I sneered and said, "Brother Gu, we all started from small businesses, if I let you go at this time, wouldn't it be like what Gu Lisa said, and I, Chen Feng, will always have an ungrateful reputation?" ”

Gu Dawei sighed heavily: "Hey, Lisa, this girl...... Mr. Chen, I didn't expect her to go to the group to find you, if I knew, I would definitely stop her. ”

"Brother Gu, don't blame Lisa for this, I think she came to me to find the right one, and made me realize that I made a mistake of principle."

Gu Dawei looked at me with attentive eyes, and said in an extremely loud voice: "Okay, since Mr. Chen has decided, as long as my old bones can still move for a day, I will fight for the group for a day." For our national cause, for our own brand ......"

At this moment, Gulisa suddenly pushed open the door of the ward and walked in.

As soon as she entered the ward, she said to Gu Dawei: "Dad, I don't allow you to work anymore, your body is like this now, and a sound will let you rest well, you can't work anymore." ”

Gu Dawei raised his hand and said, "What is this?" It's not cancer, I'm recovered, and I can work. ”

"Dad, you have to listen to me about this." Gu Lisa said very firmly.

I also echoed: "Brother Gu, I think you have to listen to your daughter in this matter, your body matters." ”

"But ......"

Gulisa took over and said, "Dad, no matter what you say, I won't allow you to work anyway." ”

After that, she looked at me again, her eyes suddenly became more friendly, and her tone of voice became softer.

"I heard what you talked about just now, if Mr. Chen's words count, I will take over my father's factory from now on."

I glanced at Gu Dawei, nodded and said, "I think it's okay, Brother Gu, what do you think?" ”

"Lisa, you can't get tired of this alone."

Gu Lisa snorted: "Don't worry, Dad used to be my mistake, I shouldn't think anything is good abroad, I understand this year after returning to China, it's better for our country." ”

As she spoke, she looked at me again and said, "If Mr. Chen, you count your words and don't cancel our small businesses, then I, Gu Lisa, am willing to continue to cooperate with you...... And I assure you that we at Shui On Textile Factory will produce world-class fabrics. ”

"I am very relieved by your words, and I promise you that I will not undo you."

Gulisa said: "But the group's focus is now on the new energy industry, can it still care about our enterprises?" ”

I smiled and replied, "Since they are all companies under the group, it is true that they should all be treated the same." ”

After a pause, I added: "Although we are mainly based on new energy, if an enterprise wants to become bigger, then it cannot rely on a single industrial development, it needs to diversify." ”

Gu Dawei followed my words and said: "What Mr. Chen said is right, and I also believe that now that Mr. Chen has returned to the group, he will definitely lead the group back on the right track." ”

I smiled and said, "Wrong, Big Brother Gu, I don't want to get back on track, but to surpass before." ”

Gu Dawei looked at me with a fixed gaze, and I saw the light in his eyes.

He nodded heavily and said, "Yes, that's good, I hope I can see that day in my lifetime." ”

"Yes, definitely." Gulisa and I said at about the same time.

After saying that, I smiled at Gulisa again, as if all our previous misunderstandings had been written off at this moment.

After continuing to chat with Gu Dawei for a while, I learned that he was hospitalized for cerebral hemorrhage, and he had more serious hypertension and high blood lipids, so he could only recuperate in the future.

Fortunately, the tiger father has no dogs, and his daughter is also a capable person.

After leaving the ward, Gulisa took me downstairs in the inpatient department.

She said to me; "Mr. Chen, the words I said to you today are a little unpleasant, I apologize to you."

I smiled and said, "It's okay, I'm glad you came to tell me this, otherwise I wouldn't have known and would have made a mistake of principle." ”

"Anyway, I hope you can do what you say, and I am willing to cooperate with you to build our own brand."

"Yes, this will also become the focus of the next work of Yuanfeng Group, and I will have a meeting to discuss this matter when I go back."

"Well, go slowly, Mr. Chen."

……

After returning to the company, I convened a simple meeting of several senior leaders of the company on this matter.

When I spoke out about it, it was rejected by most people, who didn't think it was a wise choice.

Yes, just before I saw Gu Dawei and Gu Lina today, I thought so, and even I proposed to rectify the group's business.

However, it has only been two days since I personally rejected this decision, and naturally some people disagree.

But I'm not talking to them about it, I've decided to do it, and I don't want companies that have contributed to the group to be abandoned at this time.

Although this is what a leader should choose, I don't want to be a person without conscience, and everything I do must be worthy of my conscience.

Of course, not all companies were retained, but some companies that had contributed to the group and had a promising future were selected.

For example, Gu Dawei's Ruian Textile Factory, China's textile technology has always been world-class, and Ruian Textile is the top domestic textile factory.

If we give up on them, it will be a loss for us.

After the meeting, Gao Sheng stayed in my office, and he said to me: "Boss, I advise you to think again, for example, Ruian Textile Factory, although they are the top textile factories in China, they don't have a reliable brand, and they can't support it." ”

"Don't we have our own brand?"

Gao Sheng smiled bitterly: "Pull it down!" As far as our brand is concerned, it has long been regarded as a small commodity wholesale. ”

"What's going on?"

"If you think about it, the fabric technology of Ruian Textile Factory has always cooperated with big foreign brands before, and now it is cooperating with us, although it seems that we have made money, but in fact, our domestic sales are not good at all."

I pondered for a moment and said, "I see what you mean, the fabric is superior, but our brand is not, so no one knows what kind of fabric we use." That's what it means, right? ”

"That's right! Therefore, even if you use the best fabric, it will not help, and it is the brand effect. ”

Gao Sheng is right, it is indeed the brand effect.

Take some big foreign brands as an example, in fact, most of their materials are taken from our country, but the price has more than doubled from other factories.

This is a common problem of all domestic brands, and it is still difficult for anyone to break it.

It's easy to create a brand, but if you want to make this brand a reputation, it's a hundred years of accumulation, and it is impossible for us to do it in a few years.

At this point, I suddenly had a bold idea, and I said to Gao Sheng: "Do you think this is possible?" ”

"What?"

"If we don't sell under the brand of Yuanfeng, we will use the trademark of Rui'an."