"Let me ask you first, what type of photos did you shoot before, portraits or wedding dresses?"

"I'll shoot everything."

I nodded, pondered for a moment, and then said: "Then your skills are still very strong, this is your advantage, I just looked at the opposite side and it seems that it is mainly based on portrait portraits." ”

He smiled disdainfully and said, "If he doesn't invite those two photographers, he won't be able to shoot portraits just at his level." ”

"Well, so I think you can play a gimmick."

"What gimmick?"

"It's a gimmick that only costs 9.9 yuan to take pictures of the elderly and children."

After hearing this, he shook his head again and again, and then said to me: "Don't be kidding, I'm so miserable now, and I still take pictures for nine yuan and nine dollars, isn't this for nothing?" My house is six or seven thousand a month. ”

"Don't worry, I said it was a gimmick......"

After a pause, I said, "You can launch a new membership system, that is, users only need to apply for a membership card, and they can enjoy the opportunity to take photos for the elderly and children at home for one yuan forever." ”

He still shook his head resolutely and said, "No, no, no, this is still unreliable." ”

Even Huang Li followed and said: "That's it, are you reliable or not!" You're hurting someone's family. ”

I was a little speechless, but I still patiently continued: "Do you think about whose old people and children come to take pictures so idly every day? Maybe there were, but soon they were not interested...... But what? This membership card can be done, as long as it is not the elderly and children to take pictures, it is the original price, of course, you can be smarter, on the basis of the original price and then give the membership card a discount, eight or seven folds, ......"

When I said this, the boss looked a little confused, he looked at me with a confused face, and Huang Li also looked puzzled.

So I changed the way and continued to say to him: "To put it bluntly, taking pictures of nine pieces and nine is a gimmick, you will definitely work hard in the early stage, you can find a few more assistants to complete it...... You don't have to worry about being too busy every day, I said, no one is so idle for the elderly and children, most people are taking advantage of the heat and freshness. ”

The boss understood this time, but still sighed: "I understand, but even if I do this, there is no guarantee that business will improve, even if they only come once a month, I will lose money." ”

"You're right, losing money is going to lose money, and it will be very hard in the early stage...... But buddy, think about it, didn't you work hard at the beginning of your business? Why are you scared now? ”

After listening to me, he was silent, then lowered his head and said, "Yes, I was the only one at that time, and the conditions were even more difficult than now, but I still carried it." ”

"That's right, and don't just think about losing money, I can make up for it somewhere else...... For example, if you want to take photos of costumes, like those who take photos and wedding dresses, there are generally only two or three sets of costumes for free, and if you want to shoot multiple types, you can only rent clothes......

This way, you'll be able to connect with the garment factory, and you'll also be able to buy some merchandise that kids and women will like, so that they won't be so bored while waiting......"

After a pause, I said, "Think about it, is this going to allow you to continue to expand the size of the store?" You can even have a small base for the little ones to play, so that if the kids like it, the adults will follow.

The most important thing is that you apply for the membership card here these user information, this is the most important, you also know that now is the information society, are inseparable from big data, as long as you grasp their information, it is equivalent to seizing the opportunity of marketing...... Are you still worried about bad business in the future? ”

I don't know if he understands it, I saw him with a blank face, and when I looked back at Huang Li, he also looked dazed.

After a while, the boss finally said a little mechanically: "Brother, you ...... What do you do? ”

"Me! I work for an influencer agency. ”

"Why are you so powerful, what you said sounds difficult, but if you think about it, it seems that you can do it."

I sneered: "It's difficult, but kung fu is not afraid of people with a heart, as long as you work hard, I believe you will do better...... I'm just just talking on paper, and you don't think I'm so good. ”

After I finished speaking, Huang Li finally gave me a thumbs up and exclaimed, "Chen Feng, it's awesome!" I'm excited about what you're saying. ”

The shopkeeper was also excited: "It's exciting, but I don't know where to start." ”

"Decoration, start the decoration tomorrow, and you have to decorate it with great fanfare, and by the way, put out the advertisement, so that the customers who have come to you to take pictures before will realize that you are ready to do a big job."

After pondering for a while, he nodded heavily and said, "Okay, just listen to you, if it can really be done, I will definitely come to thank you." ”

"I don't need you to thank me, but I have a small request."

"You say, I can satisfy you, try to be satisfied."

I looked back at Huang Li before I said to him, "My friend is looking for a job, let's see if I can wait for your store to be renovated before my friend comes to work with you." ”

Huang Li was also stunned, she said, "I haven't agreed yet?" ”

"Do you believe me?"

"I didn't believe it at first, but after you said this, I believed it, but the boss hasn't agreed yet."

"I agree." The owner of the store said without hesitation, "I am also sending people here now, this business is not good, the employees in the store have resigned before, if I can really do a good job, I will definitely recruit people." ”

"Okay, then that's it, I'm looking forward to your change."

The shopkeeper seemed to be enthusiastic all of a sudden, he stood up, pulled the shutter door down, and then said to me: "I'm going to find someone to design a new decoration now, and try to finish the decoration in half a month." ”

"Well, come on."

After he got into the Chang'an car on the side of the road, he asked us, "Where are you going?" I'll give you a ride. ”

"No, thank you, let's just take the car back."

After saying goodbye, I walked with Huang Li to the subway station.

On the way, Huang Li asked me, "Chen Feng, if he really uses the model you said, do you think his store can really be saved?" ”

After a slight groan, I replied, "I'll be honest with you, half likely." ”

Huang Li suddenly said with a look of disdain: "Then why did you swear so much just now, as if you could achieve 100% of it." ”

I smiled and said to her in a serious tone, "If I tell him that, it will make him hesitate, and if he hesitates, he will lose, and I must give him full confidence." ”

"But after listening to what you said just now, I think it's good, it seems that there are no photography agencies of this model now, right?"

"I don't know if there is one, but the model itself is absolutely fine, the problem is execution, which requires a lot of execution."

"What execution?" Huang Li asked curiously.

I patiently said to her: "What this model needs is the effect of publicity and advertising, to beat the gimmick of 9.9 yuan to take pictures, but it can't be too publicized in the early stage, which will lead to a collapse...... He is currently the only photographer in the store, and once there are more people applying for membership cards, the more difficulties he will face in the early stage. Once someone does not enjoy this preferential activity as soon as possible, then there will be people who complain, and if there is a complaint, it means that he cannot accumulate word of mouth, no matter how much he marketing in the future, it will be useless, and in the end it will only evolve into a Ponzi scheme. ”

"If that's the case, then you're not helping him, you're hurting him, and you're going to have to be convicted of economic fraud because of this, right?"