Chapter 44 Lottery Marketing
Although the system still appears in his mind from time to time, and then he talks about it.
The system has not been opened for a long time, and when Zhou Fan realized this problem, he beat his chest regrettably!
I feel like I've lost more than a billion yuan!
Sure enough, the Spike APP product was refurbished.
"The top floor of Tomson Yipin D building is a 250-square-meter luxury apartment, the original price is 45 million RMB, and the spike price is 45 RMB."
"The original price of a seven-day tour of Hawaii is 40RMB, and the price of the flash sale is 0.40RMB."
"The original price of the low-luxury Ferrari Portofino is 2.43 million RMB, and the spike price is 24.3 RMB."
The updated goods this time seem to be useless to Zhou Fan, but it's a pity not to kill them in seconds.
Tomson Yipin Building D, I am Building A, I estimate that I have no chance to live in Building D, and my company is now in operation, how can I go to the small island of Hawaii for a luxury seven-day tour?
This Ferrari is not bad, it can be exchanged with Bugatti, but the price is really too different.
However, Zhou Fan still didn't hesitate to take all the shots, he was not afraid of more things, and naturally there would be a time when they would be used!
Looking at the big red room book, the tourist ticket, and the key to the horse logo that suddenly appeared on his desk.
Suddenly, Zhou Fan's head had an idea, since these things are superfluous for yourself, why not give them to others!
Thinking of this, Zhou Fan put the things in the safe, and he had already thought of the meaning of their appearance in his hands.
The next day, Zhou Fan got up early in the morning again, because he seemed to have thought of a way to make the performance of Extraordinary Industrial go up for a long time.
Chu Yan was already sitting outside the chairman's office, dealing with the issues that the secretary should deal with.
"Come to my office."
Zhou Fan said directly to Chu Yan, and then walked into the office quickly, and the plan had clearly emerged in his mind.
Chu Yan was a little frightened here, every time she was fired, the boss clicked on her desk and told her "Come to my office", how could she not be nervous when the same scene appeared again? To be honest, my legs are a little soft.
Pushing the glasses, tidying up the professional clothes and hip skirts worn on his body, he pushed the door and followed Zhou Fan in.
She also wanted to say that she could work hard and try to improve all the things that the chairman was not satisfied with.
It's just that before Chu Yan could make up his mind to speak, Zhou Fan knocked on the table.
"Come here, stand there, can you hear me or do I have to bring a horn?"
Zhou Fan looked at Chu Yan who was close to the door, his face was full of black lines, as if he was going to eat her.
Chu Yan moved over slowly, and the words on his lips were still embarrassed to say.
"I asked you to come because I told you something."
Hearing Zhou Fan say this, Chu Yan breathed a sigh of relief.
"You will make a report of my words and send it to the marketing department, as for the way to deal with the decline in the performance of illegal industries, I have already thought about it, and we can do a lottery marketing."
"That is, put a scratch card inside the potato chips, and the winner can get rewards of different sizes."
Zhou Fan remembers that when he was a child, he liked to have another pack of instant noodles, and it was so refreshing to buy one bag and get two bags.
It's just that the products made by their company are now aimed at teenagers, adults and middle-aged people, and it is estimated that there will be no great effect on the trick of deceiving children with another pack.
Although Chu Yan spoke in a small voice, he couldn't say why he came for a while, but Zhou Fan still recognized his action, and after talking for a while, Chu Yan had already taken a notebook and wrote down all the words Zhou Fan said.
In Chu Yan's cognition, naturally what Zhou Fan wants to do is also scratch the card with another pack or thank you for patronizing.
"It's just that we have to do some fancy things for the prizes that win the lottery, after all, many products on the market now have this method, and we must make some novel prizes to stand out from the dazzling array of goods."
Zhou Fan unconsciously cocked Erlang's legs, he was now telling Chu Yan his thoughts little by little.
Chu Yan pushed the glasses on the bridge of her nose again, she was worried about this just now, but the chairman's expression of winning seemed to have thought of a solution.
"What I want is to narrow the probability of winning, or to say that every time the potato chips are put into the market, the winning prizes are from small to large, one is to ensure the sales of our products, and the other is that there is no need to invest too much."
Chu Yan nodded busily, and had already turned into an emotionless nodding machine.
Zhou Fan didn't speak, as if he was thinking about what to say next, Chu Yan tried to say something.
"The boss... That... And our prize... And what is it? ”
Chu Yan finally turned the words he was holding back just now into this sentence, and his heart immediately felt a lot more comfortable.
"The grand prize is a luxury apartment in Tomson, the second prize is a Ferrari, and the third prize is a luxury seven-day tour of Hawaii Island, where 99% of the product is set as a thank you for your patronage, and then the fourth prize to the tenth prize is divided into cash at different prices.
Just tell the marketing department that these rewards can only appear in the market in batches from large to small. In this way, it can be sold for a longer time. ”
Chu Yan waved his pen and stood up, he really had some questions, so he couldn't help but ask.
"Boss, are Tomson and Ferrari luxury models?"
Tomson Yipin's house is the most inferior and F building, which needs to be close to 10 million, Ferrari is a luxury car, not to mention how expensive, how can it be possible to earn back all the investment, it is simply a loss.
"Ah, of course it's not a model, Tomson Yipin D building top floor luxury apartment, Ferrari Portofino, I don't use these things, it's just right to dedicate the company."
Those are all spikes in the spike APP, and they don't cost much money, so they definitely can't be lost.
And Zhou Fan is confident that such a prize will definitely get a good response when it is put into the market.
You can even earn back the realistic price of the prize!
Chu Yan was stunned and was directly dumbfounded.
Tomson's product is useless...
Ferrari didn't work either...
She had never seen such a heroic person in her life...
As soon as such a thought passed, she was almost moved to tears, the boss was able to dedicate such a luxurious house and car for the company! It's just a good boss!
"Okay, that's all, I'll call you in when you have an idea, you go and sort it out and send it down." I also asked the manager of the marketing department to write me a 5,000-word review book, but I couldn't write it and was removed directly, and I didn't know how to find a way to reduce product sales! ”
Chu Yan immediately nodded, went out to sort out the documents and sent them down, and told Zhou Fan's words to the marketing manager as they were, but the tone naturally changed from tough to timid.
It's just that the marketing manager is not afraid! He saw Chairman Zhou directly fire the former vice chairman! Besides, it is indeed his reason, not to mention that 5,000 words is 10,000 words, and he has no complaints.
While writing, I also sighed that the boss is bold and brainy, such a big hand, as long as it is put into the market, there will be a great response!