Chapter 279: Propaganda Methods
After all, their time is still too short, and the best is barely in the second-tier position, not to mention that compared with Xu Jing, there is a big gap in the first line.
Endorsements, naturally, they are all looking for some of the hottest stars, and no one knows about them, and it's useless to endorse them.
Moreover, a big brand like Xu Jing basically endorses some high-end luxury jewelry, similar to the brand ambassador of Hermes Huaxia District, the image spokesperson of Dior, etc.
People like Hao Ren may not care.
Therefore, hearing Yi Xueming's thoughts, Hao Ren thought for a while and said, "Have you considered the cost, not to mention whether Xu Jing agrees or not, even if people agree, have you calculated how much money we need?" ”
"Although I don't know how much Xu Jing's endorsement fee is, I think it will at least exceed 50 million per year, 50 million is just an endorsement fee."
Hearing this, Yi Xueming nodded, "If it's a cost problem, can we choose another way to sponsor the concert?" ”
"Huh?"
Hao Ren was a little interested and motioned for him to continue.
"Many celebrities will have sponsors when they hold concerts, after all, celebrities are also people, no one will spend their own money to open them, and these sponsorships are basically to let their brands gain exposure, let's talk about it, I think, Xu Jing held a concert in Liuzhou City, how can he give us a little face."
Yi Xueming analyzed.
They also have some fame and connections in Liuzhou City, and they all say that strong dragons do not suppress the head snake, although Xu Jing is a super first-line big name, but he should not refuse their sponsorship.
"We don't need much money for this kind of sponsorship, at most a few million, to set up some of our company's slogans at the concert, so that the concert can be broadcast live nationwide and can be known by more people."
Hearing this, Hao Ren nodded, "The idea is good, you can talk about it." ”
Yi Xueming's eyes flashed with joy, "Okay, I'll contact Xu Jing's agent later, by the way, boss, we can also invite some Internet big V to help promote, these people's quotations will not be high, basically tens of thousands of dollars are enough, find more people, form a strong advertising effect......"
"No, I don't."
Hao Ren interrupted his words and said lightly, "We are taking the high-end route, not selling small toys on the street, just a few high-end publicity, and the overwhelming advertisements really make people think that we can't sell them." ”
"It's me who didn't think it through, in this case, in addition to inserting our products in Director Zhang's program, I think we can also do some proper publicity in the TV series and movies we have invested in."
Yi Xueming said again.
"I'll deal with this matter, I'll say hello to Lu Yuan, he's the director, and he knows how to deal with it without affecting the effect of the movie."
Hearing this, Yi Xueming left immediately.
Hao Ren came to the Yinfeng Hotel and met Zhang Jinghong, who had finished a day's shooting.
Seeing Hao Ren coming, Zhang Jinghong also smiled and said hello.
"Director Zhang, is the shooting going well?"
Hao Ren asked with a smile.
He also brought some Elven Hearts and a bottle of laundry detergent with him.
The heart of the elf was given to Zhang Jinghong to eat, and the laundry detergent was shown to the other party to see the effect.
Zhang Jinghong looked at the laundry detergent and was a little curious, "I don't lack laundry detergent here, brother, what are you doing with laundry detergent?" ”
Hao Ren smiled slightly, "This is going to be put in the show." ”
Saying that, Hao Ren told the other party about the intention to implant ads, "This is a product developed by ourselves, Director Zhang, you can see the effect and implant it into the competition, which can be regarded as helping us promote the product." ”
Zhang Jinghong opened a bag of elf hearts and ate it, while listening to Hao Ren's explanation, he ate it in three or two bites, and nodded with satisfaction, "No problem, it's just product placement, I do too much of this kind of thing." ”
However, he was also a little curious about the effect of the laundry detergent that Hao Ren said, and tried it himself, and was shocked to find that the effect of Hao Ren's laundry detergent was really against the sky, and he didn't know how much stronger than the ones on the market.
"This kind of product is completely the ceiling of the cleaning and care industry, how can other products live, by the way, how much are you going to price?"
Zhang Jinghong said with a shocked face.
He can imagine what kind of uproar this product will set off once it is put on the market, and it is not an exaggeration to say that it is a earth-shaking change.
Even this product is enough to become a super-rich man worth a billion yuan a long time ago.
Thinking of this, Zhang Jinghong was even more optimistic about Hao Ren, first with the anti-heaven product of the Elf Heart, and then took out a super laundry detergent, I really don't know what hole cards Hao Ren has in his hand.
"I'm going to sell it for a thousand."
Hao Ren said with a smile.
"Oh, a hundred, it's not expensive, it's very reasonable...... What, a thousand! ”
Zhang Jinghong subconsciously spoke, but before he finished speaking, his eyes suddenly widened, looking at Hao Ren, and even stammered a little.
"You're crazy, you sell a 200ml bottle of laundry detergent for a thousand!"
Zhang Jinghong couldn't believe it, although the effect of laundry detergent is indeed very powerful, but you sell a thousand, is this killing people as wronged people.
Hao Ren nodded lightly, "That's right, it's a thousand, and there is naturally a reason for such a high price." ”
"Forget it, it doesn't matter to me how high or low your price is, I'm only responsible for advertising for you."
Zhang Jinghong waved his hand and said.
"Let me think about how to put it in......"
Zhang Jinghong took out the videos he shot, all of which were unedited, and now they are basically dead once a week.
Hao Ren was also watching from the sidelines, those chefs are all real materials, coupled with Zhang Jinghong's shooting art, it seems that it is full of color, flavor and flavor, which makes people full of appetite.
"I thought I could add an extra post-match interview."
Suddenly, Zhang Jinghong slapped his palms and said with a smile.
"In the name of an interview, let them experience the efficacy of this laundry detergent, plus my clip, it only takes two minutes, and it can completely highlight the effect of this laundry detergent."
"By the way, you can make a large background board and print your laundry detergent advertising image on it......"
Some new ideas kept popping up in Zhang Jinghong's mind.
Hao Ren kept recording with a pen on the side.
Soon, after Zhang Jinghong finished speaking, he looked at Hao Ren, "That's all for the time being, I'll contact you when I think of any good ideas later." ”
Hao Ren put away the paper and said with a smile, "Enough, I'm really glad I invited Director Zhang to you now, or do you have an idea, otherwise I wouldn't have a clue for a long time just by relying on my people." ”
Thousands of wears, but they don't wear sycophants, especially when they are praised by a boss like Hao Ren.
Zhang Jinghong had a faint smile on his face.
The two of them sat on the sofa, and Zhang Jinghong poured Hao Ren a cup of tea, "Taste, this is what I brought from home, and I can't get used to drinking tea outside." ”
Hao Ren drank the tea that Zhang Jinghong brought from home, and asked casually, "Director Zhang, I heard that Xu Jing is coming to Liuzhou City to hold a concert in a few days, do you know about this?" ”
"Well, I know, I also know Xu Jing, I have dealt with her a few times, although she is not very old, her emotional intelligence is also very high, she is a good girl, and she should be regarded as a clear stream in the entertainment industry."
Zhang Jinghong said with a smile, looking at Hao Ren, he seemed to be smiling, "What, brother, you are interested in Xu Jing, don't say it, you are about the same age, you are an entrepreneur, you are a superstar, you are really a good match, do you want my brother to give you a line, but your girlfriend is not easy to explain......"
Hao Ren hurriedly waved his hand and smiled bitterly, "No, I didn't mean that, I was wondering if I could invite Xu Jing to help me promote it." ”
Hearing this, Zhang Jinghong was a little curious, "You want to find Xu Jing to endorse, but Xu Jing, this girl, may not agree, even if she agrees, the annual speech fee is nearly 80 million, can you give up this money?" ”
"Our company is not one of those big groups, spend 80 million to find a big star endorsement, I want to sponsor her concert, and then help me promote it."
Hao Ren said with a smile.
Hearing this, Zhang Jinghong nodded, "I understand what you mean, you want me to come forward to help you pull a line." ”
"No problem, I haven't seen this little girl for a while, maybe there will be opportunities for cooperation in the future, so let's contact the other party first and see when Xu Jing arrives in Liuzhou City, and I will inform you."
Seeing Zhang Jinghong so refreshing, Hao Ren was also a little grateful, "It's really troublesome for Director Zhang, I have caused you so much trouble." ”
"Haha, this is all a trivial matter, maybe I will need your help in the future, brother, and you can't refuse when the time comes."
Zhang Jinghong said with a smile.
"Don't worry, as long as I can help in the future, I can't give up."
Hao Ren said.
He didn't stay long in Zhang Jinghong's place, and Hao Ren left.
……
At night, the two lingering bodies separated, Hao Ren looked at Chen Yao, whose face was crimson, and couldn't help but kiss each other's foreheads.
"Wife, do you know the filming situation over there now?"
Hao Ren looked at Chen Yao and asked softly.
Chen Yao hugged Hao Ren tightly like an octopus, and when she heard Hao Ren's words, Chen Yaoqiong wrinkled her nose and said, "The shooting location is in the city, just a start, and it is said that I plan to go to the magic capital to shoot in a few days." ”
"Why did you suddenly ask about this?"
Hearing this, Hao Ren thought about it for a while and told the other party about the new product.
"This is another epoch-making product of our company, and I plan to implant it in the film."
Hao Ren said.
He also talked about the effect of this laundry detergent.
When Chen Yao heard this, her eyes lit up, "This is a good thing, not only can it appear in Lu Yuan's movie, I'll talk about it over there in Longguo Video, as well as Director Zhuang, Director Gu and others, I'll see if it's possible to implant some ads, as long as the price is not too outrageous, we can try it." ”
Hao Ren smiled and scratched the other party's nose, "Okay, I'll leave this matter to you." But you don't have to be pressured, whether it succeeds or not, it has no impact on me, I have arranged for people to negotiate cooperation with some domestic supermarkets, and advertising does not have much impact on cooperation. ”
Chen Yao smiled sweetly, "I know." ”
Although Hao Ren said so, Chen Yao also understands that any product that wants to open the market now needs advertising.
If it can be implanted in TV series and movies and be known by countless people, sales will naturally go up.
She also wants to share her man's worries.