124 Cooperation and Investment

A group of four people, including Shen Yize, Gu Shu and Xiao Li and Xiao Han of the project department, had no full-time driver or secretary, so Xiao Li could only do it for him, starting from Jiangnan and driving all the way to the Youshi headquarters in Hangzhou.

Li Wei warmly greeted him upstairs and chatted a few words in the conference room, and Qin Lang, the chief content officer of Univision, and his team arrived one after another.

After introductions, handshakes, and greetings, the two sides sat down on either side of the long table.

The secretary distributed materials for Qin Lang and others, and Shen Yize knew that this was the background information about the golden point, in addition to the one sent to Youshi by the project department, there should also be one collected by Youshi itself.

Qin Lang had obviously seen it a long time ago, and after only flipping through it slightly, he looked up at Shen Yize, and said half-jokingly and half-seriously: "Actually, there is something I'm curious about. In the past year, whether it is a script, variety show or song, you don't seem to have failed once? ”

Shen Yize smiled lightly: "It depends on what Mr. Qin's definition of failure is, if selling well means success, then that's right, I haven't failed, and I won't fail in the next two years." ”

Qin Lang became interested and asked, "Why two years?" ”

Shen Yize Zhengse said: "Because of my knowledge accumulation and creative reserves, I can support at least two years, of course, this is on the premise of relying on me alone, if you count my team, this period may be forever." ”

Qin Lang hummed noncommittally.

It's always an exaggeration, if someone else says this in front of him, he will only feel funny, but Shen Yize, he couldn't believe his eyes on the day he got the information.

Screenwriter, songwriter, program planner, his representative works not only include "The Silent Truth" that opened the era of online self-production, but also "Nocturne" and "Gangnam", which set sales records, and "Heartbeat Signal", which became popular all winter!

And the other two founders of his company, one is a singer who has debuted for more than ten years, has countless fans and sings well.

It's normal for such a combination to have such confidence.

Qin Lang then asked: "Which of the three identities of screenwriter, songwriter and program planner do you prefer?" ”

Songwriter, of course!

Shen Yize thought so in his heart, but said on his lips: "There is no question of which one to lean into, because these three industries are all areas that I am good at." ”

Except for a bit of a stinky fart, there's nothing wrong with that.

Qin Lang was speechless and exchanged glances with Li Wei and the others.

When Li Wei originally proposed to arrange a meeting between the two parties, Qin Lang didn't have much expectations - writing a hit drama can't prove anything - until he learned about Shen Yize's triple identity and learned about the composition of the founder of Golden Dot, he really took it seriously.

Regarding the possibility of cooperation between Youshi and Golden Dot, he and his team have discussed with several other senior executives of the company, and the conclusion can be summed up in two words: feasible.

It is possible to cooperate, and this is the consensus that both sides can sit here today. Negotiations that take place only on that basis will be meaningful.

What follows is nothing more than the two issues of cooperation and the distribution of benefits.

"I don't know how much Mr. Shen knows about our Xinguang plan?"

Qin Lang cut to the chase from an angle that he had already prepared.

Shen Yize said: "I have carefully read the plan sent to me. ”

"Which of the four cooperation models we have developed do you prefer?"

The four cooperation modes of Shin Kong Plan are advertising sharing, marketing sharing, guaranteed sharing and pricing bidding.

Advertising share is well understood, marketing share refers to the share of effective paid on-demand volume, while guaranteed share is the share of advertising and marketing on the basis of guarantee.

The first three modes purchase the finished film, and the last one is the purchase of creativity through pricing bidding, which is equivalent to buying the copyright of the script or planning, and then Youshi will find a team to shoot it by itself.

At present, Golden Pin is only a creative company, and has no production capacity, so it stands to reason that it can only go through the mode of pricing and bidding.

Both sides knew this, and Qin Lang asked knowingly, but it was just polite.

Shen Yize was not so polite, and said directly: "Is it possible to adopt the fifth mode?" ”

"The fifth mode?"

Qin, Li and the others looked at each other.

"Xiao Hanβ€”"

Xiao Han of the project department immediately got up and distributed materials to the other party.

Qin Lang glanced at the information, and the four words in the title caught his attention: strategic cooperation.

Shen Yize said: "Compared with these four models of the Shin Kong plan, I hope to become a long-term strategic partner with Youshi. ”

"The wave of online self-production is coming, not only Youshi, but also Tengfei, Qiyi.com and even major TV stations are starting to lay out. As far as I know, Jiangnan TV's satellite TV website will be launched at the end of the year, and Takefei's Yueyue Group has already launched the acquisition of Huaying. ”

"In terms of audience base, TV stations have a natural advantage; In terms of resources and the number of projects, Tengfei is the undisputed industry leader. In my opinion, if Univision wants to stand out from such a fierce competition and come out on top, it can only rely on quality. ”

Speaking of this, he paused and said with a smile: "Of course, this is my personal opinion, new media, Mr. Qin is more professional than me, I don't know if you think so too?" ”

Qin Lang didn't answer immediately.

He knows that the other party is seeking consensus, and as long as an agreement is reached on this point, the strategic cooperation between Youshi and Golden Pin will have a negotiable basis.

The essence of strategic cooperation between enterprises is the complementarity of key resources.

It seems obvious that Univision can provide the broadcast platform and production team that Golden Pin needs, and Golden Pin can give Ushi high-quality ideas and works, and cooperation is a win-win situation.

However, there is a very core problem here, that is, the broadcast platform and production team are established, but whether the idea and the work can sell well are unknown until it is broadcast.

Exchanging established resources for undetermined interests is not reciprocal cooperation.

Qin Lang pondered for a moment and said, "I agree with you and understand what you mean. I only have one question, how do you ensure that the ideas you provide are of high quality, or rather, will sell well? ”

Shen Yize knew that he would ask this, so he had already thought of countermeasures, and said calmly: "I only guarantee that the S-level project will sell well, and as for how to guarantee it, we can sign a VAM agreement." ”

The easiest way to avoid risks in business cooperation and investment is through VAM.

For Shen Yize, signing a gambling agreement can not only win the trust of the other party, but also be a bargaining chip for him.

Youshi wants to transfer the risk through the VAM agreement, and Shen Yize can ask for resources on the grounds of taking risks, but he knows in his heart that there is actually no risk at all.

Shen Yize concocted Qin Lang according to the method of fooling Wang Sili.

Qin Lang was silent after hearing this.

It's a good thing to keep quiet, it means that he can't find fault with it, and if he doesn't say that he agrees, it's just because of his authority and he can't be the master.

Qin Lang looked at the materials and suddenly said: "The condition of cooperation is that we buy your ideas in the form of advertising shares?" ”

"Yes."

Shen Yize said frankly: "Since our ideas are sold to you first, and the quality is guaranteed, we should naturally share a little more income." And as far as I know, Univision charges for advertising in the form of CPM, which is exactly linked to the content we bet on. ”

CPM, or cost per 1,000 impressions, is the cost of an ad per 1,000 people, and is a basic form of measuring the effectiveness of advertising. In general, the number of impressions of an ad is positively correlated with the number of views of the video, and the number of views depends on the quality of the video.

He did a lot of preparatory work before he came, and he didn't know the root cause of Youshi, but at least he knew it.

Qin Lang glanced up at Shen Yize in a little surprise.

From the beginning of the negotiation to the present, this young man has rules and regulations for every step and a follow-up for every sentence, which can be said to be methodical and step-by-step.

However, at the age of twenty-six or seventeen, he is so meticulous and thoughtful in his work, which is really rare in his life.

Qin Lang sighed in his heart, closed the materials, and said quietly: "Okay, let's stop here today." We need to discuss it internally and get back to you by Q3. ”

He is the chief content officer of Univision, if it is just a copyright sale, he can make a decision, but when it comes to strategic cooperation between enterprises, he can't be the master.

And there are some other requirements in the materials, such as the series and the program are co-produced by both parties, and the post-production is completed by both parties, etc., which need to be considered.

After coming out of Youshi and getting into the return car, Shen Yize finally let out a sigh of relief, and as soon as the tight strings were loosened, the whole person immediately relaxed.

Gu Shu smiled: "It's hard! I didn't help much, I felt like a vase for the day. ”

"How can it be a vase? This is called a sweeping array, which is very important! ”

"I didn't say it's bad to be a vase. In fact, being able to be a vase is also a blessing, which shows that I am at ease enough, and peace of mind is always good. ”

Gu Shu said seriously.

Shen Yize smiled and said, "If you want to praise me for being reliable, just say it, why bother making such a big detour?" ”

Gu Shu's face turned red imperceptibly, and he said angrily: "How boring is it to say it?" Don't you men like to be subtle and reserved? ”

"Then you'd be wrong, men only like good-looking."

"You're like that too?"

"I'm a man, what do you say?"

Gu Shubian flattened his mouth: "I thought that people who grew up drinking ink would not be so superficial." ”

Shen Yize shrugged his shoulders, and said in his heart that I grew up drinking footwater, so superficial.

I thought that I would be able to have a relatively relaxed weekend after talking to Youshi, but I didn't expect to get off work when I suddenly received a call from Ding Shijie.

"Damn, you kid started a company?!"

Ding Shijie almost shouted.

Shen Yize wondered: "How do you know?" ”

"Yining said in the interview that she opened a cultural and creative company, I asked her, and she told me. Brother, if you're not kind, why didn't you tell me about this? ”

"Aren't you busy! I see that you are crowdfunding and investment, so I didn't block you. How's it going, and how did you get the production budget? ”

Shen Yize diverted the topic without a trace.

"It's smoother than expected, and I've already made up 20 million, which is still about 10 million short."

Ding Shijie's firefly animation released a 12-minute animated short film on the eve of the Spring Festival, which caused considerable repercussions in the domestic two-dimensional circle.

Shen Yize watched the short film, the theme of Journey to the West, aside from the plot, just look at the production, from painting, storyboarding, color, character action to post-rendering, editing, and special effects are very good, which is definitely a rare existence in domestic animation.

"Who threw money at you?"

"Starlight Media and the other side of the flower fragrance each invested 10 million."

"Why don't you look for Quanyu?"

Shen Yize was a little surprised. Starlight Media and Huaxiang on the other side are not big companies, with an investment of only 30 million, it is enough for Quanyu Pictures to pluck the roots, why bother so much?

"Harm, since I chose to start a business, how can I ask my father for money? Otherwise, wouldn't it be easier for me to go back and take over Quanyu Animation directly? ”

Shen Yize disagreed, thinking that Starlight Media and Huaxiang on the other side were willing to invest money, wasn't it because of your identity as the second young master of Quanyu?

He didn't believe it.

Otherwise, why did the big fish and begonias lie dormant for 12 years before they got investment, and Ding Shijie only took half a year?

Some halos are not thrown away if you want to.

However, the other party wanted to prove that he could understand his feelings, so he asked: "What are you going to do with the remaining 10 million?" ”

"Keep pulling investment! How about Mr. Shen, do you want to vote a little? I promise, you won't lose anything! ”

Shen Yize smiled and said: "I can vote, but if I vote, I may change your script." ”

"Who changed? Xiaoqi? ”

"Yes."

"Change! Just change! Can't ask for it! She can rewrite one for me! ”

Ding Shijie's tone was excited.

You think beautifully!

Shen Yize rolled his eyes in his heart, and said, "When I am free, I want to go to your company to have a look." ”

"It's better to choose a day than to hit the day, come now!"

Shen Yize glanced at the time, it was almost seven o'clock, and said strangely: "You haven't gotten off work yet?" ”

"In our industry, we take daily vacations when we are not working, and work overtime every day when we are working. You can come over directly, and I'll send you the address. ”

Follow the navigation all the way and follow Ding Shijie upstairs.

As soon as you enter the door, you will be caught by a row of colorful bookshelves, on which various figures, models, comics, and trophies and medals are placed, and a thick two-dimensional wind blows in your face.

Shen Yize looked around.

Firefly's office area is not as good as the Golden Point, only a large office, which is divided into several cubicles for the chief room, conference room, and so on.

"Everyone, stop!" Ding Shijie clapped his hands, "Let me introduce, this is Mr. Shen of Jindian Cultural and Creative, he is very interested in our works and is willing to invest, so he came to visit today." ”

As soon as the people present heard that Shen Yize wanted to invest, their tired demeanor was suddenly swept away, their eyes lit up, and they all said: "Mr. Shen is good!" ”

"You're busy with you, don't worry about me."

Ding Shijie smiled: "Come, show you my manuscript!" ”

He took out a stack of manuscript paper from the chief office and handed it to Shen Yize, his face was pale.

Shen Yize only read two pages, and exclaimed, "This is what you painted?" ”

He doesn't understand comics, and can only give an intuitive feeling from a purely layman's point of view: good-looking!

This line, this composition, this light and shadow...... It's aesthetically pleasing, it's really amazing!

Ding Shijie was proud: "Didn't I draw it?" Let's just say hang or not! ”

Shen Yize looked at him suspiciously, and asked the employee next to him: "Is this really what he painted?" ”

Why don't you believe it?

The other party nodded and said, "Except for a few storyboards, the others were drawn by Mr. Ding." ”

"Awesome, Mr. Ding! It's because I'm clumsy, and I don't know Mount Tai with my eyes! ”

Shen Yize gave a thumbs up, this manuscript subverted his perception of the rich second generation.

Ding Shijie snorted: "You said you, how prejudiced you are against me!" ”

"My bad, my bad!"

The two negotiated the details of the investment, and handed over the contract and accounts to the project department and the finance department.

The script is the key, he originally wanted to apply "The Return of the Great Sage", but after thinking about it, the plot of "The Return of the Great Sage" is not too brilliant, so it is better to polish it for Gu Shu. He believes that with Gu Shu's level, he can write more exciting stories.

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