119 Sitting firmly in the atmosphere

The so-called poor dagger, speaking of which, the three people present were clear in their hearts, knowing that this was the real purpose of Shen Yize's trip.

Xia Rongsheng muttered: "Forget the script, the TV series, the separation of production and broadcasting has been practiced for many years, and we only buy finished films." ”

Shen Yize said: "The separation of production and broadcast of TV dramas is limited to TV stations, and if it is broadcast on an online platform, it is equivalent to online self-production, and there should be no such restriction." ”

Mango TV has produced so many self-made dramas, and the production and broadcasting are separated? Inexistent.

Xia Rongsheng sighed noncommittally.

Even so, Jiangnan TV now lacks a team to produce TV dramas, and cultivating a team is not an overnight effort.

Compared with the series, he cares more about the plan in Shen Yize's mouth.

"Heartbeat Signal" gave Jiangnan TV a taste of sweetness, and the ratings not only crushed the variety shows of the same period, but also beat all the TV dramas in the past ten years.

Since the above clearly stipulated that advertisements shall not be inserted in any form in the middle of each episode of TV series, the advertising revenue of TV dramas has plummeted, and in contrast, variety shows, especially popular variety shows, can bring more and more considerable income.

So he asked: "The plan in your hand is definitely comparable to "Heartbeat Signal"?" ”

Shen Yize didn't think twice: "Sure, even exceeded." ”

Wang Sili immediately said: "The single episode of "The Silent Truth" has more than 50 million views, if you put your show on our website, can you guarantee that it will also reach this number? ”

Shen Yize raised his eyebrows slightly.

He knew that the other party was playing tricks on him.

50 million views, converted into ratings of about 4%, such a high rating, "Heartbeat Signal" only barely reached the last episode, but he asked every episode of the new show to have this data.

Not only that, Jiangnan TV's network platform only established a station at the end of the year, and the volume gap with Youshi is like an abyss, not only can it not attract traffic for new programs, but it also needs new programs to attract traffic to the platform in turn. The 50 million views in this case and the 50 million views of "The Silent Truth" are not the same thing at all.

However, Wang Sili probably never dreamed that "Longing for Life" has a total of four seasons, and the number of single episodes played in each season is in the unit of 100 million!

It's still 50 million, who do you look down on!

Shen Yize thought for a moment, and after thinking of countermeasures, he deliberately hesitated for a while before saying: "If your Taiwan promises to publicize in place and the data is transparent, I can guarantee it." ”

"Ahem!"

Xia Rongsheng coughed and reminded: "Xiao Shen, you have to think about it carefully, our website is not as good as Youshi, 50 million views, maybe not as easy as you think." ”

Wang Sili frowned slightly, and a trace of dissatisfaction flashed in his eyes.

Shen Yize knew that Xia Rongsheng was kind, but he was not so kind, so he said calmly: "Chief Xia, I have confidence in myself. In this case, let's sign a VAM agreement. ”

The three of them looked at each other, and Wang Sili asked in a little surprise: "You mean, the ratings gambling agreement?" ”

"Yes."

A VAM is essentially a VAM of performance indicators, which is not common in the world's television circles, but it is not uncommon.

However, this kind of agreement is usually linked to TV dramas, and it is a compromise solution for the broadcast platform to force the TV series producer to promise the ratings before buying its TV drama works in order to pass on the risk.

This kind of agreement is not needed for purchase planning at all, because a program planning can only be hundreds of thousands of dollars after breaking the sky, and it is not enough to sign a gambling agreement for this purpose.

Of course, this was before Heartbeat Signals came out.

Thinking that this young man once opened his mouth and swallowed 5% of the advertising revenue in one bite, Wang Sili had to be cautious.

Soon, he sensed that something was wrong.

He narrowed his eyes slightly and asked vigilantly, "Do you want advertising again?" ”

It's not about advertising sharing, where do you need to sign this kind of agreement?

Shen Yize said with a smile: "Sure enough, I can't hide anything from Deputy Director Wang!" ”

He smiled and said, "That's right, I do want a share of the advertisement." If the number of views of a single episode does not reach 50 million, I will not only not charge the copyright fee, but will also transfer all the copyrights of this project to you for free. ”

"But if the number of views of a single episode reaches 50 million, I will take 5% of the advertising share; On the basis of 50 million, for every 10 million additional plays, I will take another 2% share. ”

Wang Sili frowned.

With more than 50 million views, is it possible?

Don't look at "The Silent Truth" reached 50 million, that is in Youshi, put it on the new platform, even if Jiangnan TV uses strong propaganda to eat milk, it would be very good to have 30 or 40 million.

Can the new show be of higher quality and more streamed than "The Silent Truth"?

He was deeply skeptical.

But when it comes to advertising sharing, he still cautiously did not agree immediately, but tentatively said: "Do you think the number of broadcasts will be far more than 50 million?" ”

Shen Yize shook his head: "I think the ratings will be comparable to "Heartbeat Signal", which is about 50 million in terms of playback. I'm betting it could be more than 50 million, but I don't know if it's going to be much exceeded. But I've taken such a big risk, and if I'm lucky enough to get to 60 million, I'll naturally have to take a little more to be fair, isn't it? ”

Wang Sili silently assessed the risks and benefits.

As long as the program is good enough, it is possible to reach 50 million broadcasts, but 60 million, converted into a rating of close to 5%, not to mention that it is just a small platform that has just built a website, even if it is broadcast on YouTV, I am afraid it will be difficult to do!

As for 70 million, 80 million or even higher, it is tantamount to a fool's dream!

In other words, the maximum share ratio is 7%, which is very small, even if you really win the lottery, you can attract 60 million traffic to the platform, which is not a loss.

Wang Sili is still thinking about the Internet with the thinking of television, and far underestimates the potential of online platforms.

He didn't know it, he just made a steady profit and didn't lose money, so he said: "I have no problem, what does Director Xia think?" ”

Shen Yize looked at Xia Rongsheng and waited for his approval.

Xia Rongsheng said helplessly: "Since you insist on this, I naturally have no opinion." However, I still recommend that you sign a guarantee agreement, as long as the number of views of a single episode reaches 30 million, you can get 500,000 copyright fees, how about it? ”

He and Wang Sili have the same view, and they are also not very optimistic. But this young man is admired from the bottom of his heart, on the one hand, he does not want to see him lose all his money, and on the other hand, it is also to leave some room for operation for more long-term cooperation in the future.

Wang Sili objected: "You can't get such a high share if you sign the guarantee clause." If you want high returns, you have to take high risks, this truth, Xiao Shen, you understand, right? ”

High risk?

Inexistent.

Since Shen Yize dared to mention the VAM agreement, he was aiming for 100 million playbacks, that is, 15% of the advertising share.

Of course, in front of Wang Sili, he had to show that he was not sure, so he said: "Otherwise, as long as the guaranteed broadcast volume of 40 million reaches 40 million, give me 500,000 copyright fees, how about it?" ”

"Nope." Wang Sili categorically refused, "Unless the share ratio is reduced, the guarantee will not be signed." ”

"Hmm......"

Shen Yize hesitated for a moment, and finally gritted his teeth and agreed: "Okay!" Play big! Don't sign a guarantee! ”

A faint smile flashed across Wang Sili's face, and although it was fleeting, it was still captured by Shen Yize.

Hmph, you think you're on the fifth floor, right?

It doesn't matter what layer you're in, I'm sitting in the atmosphere anyway!

Shen Yize was proud in his heart, but he remained silent on the surface, just said: "In addition, I have three small requirements. ”

"You say."

"The first one, as I just said, is that you need to ensure that the publicity is in place and the data is transparent."

He believes that with Xia Rongsheng's personality, he should not change the background data, but in the business field, the most important thing to ensure the interests is trust, and what should be written in black and white must be written into the contract.

A very reasonable request, Xia Rongsheng and Wang Sili exchanged glances, and immediately agreed.

"Second, the filming location of the first season was to be chosen by our company. I'll bring this up first, and you can read the plan before making a decision. ”

Shen Yize is not worried about this.

Under the leadership of Lai Tiange, Shanghe Village is being renovated, and the farm is tailor-made for the show, and it is also filmed for free.

He didn't believe that Jiangnan TV could find a more suitable filming location.

He continued: "The third, this show, I hope to be co-produced by our company and your station. All expenses incurred by our personnel shall be borne by our company. ”

Wang Sili was stunned, obviously he didn't expect such a request.

But he soon realized: this is an opportunity to train his own film team! This young man is quite ambitious!

He didn't say anything. He is only responsible for advertising, and the administration and operation are not under his control, and the director has the final say.

Xia Rongsheng smiled gently: "Does your company already have a film team?" ”

Shen Yize said frankly: "It's not a secret, not yet." Prepare to recruit a new group of people and let them follow the exercise. ”

Xia Rongsheng looked at Chen Bin: "Most of this show will be filmed by your satellite TV channel, what do you think?" ”

Chen Bin said: "If the other party pays for it out of its own pocket, I have no opinion. ”

Not only did you get people for free, but you also sold personal favors, why not?

Xia Rongsheng also thought the same way, he just asked Chen Bin out of respect, since Chen Bin expressed his attitude, he just took the opportunity to say: "Then do it." When will the specific planning plan be available? ”

Shen Yize thought for a while and said, "Within next month." ”

The planning of "Longing for Life" is not complicated, and he writes it very briefly, and he has to process it later.

Considering that there have been a lot of things and complicated things recently, he may not be able to find time, so he said that the deadline would be longer, anyway, Jiangnantai's website will not be launched until the end of the year, and it is completely too late to start recording in August and September.

It just so happened that the first season of the original "Longing for Life" also started filming in August and September, and due to fate, it can be regarded as the original restoration.

When I came out of the director's room, it was time for lunch.

Shen Yize ran to rub Wang Xiaodong's rice.

Chat while eating.

Shen Yize roughly told him about the morning's events, and joked: "The company is waiting for the senior brother to leave and bring a group of elite soldiers over!" ”

Wang Xiaodong said with a smile: "You give me a year, I will rebel against a few more brothers, and I will take everyone to you next year." ”

"Eh, by the way, how is that Zhao Hui, has he become the deputy team leader?"

"Deputy leader?" Wang Xiaodong was surprised, "Who told you that he was going to be the deputy team leader?" ”

"He told me! He said that Director Zhang appreciated him and was ready to promote him to be the deputy team leader. ”

"!" Wang Xiaodong sneered, "The current deputy leader of the second group is Zhang Chengxin's college classmate, do you think he can remove his classmate and replace him with Zhao Hui?" ”

"So, to put it that way—"

Wang Xiaodong said categorically: "Either Zhao Hui will be wrong, or Zhang Chengxin will fool him!" ”

Shen Yize thought for a moment and said, "Senior brother, this Zhao Hui, I think he is very good, you can help me focus on the reversal." As long as he is willing to come, the salary is not an issue! ”

Director's Office.

After Shen Yize and Chen Bin left, only Xia Rongsheng and Wang Sili remained.

"Well, this young man is good, isn't he?"

Xia Rongsheng shook the suggestion about new media in his hand, and his tone was a little proud.

"It's really good, he has a lot of ideas and ambitions at a young age, it's just-" Wang Sili changed his words, "He's a little overconfident." After all, he is still young, and he will not be able to swell with a little action, even if he is a senior industry insider, he does not dare to guarantee that he will plan a big hit, let alone a layman? ”

Xia Rongsheng sighed and said: "Since you know this, why bother him and not sign the guarantee clause?" His talent is obvious to all, and it is inevitable that he will cooperate again in the future, so why not leave some room and sell his personal favor? ”

Wang Sili said: "It is precisely because he has real talent and real learning that I have to give him a little hardship." He is now floating in the sky, and without suffering a blow, he will not recognize reality and be down-to-earth. ”

……

After leaving the TV station, Shen Yize immediately contacted Lai Tiange to tell her the news, and learned about the renovation progress of Shanghe Village.

Lai Tiange was very relieved to do things, and the only problem was the arrangement of the mushroom house's farm work. It just so happens that she is an expert in this area, and she has to find an opportunity to ask for advice before writing a plan.

Then he called He Junyao again.

He Junyao is the only director he knows and is quite familiar with, and he is a newcomer who has just graduated. The so-called people are divided into groups, He Junyao, a high-quality newcomer, there must be a group of high-quality newcomers around, whether it is director or photography, or other related majors, there can always be some recruited.

If it weren't for the end of spring recruitment, the first choice would naturally be campus recruitment, and it would be really helpless to form a team in this way.

After understanding the situation, He Junyao smiled and said, "The timing of your phone call is really good!" We just finished talking to Univision and are hesitating to sign a contract......"

Only then did Shen Yize know that He Junyao opened a director's studio after filming "The Silent Truth", and he recruited some newcomers.

"That's just right, giving you one more choice. I don't know what the conditions of Univision give you, what I provide is a cooperation contract, which is not exclusive, and you can also cooperate with Univision while cooperating with us.

There are only two conditions, the first is that the project introduced by us needs to be divided into a part. In addition, the directors and cinematographers contracted by our company during the cooperation period will be jointly trained by both of us.

Of course, if Director He can trust me and is willing to hang the studio under our company's name, I will naturally be happy.

Our company has just started, and we won't have too many projects for the time being, mainly to shoot MVs. But after getting on the right track, it will focus on film and television dramas and programs, and the resources will never be bad. However, I can't give you a definite promise, and it may be risky for you, and that's up to you to evaluate. ”

Shen Yize's tone was sincere.

He Junyao snorted and said, "Give me a few days to think about it." ”