Chapter 52 The Momentum Tactics of Real Estate Developers

Fang Qingyuan came over with a male reporter from the Financial Times and said: "This is Zhou Kang, a reporter from the Municipal Financial Times, a famous financial commentator, this is Du Lao, the chairman of Hong Kong's Du's Jewelry, and this is our vice president Xu Fangxu. ”

Xu Fang hurriedly stood up and shook hands with Zhou Kang affectionately, and said: "It's hard work for Zhou Da reporter, I have been looking up for a long time, I have read every issue of your weekend financial column, and I have benefited a lot, and you are so tired today." ”

Zhou Kang didn't have a little reporter's shelf, and said with a smile: "Where, I am honored to talk to Mr. Xu and Boss Du about the future trend of real estate." ”

The four of them sat around the sofa, and Zhou Kang turned on the voice recorder and started the topic he was interested in.

"Du Lao, you are a veteran of the Hong Kong jewelry industry, what is the reason for buying so many residences this time, it won't be to live by yourself. Zhou Kang asked.

"Reporter Zhou, of course the house is not my own, I bought the house for investment. Du Lao replied.

"Investment?" reporter Zhou thought it was for rental, but he didn't expect the answer he got was investment, and his interest soared. "Du Lao, why is it investment, I would like to hear it in detail. ”

Du Lao smiled and said: "This is still inspired by Mr. Xu. Xu and I are always friends, yesterday at noon we talked about the central bank's interest rate cut, it is definitely not cost-effective to put money in the bank, I asked him if there are any good investment channels, he introduced me to some things about real estate, so that I think that in the future, in China, the house will be a good investment appreciation channel. ”

Reporter Zhou turned his head to look at Xu Fang and asked: "Mr. Xu, I know that the function of the house in China is basically a single function of living, and the investment speculation in real estate abroad has been for a long time, why do you think that China's real estate will also have investment value." ”

"Reporter Zhou, I don't know how foreign countries 'operate' real estate, I'm just an ordinary person or an outsider, if you want to really gain a firm foothold in the Eastern Capital, an important sign is to have a house of your own, first live in peace and then be happy. According to what I know, the real estate situation in Dongdu can build about 3,000 houses a year, which is too small compared to our population of 8 million, so houses will become a hot commodity for a long time in the future. We at Dongyuan Real Estate are very confident about the future. Xu Fang said in one breath that he had already prepared the draft.

Reporter Zhou nodded and said: "What Mr. Xu said is right, it is true that as a foreigner, I also have a deep understanding that I have to work hard for half a lifetime for a house that belongs to me." ”

"Zhou Ji, Mr. Xu is only talking about the relationship between supply and demand, what I fancy is that the house can be mortgaged in the bank, can be bought and sold, and has strong liquidity, which will definitely become a new financial highlight in the mainland. Du Lao said with a smile.

Zhou Ji asked: "Du Lao, do you also think that the house will appreciate in value in the future?"

"Of course, why would I buy so many apartments. Du Lao said.

"There are so many new buildings in Dongdu, why did you choose Hope Avenue, just because you and Xu are always friends?" Zhou Ji continued to ask.

"Of course not. The size and speed of the appreciation of the house mainly depends on the geographical location, transportation and supporting facilities. Du Lao said. "I have carefully looked at the real estate in Dongdu, and there are several projects that are very good, but Hope Avenue has irreplaceable geographical advantages, only 3 kilometers within the third ring road and the future financial service area, and only eight minutes to the city center, so I think this should be the most potential real estate. ”

"Zhou Ji, I also boast about our real estate. Xu Fang said. "The greening rate of our real estate is very high, especially the plot ratio is only 1.2, and the absolute low-density residential buildings may not be approved by the 'government' in the future. ”

Zhou Ji nodded again and again and said, "Hearing the insights of the two, I want to buy a house here, but unfortunately I don't have the money." After saying that, the three of them laughed.

After Du Lingling completed the procedures for buying a house, he ran over and asked Xu Fang to invite him to dinner.

Xu Fang smiled and said to Du Lingling: "Cheng, invite my big customer to dinner." ”

At the Jinsha Hotel, Xu Fang invited Zhou Ji to a banquet and quietly stuffed him with a red envelope of 30,000 yuan.

As expected, the next day, the news appeared in the newspaper "Hong Kong Jewelry Tycoon Decrypts Real Estate You Don't Know". The consultation calls of the sales office are one after another, all of them ask if there is a house in the first phase, but the sales office staff are all unified in the caliber of "sold out, wait for the second phase to open".

The news quickly reached Li Yunhua's ears, as a sales manager, he didn't expect that a special interview report would have such a big effect on sales, and the effect of advertising was much better. Find a way to stop this sales momentum, or you'll lose the bet.

Xu Fang talked to Fang Qingyuan in the office about the next plan.

"I want to increase the sales price of the second phase to 2,300 per square meter, an increase of 15%. Xu Fang snuffed out the cigarette and lit another one.

"Isn't it too high?" Fang Qingyuan asked rhetorically.

"No, that's what I thought. Xu Fang took a puff of his cigarette. "We are scheduled to open on January 3 next year, with an average price of 2,300, but from tomorrow we will accept reservations, reducing 100 yuan from the total price every day, a total of 20 days, you can reduce 2,000 yuan, which is called a daily cash activity; ”

"Gimmick, good, good gimmick. Fang Qingyuan praised.

"Another is the promise that the opening of the third phase will increase by at least 10% compared with the current price, so that everyone has a clear expectation. Xu Fang said.

"Not to mention, the price of our third phase will also increase by almost 10%. Fang Qingyuan said.

"But publicity and non-publicity are not the same. Xu Fang said with a wicked smile. "I still want to limit the purchase, I can only buy one apartment per ID card, but this depends on the reservation situation in the next few days. ”

Fang Qingyuan scolded with a smile and said, "Little fox, you are exhausted." ”

Xu Fang smiled. "Then the trouble is always cooperative. ”

"Okay, the ad will appear in the newspaper this afternoon, you will have the people ready, and you will be busy from tomorrow onwards. Fang Qingyuan stood up and said. "Okay, I'm going to do something for Mr. Xu, remember that after the matter is completed, you will repay Sister Fang and me. Xiang Xu Fang smiled charmingly, and walked away with all kinds of charm.

Xu Fang looked at Fang Qingyuan's round and straight "buttocks" and swallowed his saliva, it was too tempting. However, Xu Fang immediately came to his senses again, and secretly asked himself what was wrong, why he had become more and more interested in women recently.

Xu Fang went to the sales office in the afternoon and asked them to prepare for the second phase of the sales work that will start tomorrow.

Li Yunhua had dinner and browsed the news with the evening newspaper, and the full-page advertisement of the second phase of Hope Avenue opening to accept reservations attracted Li Yunhua's attention. "Milk" and "milk" have really started to promote, and tomorrow I will add a festive program for them. Li Yunhua picked up his mobile phone and went to the study to dial the phone.