In the company, Hao Ren convened the company's management to discuss the matter of Double 11.

Yi Xueming first expressed his opinion.

"I don't think we can miss this festival, last time it wasn't an e-commerce festival that we could all sell 600 million, this time, I believe it will be far more than the last time."

"But this kind of festival is mainly based on discounts and promotions by major brands, should we also discount them?"

Wang Yan of the Administration Department asked.

Participation is not the point, the point is whether they want to discount, last time it was because the heart of the elf had just faced the market, so it would be discounted, but now with the hot market, there is no need to engage in promotions.

Normal sales are not in demand.

"We're taking the high-end route, discounted? Have you ever seen Hermès, Vacheron Constantin, Rolls-Royce discounts? ”

Xu Yujia said lightly on the side.

She is the deputy director and one of the management positions.

She's been in the store for the longest time, and she's barely seen a product discount.

On the one hand, it will reduce the corporate style, on the other hand, it will also have an impact on the corporate image, and people think that their products cannot be sold and can only be promoted through low prices.

Everyone else nodded in agreement with Xu Yujia's words.

However, the final decision is still made by Hao Ren, and they all look at Hao Ren.

"It's okay to participate, I didn't reach the top last time, which is a huge pity, this time, our goal is to be the first on Tmall and the top ten on the whole network."

Hao Ren looked at everyone present and said calmly.

Everyone else was shocked, Tmall is the first, and the top ten on the whole network, which is not such an easy thing.

Qu Shan said calmly, "If I'm not mistaken, last year's Double 11, the top ten anchors with goods, the most was Lilia, it seems to be 3 billion." ”

"Except for her, the top ten are basically above 1.5 billion."

Hearing this, everyone else gasped, Hao Ren meant that this Double Eleven, they were going to sell more than 20 billion.

However, those top anchors don't just sell a company's goods, they are all selected from manufacturers all over the country, and only the best products will be selected.

Therefore, billions of dollars will not be so exaggerated, and the products of hundreds of companies are not comparable to Hao Ren's store now.

Hao Ren was stunned for a moment, thought about it for a while, and shook his head, in fact, his current store still has many shortcomings, one is the scarcity of high-end customers, all over the country, the number of elites is a lot, but I am afraid that there is not one percent of Hao Ren's products.

Moreover, there is another point, that is, the products in his store are too simple, and many products are taken from first-tier distributors, not independent products.

Unlike the Elven Heart, which is completely self-contained, if the variety of similar products in his store is more abundant, Hao Ren has the hope of doubling his current turnover again.

"Forget it, then a billion."

Hao Ren thought for a moment and lowered some of his goals.

Just sold 600 million, the market is estimated to be unable to absorb too much again for a while, their output is also limited, two days ago Xia Song also told him that the golden jade is getting less and less, if the raw materials are not in supply, then the factory will be shut down.

Hearing Hao Ren's words, the others breathed a sigh of relief, the previous target was too scary, two billion, and the span was a little too big.

One billion, there is still some hope for hard work, once it is completed, thinking of the bonus, they are all extremely excited, at the end of the last live broadcast, each of them has a bonus of tens of thousands, and the supervisor is tens of thousands, such as Qu Shan, a manager-level, the bonus is 200,000.

Although it is nothing to Qu Shan, it is definitely a windfall for these ordinary employees.

After finalizing the approximate amount, everyone began to use their brains and think about the activity plan for Double 11.

"It's not advisable to have a discount, so can we do a buy-one-get-one-free campaign? Buy an expensive one and give a cheap one, so that we don't have to lower our style. ”

After all, it is a super large e-commerce festival, they have no activities at all, and the word of mouth is not good, although those local tyrants don't care.

"Well, I wonder if you can arrange a lottery, buy more than a certain amount, you can draw a lottery, the prize is selected some goods in our store, and the goods can even be divided into first prize, second prize, ......"

"My idea is that maybe we can do a blind box activity, everyone spends a certain amount of money to buy, what is opened, what we give, but to ensure that the things opened will not be lower than the amount of customer consumption, but even if you are lucky, it will not be much higher......"

“……”

A group of people brainstormed and offered suggestions one after another, and I have to say that the three stinkers are better than Zhuge Liang, not to mention that they are not stinkers, they are all elite talents.

Soon, the activity plan for Double 11 was preliminarily formulated.

The event is very simple, before the event, there is a lottery, and any viewer who enters the live broadcast room can do it, but there are only a hundred prizes.

These prizes range from toothbrushes to elven hearts, but there is only one elven heart, and it depends on who is the lucky one.

The event officially starts at 7 p.m. and lasts for four hours until 11 p.m.

The sale starts at seven o'clock, there is no discount, no price reduction, but if you buy a certain amount, you can redeem the corresponding membership card.

That's right, they are now planning to introduce a loyalty card system.

The initial plan is that the membership card is divided into three classes, A, B and C three classes, the third class members need to spend more than one million on the same day, the right to enjoy this level of membership card is points, every purchase of more than 10,000, is to accumulate a point, the store will launch some new products in the future, will give priority to customers who buy points.

The second-class membership card requires a consumption of 3 million, and there is a point system of the third-class membership card, and the store will send some gifts to these customers every month.

The first-class membership card needs to spend 5 million, not only will there be gifts, points, but more importantly, it has a discount function.

Ninety-five off!

All products in the store can be purchased at a 95% discount through the membership card.

However, there are only ten such membership cards, both electronic and physical.

For example, if one person spends 10 million and another person spends 6 million, he will definitely give 10 million to the customer first.

From high to low, the ten cards are gone.

Moreover, even if you have a first-class membership card, it does not mean that you can buy many products at a 95% discount in the future, and then resell them.

They also took this situation into account and specially set up a rule that they have the right to refuse the transaction if they find that the number of products purchased by the first-class membership card is too large for a certain period of time.

If the other party is found to be reselling after investigation, the other party's membership card qualification can be cancelled directly.

Of course, this is also just in case, after all, you can buy many products for five million, and it is still difficult to pull down the face of doing that kind of reselling.

Liu Zhengfeng was also at the meeting, and the rights of the membership card are naturally formulated by these professional people, and the right to interpret is on their side.

In the process of sales, there will also be a wave of blind box purchases, and the initial plan is 500 blind boxes, each with 50,000 blind boxes.

All the products in the store are randomly matched, ensuring that the value of each blind box is more than 50,000, but the goods in some blind boxes will definitely be much higher than this price.

……

From beginning to end, the entire process has been deduced several times in great detail to ensure that nothing goes wrong.

Finally, Hao Ren looked at Qin Wen, the director of the technical department, and said with a smile, "Wenwen, when the time comes, your technical department must ensure the stability of the background." ”

The horror of the traffic of Double 11, as long as it is not clear to Chinese people, can be called the world's most traffic.

At that time, if there are too many people and the server is stuck, then their own signboard will be smashed.

Qin Wen nodded solemnly, "Don't worry, boss, I will definitely ensure the stable operation of our store." ”

Hao Ren sighed in his heart, there is still a lack of talents, at present, in addition to Qin Wen, there is only one young man in the technical department, who was recruited by the human resources department two days ago, and is an undergraduate graduate of Tunghai University, a double first-class university, who studied computers.

However, the work experience is still too little, and although there is technology, it takes time.

So, for the time being, give Qin Wen a hand.

If Hao Ren wants to build a platform of his own, he needs some senior programmers and engineers, preferably graduates of top universities such as Yenching University, Harvard University, and Oxford University.

However, that kind of talent, the annual salary starts at least one million, it's not that he can't afford this price, but people don't look down on his company.

Hao Ren felt that he still needed to trouble Xiao Hongyu, and this kind of poaching thing, the other party was the most professional.

After finalizing the event, everyone got busy, and Hao Ren went to the factory and finalized the number of Elven Hearts with Xia Song.

"Double 11, we can guarantee 100,000 shipments."

Xia Song assured Hao Ren that at present, the output in the factory is only three thousand per day, because of the lack of raw materials, and in order to ensure the taste of the elven heart, the output cannot go up.

Before Double 11, the factory should be able to accumulate 100,000 inventories to ensure that the supply of Double 11 is sufficient.

During this period of time, the factory has also been constantly renovated, renovated, and has undergone a lot of changes, from the inside to the outside, it is clean, neat, green trees and flowers, artificial lakes, staff rest areas, and even equipped with an infirmary.

Of course, the temporary ban on employee cars from entering the factory is also to prevent outsiders from blending in.

So, some parking lots have been opened outside the park.

Unless it is Hao Ren, top management like Xia Song is qualified to drive into it.

"What did Dean Ren say? Is the artificial cultivation of Jin Yusui still not completed? ”

Hao Ren frowned and asked.

I don't have to do it now, but I have to move a little.

Xia Song smiled bitterly, "This is not like eating, no one can say for sure how long it will take, I communicated with Dean Ren two days ago, and he said that there has been some progress, but if you want to really cultivate a large area, it is estimated that you will have to wait until next year......"

"However, our reserves for this year are sufficient, and it will be about the same until next year."

Xia Song spoke in a deep voice.