and paid more attention to Da Dexiang, the shopkeeper who was not unhappy suddenly drank the wine glass in his hand, and exclaimed: "Like the unicorn line, although the pearl fragrant rice is famous all over the world, there are only a few people who can afford to eat this kind of rice, just to make some fame, and of course nine percent of the business is in ordinary rice noodles." When Dadexiang's rice shop sells rice noodles, it actually picks out all the sand and gravel in the rice noodles and then uses them for sale. The color is much better than other rice rows, so it is naturally very popular. ”

Sheng Man Yingmeng frowned, glanced at each other with Mu Zongli, and couldn't help but wonder: "Most of the rice noodles are waterwheel stone mills, and the sand and stones are inevitably mixed in itself. ”

"And that's not all. ”

Wu Qiutian said with emotion: "Da Dexiang will also send rice noodles to the door, and the laborers at home will go out, and no one can carry the rice, so they can send it directly to the door." Now several big cities in Qixia have almost formed an atmosphere, and you don't need to go to the rice shop to buy rice, as long as you wait for the people of Dadexiang to come to the door. ”

Sheng Manying was shocked: "Originally, the profit was thinner, so how much manpower would be consumed to send it door to door, and as long as the price of the rest of the rice bank was slightly reduced, what else would Da Dexiang have to earn?"

Wu Qiutian smiled bitterly: "Originally, I had the same idea, but after asking carefully, I knew that Da Dexiang had made careful records from door to door, a few people in a family, how much rice and noodles a day to eat, and about when to send rice... In this way, there is no need for much manpower, and several people carry several wagons to deliver the rice and noodles all the way to the homes of those who are running out of rice and noodles at home, and the rest of those who still have surplus food do not need to ask. In this way, there are several people walking in the city every day with some grain trucks, no more than a few labor, but the whole city has developed a habit, buy rice and don't go out by yourself, just wait for Da Dexiang to send it, even if there is a favorite rice shop, with not Da Dexiang's rice, see the neighbors with good rice, and use it conveniently, it is so, the formation of an atmosphere. What's more, when they see the elderly, women and children at home, Dadexiang's people will often leave a little golden silk pomelo tea in addition to helping with some work. The golden silk honey pomelo tea was originally produced by Da Dexiang, and it was expensive to take out, and most people could not afford to eat it, but the cost was not too high for Da Dexiang. Those who couldn't afford to eat tasted Da Dexiang's heart, and they couldn't go away, and they were grateful, not only to say some of the benefits of Da Dexiang, but also to help Da Dexiang do something. In this way, in addition to being able to grab some business when the price is reduced at a loss, even if they follow suit, they have fallen behind, and they can't compete for Dadexiang at all. ”

Sheng Manying's face changed slightly, and he said solemnly: "The most feared thing about doing business is the formation of an atmosphere, just like linen clothes and cotton clothes have their own benefits, but if everyone forms a trend, they think that linen clothes are better than cotton clothes, even if cotton clothes are softer than linen, then they can't be sold at all." Dadexiang has achieved such an atmosphere, and other firms can no longer intervene at all. ”

Wu Qiutian smiled bitterly: "That's why I think that the rice and noodle business in Qixia Province will soon be unified by Dadexiang." Da Dexiang was ruthless at the beginning when he was strapped for money, like a gambler who lost red-eyed, but he gambled accurately and did things so carefully and perfectly, which is really impressive. ”

Almost all the shopkeepers of Da Shenggao at the banquet nodded with emotion, and Mu Zongli said in admiration: "It's just that in this way, the commercial houses of other provinces will definitely follow suit immediately, and Da Dexiang will occupy Qixia Province and the surrounding two or three provinces at most, and I am afraid that it will be too late to squeeze out others." ”

Wu Qiutian nodded and said, "What the big shopkeeper said is indeed the truth, and there are already many rice banks in Guangyu Province who have followed suit. ”

Mu Zongli shook his head and muttered: "So I still can't understand what Da Dexiang can't do, why he wants to do this thin rice and noodle business that has nothing to do with the bank." ”

When Wu Qiutian was talking to Mu Zongli and the others, Sheng Manying had been silent and silent, and when he heard Mu Zongli say this, he suddenly spoke up, and said calmly: "Zongli, it seems that we were still wrong from the beginning. ”

Mu Zongli and the others immediately closed their voices in unison, and their eyes all focused on the owner of Dashenggao.

"Although the rice and noodle business is not profitable, it is a large quantity, and it is related to livelihood, and it is the easiest business to accumulate reputation. As long as there are sufficient financial resources, it is not difficult to monopolize a certain commodity, but what is difficult is to monopolize the hearts of the people. Sheng Manying looked at all these shopkeepers and said slowly: "We thought that Da Dexiang had made a stinky move, but Da Dexiang did it for us... And it's all about the way of doing business without tricks. Since a person who can prepare such a way of doing business, how can he be hot-headed and casually enter another industry. Among the great virtues, there must be a brilliant figure, and even more powerful than we imagined. Therefore, although other firms have followed suit, I think that Dadexiang will definitely have the next move to snatch all the business from other provinces. ”

All the people present here were famous businessmen, and they all had wisdom and insight that ordinary businessmen did not have, and when they heard Sheng Manying say this, these people were suddenly silent, and their hearts began to tremble. If this is really the case as the owner said, then with the speed of the outbreak of Dadexiang... By this time next year, will Dadexiang be like this?

Such a character will certainly not be used by others. All we can do is cooperate. ”

Sheng Manying poured a full glass of wine, and saluted Wu Qiutian and Mu Zongli, "I'm afraid I'll have to bother the two of you to go to Dadexiang next." ”

(There is a change in the evening, so there are three more today and you can help remind me, who is the first to repay the debt in the evening, is the fairy and demon group of sin powder, is the invincible, Jiangnan Red Moon, or the gentleness of the bottom, super wood cl, or laughing at life, or the extremely coquettish autumn clothes two days ago, or forget that you can't do it, and the safflower will reward the number? I owe too much, I can't remember which creditors have repaid, which creditors have been owed for a long time, and I am sad)